Table Of Content

JOURNAL OF BUSINESS RESEARCH ELSEVIER Author Index Akhigbe A, 49 Odin N. 75 Asthana SC, 37 Odin Y, 75 Bhat S, 111 Phillips MR Jr, 103 Chandrashekaran R, 85 Qureshi AA, 49 Charlebois M, 93 Chebat J-C, 93 Reddy SK, 111 Eaton JP, 165 Smith MC, 103 Srivastava RK 123 Gelinas-Chebat C, 93 Stafford ER, 163 Gopalakrishna P, | Strazzien A, s9 Subramanian R, | Han JK. 123 Hartman CL. 163 Valette-Florence P, 75 van Raaiy WF, 59 Kannan PK, 137 Volle P, 63 Kim N, 123 Koku PS, 49 Woodside A, 59 Woodside AG, Michalisin MD, 151 Mishra BK, 37 Yim (Bennett) CK, 137 Motes WH, 15 Noble C, 57 0148-2963/01/$ — see front matter « 2001 Elsevier Science Inc All rights reserve d PIl: SO0148-2963(01)00280-6 JOURNALOF BUSINESS RESEARCH ELSEVIER Subject Index ADVERTISEMENTS n investigation of the Age differences in memory for radio advertisements: The submarket competition role of mnemonics, 103 New developments in marketing What makes open vs. closed conclusion advertisements sumer behavior more persuasive? The moderating role of prior know Purchase experiments of ledge and involvement, 93 ence strategies using ANNUAL REPORT VALIDITY he short-term effe Validity of annual report assertions about innovativeness choice An empirical investigation, 151] bles, 63 What makes open vs BOOK REVIEWS more persuasive? Collaborative Approaches to Resolving Conflict, Myra ledge and involven Warren Isenhart and Michael Spangle, 163 The End of Marketing as We Know It, Sergio Zyman, 57 DEVELOPING ECONOMY Interviews With CEOs, Harvard Business Review, 165 he market orient BRAND CHOICI context ol Conceptual and operational aspects of brand loyalty: An analysis, | empirical investigation, 75 DIFFERENTIAL INFORMATION Purchase experiments of extra-ordinary and regular influ- The differential information hypothe ence strategies using artificial and real brands, 15 earings information transfer BRAND EXTENSION tion, 37 lhe impact of parent brand attribute associations and affect ( yn brri and e*xxtteennssiioon n eevvaalluuataitoino,n , 11111 ,E ARNINGS INFORMATION TRANSFER The differential information hypothesis im CHURCHILL PARADIGM a eamings information transfer An CmMpiric Conceptual and operational aspects of brand loyalty: An tion. 37 empirical investigation, 75 COLLABORATION FIRM SIZI Book review: ( ollaborative {pproac he s to Re solving Con . The differential information hypothesis, fir flict, Myra Warren Isenhart and Michael Spangle, 163 CONFLICT . earnings information transtiet An empi| ri tion, 37 Book review: Collaborative {pproac hes to Resolvine Con . FIRM VALUI flict, Myra Warren Isenhart and Michael Spangle, 163 r CONSUME. R BEHAVIOR ’ he} e‘ffTetcetcst s ofo f nenewsw oO n inniittiiaal corppoorraat e lawVsSuUi t Q ge differences in memory for radio advertisements: The role of mnemonics, 103 INDIA RESEARCH Conceptual and operational aspects of brand loyalty: An The market orientation-performance relat empirical investigation, 75 context of a developing economy n empirical Consumer decision-making in a multi-generational choice analysis, | set context, 123 INNOVATIVENESS The impact of parent brand attribute associations and affect Validity of annual report assertions about innovativeness on brand extension evaluation, 111 An empirical investigation, 151 The implications of individual differences in reference price utilization for designing effective price com- LAWSUITS munications, 85 The effects of news on initial corporate lawsuits, 49 0148-2963/01/$ — see front matter © 2001 Elsevier Science Inc. All rights reserved Pll: S0148-2963(01)00279-X Subject Index / Journal of Business Research 53 (2001) 169-170 MANAGEMENT An investigation of the impact of promotions on across- Book review: Interviews With CEOs, Harvard Business submarket competition, 137 Review, 165 MULTI-GENERATION TECHNOLOGICAI MARKET ORIENTATION PRODUCTS The market orientation-performance relationship in the con- Consumer decision-making in a multi-generational choice text of ad eveloping economy: An empirical analysis, | set context, 123 MARKETING Book review: The End of Marketing as We Know It, Sergio PERFORMANCE RELATIONSHIP Zyman, 57 The market orientation-performance relationship in the MARKETING COMMUNICATIONS context of a developing economy: An empirical Age differences in memory for radio advertisements: The analysis, | role of mnemonics, 103 PRICING The implications of individual differences in reference price The implications of individual differences in reference price utilization for designing effective price communica- utilization for designing effective price communications, 85 tions, 85 An investigation of the impact of promotions on across- submarket competition, 137 New developments in marketing communications and con- RADIO ADVERTISING Age differences in memory for radio advertisements sumer behavior, 59 role of mnemonics, 103 The short-term effect of store-level promotions on store choice, and the moderating role of individual varia- bles, 63 SALES PROMOTION What makes open vs. closed conclusion advertisements Age differences in memory for radio advertisements: The more persuasive? The moderating role of prior know- role of mnemonics, 103 ledge and involvement, 93 An investigation of the impact of promotions on across- MEASUREMENT SCALES submarket competition, 137 Conceptual and operational aspects of brand loyalty: An The short-term effect of store-level promotions on store empirical investigation, 75 choice, and the moderating role of individual varia- MODELING bles, 63 Consumer decision-making in a multi-generational choice STORE-LEVEL PROMOTIONS set context, 123 The short-term effect of store-level promotions on store The impact of parent brand attribute associations and affect choice, and the moderating role of individual varia- on brand extension evaluation, 111 bles, 63