Table Of Content

Journal of Marketing Research Subject and Author Index Vol. 45, 2008 Subject Index ADVERTISING AND MEDIA RESEARCH BRAND MANAGEMENT . Customer Channel Migration Brand Portfolio Promotions Vol. 45, No. 1, February 2008, 60-76 Vol. 45, No. 4, August 2008, 391-402 Asim Ansari, Carl F- Mela, and Scott A. Neslin Anocha Aribarg and Neeraj Arora . The Effect of Competitive Advertising Interference on Sales for Pack- The Financial Value Impact of Perceptual Brand Aitributes aged Goods Vol. 45, No. 1, February 2008, 15-32 Vol. 45, No. 2, April 2008, 211-25 Natalie Mizik and Robert Jacobson PeterJ . Danaher, André Bonfrer, and Sanjay Dhar . The Impact of Brand Equity and Innovation on the Long-Term Effec 3. The Impact of Marketing-Induced Versus Word-of-Mouth Customer tiveness of Promotions Acquisition on Customer Equity Growth Vol. 45, No. 3, June 2008, 293-306 Vol. 45, No. 1, February 2008, 48-59 Rebecca J. Slotegraaf and Koen Pauwels Julian Villanueva, Shijin Yoo, and Dominique M. Hanssens BUSINESS-TO-BUSINESS MARKETING BAYESIAN METHODS . Interorganizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions . A Conjoint Approach to Multipart Pricing Vol. 45, No. 5, October 2008, 550-61 Vol. 45, No. 2, April 2008, 195-210 Sandy D. Jap and Ernan Haruvy Raghuram Iyengar, Kamel Jedidi, and Rajeev Kohli CHANNELS OF DISTRIBUTION BEHAVIORAL DECISION THEORY Customer Channel Migration 5. Disposition Effects and Underlying Mechanisms in E-Trading of Vol. 45, No. 1, February 2008, 60-76 Stocks Asim Ansari, Carl F. Mela, and Scott A Vol. 45, No. 3, June 2008, 362-78 Hyun-Jung Lee, Jongwon Park, Jin-Yong Lee, and ». Distribution Intensity and New Car Choice Robert S. Wyer Jr. Vol. 45, No. 4, August 2008, 473-86 Randolph E. Bucklin, S. Siddarth, and BRAND EVALUATION AND CHOICE Jorge M. Silva-Risso . Dogs on the Street, Pumas on Your Feet: How Cues in the Environ CHARITABLE GIVING ment Influence Product Evaluation and Choice Vol. 45, No. 1, February 2008, 1-14 ]. Identity Congruency Effects on Donations Jonah Berger and Grainne Fitzsimons Vol. 45, No. 3, June 2008, 351-61 Jen Shang, Americus Reed II, and Rachel ¢ A Dynamic Choice Map Approach to Modeling Attribute-Level Var ied Behavior Among Stockkeeping Units CONJOINT ANALYSIS Vol. 45, No. 1, February 2008, 94-103 J. Jeffrey Inman, Joonwook Park, and Ashish Sinha A Conjoint Approach to Multipart Pricing Vol. 45, No. 2, April 2008, 195-210 How Far Can a Brand Stretch? Understanding the Role of Self Raghuram lyenear, Kamel Jedidi, and Rajeev Kohli Construal Vol. 45, No. 3, June 2008, 337-50 Eliciting Preference for Complex Products: A Web-Based Upgrading Rohini Ahluwalia Method Vol. 45, No. 5, October 2008, 562-74 . An Integrated Model of Discrete Choice and Response Time Young-Hoon Park, Min Ding, and Vithala R. Rao Vol. 45, No. 5, October 2008, 593-607 Thomas Otter, Greg M. Allenby, and Trish van Zandt CONSUMER BEHAVIOR . Treating Zero Brand Sales Observations in Choice Mode! Estimation Consequences and Potential Remedies Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Vol. 45, No. 5, October 2008, 618 Versus Restrictive Frames on Promotion Evaluation Richard A. Briesch, William R. Dillon, and Vol. 45, No. 4, August 2008, 462-72 Robert C. Blattberg Amar Cheema and Vanessa M. Patrick © 2008, American Marketing Association Journal of Marketing Research ISSN: 0022-2437 (print), 1547-7193 (electronic) Vol. XLV (December 2008), 757-764 758 JOURNAL OF MARKETING RESEARCH, DECEMBER 2008 21. Art Infusion: The Influence of Visual Art on the Perception and 36. Is Firm Trust Essential in a Trusted Environment? How Trust in the Evaluation of Consumer Products Business Context Influences Customers Vol. 45, No. 3, June 2008, 379-89 Vol. 45, No. 2, April 2008, 241-56 Henrik Hagtvedt and Vanessa M. Patrick Kent Grayson, Devon Johnson, and Der-Fa Robert Chen . As Time Goes By: Do Cold Feet Follow Warm Intentions for Really . Listening