Journal of Interactive Marketing 1996 - 1998: Vol 10-12 Index

13 Pages·3.3 MB·English

JOURNAL OF INTERACTIVE
MARKETING
Cumulative Indexes to Volumes
Ten through Twelve
1996-1998
JOURNAL OF INTERACTIVE MARKETING
EDITORS PUBLICATIONS MANAGER PRESIDENT CHAIRMAN
John Deighton John Murray Richard L. Montesi John D. Yeck
Harvard University Northwestern University Direct Marketing Direct Marketing
Rashi Glazer MANAGING EDITOR Educational Foundation, Inc Educational Foundation, Inc
University of California, Berkeley Kristine Batey
Northwestern University
EDITORIAL REVIEW BOARD
Syed H. Akhter Ruby R. Dholakia Jayashree Mahajan Ratti Ratneshwar
Marquette University University of Rhode Island University of Florida University of Connecticut
Linda F. Alwitt Roger Dickinson Vijay Mahajan Mary Lou Roberts
DePaul University University of Texas— University of Texas at Austin University of
Arlington Massachusetts—Boston
Raj Arora
John M. McCann
University of Missouri— F. Robert Dwyer Duke University David Schmittlein
Kansas City University of Cincinnati University of Pennsylvania
Denny E. McCorkle
Patrick Barwise Sunil Gupta University of Northern Hirotaka Takeuchi
London Business School University of Michigan Colorado Hitotsubashi University
Rajeev Batra Behram Hansotia
University of Michigan InfoWorks Andrew A. Mitchell Martin T. Topol
University of Toronto Pace University
Neil Beckwith Stephen J. Hoch
University of Notre Dame University of Pennsylvania George P. Moschis Alladi Venkatesh
Georgia State University University of California at
Paul D. Berger Donna L. Hoffman Irvine
Boston University Vanderbilt University Thomas P. Novak
Vanderbilt University Barton A. Weitz
Leonard L. Berry Dawn M. lacobucci University of Florida
Texas A&M University Northwestern University Peter Palij
University of South Carolina Jerry Wind
Thomas Bertsch Eric Johnson University of Pennsylvania
James Madison University University of Pennsylvania James W. Peltier
Robert C. Blattberg Rajeev Kohli University of Wisconsin— Russell S. Winer
Northwestern University Columbia University Whitewater University of California at
Berkeley
Paul N. Bloom Philip Kotler Lydia Price _
University of North Carolina Northwestern University Hong Kong University Dominique Xardel
Ecole Supérieure des Sciences
Anand Bodapati Jay Magidson Arvind Rangaswamy Economiques et
Northwestern University Statistical Innovations, Inc Pennsylvania State University Commerciales
Raymond R. Burke
INdiana University
ABSTRACTS EDITOR
Nancy J. Church, Plattsburgh State University of New York
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Cumulative Author Index to Volumes Ten through Twelve of
Journal of Direct Marketing and Journal of Interactive Marketing
A Blattberg, Robert C.
¢ Database Marketing: Past, Present, and
Agrawal, Deepak Future, 11:4
e Re-engineering the Direct Marketing Or-
ganization Structure: A Business Process Burnett, John J.
View, 11:2 ¢ Direct Marketing Usage by Older Men:
Chronological Age Versus Retirement, 10:2
Ainslie, Andrew
¢ Unibank and the Analysis of the Excur-
Burns, Michael
sioncard Customer Database: A Practical
e Your Life on Hold: The Effect of Tele-
Application of Statistical Techniques in
phone Waiting Time on Customer Percep-
Database Marketing, 12:3
tion, 11:3
Akhter, Syed H.
Buttery, E.A.
@ Guest Editorial, 12:4
e International Direct Marketing: Export ¢ Relationship Marketing in Three Dimen-
sions, 12:4
Value Chain, Transaction Cost, and the
Triad, 10:2
e The Guest Editor’s Comments, 10:1
Cc
B Campbell, Alexandra J.
