Table Of Content

JOURNAL OF INTERNATIONAL MARKETING SUBJECT AND AUTHOR INDEX 2004 (VOLUME 12) SUBJECT INDEX AWARD ANNOUNCEMENTS ENTRY AND EXPANSION MODES 1. 2003 Hans B. Thorelli Best Paper Award 11. The Impact of Control on International Joint \ Vol. 12. No. 3. 2004. iii 2. 2003 ) S. ‘| Tamer Cavusgil B)e st } Paper Award Vol. 12, No BUYER BEHAVIOR 3. A Study of the Service Encounter in Ei Vol. 12, No. 1, 2004, 9-35 Bruce D. Keillor G COUNTRY CLUSTERING/SEGMENTATION ig National Identity in Russia Between Generat he National Identity Scale . 12, No. 2, 2004, 58-81 CULTURE AND INTERNATIONAL MARKETING Z EXPORT MARKETING ) a& onsequences ol oales Management 5 Compensation-Based Control Strateg evelopin 15 1e Relat shins Amo O C ountries Vol. 12, No. 3, 2004, 3 Nigel F. Piercy 6. International Market Entry: | Entrv-Mode Decisions? Vol. 12, No. 4, 2004, 71-96 Service Quality Perceptions and ( ating the Role of Culture Vol. 12, No. 3, 2004, 58-85 Michel Laroche, Linda C. Ueltschy Clevela] nd, ] and ) !D at, 8 :ig ers, DSroaeg oins , an¢ herse: Preofilin g High| EeXn PORT . PERF‘ ORMANCE“ - Vol. 12, No. 3, 2004, 5—29 Rohit EDITORIAL eee aes GLOBAL MARKET RESEARCH/OPPORTUNITY 9. A Change in Editors: EvolutionN,o t Revolution ANALYSIS Vol. 12, No. 1, 2004, 1-3 Tee Rd ELECTRONIC COMMERCE 10. The Impact of E-Commerce on Entry-Mode Strategies of Ser- vice Firms: A Conceptual Framework and _ Research Propositions Vol. 12, No. 4, 2004, 46—70 GLOBAL SOURCING/SUPPLY CHAIN MANAGEMENT 3. Real Differences Between Local and International Brands: Strategic Implications for International Marketers 21. The Effects of Customer Relationships and Social Capital on Vol. 12, No. 4, 2004, 97-112 Firm Performance: A Chinese Business Illustration Isabelle Schuiling and Jean-Noél Kapferer Vol. 12, No. 4, 2004, 25-45 Xueming Luo, David A. Griffith, Sandra S. Liu, and . Tigers, Dragons, and Others: Profiling High Performance in Yi-Zheng Shi Asian Firms Vol. 12, No. 3, 2004, 5-29 GLOBAL STRATEGY Rohit Deshpandé, John U. Farley, and Douglas Bowman 22. Curbing Foreign Distributor Opportunism: An Examination of Trust, Contracts, and the Legal Environment in International INTERNATIONAL MARKETING OF SERVICES Channel Relationships Vol. 12, No. 2, 2004, 7-27 5. The Impact of E-Commerce on Entry-Mode Strategies of Ser- S. Tamer Cavusgil, Z. Seyda Deligonul, and Chun vice Firms: A Conceptual Framework and _ Research Zhang Propositions Vol. 12, No. 4, 2004, 46-70 23. The Effects of Customer Relationships and Social Capital on Ikechi Ekeledo and K. Sivakumar Firm Performance: A Chinese Business Illustration Vol. 12, No. 4, 2004, 25-45 }. Service Quality Perceptions and Customer Satisfaction: Eval- Xueming Luo, David A. Griffith, Sandra S. Liu, and uating the Role of Culture Yi-Zheng Shi Vol. 12, No. 3, 2004, 58-85 Michel Laroche, Linda C. Ueltschy, Shuzo Abe, Mark 24. Exploring the Marketing Program Antecedents of Performance Cleveland, and Peter