to Strangers: Whose Responses Are Valuable, How Valu- New Versus Incrementally New Products? able Are They, and Why? Vol. 45, No. 3, June 2008, 307-319 Vol. 45, No. 4, August 2008, 425-36 David L. Alexander, John G. Lynch Jr., and Qing Wang Allen M. Weiss, Nicholas H. Lurie, and Deborah J. MacInnis . A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors . Managing Consumer Uncertainty in the Adoption of New Products: Vol. 45, No. 4, August 2008, 403-413 Temporal Distance and Mental Simulation Monica Wadhwa, Baba Shiv, and Stephen M. Nowlis Vol. 45, No. 3, June 2008, 320-36 Raquel Castano, Mita Sujan, Manish Kacker, and . Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Con- Harish Sujan sumers’ Willingness to Pay for a New Product Vol. 45, No. 2, April 2008, 159-70 . More Ways to Cheat: Expanding the Scope of Dishonesty Rui (Juliet) Zhu, Xinlei (Jack) Chen, and Vol. 45, No. 6, December 2008, 651-53 Srabana Dasgupta Nina Mazar, On Amir, and Dan Ariely . Choice Construction Versus Preference Construction: The Instability . Positive Consumer Contagion: Responses to Attractive Others in a of Preferences Learned in Context Retail Context Vol. 45, No. 2, April 2008, 145-58 Vol. 45, No. 6, December 2008, 690-701 On Amir and Jonathan Levav Jennifer J. Argo, Darren W. Dahl, and Andrea C. Morales . Circles, Squares, and Choice: The Effect of Shape Arrays on Unique- ness and Variety Seeking . The Prominence Effect in Shanghai Apartment Prices Vol. 45, No. 6, December 2008, 731-40 Vol. 45, No. 2, April 2008, 133-44 Michal Maimaran and S. Christian Wheeler Christopher K. Hsee, Jean-Pierre Dubé, and Yan Zhang 27. The Dishonesty of Honest People: A Theory of Self-Concept . Recommendation Systems with Purchase Data Maintenance Vol. 45, No. 1, February 2008, 77-93 Vol. 45, No. 6, December 2008, 633-44 Anand V. Bodapati Nina Mazar, On Amir, and Dan Ariely . Remedying Hyperopia: The Effects of Self-Control Regret on Con- 3. Disposition Effects and Underlying Mechanisms in E-Trading of sumer Behavior Stocks Vol. 45, No. 6, December 2008, 676-89 Vol. 45, No. 3, June 2008, 362-78 Anat Keinan and Ran Kivetz Hyun-Jung Lee, Jongwon Park, Jin-Yong Lee, and Robert S. Wyer Jr. . The Role of Purchase Quantity in Assortment Choice: The Quantity- Matching Heuristic 29. Dogs on the Street, Pumas on Your Feet: How Cues in the Environ- Vol. 45, No. 2, April 2008, 171-81 ment Influence Product Evaluation and Choice Alexander Chernev Vol. 45, No. 1, February 2008, 1-14 Jonah Berger and Grainne Fitzsimons 5. When 2 + 2 Is Not the Same as | + 3: Variations in Price Sensitivity Across Components of Partitioned Prices . The Effect of Partitions on Controlling Consumption Vol. 45, No. 4, August 2008, 450-61 Vol. 45, No. 6, December 2008, 665-75 Rebecca W. Hamilton and Joydeep Srivastava Amar Cheema and Dilip Soman CONSUMER TRUST 1. Gender Jeopardy in Financial Risk Taking Vol. 45, No. 4, August 2008, 414-24 . Is Firm Trust Essential in a Trusted Environment? How Trust in the Xin He, J. Jeffrey Inman, and Vikas Mittal Business Context Influences Customers Vol. 45, No. 2, April 2008, 241-56 Homo Economicus’ Soul Kent Grayson, Devon Johnson, and Der-Fa Robert Chen Vol. 45, No. 6, December 2008, 648-50 John R. Monterosso and Daniel D. Langleben CONSUMPTION EXPERIENCES . How Far Can a Brand Stretch? Understanding the Role of Self- Construal 7. Interrupted Consumption: Disrupting Adaptation to Hedonic Experi- Vol. 45, No. 3, June 2008, 337-50 ences Rohini Ahluwalia Vol. 45, No. 6, December 2008, 654-64 Leif D. Nelson and Tom Meyvis . Identity Congruency Effects on Donations Vol. 45, No. 3, June 2008, 351-61 CUSTOMER RELATIONSHIP MANAGEMENT Jen Shang, Americus Reed II, and Rachel Croson 3. Customer Channel Migration 35. Interrupted Consumption: Disrupting Adaptation to Hedonic Vol. 45, No. 1, February 2008, 60-76 Experiences Asim Ansari, Carl F- Mela, and Scott A. Neslin Vol. 45, No. 6, December 2008, 654—64 Leif