¢ Relationship Marketing in Consumer
Baker, Joanna R. Markets: A Comparison of Managerial and
e Procedures to Improve the House List Consumer Attitudes about Information
Segment Tests, 10:2 Privacy, 11:3
Baker, M.]J. Comer, James M.
¢ Relationship Marketing in Three Dimen-
¢ Information Technology: Retail Users
sions, 12:4
Versus Nonusers, 12:2
Beckman, James
Copp, Vincent F.
e Consumer Attitudes toward Privacy and
¢ Reinventing Direct Marketing, 11:4
Direct Marketing in Argentina, 10:1
Bell, David E. Cornwell, T. Bettina
e Case Study: Bronner Slosberg Hum- e An Internet Culture?: Implications for
phrey, 12:3 Marketing, 12:4
Beil, Marie
® Case Study: Dell Online, 12:4
Danaher, Peter J.
Ben-Or, Pinchas
¢ Information Overload, Decreasing Mar- e A Comparison of Media Factors that In-
ginal Responsiveness, and the Estimation fluence the Effectiveness of Direct Re-
of Nonmonotonic Relationships in Direct sponse Television Advertising, 11:2
Marketing, 10:2
Davis, John
Berger, Paul D. e¢ Using Attitudinal and Descriptive Data-
e Different Message-Framing for Different base Information to Understand Interac-
Direct Response Marketing Goals: Choice tive Buyer-Seller Relationships, 12:3
Versus Attitude Formation, 12:2 e Understanding the Antecedents to De-
e Customer Lifetime Value: Marketing faulting on Direct Response Financial Ob-
Models and Applications, 12:1 ligations, 11:1
e The Effect of Direct Mail Framing Strate- e Predicting Payment and Nonpayment of
gies and Segmentation Variables on Uni- Direct Mail Obiigations: Profiling Good
versity Fundraising Performance, 11:1 and Bad Credit Risks, 10:2
JOURNAL OF INTERACTIVE MARKETING * VOLUME 12 / NUMBER 4 / AUTUMN 1998
JOURNAL OF INTERACTIVE MARKETING
Davis, Judy Foster
@ Property Rights to Consumer Informa-
tion: A Proposed Policy Framework for Fain, Deborah
Direct Marketing 11:3 e Technology vs. Consumer Behavior: The
¢ The Perceived Value of Direct Mail Ad- Battle for the Financial Services Customer,
vertising in Small Retail Firms: Threat to 33
Local Newspapers?, 10:4
Feinberg, Richard A.
Day, George S. ¢ Using Information Overload or Decreas-
¢ Commentary: Organizing for Interactiv- ing Marginal Responsiveness to Determine
ity, 12:1 “How Many Catalogs Are Too Many?”: It
Really Makes a Difference—Reply to Gan-
zach and Or, 10:2
Deighton, John
e Editorial: The Right to Be Let Alone,
Fletcher Keith
12:2
e The Role of Organizational Factors in
e From the Editors, 12:1
the Adoption and Sophistication of Data-
e From the Editors, 11:4
base Marketing in the UK Financial Ser-
e From the Editors, 11:3
vices Industry, 10:1
Desai, Caroline Fournier, Christophe
¢ The Role of Organizational Factors in
¢ The Salesperson’s Role Clarity and Task
the Adoption and Sophistication of Data-
Clarity in Direct Marketing: Impact of Per-
base Marketing in the UK Financial Ser-
sonal and Organizational Variables, 10:3
vices Industry, 10:1
Funk, Gerald M.
