Table Of Content

Index to Journal of International Marketing Volume 1, 1993 Authors ATUAHENE-GIMA, KWAKU, International Licensing of Technology: An Empirical Study of the Differences between Licensee and Non-Licensee Firms, No. 2, pp. 71-87. AULAKH, PREET S. and KOTABE, MASAAKI, An Assess- ment of Theoretical and Methodological Development in International Marketing: 1980-1990, No. 2, pp. 5-28. BEAMISH, PAUL W., The Characteristics of Joint Ventures in the People’s Republic of China, No. 2, pp. 29-48. BONACCORSI, ANDREA, What Do We Know about Export- ing by Small Italian Manufacturing Firms?, No. 3, pp. 49-76. DARLING, JOHN R., see WOOD, VAN R. DUBINSKY, ALAN J., KOTABE, MASAAKI, and LIM, CHAE UN, Effects of Organizational Fairness on Japanese Sales Per- sonnel, No. 4, pp. 5-24. GORN, GERALD, see TSE, DAVID K. GREEN, ROBERT T., see LARSEN, TRINA L. HALLIBURTON, CHRIS and HUNERBERG, REINHARD, Executive Insights: Pan-European Marketing—Myth or Real- ity, No. 3, pp. 77-92. HUNERBERG, REINHARD, see HALLIBURTON, CHRIS KATSIKEAS, CONSTANTINE S. and PIERCY, NIGEL F., Long-Term Export Stimuli and Firm Characteristics in a European LDC, No. 3, pp. 23-48. KOTABE, MASAAKI, Patterns and Technological Impli- cations of Global Sourcing Strategies: A Study of European and Japanese Multinational Firms, No. 1, pp. 26—43. KOTABE, MASAAKI, see AULAKH, PREET S. KOTABE, MASAAKI, see DUBINSKY, ALAN J. KRUM, JAMES R. and RAU, PRADEEP A., Organizational Responses of U.S. Multinationals to EC-1992: An Empirical Study, No. 2, pp. 49-70. LARSEN, TRINA L. and GREEN, ROBERT T., Export Oppor- tunities in a Crumbling Economy: The Soviet Union in 1990, No. 4, pp. 71-90. LAZER, WILLIAM, Changing Dimensions of International © journai of international Marketing Marketing Management: The New Realities, No. 3, pp. Vol. 1, No. 4, 1993, pp. 109-112 ISSN 1069-031X 93-104. LEE, MOONKYU, see ULGADO, FRANCIS M. LEE, WEI-NA, see TSE, DAVID K. LIM, CHAE UN, see DUBINSKY, ALAN J. LUOSTARINEN, REIJJO K., see WELCH, LAWRENCE S. MILLER, MYRON, Executive Insights: A Road Map for Creat- ing Profitable Operations in Foreign Markets—A Case Study, No. 4, pp. 91-102. MILLER, MYRON, Executive Insights: The 10-Step Road Map to Success in Foreign Markets, No. 2, pp. 89-106. PIERCY, NIGEL F., see KATSIKEAS, CONSTANTINE S. RAU, PRADEEP A., see KRUM, JAMES R. SERINGHAUS, F. H. ROLF, A Comparison of Export Market- ing Behavior of Canadian and Austrian High-Tech Firms, No. 4, pp. 49-69. SIMONIN, BERNARD L., see TERPSTRA, VERN. TERPSTRA, VERN and SIMONIN, BERNARD L., Strategic Alliance in the Triad: An Exploratory Study, No. 1, pp. 4-25. TSE, DAVID K. and GORN, GERALD, An Experiment on the Salience of Country-of-Origin in the Era of Global Brands, No. 1, pp. 57-76. TSE, DAVID K. and LEE, WEI-NA, Removing Negative Coun- try Images: Effects of Decomposition, Branding, and Product Experience, No. 4, pp. 25-48. ULGADO, FRANCIS M. and LEE, MOONKYU, Consumer Evaluations of Bi-National Products in the Global Market, No. 3, pp. 5-22. WELCH, LAWRENCE S. and LUOSTARINEN, REIJO K., Inward-Outward Connections in Internationalization, No. 1, pp. 44-56. WOOD, VAN R. and DARLING, JOHN R., The Marketing Challenges of the Newly Independent Republics: Product Competitiveness in Global Markets, No. 1, pp. 77-102. Titles (An) Assessment of Theoretical and Methodological Devel- opment in International Marketing: 1980-1990, AULAKH, PREET S. and KOTABE, MASAAKI, No. 2, pp. 5-28. Changing Dimensions of International Marketing Manage- ment: The New Realities, LAZER, WILLIAM, No. 3, pp. 93-103. (The) Characteristics of Joint Ventures in the People’s Repub- lic of China, BEAMISH, PAUL W., No. 