Table Of Content

Second Edition Introduction to Rhetorical Theory …. Second Edition Introduction to Rhetorical Theory Gerard A. Hauser University of Colorado WAVELAND PRESS, INC. Long Grove, Illinois For information about this book, contact: Waveland Press, Inc. 4180 IL Route 83, Suite 101 Long Grove, IL 60047-9580 (847) 634-0081 [email protected] www.waveland.com Copyright © 2002 by Waveland Press, Inc. 10-digit ISBN 1-57766-221-0 13-digit ISBN 978-1-57766-221-1 All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without permission in writing from the publisher. Printed in the United States of America 10 9 8 7 6 5 4 (cid:75) To my father, with appreciation for sharing his admiration of a good argument (cid:74) …. (cid:75) (cid:74) Contents Preface xiii 1 The Eventfulness of Rhetoric 1 Communication and Rhetoric 2 Communication Processes and Rhetorical Events 3 Things, Events, and Processes 4 Continuity and Discontinuity 5 Characteristics of Rhetorical Eventfulness 7 The Rhetorical Domain 11 Summary 13 2 Rhetorical Thinking 15 Rhetoric as a Social Practice 17 Narrative 20 Dialectic 22 Rhetoric 24 Rhetoric as a Method 32 Summary 36 3 Rhetorical Opportunities 39 Defining the Situation 40 Rhetorical Situations 42 vii viii Contents Constituent Elements of Rhetorical Situations 47 Exigence 47 Audience 48 Constraints 50 Life Cycles and Fitting Responses 51 Life Cycles 52 Fitting Response 57 Rhetor’s Intentions 58 Summary 60 4 Making Commitments through Rhetoric 61 Expressive versus Other-Directed Talk 62 Argument and Self-Risk 63 Unilateral and Bilateral Arguments 66 Rhetoric and the Self 68 Reflecting a Self 68 Evoking a Self 70 Maintaining a Self 71 Destroying a Self 72 Summary 73 5 Public Judgment 75 Rhetorical Characteristics of Public Problems 77 Ownership of Public Problems 79 Responsibility: Causal and Political 80 The Organization of Public Consciousness 81 Publics Theory 83 Publics 84 Public Spheres 87 Public Opinion 94 Summary 96 6 Finding Ideas 99 The Problem of Invention 100 Creativity and Inventiveness 103 Invention in Purposive Discourse 108 Topical Thinking 110 Topical Reasoning and Relevant Discourse 112 Summary 118 Contents ix 7 Using Good Reasons to Persuade 119 Internal and External Appeals 120 Paradigms and Enthymemes 121 Paradigms 121 Enthymemes 124 Enthymemes and Good Reasons 125 Good Reasons and Issues 128 Detecting a Case 129 Determining Issues 130 Classifying Issues 133 Stasis in Everyday Life 139 Summary 143 8 Persuasiveness of Character 145 The Problem of Authority 146 Ethos Developed in Message 147 Ethos and the Habits of Life 149 Excellence and Habits 149 Attributes of Character 154 Interpreting Ethos 158 Ethos and Ethical Appeal 159 Summary 163 9 The Passions 165 Pathos as a Pattern of Response 168 Pathos and Persuasive Reasoning 170 Common Misconceptions 170 Emotions Reflect Judgments 170 Evoking Emotions 173 Basic Emotions 177 Summary 179 10 Narrative 181 Narrative Framing 184 Lived Experience as Story 187 Plot 189 Narrative Quest 192