Desmet, Pierre e Insights on “Selecting, Evaluating, and
¢ Challenges and Pitfalls for Direct Mail Updating Prospects in Direct Mail Market-
across Borders: The European Example, ing,” by Vithala Rao and Joel Steckel, 11:3
10:3
G
Dwyer, F. Robert
¢ Customer Lifetime Valuation to Support
Ganzach, Yoav
Marketing Decision Making, 11:4
¢ Information Overload, Decreasing Mar-
ginal Responsiveness, and the Estimation
of Nonmonotonic Relationships in Direct
Marketing, 10:2
Eastlick, Mary Ann
Gehrt, Kenneth C.
e The Influence of Store Attitudes and
e A Shopping Orientation Segmentation
Other Nonstore Shopping Patterns on Pa-
of French Consumers: Implications for
tronage of Television Shopping Programs,
Catalog Marketing, 12:4
12:3
e The Convenience of Catalog Shopping:
e Using Information Overload or Decreas-
Is There More to It than Time?, 10:4
ing Marginal Responsiveness to Determine
“How Many Catalogs Are Too Many?”:I t
Gengler, Charles E.
Really Makes a Difference—Reply to Gan-
¢ Using Customer Satisfaction Research
zach and Or, 10:2
for Relationship Marketing: A Direct Mar-
keting Approach, 11:4
Ehrman, Chaim M. e Using Customer Satisfaction Research
¢ Insights on “Selecting, Evaluating, and for Relationship Marketing: A Direct Mar-
Updating Prospects in Direct Mail Market- keting Approach, 11:1
ing,” by Vithala Rao and Joel Steckel, 11:3
Glazer, Rashi
Elliot, Michael T. ¢ From the Editors: The Illusion of Privacy
e An Analysis of Information Content in and Competition for Attention, 12:3
Infomercial Programs, 10:2 @ From the Editors, 12:1
JOURNAL OF INTERACTIVE MARKETING VOLUME 12 / NUMBER 4 / AUTUMN 1998
Cumulative Author Index to Volumes Ten through Twelve
@ From the Editors, 11:
® From the Editors, 11::
Johnson, Lester W.
Green, Benjamin J. e An Exploratory Investigation of the Ethi-
e A Comparison of Media Factors that In- cal Values of American and Australian
Consumers: Direct Marketing Implications,
fluence the Effectiveness of Direct Re-
sponse Television Advertising, 11:2 10:4
Grewal, Rajdeep
¢ International Direct Marketing on the
Internet: Do Internet Users Form a Global
Kamal, Raj
Segment?, 10:1
® Re-engineering the Direct Marketing Or-
ganization Structure: A Business Process
View, 11:2
Kobs, Jim
Haeckel, Stephan H. @ From the Practitioners: Consensual Data-
e About the Nature and Future of Interac- bases—Now or Later?, 10:4
tive Marketing, 12:1
Hanson, Ward
¢ The Original WWW: Web Lessons from
the Early Days of Radio, 12:3 Lawson, Diana A.
e The Convenience of Catalog Shopping:
Is There More to It than Time?, 10:4
Hansotia, Behram J.
e Analytical Challenges in Customer Acqui-
Leavitt, Donald M.
sition, 11:2
¢ Case Study: Bronner Slosberg Hum-
phrey, 12:3
Haughton, Dominique
e Direct Marketing Modeling with CART
Levin, Nissan
and CHAID, 11:4
® Continuous Predictive Modeling—A
Comparative Analysis, 12:2
e Issues and Problems in Applying Neural
Hess, James D.
Computing to Target Marketing, 11:4
e Modeling Merchandise Returns in Direct
e Applying Neural Computing to Target
Marketing, 11:2
Marketing, 11:4
e Price Discrimination in Third Class
Hoekstra, Janny C. Postal Rates in the Database Marketing
e Using “Opt Out” Reply Cards in Direct Industry: The Single-User Case, 11:2
Mail: Optimal Design, Target Selection, e Applying Neural Computing to Target
and Profit Implications, 10:3 Marketing, 11:1
e Calculating the Regression-to-the-Mean
Effect: A Comparative Analysis, 10:4
Holmes, Terrence L.
