Ipsos MORI 2017 Almanac PDF
Preview Ipsos MORI 2017 Almanac
THE IPSOS MORI ALMANAC 2017 ONLY 13% OF SECONDARY SCHOOL-AGE CHILDREN TRUST THE ORDINARY MAN OR WOMAN IN THE STREET TO TELL THE TRUTH, COMPARED TO 65% 01 OF ADULTS Article running head Contact Ipsos MORI +44 (0)20 3059 5000 [email protected] www.twitter.com/IpsosMORI www.facebook.com/IpsosMORI 2 Ipsos MORI Almanac 2017 CONTENTS 08 FOREWORD Ben Page Ipsos MORI 12 DOWNBEAT AND DIVIDED? BRITAIN IN 2017 Ben Marshall Ipsos MORI Social Research Institute 20 THE YEAR BRITISH POLITICS SWUNG LEFT? Gideon Skinner Ipsos MORI Social Research Institute 26 GIVE US A SMILE GIRLS! WHY THE PORTRAYAL OF WOMEN IN ADVERTISING HAS FAR TO GO Hanna Chalmers Ipsos Connect 32 SUGAR: MORE DANGEROUS THAN GUNPOWDER? Pippa Bailey Ipsos MORI 38 THINGS HAVE ONLY GOT BETTER? THE CHANGING FACE OF BRITISH BUSINESS Simon Atkinson Ipsos 44 THE TRUTH ABOUT MILLENNIALS – AND THE LIES Hannah Shrimpton Ipsos MORI Social Research Institute 50 IN THE SHADOW OF GRENFELL Lewis Hill Ipsos MORI Social Research Institute 3 Contents 56 WAS 2017 THE YEAR THAT ‘BRAND PURPOSE’ LOST ITS PURPOSE? Jon Harper Ipsos Connect 62 IT’S THE CULTURE, STUPID! Oliver Sweet Ipsos MORI 68 WHAT WORRIED THE WORLD? Michael Clemence Ipsos MORI Social Research Institute 74 VIRTUAL REALITY: THE HYPE AND THE HOPE Richard Garnham Ipsos MORI 80 T HE DEATH OF #CLEANEATING? Monique Centrone Ipsos MORI 84 IS THE PUBLIC WILLING TO PUT THEIR MONEY WHERE THEIR MOUTH IS ON THE NHS? Kate Duxbury Ipsos MORI Social Research Insititute 90 THE RETIRED PRINCE Sarah Corker Ipsos Marketing 96 THE KIDS ARE ALRIGHT – UNDERSTANDING GEN Z Hannah Whyte-Smith Ipsos Connect 102 GREAT EXPECTATIONS – ARE SERVICE EXPECTATIONS REALLY RISING? Katherine Shipton Ipsos Loyalty 4 Ipsos MORI Almanac 2017 108 DRIVING CHANGE – ARE WE READY FOR DRIVERLESS CARS? James Stannard Ipsos MORI Social Research Institute 114 THE FIVE TRIBES OF BRITAIN AND WHERE TO FIND THEM Anna Sperati Ipsos MORI 124 OUR SCREEN OBSESSION Caroline Walker Ipsos MORI 128 STOP BEING SO RUBBISH WITH RUBBISH! Ellie Brooke Ipsos Marketing 134 OPEN BANKING: ARE YOU READY? Georgiana Brown Ipsos Loyalty 138 BEYOND SYSTEM 1 Colin Strong Ipsos 144 IMMIGRATION – CHANGING AND UNCHANGED Kully Kaur-Ballagan Ipsos MORI Social Research Institute 150 IS PESSIMISM HOLDING BACK PROGRESS ON POVERTY? Jonathan Glennie Ipsos MORI Social Research Institute 156 CHEERS TO A DRINKS UPHEAVAL – THE GLASS IS HALF FULL, BUT OF WHAT? Gareth Pugh Ipsos Marketing 5 Contents 160 GENERAL ELECTION 2017 – DIARY OF AN EXIT POLL Christopher Hanley Ipsos MORI 168 IS THE WORLD GETTING BETTER OR WORSE? Bobby Duffy Ipsos MORI Social Research Institute 174 ENDNOTES 6 Ipsos MORI Almanac 2017 SEVEN BRITONS IN TEN (70%) THINK IT IS LIKELY THAT OTHER COUNTRIES WILL ALSO LEAVE THE EU IN THE FIVE TO TEN YEARS AFTER BRITAIN LEAVES 02
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