Table Of Content

J] BUSN RES 1992:24:377 Author Index Abernethy AM, 361 Lakshmi-Ratan RA, 97 Lanning, SG, 97 Babakus E, 253 Lichtenthal JD, 191 Ben-Akiva M, 149 Liu YA, 225 Boller GW, 253 re ” Borgers A, 177 2 Louviere JJ, 89 Chakraborty G, 115 Cohen DH, 209 Maki DR, 73 Mayer RN, 347 Meredith LN, 73 Dabholkar PA, 313 . P Dietl J, 27 Messinger PR, 135 : Micifiski AJ, 67 Muncy JA, 297 Ettenson R, 115 Murphy PE, 331 Ferrell OC, 283 Root AR, 331 Fraedrich JP, 283 Ross I, 281 Rotfeld HJ, 361 Gaeth GJ, 115 Rotondo JA, 97 Gajewski S, 5 Gundlach GT, 331 Scammon DL, 347 Guzek E, 11, 37 Shiroishi F, 149 Sinclair SA, 209 Hensher DA, 165 Hsueh LP, 225 Timmermans H, 177 Iwifiska-Knop K, 19 van der Waerden P, 177 Vitell SJ, 297 Jaworksa T, 51 Wilson DT, 191 Kellaris JJ, 313 Woodworth G, 115 Journal of Business Research 24, 377 (1992) ® 1992 Elsevier Science Publishing Co., Inc. 655 Avenue of the AmericNaews Y,or k 10010 J BUSN RES 1992:24:379-380 Subject Index ADVERTISING Practices (Dabholkar, Kellaris), 313 Radio Station Standards for Acceptable Advertising (Ritofeld, Abernathy), 361 EXPERIMENTAL CHOICE ANALYSIS An Aggregate Contextual Choice Model for BUSINESS RESEARCH MODELS Estimating Demand for New Products From a An Aggregate Contextual Choice Model for Laboratory Choice Experiment (Lakshmi- Estimating Demand for New Products From a Ratan, Lanning, Rotondo), 97 Laboratory Choice Experiment (Lakshmi- Analysis of the Reliability of Preference Ranking Ratan, Lanning, Rotondo), 115 Data (Ben-Akiva, Morikawa, Shiroishi), 149 Analysis of the Reliability of Preference Ranking Experimental Choice Analysis: Introduction and Data (Ben-Akiva, Morikawa, Shiroishi), 149 Overview (Louviere), 89 A Nonparametric Test of Attribute Interaction in Mother Logit Analysis of Substitution Effects in Consumer Utility Using Graded Comparisons Consumer Shopping Destination Choice (Messinger), 135 (Timmermans, Borgers, van der Waerden), Screening for Interactions Between Design Factors 177 and Demographics in Choice-Based Conjoint A Nonparametric Test of Attribute Interaction in (Chakraborty, Woodworth, Gaeth, Ettenson), Consumer Utility Using Graded Comparisons 115 (Messinger), 135 The Use of Discrete Choice Models in the Screening for Interactions Between Design Factors Determination of Community Choices in and Demographics in Choice-Based Conjoint Public Issue Areas Impacting on Business (Chakraborty, Woodworth, Gaeth, Ettenson), Decision Making (Hensher), 165 115 The Use of Discrete Choice Models in the CONSUMER BEHAVIOR Determination of Community Choices in Consumer Behavior in Economics of Shortage Public Issue Areas Impacting on Business (Gajewski), 5 Decision Making (Hensher), 165 Consumer Ethics: An Investigation of the Ethical Beliefs of the Final Consumer (Muncy, FINANCE Vitell), 297 Analysis and Comparison of Financial Analysts’, Time Series, and Combined Forecasts of CORPORATE POLITICAL ACTION Annual Earnings (Lobo), 269 Corporate Political Action: The Erosion of the Financial Characteristics of Leveraged Buyouts Political Speech Doctrine (Gundlach, Root, (Loh), 241 Murphy), 331 MARKETING RESEARCH ETHICS Becoming Market Oriented (Lichtenthal, Wilson), Consumer Ethics: An Investigation of the Ethical 191 Beliefs of the Final Consumer (Muncy, Channel Members’ Behavior in Industrial Markets Vitell), 297 in Poland (Kaworska), 51 The Impact of Perceived Risk and Moral Conditions for Joint Ventures With Foreign Philosophy Type on Ethical Decision Making Participation in Poland (Micifiski), 67 in Business Organizations (Fraedrich, Ferrell), Consumer Behavior in Economics of Shortage 283 (Gajewski), 5 Toward Understanding Marketing Students’ Ethical Determinants of Private Business Activities in Judgment of Controversial Personal Selling Poland (Dietl), 27 Journal of Business Research 24, 379-380 (1992) ® 1992 Elsevier Science Publishing Co., Inc. 655 Avenue of the Americas, New York 10010 380 J BUSN RES Subject Index 1992:24:379-380 Development of Small Private Companies and Its Strategic Importance in Standardized Indus- Their Marketing Activities (Domariski), 57 trial Product-Markets (Sinclair, Cohen), 209 Distribution as a Barrier to Application of Marketing in the Centrally Planned Economy PRODUCT WARNINGS (Case Study of Poland) (Iwirfiska-Knop), 19 Caution: Weak Product Warnings May Be An Empirical Assessment of the SERVQUAL Scale Hazardous to Corporate Health (Mayer, (Babakus, Boller), 253 Scammon), 347 Industrial Buying Behavior: The Case of Poland (Domariski, Guzek), 11 Introduction to Special Section on Marketing in STOCK MARKET RESEARCH Poland in a Centrally Planned Economy Market Anticipation and the Effect of Bond Rating (Domafiski), 1 Changes on Common Stock Prices (Hsueh, Mother Logit Analysis of Substitution Effects in Liu), 225 Consumer Shopping Destination Choice (Timmermans, Borgers, van der Waerden), TRADE RESEARCH 177 The United States Export and Foreign Direct Ways of Entering the Polish Market by Foreign Investment Linkage in Canadian Companies (Guzek), 37 Manufacturing Industries (Meredith, Maki), 73 PROCESS TECHNOLOGY Ways of Entering the Polish Market by Foreign Adoption of Continuous Processing Technologies: Companies (Guzek), 37