e Segmentation Analysis with Managerial
¢ Information Technology: Retail Users
Judgment, 10:3
Versus Nonusers, 12:2
e An Analysis of Information Content in
Infomercial Programs, 10:2
Liu, Mengmeng
e The Influence of Store Attitudes and
Iacobucci, Dawn Other Nonstore Shopping Patterns on Pa-
e Interactive Marketing and the Meganet: tronage of Television Shopping Programs,
Networks of Networks, 12:1 IB es
JOURNAL OF INTERACTIVE MARKETING VOLUME 12 / NUMBER 4 / AUTUMN 1998
JOURNAL OF INTERACTIVE MARKETING
Lockard, Pamela Oo
e An Analysis of Information Content in
Infomercial Programs, 10:2 Ostillio, Maria Carmela
¢ Marketplace: The Evolution of Direct
Marketing in Italy, 10:1
M
Oulabi, Samer
Martin, Warren C.
e Direct Marketing Modeling with CART
e Fundraising vs. Contributor Prospecting
and CHAID, 11:4
Tradeoffs in Direct Mail Response Rate
Management: A Linear Programming Anal-
ysis, 10:4
Mayhew, Glenn E. Parsons, Andrew
® Modeling Merchandise Returns in Direct ¢ Organizing Today for the Digital Market-
Marketing, 11:2
ing of Tomorrow, 12:1
Maynard, Michael L. Peltier, James W.
¢ A Comparative Analysis of Japanese and e Using Attitudinal and Descriptive Data-
U.S. Attitudes toward Direct Marketing, 10:1
base Information to Understand Interac-
tive Buyer-Seller Relationships, 12:3
McCorkle, Denny E. e The Use of Need-Based Segmentation
e Teaching Direct Marketing and Compet- for Developing Segment-Specific Direct
ing for the Collegiate Echo Award, 11:1
Marketing Strategies, 11:4
e Understanding the Antecedents to De-
Mehta, Raj faulting on Direct Response Financial Ob-
e Information Technology: Retail Users
ligations, 11:1
Versus Nonusers, 12:2 e¢ Predicting Payment and Nonpayment of
e International Direct Marketing on the Direct Mail Obligations: Profiling Good
Internet: Do Internet Users Form a Global
and Bad Credit Risks, 10:2
Segment?, 10:1
Petrison, Lisa A.
Milne, George R.
e Database Marketing: Past, Present, and
¢ Consumer Attitudes toward Privacy and
Future, 11:4
Direct Marketing in Argentina, 10:1
Petty, Ross D.
Myers, George C.
e Interactive Marketing and the Law: The
e Fundraising vs. Contributor Prospecting
Future Rise of Unfairness, 12:3
Tradeoffs in Direct Mail Response Rate
Management: A Linear Programming Anal-
Pfeifer, Phillip E.
ysis, 10:4
e The Economic Selection of Sample Sizes
for List Testing, 12:3
e On Using the Beta-Logistic Model to Up-
date Response Probabilities Given Nonre-
Nasr, Nada I. sponse, 12:2
¢ Customer Lifetime Value: Marketing
Models and Applications, 12:1 Phelps, Joseph
@ Direct Marketing and the Use of Individ-
Nicovich, Stef ual-Level Consumer Information: Deter-
e An Internet Culture?: Implications for mining How and When “Privacy” Matters,
Marketing, 12:4 11:4 :
Nowak, Glen J. Pitt, Leyland
¢ Direct Marketing and the Use of Individ- ~ @ Unibank and the Analysis of the Excur-
ual-Level Consumer Information: Deter- sioncard Customer Database: A Practical
mining How and When “Privacy” Matters, Application of Statistical Techniques in
11:4 Database Marketing, 12:3
JOURNAL OF INTERACTIVE MARKETING + VOLUME 12 / NUMBER 4 / AUTUMN 1998
Cumulative Author Index to Volumes Ten through Twelve
Popkowski Leszczyc, Peter T.L. e Understanding the Antecedents to De-
e Using Customer Satisfaction Research faulting on Direct Response Financial Ob-
for Relationship Marketing: A Direct Mar- ligations, 11:1
keting Approach, 11:4 ¢ Predicting Payment and Nonpayment of
@ Using Customer Satisfaction Research Direct Mail Obligations: Profiling Good
for Relationship Marketing: A Direct Mar- and Bad Credit Risks, 10:2
keting Approach, 11:1
Schijns, Jos M.C.
