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Available online at www.sciencedirect.com JOURNAL OF science @poinecr: BUSINESS RESEARCH Journal of Business Research 57 (2004) I-III Author Index Vol. 57 Alford BL, 95 Chryssochoidis G, 329 Gerstheimer O, 1409 Andersen PH, 351 Chung J, 1423 Ghose S, 758, 1352 Anderson E, 647 Coeurderoy R, 583 Gijsbrechts E, 834 Annacker D, 507 Compeau D, 1177 Gilley KM, 232 Aragon-Correa JA, 964 Cook DL, 734 Gomez C, 1098 Aryee S, 321 Cook N, 351 Gomez C, 1135 Cowley E, 641 Goodhardt GJ, 1307, 1329 Crane A, 1222 Greenlee T, 1276 Babin BJ, 893, 1155 Cravens DW, 241 Greer CR, 232 Baker JA, 1164 Cuttler L, 1054 Grewal D, 703 Balazs AL, 984 Griffin M, 893, 1155 Barnett T, 338 Bearden WO, 98 Dailey L, 795 Gronhaug K, 484 Belleau BD, 1189 Daniel F, 565 Gronroos C, 414 Bhatnagar A, 758, 1352 De la Fuente-Sabaté JM, 1378 Gruca TS, 1021 Bingley P, 557 De Ruyter K, 424, 437, 685 Grunert KG, 459, 665 Biswas A, 681 Dean D, 209 Biswas D, 724 DeConinck JB, 225 Haas M, 1026 Blazevic V, 374 Delios A, 35 Hall J, 1026 Blodgett JG, 79 Desmond J, 1222 Hamid SA, 1116 Dholakia N, 1391 Boles JS, 86, 1155 Hampton DL, 1042 Borsuk W, 776 Dholakia RR, 1391 Hampton GM, 1042 Bottomley PA, 873 Dimitriadis S, 1074 Hann M, 829 Bouquet C, 35 Dorsey RE, 79 Hansen K, | Brashear TG, 86 Dowdles M, 1177 Hardesty DM, 98 Braunsberger K, 575 Doyle JR, 873 Harmsen H, 533 Brooks CM, 86 Dreyer B, 484 Hebert L, 35 Brunso K, 665 Durand R, 583 Heitmann A, 1431 Buck R, 647 Hennart J-F, 1126 Buellingen F, 1402 Ehrenberg ASC, 1307, 1329 Heslop LA, 1177 Buzzell RD, 478 Engelland BT, 95 Hildebrandt L, 459, 507 Hitt MA, 1370 Campo K, 834 Feinberg R, 685 Hoek J, 1250 Chatterjee P, 714 Figge S, 1416 Homburg C, 1331 Chaudhuri A, 647 Fish KE, 79 Houston MB, 154 Chebat J-C, 883 FlieB S, 392 Hyman MR, 923, 990, 1211 Chen JJ, 1341 Fontenot RJ, 1211 Chen M-L, 277 Fornaciari CJ, 565 Insch GS, 256 Chen S-FS, 1126 Frank G, 1431 Iqbal Z, 1116 Chen ZX, 321 Fry M-L, 1303 Iyer GR, 703 Child J, 361 Fuller DA, 1231 Cho W-H, 913 Fullerton RA, 1239 Choi K-S, 913 Jensen B, 533 Chou Y, 1423 Garbarino E, 768 Jobber D, 21, 347 Christensen F, 893 Gemiinden HG, 548 Johnson JD, 79 0148-2963/$ — see front matter © 2004 Elsevier Inc. All rights reserved. doi: 10.1016/S0148-2963(04)00 163-8 II Author Index Vol. 57 Johnson M, 108 McQuitty S, 175 Sanchez R, 518 Johnson S, 620 Menon A, 1258 Saunders J, 21, 347 Michalisin MD, 1108 Schewe CD, 1033 Kabaday1 ET, 854 Michon R, 883 Scholderer J, 665 Kahn KB, 1085 Milne GR, 1000 Sengupta S, 951 Kalamas M, 776 Mitchell V-W, 21, 347 Senise-Barrio ME, 964 Kane GD, 976 Miyamoto T, 312 Sezen B, 854 Kannan PK, 1326 Moller K, 495 Shao CY, 1164 Karau SJ, 1108 Moncrief WC, 241 Sharma A, 696 Keen C, 424, 685 Money RB, 297 Sheth JN, 249, 696 Kim C, 913 Murphy WH, 1265 Shimizu T, 268 Kim K, 844 Myers MB, 591 Shin C, 821 Kim O, 829 Shoham A, 942 Kleinaltenkamp M, 392 Si SX, 1370 Neidermeyer PE, 26 Kondo H, 284 Sicilia M, 657 Netemeyer RG, 209, 805 Kosaka H, 291 Silvers JB, 1054 Nisol P, 834 Krapfel R, 951 Singh J, 184, 1054 Noble SM, 1033 Krishnan B, 209 Singh N, 864 Norman PM, 610 Krishnan R, 681 Sivakumar K, 813, 1199 Krohmer H, 1331 Smith DN, 1199 Kuhr M, 1033 Oakenfull G, 1276 Spencer JW, 1098 Kumar K, 58 Ojasalo K, 414 Srinivasan SS, 933 Kumar V, 933 Olsen GD, 635 Stevens E, 1074 O’Malley L, 1286 Stilwell CD, 225 Laczniak RN, 162 Ottman JA, 1231 Stoel L, 1067 Langenderfer J, 734 Oum TH, 844 Stoelhorst JW, 462 Laroche M, 881, 901 Strahilevitz M, 768 Lassk FG, 241 Papadopoulos N, 1177 Strandholm K, 58 Lee C, 1423 Park CS, 1092 Streukens S, 424 Lee H, 913 Park J-H, 844 Stroborn K, 1431 Lee KH, 1067 Pennings JME, 601 Suarez-Gonzalez I, 1378 Lee S, 913 Perry ML, 951 Subramaniam R, 306 Lehrer M, 1397 Pieters R, 445 Subramanian R, 58 Leibold K, 1431 Ping Jr, RA, 125 Sudman S, 108 Leisen B, 990 Polonsky MJ, 1303 Summers TA, 1189 Lemmink J, 437 Pracejyus JW, 635 Swaminathan V, 748 Levy M, 703 Prothero A, 1286 Li S, 1145 Pullig