D. Nelson and Tom Meyvis Subject and Author Index 49. The Impact of Marketing-Induced Versus Word-of-Mouth Customer . Homo Economicus’ Soul Acquisition on Customer Equity Growth Vol. 45, No. 6, December 2008, 648-50 Vol. 45, No. 1, February 2008, 48-59 John R. Monterosso and Daniel D. Langleben Julian Villanueva, Shijin Yoo, and Dominique M. Hanssens . Hypermotivation Vol. 45, No. 6, December 2008, 645-48 . Individual Team Incentives and Managing Competitive Balance in Scott Rick and George Loewenstein Sports Leagues: An Empirical Analysis of Major League Baseball Vol. 45, No. 5, October 2008, 535-49 . Interrupted Consumption: Disrupting Adaptation to Hedonic Michael Lewis Experiences Vol. 45, No. 6, December 2008, 654-64 . Is Firm Trust Essential in a Trusted Environment? How Trust in the Leif D. Nelson and Tom Meyvis Business Context Influences Customers Vol. 45, No. 2, April 2008, 241-56 5. Listening to Strangers: Whose Responses Are Valuable, How Valu- Kent Grayson, Devon Johnson, and Der-Fa Robert Chen able Are They, and Why? Vol. 45, No. 4, August 2008, 425-36 . Recommendation Systems with Purchase Data Allen M. Weiss, Nicholas H. Lurie, and Vol. 45, No. 1, February 2008, 77-93 Deborah J. MacInnis Anand V. Bodapati . More Ways to Cheat: Expanding the Scope of Dishonesty . Strengthening Customer Loyalty Through Intimacy and Passion: Vol. 45, No. 6, December 2008, 651-53 Roles of Customer—Firm Affection and Customer-—Staff Relationships Nina Mazar, On Amir, and Dan Ariel) in Services Vol. 45, No. 6, December 2008, 741-56 . The Role of Purchase Quantity in Assortment Choice: The Quantity- Chi Kin (Bennett) Yim, David K. Tse, and Matching Heuristic Kimmy Wa Chan Vol. 45, No. 2, April 2008, 171-81 Alexander Cherney CUSTOMER SERVICE ECONOMETRIC MODELS . Listening to Strangers: Whose Responses Are Valuable, How Valu- able Are They, and Why? . Decomposing Promotional Effects with a Dynamic Structural Model Vol. 45, No. 4, August 2008, 425-36 of Flexible Consumption Allen M. Weiss, Nicholas H. Lurie, and Vol. 45, No. 4, August 2008, 487-98 Deborah J. MacInnis Tat Chan, Chakravarthi Narasimhan, and Qin Zhang . Strengthening Customer Loyalty Through Intimacy and Passion: . Distribution Intensity and New Car Choice Roles of Customer—Firm Affection and Customer-Staff Relationships Vol. 45, No. 4, August 2008, 473-86 in Services Randolph E. Bucklin, §. Siddarth, and Vol. 45, No. 6, December 2008, 741-56 Jorge M. Silva-Risso Chi Kin (Bennett) Yim, David K. Tse, and Kimmy Wa Chan . The Effect of Competitive Advertising Interference on Sales for Pack- aged Goods DECISION RESEARCH Vol. 45, No. 2, April 2008, 211-25 Peter J. Danaher, André Bonfrer, and Sanjay Dhar 56. Assessing Three Sources of Misresponse to Reversed Likert Items . Endogeneity and Individual Consumer Choice Vol. 45, No. 1, February 2008, 116-31 Scott D. Swain, Danny Weathers, and Ronald W. Niedrich Vol. 45, No. 6, December 2008, 702-714 Dmitri Kuksov and J. Miguel Villas-Boas . Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Con- . The Impact of Marketing-Induced Versus Word-of-Mouth Customer sumers’ Willingness to Pay for a New Product Acquisition on Customer Equity Growth Vol. 45, No. 2, April 2008, 159-70 Vol. 45, No. 1, February 2008, 48-59 Rui (Juliet) Zhu, Xinlei (Jack) Chen, and Srabana Dasgupta Julian Villanueva, Shijin Yoo, and Dominique M. Hanssens 8. Choice Construction Versus Preference Construction: The Instability . Incorporating Subjective Characteristics in Product Design and of Preferences Learned in Context Evaluations Vol. 45, No. 2, April 2008, 145-58 On Amir and Jonathan Levav Vol. 45, No. 2, April 2008, 182-94 Lan Luo, P.K. Kannan, and Brian T. Ratchford . Circles, Squares, and Choice: The Effect of Shape Arrays on Unique- Individual Team Incentives and Managing Competitive Balance in ness and Variety Seeking Sports Leagues: An Empirical Analysis of Major League Baseball Vol. 45, No. 