P. Yannopoulos in a Global Company Vol. 12, No. 4, 2004, 1-24 7. A Study of the Service Encounter in Eight Countries Vol. 12, No. 1, 2004, 9-35 Janell D. Townsend, Sengun Yeniyurt, Z. Seyda Deligonul, and S. Tamer Cavusgil Bruce D. Keillor, G. Tomas M. Hult, and Destan Kandemir . The Impact of Control on International Joint Venture Perfor- mance: A Contingency Approach INTERNATIONAL PRICING Vol. 12, No. 3, 2004, 86-107 Nitin Pangarkar and Saul Klein . Retail Pricing Strategies in Recession Economies: The Case of Taiwan Real Differences Between Local and International Brands: Vol. 12, No. 1, 2004, 82-102 Strategic Implications for International Marketers Ting-Jui Chou and Fu-Tang Chen Vol. 12, No. 4, 2004, 97-112 Isabelle Schuiling and Jean-Noé! Kapferer INTERNATIONAL PRODUCT DECISIONS . Retail Pricing Strategies in Recession Economies: The Case of . Measuring Global Brand Equity Using Cross-National Survey Taiwan Data Vol. 12, No. 1, 2004, 82-102 Vol. 12, No. 2, 2004, 28-57 Ting-Jui Chou and Fu-Tang Chen Ming-Huei Hsieh 28. A Strategic Approach to Internationalization: A Traditional . Real Differences Between Local and International Brands: Versus a “Born-Global” Approach Strategic Implications for International Marketers Vol. 12, No. 1, 2004, 57-81 Vol. 12, No. 4, 2004, 97-112 Sylvie Chetty and Colin Campbell-Hunt Isabelle Schuiling and Jean-Noél Kapferer 29. A Study of the Service Encounter in Eight Countries . Retail Pricing Strategies in Recession Economies: The Case of Vol. 12, No. 1, 2004, 9-35 Taiwan Bruce D. Keillor, G. Tomas M. Hult, and Destan Vol. 12, No. 1, 2004, 82-102 Kandemir Ting-Jui Chou and Fu-Tang Chen INTERNATIONAL CHANNEL DECISIONS INTERNATIONAL SALES FORCE MANAGEMENT . Curbing Foreign Distributor Opportunism: An Examination of 2.Consequences of Sales Management’s Behavior- and Trust, Contracts, and the Legal Environment in International Compensation-Based Control Strategies in Developing Channel Relationships Countries Vol. 12, No. 2, 2004, 7-27 Vol. 12, No. 3, 2004, 30-57 S. Tamer Cavusgil, Z. Seyda Deligonul, and Chun Nigel F. Piercy, George S. Low, and David W. Cravens Zhang INTERNATIONAL STRATEGIC ALLIANCES/JOINT INTERNATIONAL MARKETING MANAGEMENT VENTURES .Consequences of Sales Management’s Behavior- and 43. The Effects of Customer Relationships and Social Capital on Compensation-Based Control Strategies in Developing Firm Performance: A Chinese Business Illustration Countries Vol. 12, No. 4, 2004, 25-45 Vol. 12, No. 3, 2004, 30-57 Xueming Luo, David A. Griffith, Sandra S. Liu, and Nigel F. Piercy, George S. Low, and David W. Cravens Yi-Zheng Shi 32. Exploring the Marketing Program Antecedents of Performance 44. The Impact of Control on International Joint Venture Perfor- in a Global Company mance: A Contingency Approach Vol. 12, No. 4, 2004, 1-24 Vol. 12, No. 3, 2004, 86-107 Janell D. Townsend, Sengun Yeniyurt, Z. Seyda Nitin Pangarkar and Saul Klein Deligonul, and S. Tamer Cavusgil Subject