C, 209 Takahashi I, 266 Lievens A, 374 Punj G, 1239 Tamilia RD, 901 Lin ZJ, 620 Purinton E, 787 Tangpong C, 1108 Lings IN, 405 Teas RK, 162 Lohrke FT, 565 Rajala A, 495 Thakor MV, 776 Lohtia R, 306 Rasheed AA, 232 Theoharakis V, 329 Louviere J, 1026 Ray I, 647 Tuominen M, 495 Low GS, 241 Redmond WH, 1295 Turner Jr, RA, 565 Lukas BA, 1258 Reizenstein RC, 1085 Tuten TL, 26 Lupp C, 1409 Rentz JO, 1085 Rexha N, 312 Madan V, 933 Ricks J, 209 Ueltschy LC, 901 Manolis C, 249 Ritter T, 548 Uncles MD, 1307, 1329 Marceau J, 351 Roehrich G, 671 Marshall GW, 241 Rohm AJ, 748, 1000 Matias-Reche F, 964 Rose GM, 942 Valentine S, 338 Matsuo H, 864 Rosen DE, 787 Van Dolen W, 437 McBride JB, 256 Ruiz S, 657 Van Raaij EM, 462 McQuarrie EF, 142 Ruth JA, 14 Velury U, 976 Author Index Vol. 57 Ill Vertinsky I, 1145 Wickliffe V, 1067 Yagci M, 209 Viney R, 1026 Wiertz C, 424 Yan Y, 361 Viswanathan M, 108 Windsperger J, 1361 Yannopoulos P, 901 Volkema RJ, 69 Winsor RD, 249 Yilmaz C, 854 Wirth F, 209 York A, 14 Wagner JA, 1164 Woerter M, 1402 Yu C, 844 Wakefield DS, 1021 Wong NY, 957 Wall M, 1177 Workman Jr, JP, 1331 Zeelenberg M, 445 Wang G, 209, 805 Worthington AC, 47 Zhou D, 1145 Werner S, 1135 Zinkhan GM, 575, 984 Westergaard-Nielsen N, 557 Xie T, 306 Zolkiewski J, 1012 Wetzels M, 685 Xu Y, 1189 Zuiiga-Vicente JA, 1378 Available online at www.sciencedirect.com JOURNAL OF BUSINESS science @oiecr: RESEARCH Journal of Business Research 57 (2004) V—XXI Subject Index Vol. 57 ADOPTION APPRAISAL Internet payments in Germany: a classificatory framework The PIMS program of strategy research: A retrospective and empirical evidence, 1431 appraisal, 478 ADVERTISING AREA DEVELOPMENTAL STAGES MODEL Emotion and reason in persuasion: Applying the ARI model Consumption and marketing in Japan, 268 and the CASC Scale, 647 ARTIFICIAL NEURAL NETWORK ADVERTISING Using an artificial neural network trained with a genetic The impact of cognitive and/or affective processing styles algorithm to model brand share, 79 on consumer response to advertising appeals, 657 ASSORTMENT ADVERTISING Efficient consumer response in Japan: Industry concerns, The three rules of crossing over from gay media to main- current status, benefits, and barriers to implementa- stream media advertising: lesbians, lesbians, lesbians, tion, 306 1276 ASYMMETRIC COMPETITION ADVERTISING EFFECT Manifestations and measurement of asymmetric brand com- The effects of advertising on retail price competition under petition, 813 vertical restraint: A Japanese case, 277 ASYMMETRIC REACTIONS ADVERTISING MODEL Asymmetric competitive reactions: likelihood and their An advertising model for hierarchically structured markets: determinants in retail gasoline markets, 821 application to the automobile industry, 829 ATTITUDES ALLIANCE Framing information to enhance corporate reputation: The Knowledge acquisition, knowledge loss, and satisfaction in impact of message source, information type, and high technology alliances, 610 reference point, 14 ALLIANCE PERFORMANCE ATTITUDES Effectiveness of horizontal strategic alliances in technolo- The impact of cognitive and/or affective processing styles gically uncertain environments: are trust and commit- on consumer response to advertising appeals, 657 ment enough?, 951 ATTITUDES ALLIANCES The three rules of crossing over from gay media to main- Interfirm alliances in online retailing, 714 stream media advertising: lesbians, lesbians, lesbians, ALLIGATOR 1276 Who buys American alligator?: Predicting purchase inten- AUDIT QUALITY tion of a controversial product, 1189 The role of institutional ownership in the market for ANALYTICAL HIERARCHY PROCESS (AHP) auditing services: an empirical investigation, 976 Understanding m-commerce payment systems through the AUDITING analytic hierarchy process, 1423 The role of institutional ownership in the market for ANTECEDENTS auditing services: an empirical investigation, 976 Antecedents and consequences of trust in a service