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It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best selling book PDF

132 Pages·2003·9.19 MB·English
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Preview It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best selling book

IT'S NOT HOW GOOD YOU ARE, IT'S HOW GOOD YOU WANT TO BE. The world’s best-selling hook hy PAUL ARDEN. PHATDON Just ag Bin Tae Arf of War is rend an @ lemaon in business stratery rather than fighting in # miStary pense, or Machiavelli's The Prinre is written about govemment but used as a guide to management, 20 this book asee the creative processes of good advertising #8 metaphor for basineaa practice, Nearly all rich anti * fowerful people are | Not notably talented, | educated, charming or good-looking. For Toni ‘hey become rich and s cowerful by wanting to be rich anil powerful. ~ Your vision of where or who you want =f to he is the preatest asset you fave. € Without having a goal fs difficult to score. , CONTENTS. ‘why do we strive for excate-ce wine meaioerty is quired? Soluuw youd du you watt bo be? ‘Yon van auhiove the uanchievable "Tyan to be ws famous ws Perel Autoraaliv? Have you noticed how the ‘leverest peuple at sehuol are not ‘ease wha mae tin ife? ie Fons. Buen Do not seek pralse Seek ene st. Us al ay Baul Du col euver your ess ‘Dun look for ube next vppurtunils "Pao ume you bare it wend is 2he opportunily Accentuate the pusiive ‘Hliminute the negative. 18 1 4 8 Do nor put your eleversess n ont of the communication 26 Dorie peoriae what you un eliver 2 ‘now your cent Rams. ” ‘What du vou do when voce client wont buy? 2 Dorit take no for a ass. “a When c cant be adore, dit. Heyou dont d0 1 te doesmt exist. 40 FE YU UT Sue anne, peta OVE FLAG BY THE RULES. “The person wine dona" make TAREE fs ually to make anvibieg, 50 ‘Fall, agai, Pal better’ 52 1s wrung bo be sit 68 rsiight to be wrong, 8 Dont be aula of sy Ideas, 58 CO MSE SOME SP. May sour eards righ, 4 1s not whut you know. 66 ts whe youlmow. a Don’ ve w speech. Pubon a show. 68 Getting fred can be a positive career more 0 ‘ub uO 08 THEA Doing tayou means Tnaviag a en m compose your ad trora the weakest point 3 uuu layouts sel the idea better ‘uaa posted ones: a0 you get stuck. dave with, udiftent pen. co Suppliers are only as soca vas you are om Dut be airs to work vith the best ry (Get out of advertizing. a ‘bo not bry to win awards on

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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.