Table Of Content

JOURNAL OF INTERNATIONAL MARKETING SUBJECT AND AUTHOR INDEX 2007 (VOLUME 15) SUBJECT INDEX Item Number Authors Item Number AWARD ANNOUNCEMENTS 12. Strategic Variables That Influence ae : ’ ; vice Firms 1. Hans B. 1 horelli 5-Year Award Vol. 15. No. 1. 2007. 67-91 Vol. 15, No. 1, 2007, iii Rstlads Sanders Mubieibn te 2. S. Tamer Cavusgil Award Vol. 15, No. 1, 2007, iv ss Se ae When, How, and with What Success? The Joint Ef BUYER BEHAVIOR oan and Entry Mode on Survival of Japanes in China . Factors Influencing Supplier Share Allocations in an Overseas Vol. 15, No. 3, 2007, 73-95 Chinese Context Vol. 15, No. 4, 2007, 119-54 Gregory J. Brush and Nexhmi Rexha ETHICS IN INTERNATIONAL MARKETING . Product Ethnicity: Revisiting the Match Between Products 4. The Role of Moral Intensity and Personal Moral Phil and Countries in the Ethical Decision Making of Marketers: A Cros Vol. 15, No. 3, 2007, 32)— 72 Comparison of China and the United States Jean-Claude Usunier and Ghislaine Cestre Vol. 15, No. 2, 2007, 86-112 Jatinder J. Singh, Scott J. Vitell, Jamal CULTURE AND INTERNATIONAL MARKETING e. eset s ieee an‘ d Ite wartatetni ve TeT ranslatsOi on:r ies An Altlteorr nativaee EXPORT MARKETING Approach to Back Translation Vol. 15, No. 1, 2007, 30-43 Assessing Measurement Invariance of Export Marke t Onent Susan P. Douglas and C. Samuel Craig tior: A Study of Chinese and Non-Chinese Firms in China Vol. 15, No. 4, 2007, 41-62 3. The Effects of Cultural Individualism and Self-Confidence on I ‘YM ( a , as 7 , anet Y. Murray, Gerald Yong Propensity to Voice: From Theory to Measurement to Practice : tee cod Vol. 15, No. 4, 2007, 94-118 Piotr Chelminski and Robin A. Coulter 16. The Effects of E-Commerce Driver . ae ‘ . ¥s Strategy . Market Entry and Priority of Small and Medium-Sized Enter- V 115 No. 2. 2007. 30-57 pri. ses :i n the “eSoonff tware Industry: An Empir+i cal Analysis. of Cul-] Ol. 19, NO.; 2, 2 r7,e 30-9 er tural Distance, Geographic Distance, and Market Size Gary Gregory, Munib Karavdic, and Shaon Vol. 15, No. 3, 2007, 123-49 . Factors Influencing Supplier Share Allocations in an Arto Ojala and Pasi Tyrvdinen Chinese Context . Product E; thnicoisst y: Revisitoei ng the Match B; etween Products Voflo.l . 15,15 , No. . 44, 2007, :119 -5 04 ca and Countries sregory J. Brush and Nexhmi Re Vol. 15, No. 3, 2007, 32-72 8. Managerial Assessments of Export Performance: Conceptua Jean-Claude Usunier and Ghislaine Cestre Framework and Empirical Illustration Vol. 15, No. 3, 2007, 1-31 E-COMMERCE Adamantios Diamantopoulos and Nikolaos Kakk . The Effects of E-Commerce Drivers on Export Marketing .Norms- and Control-Based Governance of srnationai Strategy Manufacturer—Distributor Relational Exchanges Vol. 15, No. 2, 2007, 30-57 Vol. 15, No. 1, 2007, 92-126 Gary Gregory, Munib Karavdic, and Shaoming Zou Esra F. Genctiirk and Preet S. Aulakh ENTRY AND EXPANSION MODES 20. Toward a Ty pology of Commitment States Among Managers of Born-Global Firms: A Study of Accelerated Internationali- . The Effects of E-Commerce Drivers on Export Marketing zation Strategy Vol. 15, No. 4, 2007, 1-40 Vol. 15, No. 2, 2007, 30-57 Susan Freeman and S. Tamer Cavusgil Gary Gregory, Munib Karavdic, and Shaoming Zou . Social Capital and Its Influence on Changes in Internationali- zation Mode Among Small and Medium-Sized Enterprises Vol. 15, No. 1, 2007, 1-29 Sylvie Chetty and Henrik Agndal Journal of International Marketing © 2007, American Marketing Association Vol. 15, No. 4, 2007, pp. 155-157 ISSN 1069-031X (print) 155 1547-7215 (electronic) GLOBAL STRATEGY INTERNATIONAL MARKETING OF SERVICES Strategic Variables That Influence Entry Mode Choice in Ser- +R2o arrhoeerr , aannad } Louis Hébert INTERNATIONAL PRODUCT