provider: AUTOMOBILE INDUSTRY The case of primary care physicians, 990 An advertising model for hierarchically structured markets: ANTITRUST application to the automobile industry, 829 The antitrust implications of relationship marketing, 1211 APPLICATIONS BABY BOOMERS Development perspectives, firm strategies and applications Preferences in health care service and treatment: A genera- in mobile commerce, 1402 tional perspective, 1033 0148-2963/03/$ — see front matter © 2003 Elsevier Inc. All rights reserved. doi: 10.1016/S0148-2963(04)00164-X Subject Index Vol. 57 BACKPROPAGATION CENTER Using an artificial neural network trained with a genetic Cross-cultural mall shopping values and habitats: A compar- algorithm to model brand share, 79 ison between English- and French-speaking Canadians, B2B 883 Web-based marketing: The coming revolution in marketing CENTRALIZATION/DECENTRALIZATION thought and strategy, 696 Centralization of franchising networks: evidence from the B2C Austrian franchise sector, 1361 Web-based marketing: The coming revolution in marketing CERTIFIED NURSE—MIDWIVES thought and strategy, 696 Relationship of professionalism, rewards, market orientation BEHAVIOR and job satisfaction among medical professionals: The Japanese managerial behavior in strategic planning: Case case of Certified Nurse—Muidwives, 1042 analyses in global business contexts, 291 CHANNEL BEHAVIOR Efficient consumer response in Japan: Industry concerns, Closing the gap between values and behavior—a means—end current status, benefits, and barriers to implementation, theory of lifestyle, 665 306 BEHAVIORAL INTENTION CHANNEL CONTRACT RELATIONSHIPS The relationships among quality, value, satisfaction and A marketing—finance approach towards industrial channel behavioral intention in health care provider choice: A contract relationships: a model and application, 601 South Korean study, 913 CHANNELS OF DISTRIBUTION BEHAVIORAL RESPONSE Interorganizational task and emotional conflict with inter- Beyond valence in customer dissatisfaction: A review and national channels of distribution, 942 new findings on behavioral responses to regret and CHINA disappointment in failed services, 445 The emergence of private ownership in China, 1145 BENCHMARKS CHOICE Understanding brand performance measures: using Dirichlet Font appropriateness and brand choice, 873 benchmarks, 1307 CHOICE MODEL BLUEPRINTING Using an artificial neural network trained with a genetic Blueprinting the service company: Managing service pro- algorithm to model brand share, 79 cesses efficiently, 392 COCREATION BRAND Web-based marketing: The coming revolution in marketing Font appropriateness and brand choice, 873 thought and strategy, 696 BRAND CHOICE COGNITIVE/AFFECTIVE The impact of cognitive and/or affective processing styles on The impact of cognitive and/or affective processing styles on consumer response to advertising appeals, 657 consumer response to advertising appeals, 657 BRAND CHOICE BEHAVIOR COGNITIVE COMPLEXITY IN CONSUMER Developing and validating measures of facets of customer- BEHAVIOR based brand equity, 209 The complexity of consumers’ cognitive structures and its BRAND COMPETITION relevance to consumer behavior, 575 Manifestations and measurement of asymmetric brand com- COGNITIVE MAPPING petition, 813 Identifying the determinants of value creation in the market: BRAND PENETRATION A competence-based approach, 533 The effects of advertising on retail price competition under COLLABORATION vertical restraint: A Japanese case, 277 The antitrust implications of relationship marketing, 1211 BRAND PERFORMANCE MEASURES COLLECTIVITY Understanding brand performance measures: using Dirichlet Japanese managerial behavior in strategic planning: Case benchmarks, 1307 analyses in global business contexts, 291 BUSINESS-TO-BUSINESS COMMITMENT The antitrust implications of relationship marketing, 1211 Effectiveness of horizontal strategic alliances in technologic- ally