6, December 2008, 731-40 Michal Maimaran and S. Christian Wheeler Vol. 45, No. 5, October 2008, 535-49 Michael Lewis The Dishonesty of Honest People: A Theory of Self-Concept Recommendation Systems with Purchase Data Maintenance Vol. 45, No. 1, February 2008, 77-93 Vol. 45, No. 6, December 2008, 633-44 AnandV . Bodapati Nina Mazar, On Amir, and Dan Ariely Treating Zero Brand Sales Observations in Choice Model Estimation Dogs on the Street, Pumas on Your Feet: How Cues in the Environ- Consequences and Potential Remedies ment Influence Product Evaluation and Choice Vol. 45, No. 1, February 2008, 1-14 Vol. 45, No. 5, October 2008, 618-32 Richard A. Briesch, William R. Dillon, and Jonah Berger and Grainne Fitzsimons Robert C. Blattberg JOURNAL OF MARKETING RESEARCH, DECEMBER 2008 }. Who’s Got the Coupon? Estimating Consumer Preferences and 89. Incorporating Subjective Characteristics in Product Design and Coupon Usage from Aggregate Information Evaluations Vol. 45, No. 6, December 2008, 715-30 Vol. 45, No. 2, April 2008, 182-94 Andrés Musalem, Eric T. Bradlow, and Jagmohan S. Raju Lan Luo, P.K. Kannan, and Brian T. Ratchford 3. Winners and Losers in a Major Price War INDUSTRIAL MARKETING Vol. 45, No. 5, October 2008, 499-518 Harald J. van Heerde, Els Gijsbrechts, and Interorganizational Relationships and Bidding Behavior in Industrial Koen Pauwels Online Reverse Auctions Vol. 45, No. 5, October 2008, 550-61 EDITORIALS Sandy D. Jap and Ernan Haruvy The Value of Sticky Articles INFORMATION PROCESSING Vol. 45. No. 3, June 2008, 257-60 Joel Huber . Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect ENDOGENEITY Vol. 45, No. 4, August 2008, 437-49 Els de Wilde, Alan D.J. Cooke, and Chris Janiszewski Endogeneity and Individual Consumer Choice Vol. 45, No. 6, December 2008, 702-714 2. Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Con- Dmitri Kuksov andJ . Miguel Villas-Boas sumers’ Willingness to Pay for a New Product Vol. 45, No. 2, April 2008, 159-70 Rui (Juliet) Zhu, Xinlei (Jack) Chen, and ETHICS Srabana Dasgupta The Dishonesty of Honest People: A Theory of Self-Concept . The Effect of Partitions on Controlling Consumption Maintenance Vol. 45, No. 6, December 2008, 665-75 Vol. 45, No. 6, December 2008, 633-44 Amar Cheema and Dilip Soman Nina Mazar, On Amir, and Dan Ariely . How Far Can a Brand Stretch? Understanding the Role of Self- $2. Homo Economicus’ Soul Construal Vol. 45, No. 6, December 2008, 648-50 Vol. 45, No. 3, June 2008, 337-50 John R. Monterosso and Daniel D. Langleben Rohini Ahluwalia 3. Hypermotivation 5. An Integrated Model of Discrete Choice and Response Time Voi. 45, No. 6, December 2008, 645-48 Vol. 45, No. 5, October 2008, 593-607 Scott Rick and George Loewenstein Thomas Otter, Greg M. Allenby, and Trish van Zandt More Ways to Cheat: Expanding the Scope of Dishonesty Managing Consumer Uncertainty in the Adoption of New Products: Vol. 45, No. 6, December 2008, 651-53 Temporal Distance and Mental Simulation Nina Mazar, On Amir, and Dan Ariel) Vol. 45, No. 3, June 2008, 320-36 Raquel Castano, Mita Sujan, Manish Kacker, and FINANCIAL DECISION MAKING Harish Sujan Disposition Effects and Underlying Mechanisms in E-Trading of . The Role of Purchase Quantity in Assortment Choice: The Quantity- Stocks Matching Heuristic Vol. 45, No. 3, June 2008, 362-78 Vol. 45, No. 2, April 2008, 171-81 Hyun-Jung Lee, Jonewon Park, Jin-Yone Lee, and Alexander Cherne. Robert S. Wer Jr . When 2 + 2 Is Not the Same as | + 3: Variations in Price Sensitivity FINANCIAL MARKET PERFORMANCE Across Components of Partitioned Prices Vol. 45, No. 4, August 2008, 450-61 he Financial Value Impact of Perceptual Brand Attributes Rebecca W. Hamilton and Joydeep Srivastava Vol. 45, No. 1, February 2008, 15-32 Natalie Mizik and Robert Jacobson INNOVATION MANAGEMENT FINANCIAL METRICS To Innovate or Imitate? Entry Strategy and the Role of Market Research 7. Dancing with a Giant: The Effect of