DECISIONS of Exploration and Exploitation Capabilities or Product Innovation and Market Performance 2007, 63-93 Goksel} INTERNATIONAL STRATEGIC ALLIANCES/JOINT VENTURES Governance of International INTERNATIONAI CUSTOMER SERVICE INTERNATIONALIZATION OF THE FIRM lization Motives and Facili 12 Factors: Qualita- > from Smaller Specialist Retailer 2007, 96—122 Lid Lin Alexander, rie | and Medium-Sized Enter- n Empirical Analysis of Cul- ance, and Market Size INTERNATIONAI MARKETING MANAGEMENT andn Pi aps, i r TWyrr vdiny en rn S evised Approach Paul A. Brewer in Internationali- Enterprises 1 Henrik Agndal Entry Mode Choice in Ser- z-Peinado, Jose Pla-Barber, and Louis Hébert Toward a Typology of Commitment States Among Managers of Born-Global Firms: A Study of Accelerated Internationali- . 4, 2007, 140 Susan Freeman and S. Tamer Cavusgil Drives Performance in Globally Focused Marketing 1izations? A Three-Country Study 15, No. 2, 2007, 58-85 G. Tomas M. Hult, S. Tamer Cavusgil, Seyda Deligonul, Tunga Kiyak, and Katarina Lagerstr6m Subject and Author Index, 2007 MARKETING ORGANIZATION FOR GLOBAL 49. Collaborative and Iterative Translation: An Alternative ACTIVITIES Approach to Back Translation Vol. 15, No. 1, 2007, 30-43 45. What Drives Performance in Globally Focused Marketing : Organizations? A Three-Country Study : Susan P. Douglas and C. Samuel Craig Vol. 15, No. 2, 2007, 58-85 50. The Effects of Cultural Individualism and Self-Confidence on G. Tomas M. Hult, S. Tamer Cavusgil, Seyda Propensity to Voice: From Theory to Measurement to Practice Deligonul, Tunga Kiyak, and Katarina Lagerstrém Vol. 15, No. 4, 2007, 94-118 Piotr Chelminski and Robin A. Coulter NEW PRODUCT DEVELOPMENT ala . Managerial Assessments of Export Performance: Conceptual 46. An Examination of Exploration and Exploitation Capabilities: Framework and Empirical Illustration Implications for Product Innovation and Market Performance Vol. 15, No. 3, 2007, 1-31 Vol. 15, No. 4, 2007, 63-93 Adamantios Diamantopoulos and Nikolaos Kakkos Goksel Yalcinkaya, Roger J. Calantone, and David A. Griffith SURVIVAL OF SUBSIDIARIES inate sceiee sa When, How, and with What Success? The Joint Effoefc Enttr y PERFORMANCE MEASUREMENT Timing and Entry Mode on Survival of Japanese Subsidiaries 47. Managerial Assessments of Export Performance: Conceptual in China Framework and Empirical Illustration Vol. 15, No. 3, 2007, 73-95 Vol. 15, No. 3, 2007, 1-31 Veronika Papyrina Adamantios Diamantopoulos and Nikolaos Kakkos RESEARCH METHODOLOGY IN INTERNATIONAL MARKETING 48. Assessing Measurement Invariance of Export Market Orienta- tion: A Study of Chinese and Non-Chinese Firms in China Vol. 15, No. 4, 2007, 41-62 Janet Y. Murray, Gerald Yong Gao, Masaaki Kotabe, and Nan Zhou AUTHOR INDEX Item Number Item Number Agndal, Henrik , 24, 41 Kakkos, Nikolaos 18, 47, 51 Alexander, Nicholas 29, 38 Karavdic, Munib 9, 10, 16 Al-Khatib, Jamal é Kiyak, Tunga 21, 44, 45 Atuahene-Gima, Kwaku 35 Kotabe, Masaaki 15 A2 », 40 Aulakh, Preet S. Lagerstrom, Katarina Brewer, Paul A. : Brush, Gregory J. a 2.2 Murray, Janet Y. Calantone, Roger J. Ojala, Arto Cavusgil, S. Tamer Papyrina, Veronika Cestre, Ghislaine 4, 8, 32 Pla-Barber, Jose Chelminski, Piotr Chetty, Sylvie Quinn, Barry Clark, Irvine, III Coulter, Robin A. aay Rexha, Nexhmi Craig, C. Samuel Sanchez-Peinado, Esther Deligonul, Seyda 21, 44, 45 Singh, Jatinder J. Diamantopoulos, Adamantios Doherty, Anne Marie 26, 29, : Tyrvainen, Pasi Douglas, Susan P. Usunier, Jean-Claude Freeman, Susan Vitell, Scott J. Gao, Gerald Yong Genctiirk, Esra F. 23, 36 Yalcinkaya, Goksel Gregory, Gary ‘ Griffith, David A. 22, 34, 46 Zhou, Nan Zou, Shaoming Hébert, Louis Hult, G. Tomas M. Hutchinson, Karise Subject and Author Index, 2007