uncertain environments: are trust and commitment CALL CENTERS enough?, 951 Performance, satisfaction and turnover in call centers: The COMPANY COMPETENCIES effects of stress and optimism, 26 Identifying the determinants of value creation in the market: CASH FLOWS A competence-based approach, 533 A marketing—finance approach towards industrial channel COMPANY PERFORMANCE contract relationships: a model and application, 601 How does adaptability drive firm innovativeness?, 495 Subject Index Vol. 57 Vil COMPETENCE CONSUMER PERCEPTIONS The impact of a company’s business strategy on its technolo- Maximum versus meaningful discrimination in scale gical competence, network competence and innovation response: Implications for validity of measurement of success, 548 consumer perceptions about products, 108 COMPETENCE-BASED MANAGEMENT CONSUMER ROLE Understanding competence-based management: Identifying Toward understanding consumers’ role in medical decisions and managing five modes of competence, 518 for emerging treatments: Issues, framework and hypo- COMPETITION STRUCTURE theses, 1054 Changes in the competition structure in Japan: Their effect on CONSUMER SEARCH BEHAVIOR price competition, 284 Economics of information in the Web economy: Towards a COMPETITIVE ADVANTAGE new theory?, 724 Attainment of competitive advantage by the exporter— CONSUMER WELFARE importer dyad: The role of export offering and import Price discounts or coupon promotions: does it matter?, 933 objectives, 329 CONSUMPTION COMPETITIVE ADVANTAGE Repercussions of promoting an ideology of consumption: On explaining performance differentials: Marketing and the consumer misbehavior, 1239 managerial theory of the firm, 462 CONSUMPTION LEVEL CONFIDENCE Consumption and marketing in Japan, 268 Recognition confidence, recognition accuracy and choice, CONTACT EMPLOYEE PERFORMANCE 641 An empirical assessment of the influence of customer emo- CONFIGURATIONS tions and contact employee performance on encounter Managerial discretion and corporate commitment to the and relationship satisfaction, 437 natural environment, 964 CONTENT VALIDITY CONJOINT ANALYSIS The use of expert judges in scale development: Implications The robustness of hierarchical Bayes conjoint analysis under for improving face validity of measures of unobserv- alternative measurement scales, 1092 able constructs, 98 CONSEQUENCES CONTROVERSIAL PRODUCT Antecedents and consequences of trust in a service provider: Who buys American alligator?: Predicting purchase inten- The case of primary care physicians, 990 tion of a controversial product, 1189 CONSEQUENCES CO-OPERATION Morality and the consequences of marketing action, 1222 Cooperating for service excellence in multichannel service CONSTRUCT VALIDITY systems: An empirical assessment, 424 Integration of construct and external validity by means of CORPORATE GOVERNANCE proximal similarity: Implications for laboratory experi- The role of institutional ownership in the market for auditing ments in marketing, 142 services: an empirical investigation, 976 CONSTRUCT VALIDITY COST LEADERSHIP Assessing the validity of secondary data proxies for market- Leveraging the advantage of early entry: proprietary tech- ing constructs, 154 nologies versus cost leadership, 583 CONSUMER COST OF QUALITY (COQ) Who buys American alligator?: Predicting purchase intention An exploratory study on accounting for quality management of a controversial product, 1189 in China, 620 CONSUMER ATTITUDES COUNTRY OF ASSEMBLY Reply to commentary on “Understanding brand performance The impact of country-of-origin cues on consumer percep- measures: using Dirichlet benchmarks’’, 1329 tions of product quality: A binational test of the CONSUMER BEHAVIOR decomposed country-of-origin construct, 256 Internet payments in Germany: a classificatory framework COUNTRY OF DESIGN and empirical evidence, 1431 The impact of country-of-origin cues on consumer percep- CONSUMER DECISION-MAKING tions of