Wal-Mart’s Entry into the United Vol. 45, No. 5, October 2008, 575-92 Kingdom on the Performance of European Retailers Elie Ofek and Ozge Turut Vol. 45, No. 5, October 2008, 519-34 Katrijn Gielens, Linda M. Van de Gucht, Jan-Benedict MANAGERIAL JUDGMENT AND DECISION AIDS E.M. Steenkamp, and Marnik G. Dekimpe 100. A Dynamic Choice Map Approach to Modeling Attribute-Level Var- FORECASTING ied Behavior Among Stockkeeping Units Vol. 45, No. 1, February 2008, 94-103 ;. As Time Goes By: Do Cold Feet Follow Warm Intentions for Really J. Jeffrey Inman, Joonwook Park, and Ashish Sinha New Versus Incrementally New Products? Vol. 45, No. 3, June 2008, 307-319 101. The Prominence Effect in Shanghai Apartment Prices David L. Alexander, John G. Lynch Jr, and Qing Wang Vol. 45, No. 2, April 2008, 133-44 Christopher K. Hsee, Jean-Pierre Dubé, and Yan Zhang Subject and Author Index 761 MARKET ANALYSIS AND RESPONSE 5. Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation . Brand Portfolio Promotions Vol. 45, No. 3, June 2008, 320-36 Vol. 45, No. 4, August 2008, 391-402 Raquel Castafio, Mita Sujan, Manish Kacker, and Anocha Aribarg and Neeraj Arora Harish Sujan . Distribution Intensity and New Car Choice . To Innovate or Imitate? Entry Strategy and the Role of Market Vol. 45, No. 4, August 2008, 473-86 Research Randolph E. Bucklin, S. Siddarth, and Vol. 45, No. 5, October 2008, 575-92 Jorge M. Silva-Risso Elie Ofek and Ozge Turut . The Effect of Competitive Advertising Interference on Sales for Pack- NONCONSCIOUS PROCESSES aged Goods Vol. 45, No. 2, April 2008, 211-25 . Circles, Squares, and Choice: The Effect of Shape Arrays on Unique Peter J. Danaher, André Bonfrer, and Sanjay Dhar ness and Variety Seeking Vol. 45, No. 6, December 2008, 731-40 . Endogeneity and Individual Consumer Choice Michal Maimaran and S. Christian Wheeler Vol. 45, No. 6, December 2008, 702-714 Dmitri Kuksov and J. Miguel Villas-Boas ORGANIZATIONAL RELATIONSHIPS MARKET RESEARCH UTILIZATION §. Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball . Split Questionnaire Design for Massive Surveys Vol. 45, No. 5, October 2008, 535-49 Vol. 45, No. 5, October 2008, 608-617 Michael Lewis Feray Adigiizel and Michel Wedel Interorganizational Relationships and Bidding Behavior in Industrial MEASUREMENT Online Reverse Auctions Vol. 45, No. 5, October 2008, 550-61 . Assessing Three Sources of Misresponse to Reversed Likert Items Sandy D. Jap and Ernan Haruvy Vol. 45, No. 1, February 2008, 116-31 Scott D. Swain, Danny Weathers, and Ronald W. Niedrich Value Creation Following Merger and Acquisition Announcements The Role of Strategic Emphasis Alignment . An Integrated Model of Discrete Choice and Response Time Vol. 45, No. 1, February 2008, 33-47 Vol. 45, No. 5, October 2008, 593-607 Vanitha Swaminathan, Feisal Murshed, and Thomas Otter, Greg M. Allenby, and Trish van Zandt John Hulland . Using Item Response Theory to Measure Extreme Response Style in POSITIONING Marketing Research: A Global Investigation Vol. 45, No. 1, February 2008, 104-115 A Clusterwise Bilinear Multidimensional Scaling Methodology for Martijn G. de Jong, Jan-Benedict E.M. Steenkamp, Simultaneous Segmentation and Positioning Analyses Jean-Paul Fox, and Hans Baumgartner Vol. 45, No. 3, June 2008, 280-92 Wayne §. DeSarbo, Rajdeep Grewal, and Crystal J. Scott MERGERS AND ACQUISITIONS PRICING 110. Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment 22. Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Vol. 45, No. 1, February 2008, 33-47 Versus Restrictive Frames on Promotion Evaluation Vanitha Swaminathan, Feisal Murshed, and Vol. 45, No. 4, August 2008, 462-72 John Hulland Amar Cheema and Vanessa M. Patrick NEW PRODUCT DEVELOPMENT AND LAUNCH . A Conjoint Approach to Multipart Pricing Vol. 45, No. 2, April 2008, 195-210 . As Time Goes By: Do Cold Feet Follow Warm Intentions for Really Raghuram lyengar, Kamel Jedidi, and Rajeev Kohli New Versus Incrementally New Products? Vol. 45, No. 3, June 2008, 307-319 The Prominence Effect in Shanghai Apartment Prices DavidL . Alexander, John G. Lynch Jr., and Qing Wang Vol. 45, No. 2, April 2008, 133-44 Christopher K. Hsee, Jean-Pierre Dubé, and Yan Zhang Eliciting Preference for Complex Products: A Web-Based Upgrading Method 25. The Temporal and Spatial Dimensions of Price Search: Insights from Vol. 45, No. 5, October 2008, 562-74 Matching Household Survey and Purchase Data Youne-Hoon Park, Min Dine, and Vithala R. Rao Vol. 45, No. 2, April 2008, 226-40 Dinesh K. Gauri, K. Sudhir, and Debabrata Talukdar . The Impact of Brand Equity and Innovation on the Long-Term Effec- tiveness of Promotions . When 2 + 2 Is Not the Same as | + 3: Variations in Price Sensitivity Vol. 45, No. 3, June 2008, 293-306 Across Components of Partitioned Prices Rebecca J. Slotegraaf and Koen Pauwels Vol. 45, No. 4, August 2008, 450-61 Rebecca W. Hamilton and Joydeep Srivastava . Incorporating Subjective Characteristics in Product Design and Evaluations ), Winners and Losers in a Major Price War Vol. 45, No. 2, April 2008, 182-94 Vol. 45, No. 5, October 2008, 499-518 Lan Luo, P.K. Kannan, and Brian T. Ratchford Harald J. van Heerde, Els Gijsbrechts, and Koen Pauwels JOURNAL OF MARKETING RESEARCH, DECEMBER 2008 PROMOTION 141. Positive Consumer Contagion: Responses to Attractive Others in a Retail Context Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Vol. 45, No. 6, December 2008, 690-701 Versus Restrictive Frames on Promotion Evaluation Jennifer J. Argo, Darren W. Dahl, and Vol. 45, No. 4, August 2008, 462-72 Andrea C. Morales Amar Cheema and Vanessa M. Patrick . Strengthening Customer Loyalty Through Intimacy and Passion: 29. A Bite to Whet the Reward Appetite: The Influence of Sampling on Roles of Customer—Firm Affection and Customer—Staff Relationships Reward-Seeking Behaviors in Services Vol. 45, No. 4, August 2008, 403-413 Vol. 45, No. 6, December 2008, 741-56 Monica Wadhwa, Baba Shiv, and Stephen M. Nowlis Chi Kin (Bennett) Yim, David K. Tse, and Kimmy Wa Chan Brand Portfolio Promotions Vol. 45, No. 4, August 2008, 391-402 3. The Temporal and Spatial Dimensions of Price Search: Insights from Anocha Aribarg and Neeraj Arora Matching Household Survey and Purchase Data Vol. 45, No. 2, April 2008, 226-40 31. Decomposing Promotional Effects with a Dynamic Structural Model Dinesh K. Gauri, K. Sudhir, and Debabrata Talukdar of Flexible Consumption Vol. 45, No. 4, August 2008, 487-98 . Winners and Losers in a Major Price War Tat Chan, Chakravarthi Narasimhan, and Qin Zhang Vol. 45, No. 5, October 2008, 499-518 Harald J. van Heerde, Els Gijsbrechts, and 2. The Impact of Brand Equity and Innovation on the Long-Term Effec- Koen Pauwels tiveness of Promotions Vol. 45, No. 3, June 2008, 293-306 SAMPLING AND SURVEY METHODS Rebecca J. Slotegraaafn d Koen Pauwels 5. Cross-Sectional Versus Longitudinal Survey Research: Concepts, Who’s Got the Coupon? Estimating Consumer Preferences and Findings, and Guidelines Coupon Usage from Aggregate Information Vol. 45, No. 3, June 2008, 261-79 Vol. 45, No. 6, December 2008, 715-30 Aric Rindfleisch, Alan J. Maiter, Shankar Ganesan, and Andrés Musalem, Eric T. Bradlow, and Jagmohan S. Raju Christine Moorman REGRESSION AND OTHER STATISTICAL METHODS . Split Questionnaire Design for Massive Surveys Vol. 45, No. 5, October 2008, 608-617 134. The Effect of Partitions on Controlling Consumption Feray Adigiizel and Michel Wedel Vol. 45, No. 6, December 2008, 665-75 Amar Cheema and Dilip Soman SCALING METHODS 5. Eliciting Preference for Complex Products: A Web-Based Upgrading 7. Assessing Three Sources of Misresponse to Reversed Likert Items Method /ol. 45, No. 1, February 2008, 116-31 Vol. 45, No. 5, October 2008, 562-74 Scott D. Swain, Danny Weathers, and Ronald W. Niedrich Young-Hoon Park, Min Ding, and Vithala R. Rao 3. A Clusterwise Bilinear Multidimensional Scaling Methodology