Posch, Jr., Robert J. e Segment Selection by Relationship
e From the Practitioners: Is Everyone on Strength, 10:3
Earth of Equal Celebrity Status?, 10:3
Schroder, Gaby J.
R e Segment Selection by Relationship
Strength, 10:3
Rangan, V. Kasturi
@ Case Study: Dell Online, 12:4 Schulz, Don E.
e From the Editor: The Need to Link,
Rawwas, Mohammed Y.A. Lock, and Learn, 11:1
e An Exploratory Investigation of the Ethi- e From the Editor: Guiding Direct Market-
cal Values of American and Australian ing into the Mainstream, 10:4
Consumers: Direct Marketing Implications, e From the Editor: Expanding the Reach
10:4 or Spreading the Net, 10:3
e From the Editor: Enough Already on
Reynolds, Jonathon Test Rollouts and Regression to the Mean,
e Direct Marketing in UK Retailing: Rheto- 10:2
ric and Reality, 10:1 e From the Editor: Setting a Research
Agenda for International Direct Marketing,
Richter-Buttery, E.M. 10:1
¢ Relationship Marketing in Three Dimen-
sions, 12:4 Shepard, David
e From the Practitioner: Direct Marketing,
Roberts, Mary Lou Round Three, 11:3
e Expanding the Role of the Direct Mar-
keting Database, 11:4 Shields, Grainne
¢ Technology vs. Consumer Behavior: The e Direct Marketing in UK Retailing: Rheto-
Battle for the Financial Services Customer, ric and Reality, 10:1
11:1
Shim, Soyeon
Rosenfield, James R. e A Shopping Orientation Segmentation
e From the Practitioners: Advertising and of French Consumers: Implications for
“Interactive Marketing:” Why the Twain Catalog Marketing, 12:4
Can’t Meet, 11:2
Sivadas, Eugene
e International Direct Marketing on the
Internet: Do Internet Users Form a Global
Segment?, 10:1
Samiee, Saeed
e The Internet and International Market-
ing: Is there a Fit?, 12:4 Smith, Gerald E.
© Different Message-Framing for Different
Schibrowsky, John A. Direct Response Marketing Goals: Choice
e Using Attitudinal and Descriptive Data- Versus Attitude Formation, 12:2
base Information to Understand Interac-
tive Buyer-Seller Relationships, 12:3 Smith, Gerald E.
e The Use of Need-Based Segmentation e The Effect of Direct Mail Framing Strate-
for Developing Segment-Specific Direct gies and Segmentation Variables on Uni-
Marketing Strategies, 11:4 versity Fundraising Performance, 11:1
JOURNAL OF INTERACTIVE MARKETING e VOLUME 12 / NUMBER 4 / AUTUMN 1998
JOURNAL OF INTERACTIVE MARKETING
Stanford, Robert E.
¢ Fundraising vs. Contributor Prospecting
Tradeoffs in Direct Mail Response Rate Wadia, Kris
Management: A Linear Programming Anal- e The Future of Brand Marketing in Asia,
ysis, 10:4 i bt)
Strutton, David Wagle, John S.
e An Exploratory Investigation of the Ethi- ® Case Study: Reliable Corporation, 12:2
cal Values of American and Australian
Consumers: Direct Marketing Implications, Waitman, Robert
10:4 e Organizing Today for the Digital Market-
ing of Tomorrow, 12:1
Wang, Paul
¢ Database Marketing: Past, Present, and
Taubman, Marc L.