product quality: A binational test of the E-tailers versus retailers: Which factors determine consumer decomposed country-of-origin construct, 256 preferences, 685 COUNTRY OF ORIGIN CONSUMER MISBEHAVIOR The impact of country-of-origin cues on consumer percep- Repercussions of promoting an ideology of consumption: tions of product quality: A binational test of the consumer misbehavior, 1239 decomposed country-of-origin construct, 256 Vill Subject Index Vol. 57 COUNTRY OF ORIGIN CUSTOMIZATION Who controls the purse strings: A study of consumers’ and Differentiating goods and services retailing using form and retail buyers’ reactions in an America’s FTA envir- possession utilities, 249 onment, 1177 COUNTRY OF PARTS DATA ENVELOPMENT ANALYSIS The impact of country-of-origin cues on consumer percep- Determinants of merger and acquisition activity in Australian tions of product quality: A binational test of the cooperative deposit-taking institutions, 47 decomposed country-of-origin construct, 256 DECISION MAKING COUNTRY-PRODUCT IMAGE Toward understanding consumers’ role in medical decisions Who controls the purse strings: A study of consumers’ and for emerging treatments: Issues, framework and hypo- retail buyers’ reactions in an America’s FTA envir- theses, 1054 onment, 1177 DESIGN COMPETITION COUPON PROMOTION National lead markets and the design competition for 3G Price discounts or coupon promotions: does it matter?, 933 network applications, 1397 CREATIVE PERFORMANCE DESIGN OF EXPERIMENTS Salesperson creative performance: conceptualization, meas- Integration of construct and external validity by means of urement, and nomological validity, 805 proximal similarity: Implications for laboratory experi- CREDIT UNIONS ments in marketing, 142 Determinants of merger and acquisition activity in Australian DEVELOPMENT PROCESS cooperative deposit-taking institutions, 47 New service development through the lens of organisational CRM learning: evidence from longitudinal case studies, 1074 Web-based marketing: The coming revolution in marketing DIFFUSION thought and strategy, 696 Interconnectivity in diffusion of innovations and market CROSS-CULTURAL competition, 1295 Cross-cultural invariance of measures of satisfaction and DIRICHLET BENCHMARKS service quality, 901 Reply to commentary on “Understanding brand performance CROSS-CULTURAL CONTEXTS measures: using Dirichlet benchmarks”, 1329 A cross-cultural investigation of the materialism construct: DIRICHLET MODEL Assessing the Richins and Dawson’s materialism scale Understanding brand performance measures: using Dirichlet in Denmark, France and Russia, 893 benchmarks, 1307 CULTURAL ADAPTATION DISCREET CHOICE EXPERIMENTS Measuring cultural adaptation on the Web: a content analytic Using stated preference discrete choice modeling to evaluate study of U.S. and Japanese Web sites, 864 health care programs, 1026 CULTURAL VALUES DOUBLE JEOPARDY Measuring cultural adaptation on the Web: a content analytic Understanding brand performance measures: using Dirichlet study of U.S. and Japanese Web sites, 864 benchmarks, 1307 CULTURE DRIVING FORCES FOR M-COMMERCE Japanese managerial behavior in strategic planning: Case Development perspectives, firm strategies and applications in analyses in global business contexts, 291 mobile commerce, 1402 CULTURE DYNAMIC ANALYSIS The role of culture in the perception of service recovery, Dynamics of the strategic group membership—performance 957 linkage in rapidly changing environments, 1378 CUSTOMER-BASED BRAND EQUITY Developing and validating measures of facets of customer- based brand equity, 209 EARLY MOVER ADVANTAGE CUSTOMER DISSATISFACTION Leveraging the advantage of early entry: proprietary tech- Beyond valence in customer dissatisfaction: A review and nologies versus cost leadership, 583 new findings on behavioral responses to regret and ECO-ATTRIBUTES disappointment in failed services, 445 Moderating unintended pollution: the role of sustainable