for 36. The Temporal and Spatial Dimensions of Price Search: Insights from Simultaneous Segmentation and Positioning Analyses Matching Household Survey and Purchase Data Vol. 45, No. 3, June 2008, 280-92 Vol. 45, No. 2, April 2008, 226-40 Wayne S. DeSarbo, Rajdeep Grewal, and Crystal J. Scott Dinesh K. Gauri, K. Sudhir, and Debabrata Talukdar . Using Item Response Theory to Measure Extreme Response Style in RESEARCH DESIGN Marketing Research: A Global Investigation Vol. 45, No. 1, February 2008, 104-115 . Attentional Contrast During Sequential Judgments: A Source of the Martijn G. de Jong, Jan-Benedict E.M. Steenkamp, Number-of-Levels Effect Jean-Paul Fox, and Hans Baumgartner Vol. 45, No. 4, August 2008, 437-49 Els de Wilde, Alan D.J. Cooke, and Chris Janiszewski SEGMENTATION RESEARCH . Cross-Sectional Versus Longitudinal Survey Research: Concepts, 50. A Clusterwise Bilinear Multidimensional Scaling Methodology for Findings, and Guidelines Simultaneous Segmentation and Positioning Analyses Vol. 45, No. 3, June 2008, 261-79 Vol. 45, Ne. 3, June 2008, 280-92 Aric Rindfleisch, Alan J. Malter, Shankar Ganesan, and Wayne S. DeSarbo, Rajdeep Grewal, and Crystal J. Scott Christine Moorman 51. Decomposing Promotional Effects with a Dynamic Structural Model RETAILING of Flexible Consumption Vol. 45, No. 4, August 2008, 487-98 . A Bite to Whet the Reward Appetite: The Influence of Sampling on Tat Chan, Chakravarthi Narasimhan, and Qin Zhang Reward-Seeking Behaviors Vol. 45, No. 4, August 2008, 403-413 52. A Dynamic Choice Map Approach to Modeling Attribute-Level Var- Monica Wadhwa, Baba Shiv, and Stephen M. Nowlis ied Behavior Among Stockkeeping Units Vol. 45, No. 1, February 2008, 94-103 Dancing with a Giant: The Effect of Wal-Mart’s Entry into the United J. Jeffrey Inman, Joonwook Park, and Ashish Sinha Kingdom on the Performance of European Retailers Vol. 45, No. 5, October 2008, 519-34 SOCIAL IDENTITY Katrijn Gielens, Linda M. Van de Gucht, Jan-Benedict E.M. Steenkamp, and Marnik G. Dekimpe . Identity Congruency Effects on Donations Vol. 45, No. 3, June 2008, 351-61 Jen Shang, Americus Reed II, and Rachel Croson Subject and Author Index STATISTICAL METHODS STRATEGY AND PLANNING 54. Attentional Contrast During Sequential Judgments: A Source of the 159. Dancing with a Giant: The Effect of Wal-Mart’s Entry into the United Number-of-Levels Effect Kingdom on the Performance of European Retailers Vol. 45, No. 4, August 2008, 437-49 Vol. 45, No. 5, October 2008, 519-34 Els de Wilde, Alan D.J. Cooke, and Chris Janiszewski Katrijn Gielens, Linda M. Van de Gucht, Jan-Benedict E.M. Steenkamp, and Marnik G. Dekimpe . Split Questionnaire Design for Massive Surveys Vol. 45, No. 5, October 2008, 608-617 160. To Innovate or Imitate? Entry Strategy and the Role of Market Feray Adigiizel and Michel Wedel Research Vol. 45, No. 5, October 2008, 575-92 . Treating Zero Brand Sales Observations in Choice Model Estimation: Elie Ofek and Ozge Turut Consequences and Potential Remedies Vol. 45, No. 5, October 2008, 618-32 161. Value Creation Following Merger and Acquisition Announcements: Richard A. Briesch, William R. Dillon, and The Role of Strategic Emphasis Alignment Robert C. Blattberg Vol. 45, No. 1, February 2008, 33-47 Vanitha Swaminathan, Feisal Murshed, and 57. Using Item Response Theory to Measure Extreme Response Style in John Hulland Marketing Research: A Global Investigation Vol. 45, No. 1, February 2008, 104-115 SURVEY DESIGN Martijn G. de Jong, Jan-Benedict E.M. Steenkamp, Jean-Paul Fox, and Hans Baumgartner 162. Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines 58. Who’s Got the Coupon? Estimating Consumer Preferences and Vol. 45, No. 3, June 2008, 261-79 Coupon Usage from Aggregate Information Aric Rindfleisch, Alan J. Malter, Shankar Ganesan, and Vol. 45, No. 6, December 2008, 715-30 Christine Moorman Andrés Musalem, Eric T. Bradlow, and Jagmohan S. Raju Author Index Item Item Number Number Adigiizel, Feray 106, 146, 155 De Wilde, Els 91, 137, 154 Ahluwalia, Rohini 8, 33, 94 Dhar, Sanjay 2, 70, 104 Alexander, David L. 22, 88, 111 Dillon, William R. 10, 76, 156 Allenby, Greg M. 9, 95, 108 Ding, Min 19, 112, 135 Amir, On 25, 27, 39, 58, 60, 66, Dubé, Jean-Pierre 41, 101, 124 81, 84 Ansari, Asim 1, 15, 48 Fitzsimons, Grainne 6, 29, 61 Argo, Jennifer J. 40, 141 Fox, Jean-Paul 109, 149, 157 Aribarg, Anocha 11, 102, 130 Ariely, Dan 27, 39, 60, 66, 8 Ganesan, Shankar 138, 145, 162 Arora, Neeraj 11, 102, 130 Gauri, Dinesh K. 125, 136, 143 Gielens, Katrijn 87, 140, 189 Baumgartner, Hans 109, 149, 157 Gijsbrechts, Els 78, 127, 144 Berger, Jonah 6, 29, 61 Grayson, Kent 36, 46,5 1 Blattberg, Robert C. 10, 76, 156 Grewal, Rajdeep 121, 148, 150 Bodapati, Anand V. 42, 52, 75 Bonfrer, André 2, 70, 104 Hagtvedt, Henrik 21 Bradlow, Eric T. 77, 133, 158 Hamilton, Rebecca W. 45, 98, 126 Briesch, Richard A. 10, 76, 156 Hanssens, Dominique M. 3, 49, 72 Bucklin, Randolph E. 16, 69, 103 Haruvy, Ernan 14, 90, 119 He, Xin 3] Castafio, Raquel 5, 96, 115 Hsee, Christopher K. 4710, 101, 124 Chan, Kimmy Wa Huber, Joel Chan, Tat b; 131, 151 Hulland, John 110, 120, 161 Cheema, Amar 93, 122, 128, Inman, J. Jeffrey 7, 31, 100, 152 Chen, Der-Fa Robert ey Iyengar, Raghuram 4, 18, 123 Chen, Xinlei (Jack) . 57, 92 Chernev, Alexander , 67, 97 Jacobson, Robert 12, 86 Cooke, Alan D.J. 137, 154 Janiszewski, Chris 91, 137, 154 Croson, Rachel , 34, 153 Jap, Sandy D. 14, 90, 119 Jedidi, Kame} 4, 18, 123 Dahl, Darren W. 40, 141 Johnson, Devon 36, 46, 51 Danaher, Peter J. 2, 70, 104 Dasgupta, Srabana 24, 57, 92 Kacker, Manish 38, 96, 115 De Jong, Martijn G. 109, 149, 157 Kannan, P.K. 73, 89, 114 Dekimpe, Marnik G. 87, 140, 159 Keinan, Anat 43 DeSarbo, Wayne S. 121, 148, 150 Kivetz, Ran 43 764 JOURNAL OF MARKETING RESEARCH, DECEMBER 2008 Kohli, Rajeev 4, 18, 123 Reed, Americus, II 17, 34, 153 Kuksov, Dmitri 71, 80, 105 Rick, Scott 63, 83 Rindfleisch, Aric 138, 145, 162 Langleben, Daniel D. Lee, Hyun-Jung Scott, Crystal J. 121, 148, 150 Lee, Jin- Yong Shang, Jen 17, 34, 153 Levav, Jonathan Shiv, Baba 23, 129, 139 Lewis, Michael Siddarth, S. 16, 69, 103 Loewenstein, George Silva-Risso, Jorge M. 16, 69, 103 Luo, Lan Sinha, Ashish 7, 100, 152 Lurie, Nicholas H Slotegraaf, Rebecca J. 13,343, Ez Lynch, John G., Jr Soman, Dilip 30, 93, 134 Srivastava, Joydeep 45, 98, 126 MacInnis, Deborah J. , 54, 65 Steenkamp, Jan-Benedict E.M. 87, 109, 140, 149, Maimaran, Michal 26, 59, 117 157, 159 Malter, Alan J. 138, 145, 162 Sudhir, K. 125, 136, 143 Mazar, Nina 27, 39, 60, 66 Sujan, Harish 38, 96, 115 Mela, Carl F 1, 15, 48 Sujan, Mita 38, 96, 115 Meyvis, Tom 35, 47, 64 Swain, Scott D. 56, 107, 147 Mittal, Vikas 31 Swaminathan, Vanitha 110, 120, 161 Mizik, Natalie 12, 86 Monterosso, John R. 32, 62, 82 Talukdar, Debabrata 125, 136, 143 Moorman, Christine 138, 145, 162 Tse, David K. 55, 142 Morales, Andrea C 40, 141 Turut, Ozge 99, 116, 160 Murshed, Feisal 110, 120, 161 Musalem, Andrés 77, 133, 158 Van de Gucht, Linda M. 87, 140, 159 Van Heerde, Harald J. 78, 127, 144 Narasimhan, Chakravarthi 68, 131, 151 Van Zandt, Trish 9, 95, 108 Nelson, Leif D 35, 47, 64 Villanueva, Julian 3, 49, 72 Neslin, Scott A 1, 15, 48 Villas-Boas, J. Miguel 71, 80, 105 Niedrich, Ronald W 56, 107, 147 Nowlis, Stephen M 23, 129, 139 Wadhwa, Monica 23, 129, 139 Wang, Qing 22, 88, 111 Ofek, Elie 99, 116, 160 Weathers, Danny 56, 107, 147 Otter, Thomas 9, 95, 108 Wedel, Michel 106, 146, 155 Weiss, Allen M. 37, 54, 65 Park, Jongwon 5, 28, 85 Wheeler, S. Christian 26, 59, 117 Park, Joonwook 7, 100, 152 Wyer, Robert S., Jr. 5, 28, 85 Park, Young-Hoon 19, 112, 135 Patrick, Vanessa M 20, 21, 122, 128 Yim, Chi Kin (Bennett) Pauwels, Koen 13, fe, 415, 127, 132, Yoo, Shijin 144 Zhang, Qin 68, 131, 151 Raju, Jagmohan S 77, 133, 158 Zhang, Yan 41, 101, 124 Rao, Vithala R 19, 112, 135 Zhu, Rui (Juliet) 24, 57, 92 Ratchford, Brian T 73, 89, 114