and Author Index, 2004 5. Knowledge Acquisition and Performance of International 50. Tigers, Dragons, and Others: Profiling High Performance in Joint Ventures in the Transition Economy of Vietnam Asian Firms Vol. 12, No. 2, 2004, 82-103 Vol. 12, No. 3, 2004, 5-29 Eric W.K. Tsang, Duc Tri Nguyen, and M. Krishna Rohit Deshpandé, John U. Farley, and Douglas Erramilli Bowman INTERNATIONALIZATION OF THE FIRM ORGANIZATIONAL LEARNING . International Market Entry: Does the Home Country Affect 51. Knowledge Acquisition and Performance of International Entry-Mode Decisions? Joint Ventures in the Transition Economy of Vietnam Vol. 12, No. 4, 2004, 71-96 Vol. 12, No. 2, 2004, 82-103 Ulrike Mayrhofer Eric W.K. Tsang, Duc Tri Nguyen, and M. Krishna . Learning About Foreign Markets: Are Entrant Firms Exposed Erramilli to a “Shock Effect”? — ne “<r TAT FATPE RAT AT 1 Vol. 12. No. 1. 2004. 103-23 RESEARCH METHODOLOGY IN INTERNATIONAL aw. aaa Sane MARKETING Torben Pedersen and Bent Petersen . A Strategic3 Approach to Internati; onaliz; atio; n: A Tradieetdi onal 2. Serv; ice QuaDlpi ty Pe“ritc. eptioannds Customer Satisfaction: Eval- s a , < uating the Role of Culture Versus a “Born-Global” Approach shee = oe ; : 5 ; pe Vol. 12, No. 3, 2004, 58-85 Vol. 12, No. 1, 2004, 57-81 Michel I ics: Rdeedbes &> Gadbiied " ul \ iat bene ; ; Michel Laroche, Linda C. Ueltschy, Shuzo Abe, Mc Sylvie Chetty and Colin Campbell-Hunt ClTeeyv elandnd, andv st Petetror P. iYeaenen opoulos MARKETING ORGANIZATION FOR GLOBAL 3. The STEP Scale: A Measure of Short-Term Export Perfor- ACTIVITIES mance Improvement . Einx pal oGrlionbga l thCeo mMpaarkneyt ing Program Antecedents of Performance VoJ l. 129, N No. 1, L27u01i0 s4 , Fialia pee Lages and Cr; istiana Raquel Lages Vol. 12, No. 4, 2004, 1-24 Janell D. Townsend, Sengun Yeniyurt, Z. Seyda Deligonul, and S. Tamer Cavusgil AUTHOR INDEX Item Number Item Number Abe, Shuzo 7, 36; 52 Lages, Cristiana Raquel 16, 18, 5 53 Lages, Luis Filipe 16, 18, 5 53 Bello, Daniel C. Laroche, Michel a, eae 9 Bowman, Douglas , 34,5 Liu, Sandra S. 21, 23,4 2 0 Low, George S. 5, a1, 42 Campbell-Hunt, Colin 7; 20, Luo, Xueming ) t, 23, 43 Cavusgil, S. Tamer Chen, Fu-Tang 27, 38; Mayrhofer, Ulrike Chetty, Sylvie Chou, Ting-Jui 27,38, Nguyen, Duc Tri Cleveland, Mark Cravens, David W. 5, dt, 4: Olsen, Svein Ottar Deligonul, Z. Seyda 22, 24, 30, 32, 4! Pangarkar, Nitin 11, 25, 44 Deshpande, Rohit , 343! Pedersen, Torben 14, 20, 47 Petersen, Bent 14, 20, 47 Ekeledo, Ikechi a2 Piercy, Nigel F. Erramilli, M. Krishna Schuiling, Isabelle Farley, John U. , 34, 5 Shi, Yi-Zheng Sivakumar, K. Griffith, David A. Thelen, Shawn T. Honeycutt, Earl D., Jr. 4, 1! Toften, Kjell Hsieh, Ming-Huei Townsend, Janell D. Hult, G. Tomas M. 3, 29, 37 Tsang, Eric W.K. Kandemir, Destan Se aee Ueltschy, Linda C. Kapferer, Jean-Noél Keillor, Bruce D. a 7 Yannopoulos, Peter P. Klein, Saul , 25, 44 Yeniyurt, Sengun Zhang, Chun Subject and Author Index, 2004