CUSTOMER INTEGRATION product design, 1231 Blueprinting the service company: Managing service pro- E-COMMERCE cesses efficiently, 392 Interfirm alliances in online retailing, 714 CUSTOMER INTERACTION CENTERS E-COMMERCE Cooperating for service excellence in multichannel service Mobility and markets: emerging outlines of m-commerce, systems: An empirical assessment, 424 1391 Subject Index Vol. 57 IX E-COMMERCE EQUITY Internet retailing: enablers, limiters and market consequences, Buyer reactions to ethical beliefs in the retail environment, 703 1155 ECONOMIC PERFORMANCE E-RETAILING Personnel policy and profit, 557 E-tailers versus retailers: Which factors determine consumer ECONOMICS OF INFORMATION preferences, 685 Economics of information in the Web economy: Towards a E-RETAILING new theory?, 724 Interfirm alliances in online retailing, 714 ECONOMIC UTILITIES ETHICAL DECISION-MAKING Differentiating goods and services retailing using form and Issue contingencies and marketers’ recognition of ethical possession utilities, 249 issues, ethical judgments and behavioral intentions, 338 ECOSYSTEMS ETHICS Moderating unintended pollution: the role of sustainable Buyer reactions to ethical beliefs in the retail environment, product design, 1231 1155 ECR EXCHANGE Efficient consumer response in Japan: Industry concerns, Examining the unintended consequences of marketing, 1303 current status, benefits, and barriers to implementation, EXPECTATIONS 306 The effects of appropriateness of service contact personnel EFFICIENT CONSUMER RESPONSE dress on customer expectations of service quality and Efficient consumer response in Japan: Industry concerns, purchase intention: The moderating influences of current status, benefits, and barriers to implementation, involvement and gender, 1164 306 EXPORTER-—IMPORTER DYAD ELDERLY Attainment of competitive advantage by the exporter— Preferences in health care service and treatment: A genera- importer dyad: The role of export offering and import tional perspective, 1033 objectives, 329 EMERGING TECHNOLOGIES EXPORTER TRUST A stakeholder-integrated approach to health care manage- Attainment of competitive advantage by the exporter— ment, 984 importer dyad: The role of export offering and import EMOTION objectives, 329 Emotion and reason in persuasion: Applying the ARI model EXTERNAL VALIDITY and the CASC Scale, 647 Integration of construct and external validity by means of EMOTION proximal similarity: Implications for laboratory experi- Buyer reactions to ethical beliefs in the retail environment, ments in marketing, 142 1155 EMOTIONS FACE VALIDITY An empirical assessment of the influence of customer emo- The use of expert judges in scale development: Implications tions and contact employee performance on encounter for improving face validity of measures of unobserv- and relationship satisfaction, 437 able constructs, 98 EMOTIONS FINANCIAL PERFORMANCE Beyond valence in customer dissatisfaction: A review and Slack resources and firm performance: a meta-analysis, 565 new findings on behavioral responses to regret and FLEXIBILITIES disappointment in failed services, 445 Understanding competence-based management: Identifying EMPLOYEE DRESS and managing five modes of competence, 518 The effects of appropriateness of service contact personnel FLEXIBILITY dress on customer expectations of service quality and Uncertainty, flexibility, and sustained competitive advantage, purchase intention: The moderating influences of 484 involvement and gender, 1164 FLOW ENCOUNTER SATISFACTION Flow and Internet shopping behavior: A conceptual model An empirical assessment of the influence of customer emo- and research propositions, 1199 tions and contact employee performance on encounter FONT and relationship satisfaction, 437 Font appropriateness and brand choice, 873 ENVIRONMENTAL COMMITMENT FOREIGN EXPANSION Managerial discretion and corporate commitment to the Foreign expansion in service industries: Separability and natural environment, 964 human capital intensity, 35 Subject Index Vol. 57 FORM UTILITY GOVERNMENT POLICY Differentiating goods and services retailing using form and The relationship among national institutional structures, eco- possession utilities, 249 nomic factors, and domestic entrepreneurial activity: a FRANCHISING NETWORKS multicountry study, 1098 Centralization of franchising networks: evidence from the GROCERY INDUSTRY Austrian franchise sector, 1361 Efficient consumer response in Japan: Industry concerns, cur- FRAUD rent status, benefits, and barriers to implementation, 306 Repercussions of promoting an ideology of consumption: GROWTH HORMONE THERAPY consumer misbehavior, 1239 Toward understanding consumers’ role in medical decisions FUNCTIONAL ANALYSIS for emerging treatments: Issues, framework and hypo- Consumption and marketing in Japan, 268 theses, 1054 GASOLINE MARKETS HABITAT Asymmetric competitive reactions: likelihood and their deter- Cross-cultural mall shopping values and habitats: A compar- minants in retail gasoline markets, 821 ison between English- and French-speaking Canadians, GAY AND LESBIAN IMAGERY 883 The three rules of crossing over from gay media to mainstream HEALTHCARE media advertising: lesbians, lesbians, lesbians, 1276 Just what the doctor ordered: The role of information GENDER sensitivity and trust in reducing medical information Gender differences in the perceived risk of buying online and privacy concern, 1000 the effects of receiving a site recommendation, 768 HEALTH CARE GENDER A stakeholder-integrated approach to health care manage- The three rules of crossing over from gay media to mainstream ment, 984 media advertising: lesbians, lesbians, lesbians, 1276 HEALTH CARE GENDER DIFFERENCES Marketization and the delivery of UK health services: Three The effects of appropriateness of service contact personnel case studies, 1012 dress on customer expectations of service quality and HEALTH CARE EVALAUTION purchase intention: The moderating influences of Using stated preference discrete choice modeling to evaluate involvement and gender, 1164 health care programs, 1026 GENERATIONS HEDONIST Preferences in health care service and treatment: A genera- Cross-cultural mall shopping values and habitats: A compar- tional perspective, 1033 ison between English- and French-speaking Canadians, GENETIC ALGORITHM 883 Using an artificial neural network trained with a genetic HIERARCHICAL BAYES algorithm to model brand share, 79 The robustness of hierarchical Bayes conjoint analysis under GLOBAL PRICING alternative measurement scales, 1092 Implications of pricing strategy—venture strategy congru- HIERARCHICALLY STRUCTURED MARKET ence: an application using optimal models in an inter- An advertising model for hierarchically structured markets: national context, 591 application to the automobile industry, 829 GLOBAL STRATEGY HIGH-TECH ALLIANCES Implications of pricing strategy—venture strategy congru- Effectiveness of horizontal strategic alliances in technologic- ence: an application using optimal models in an inter- ally uncertain environments: are trust and commitment national context, 591 enough?, 951 GLOBALIZATION HIGH TECHNOLOGY Japanese managerial behavior in strategic planning: Case Knowledge acquisition, knowledge loss, and satisfaction in analyses in global business contexts, 291 high technology alliances, 610 GLOBALIZATION HORIZONTAL ALLIANCES Interorganizational task and emotional conflict with inter- Effectiveness of horizontal strategic alliances in technologic- national channels of distribution, 942 ally uncertain environments: are trust and commitment GOALS enough?, 951 In pursuit of short-term goals: anticipating the unintended HORIZONTAL COMPETITION consequences of using special incentives to motivate Changes in the competition structure in Japan: Their effect on the sales force, 1265 price competition, 284

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