Future, 11:4
e Consumer Attitudes toward Privacy and
e Analytical Challenges in Customer Acqui-
Direct Marketing in Argentina, 10:1
sition, 11:2
e Procedures to Improve the House List
Taylor, Charles R.
Segment Tests, 10:2
e A Comparative Analysis of Japanese and
U.S. Attitudes toward Direct Marketing,
Wright, George
10:1
e The Role of Organizational Factors in
the Adoption and Sophistication of Data-
Teufel, Robert J.
base Marketing in the UK Financial Ser-
e From the Practitioners: The Rodalization
vices Industry, 10:1
Process, 10:2
Tom, Gail x
e Your Life on Hold: The Effect of Tele-
phone Waiting Time on Customer Percep- Xardel, Dominique
tion, 11:3
® Challenges and Pitfalls for Direct Mail
across Borders: The European Example,
Trappey, Charles V.
10:3
e Using Information Overload or Decreas-
ing Marginal Responsiveness to Determine
“How Many Catalogs Are Too Many?”: It
Really Makes a Difference—Reply to Gan-
zach and Or, 10:2 , Yale, Laura C.
e The Convenience of Catalog Shopping:
Troilo, Gabriele Is There More to It than Time?, 10:4
e The Evolution of Direct Marketing in
Italy, 10:1 Yeck, John D.
e From the Practitioner: Hang on to Your
Van Der Scheer, Hiek R. Old Journals, 11:4
e Using “Opt Out” Reply Cards in Direct e From the Practitioner: Rags to Riches,
Mail: Optimal Design, Target Selection, 10:1
and Profit Implications, 10:3
Vv
Zahavi, Jacob
Vriens, Marco e Continuous Predictive Modeling—A
e Using “Opt Out” Reply Cards in Direct Comparative Analysis, 12:2
Mail: Optimal Design, Target Selection, e Issues and Problems in Applying Neural
and Profit Implications, 10:3 Computing to Target Marketing, 11:4
JOURNAL OF INTERACTIVE MARKETING VOLUME !2 / NUMBER 4 / AUTUMN 1998
Cumulative Author Index to Volumes Ten through Twelve
e Applying Neural Computing to Target Zahay, Debra L.
Marketing, 11:4 e Case Study: Reliable Corporation, 12:2
e@ Price Discrimination in Third Class
Postal Rates in the Database Marketing Zeisser, Michael
Industry: The Single-User Case, 11:2 e Organizing Today for the Digital Market-
e Applying Neural Computing to Target ing of Tomorrow, 12:1
Marketing, 11:1
® Calculating the Regression-to-the-Mean Zeng, Yvette
Effect: A Comparative Analysis, 10:4 e Your Life on Hold: The Effect of Tele-
e Segmentation Analysis with Managerial phone Waiting Time on Customer Percep-
Judgment, 10:3 tion, 11:3
JOURNAL OF INTERACTIVE MARKETING »* VOLUME 12 / NUMBER 4 / AUTUMN 1998
Cumulative Article Index to Volumes Ten through Twelve of
Journal of Direct Marketing and Journal of Interactive Marketing
A Different Message-Framing for Different Direct Re-
sponse Marketing Goals: Choice Versus
About the Nature and Future of Interactive Mar- Attitude Formation (Berger, Paul D., with
keting (Haeckel, Stephan H.), 12:1 Smith, Gerald E.), 12:2
An Analysis of Information Content in Infomercial Direct Marketing and the Use of Individual-Level
Programs (Elliot, Michael T., with Lock- Consumer Information: Determining How
ard, Pamela), 10:2 and When “Privacy” Matters (Nowak, Glen
Analytical Challenges in Customer Acquisition j.), 11:4
(Hansotia, Behram J., with Wang, Paul), Direct Marketing and the Use of Individual-Level
