Table Of Content

JOURNAL OF BUSINESS RESEARCH VOLUME 53 Contents The market orientation—performance relationship in the context of a developing economy: an empirical analysis Ram Subramanian and Pradeep Gopalakrishna Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands William H. Motes and Arch G. Woodside The differential information hypothesis, firm size, and earnings information transfer: an empirical investigation Sharad C. Asthana and Birendra K. Mishra 49 The effects of news on initial corporate lawsuits Paul Sergius Koku, Anique A. Qureshi, and Aigbe Akhigbe 57 Book Review: The End of Marketing as We Know It by Sergio Zyman Charles Noble SPECIAL ISSUE: MARKETING COMMUNICATION AND CONSUMER BEHAVIOR 59 New developments in marketing communications and consumer behavior W. Fred van Raaij, Alain Strazzieri, and Arch Woodside 63 The short-term effect of store-level promotions on store choice, and the moderating role of individual variables Pierre Volle Conceptual and operational aspects of brand loyalty: an empirical investigation Yorick Odin, Nathalie Odin, and Pierre Valette-Florence The implications of individual differences in reference price utilization for designing effective price communications R. Chandrashekaran What makes open vs. closed conclusion advertisements more persuasive?: the moderating role of prior knowledge and involvement Jean-Charles Chebat, Mathieu Charlebois, and Claire Gélinas-Chebat Age differences in memory for radio advertisements: the role of mnemonics Malcolm C. Smith and Mark R. Phillips Jr The impact of parent brand attribute associations and affect on brand extension evaluation Sobodh Bhat and Srinivas K. Reddy Consumer decision-making in a multi-generational choice set context Namwoon Kim, Rajendra K. Srivastava, and Jin K. Han An investigation of the impact of promotions on across-submarket competition PK. Kannan and Chi Kin (Bennett) Yim Validity of annual report assertions about innovativeness: an empirical investigation Michael D. Michalisin Book Review: Collaborative Approaches to Resolving Conflict by Myra Warren Isenhart and Michael Spangle Cathy L. Hartman and Edwin R. Stafford Book Review: Interviews With CEOs John P. Eaton Author Index Subject Index Volume Contents