2, pp. 29-48. (A) Comparison of Export Marketing Behavior of Canadian and Austrian High-Tech Firms, SERINGHAUS, F. H. ROLF, No. 4, pp. 49-69. Consumer Evaluations of Bi-National Products in the Global Market, ULGADO, FRANCIS M. and LEE, MOONKYU, No. 3, pp. 5-22. Effects of Organizational Fairness on Japanese Sales Person- nel, DUBINSKY, ALAN J., KOTABE, MASAAKI, and LIM, CHAE UN, No. 4, pp. 5-24. Executive Insights: A Road Map for Creating Profitable Oper- ations in Foreign Markets—A Case Study, MILLER, MYRON, No. 4, pp. 91-102. Executive Insights: Pan-European Marketing—Myth or Real- ity, HALLIBURTON, CHRIS and HUNERBERG, REINHARD, No. 3, pp. 77-92. Executive Insights: The 10-Step Road Map to Success in For- eign Markets, MILLER, MYRON, No. 2, pp. 89-106. (An) Experiment on the Salience of Country-of-Origin in the Era of Global Brands, TSE, DAVID K. and GORN, GERALD, No. 1, pp. 57-76. Export Opportunities in a Crumbling Economy: The Soviet Union in 1990, LARSEN, TRINA L. and GREEN, ROBERT T., No. 4, pp. 71-90. International Licensing of Technology: An Empirical Study of the Differences between Licensee and Non-Licensee Firms, ATUAHENE-GIMA, KWAKU, No. 2, pp. 71-87. Inward-Outward Connections in _ Internationalization, WELCH, LAWRENCE S. and LUOSTARINEN REJJO K., No. 1, pp. 44-56. Long-Term Export Stimuli and Firm Characteristics in a European LDC, KATSIKEAS, CONSTANTINE S. and PIERCY, NIGEL F., No. 3, pp. 23-48. (The) Marketing Challenges of the Newly Independent Republics: Product Competitiveness in Global Markets, WOOD, VAN R. and DARLING, JOHN R., No. 1, pp. 77-102. Organizational Responses of U.S. Multinationals to EC-1992: An Empirical Study, KRUM, JAMES R. and RAU, PRADEEP A., No. 2, pp. 49-70. Pan-European Marketing—Myth or Reality, see Executive Insights. Patterns and Technological Implications of Global Sourcing Strategies: A Study of European and Japanese Multinational Firms, KOTABE, MASAAKI, No. 1, pp. 26-43. Removing Negative Country Images: Effects of Decomposi- tion, Branding, and Product Experience, TSE, DAVID K. and LEE, WEI-NA, No. 4, pp. 25-48. (A) Roadmap for Creating Profitable Operations in Foreign Markets—A Case Study, see Executive Insights. Index Strategic Alliances in the Triad: An Exploratory Study, TERP- STRA, VERN and SIMONIN, BERNARD L., No. 1, pp. 4-25. (The) 10-Step Road Map to Success in Foreign Markets, see Executive Insights. What Do We Know about Exporting by Small Italian Manu- facturing Firms?, BONACCORSI, ANDREA, No. 3, pp. 49-76. Book Reviews Badaracco, J. L. Jr., The Knowledge Link: How Firms Com- pete Through Strategic Alliances, by Yaprak, Attila, No. 1, pp. 103-104. Cavusgil, S. T. and Li, T., International Marketing: An Anno- tated Bibliography, by Kotabe, Masaaki, No. 3, pp. 110-114. Czinkota, M. R. and Kotabe, M., The Japanese Distribution System: Opportunities & Obstacles, Structures & Practices, by Ozsomer, Aysegiil, No. 4, pp. 103-105. Foster, D. A., Bargaining Across Borders: How to Negotiate Business Successfully Anywhere in the World, by Cellich, Claude, No. 3, pp. 105-106. Hallsworth, A. G., The New Geography of Consumer Spend- ing: A Political Economy Approach, by Sneath, Julie Z., No. 4, pp. 105-107. Ito, T., The Japanese Economy, by Eroglu, Sevgin, No. 2, pp. 110-112. Kotabe, M., Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces, by Agrawal, Madhu, No. 2, pp. 107-110. Thurow, L., Head to Head: The Coming Economic Battle Among Japan, Europe, and America, by Donthu, Naveen, No. 2, 112-114. Vardar, N., Global Advertising: Rhyme or Reason, by Dalgic, Tevfik, No. 1, pp. 104-106. Yip, G. S., Total Global Strategy, by Ulgado, Francis M., No. 3, pp. 106-110.