A be Consumer Information: Determining How
Applying Neural Computing to Target Marketing and When “Privacy” Matters (PhelpsJ,o -
(Levin, Nissan, with Zahavi, Jacob), 11:1, seph), 11:4
11:4 Direct Marketing in UK Retailing: Rhetoric and
Reality (Reynolds, Jonathan, with Shields,
Cc Grainne), 10:1
Direct Marketing Modeling with CART and
Calculating the Regression-to-the-Mean Effect: A CHAID (Haughton, Dominique, with Ou-
Comparative Analysis (Levin, Nissan, with labi, Samer), 11:4
Zahavi, Jacob), 10:4 Direct Marketing Usage by Older Men: Chronolog-
Case Study: Bronner Slosberg Humphrey (Bell, ical Age Versus Retirement (Burnett, John
David E., with Leavitt, Donald M.), 12:3 5 Bk a4
Case Study: Dell Online (Bell, Marie, with Rangan,
V. Kasturi), 12:4 E
Case Study: Reliable Corporation (Wagle, John S.,
with Zahay, Debra L.), 12:2
The Economic Selection of Sample Sizes for List
Challenges and Pitfalls for Direct Mail across Bor-
Testing (Pfeifer, Phillip E.), 12:3
ders: The European Example (Desmet,
Editorial: The Right to Be Let Alone (Deighton,
Pierre, with Xardel, Dominique), 10:3
John), 12:2
Commentary: Organizing for Interactivity (Day,
The Effect of Direct Mail Framing Strategies and
George S.), 12:1
Segmentation Variables on University
A Comparative Analysis of Japanese and U.S. Atti-
Fundraising Performance (Berger, Paul D.,
tudes toward Direct Marketing (Maynard,
with Smith, Gerald E.), 11:1
Michael L., with Taylor, Charles R.), 10:1
The Evolution of Direct Marketing in Italy (Troilo,
A Comparison of Media Factors that Influence the
Gabriele), 10:1
Effectiveness of Direct Response Television
Expanding the Role of the Direct Marketing Data-
Advertising (Danaher, PeterJ ., with Green,
base (Roberts, Mary Lou), 11:4
Benjamin J.), 11:2
An Exploratory Investigation of the Ethical Values
Consumer Attitudes toward Privacy and Direct
of American and Australian Consumers:
Marketing in Argentina (Beckman, James,
Direct Marketing Implications (Johnson,
with Milne, George R., and Taubman,
Lester W., with Rawwas, Mohammed Y.A.,
Marc L.), 10:1
and Strutton, David), 10:4
Continuous Predictive Modeling—A Comparative
Analysis (Levin, Nissan, with Zahavi, Ja-
F
cob), 12:2
The Convenience of Catalog Shopping: Is There
More to It than Time? (Gerht, Kenneth C., From the Editor: Enough Already on Test Rollouts
with Lawson, Diana A. and Yale, Laura C.), and Regression to the Mean (Schultz, Don
10:4 E.); 10:2
Customer Lifetime Valuation to Support Marketing From the Editor: Expanding the Reach or Spread-
Decision Making (Dwyer, F. Robert, with ing the Net (Schultz, Don E.), 10:3
Berger, Paul D. and Nasr, Nada I. ), 11:4 From the Editor: Guiding Direct Marketing into
the Mainstream (Schultz, Don E.), 10:4
D From the Editor: Setting a Research Agenda for
International Direct Marketing (Schultz,
Database Marketing: Past, Present, and Future Don E.), 10:1
(Blattberg, Robert C., with Petrison, Lisa From the Editor: The Need to Link, Lock, and
A., and Wang, Paul), 11:4 Learn (Schultz, Don E.), 11:1
JOURNAL OF INTERACTIVE MARKETING « VOLUME 12 / NUMBER 4 / AUTUMN 1998