INTRODUCING Postmodernism RichardAppignanesi • Chris Garratt with Ziauddin Sardar • Patrick Curry 0 IconBooksUK Totem BooksUSA This edition published inthe UK in This editionpublished inthe USAin 2004 by Icon Books Ltd., 2005 byTotem Books The Old Dairy, Br()()~Road, lnquiries to:,Icon BooksLtd., Thriplow, CambridgeSG8'7RG ,The"Old'Dairy,Brook Road, email: [email protected] Thriplow, Cambridge www.iconbooks.co.uk SG87RG, UK Sold inthe UK, Europe, South'Africa Distributedto the trade inthe USA by andAsia by Faberand Faber Ltd., National BookNetworkInc., 3 Queen Square, London WC1N3AU 4720 Boston Way,Lanham, ortheiragents Maryland2070~ , Distributed inthe UK, Europe, South Distributed inCanadaby Africa andAsia byTBS Ltd., Frating Penguin Books Canada, 90 Eglinton DistributionCentre, ColchesterRoad, Avenue East, S,uite700, Toronto, Frating Green, ColchesterC077DW OntarioM4P 2YE This edition published inAustralia in ISBN 184046575 1 2004 byAllen and Unwin Pty.Ltd., PO Box 8500, 83AlexanderStreet, Crows Nest, NSW 2065 First edition published inthe UK and Australia in 1995 underthe title Postmodemism forBeginnersand in 1999 underthe currenttitle; second edition first published in2003 Reprinted 1995,1996, 1997, 1998, 1999, 2000 (twice), 2001, 2002, 2005 Textcopyright© 1995, 2003 Richard Appignanesi, Ziauddin Sardarand PatrickCurry Illustrationscopyright© 1:~95, 2003Chris Garratt ,,;,r~e authorsand artist have assertedtheirmoral rights. Originating editor: Richard Appignanesi Nopart ofthis book may be reproduced inany form, or by any means, withoutprior permission inwriting from the publisher. Printed and bound in Malta by Gutenberg Press Ltd Theoriginsof 'postmodemism' Sir,-Thefirstuseoftheterm "postmodemism" (Letters,February19)isbefore1926,andextends tothe1870s,whenitwasusedbytheBritishartist JohnWatkinsChapman,and1917wbenusedby RudolfPannwitz."Post-Impressionism"(1880s) and"post-industrial"(1914-22) werethe begin ningof the "posties",whichflowered intermit tently in the early 19605in literature, social thought, economics and even religion ("Poo Christianity"). "Posteriority",the negative·feel ingofcomingafteracreativeageor,conversely, the positive feeling of transcending a negative ideology,reallydevelopsinthe19705,inarchitec ture and literature, two centres of the post modemdebate(hyphenatedhalfthetimetoindi cateautonomyandapositive,constructivemove ment). "Deconstructivepostmodernism"comes to the fore after the French post-structuralists (Lyotard,Derrida,Baudrillard)becameaccepted intheUnitedStatesinthelate19705,andnowhalf the academic world believes postmodemismis confined to negative dialectics and deconstruc- \lion. But inthe 19805aseriesof new, creative movementsoccurred,variouslycalled"construct ive","ecological","grounded",and"restructive" post-modernism. It isclear that twobasicmovementsexist, as wellas"thepostmodemcondition","reactionary postmodernism" and "consumer postmodem ism";forexample,theinformationage,thePope, and Madonna. Ifone wantsan impartial,scho larlyguidetoallthis,MargaretRose's ThePost ModernandthePost-Industrial: A criticala1Ul lysis,1991,servesverywell. Ishouldaddthatone ofthegreatstrengthsof the word, and the concept, and whyit willbe around for another hundred years, isthat it is carefully suggestive about our having gone beyond theworld-viewofmodernism- whichis clearlyinadequate-withoutSPecifyingwherewe are going.Thatiswhymostpeople willsponta neouslyuseit, asiffor the firsttime. Butsince "Modernism"wascoinedapparentlyintheThird Century,perhapsitsfirstusewasthen. CHARLES JENCKS London -------~------- - eanda1'\, _"IIIIIIIIII_",w--4I"·~·rn~o.r-de{fl architectu~ut 'Hhatdoes thOri\Yonpos postmodern· upthe story {\eSJenCKS,anauningottheterm ..accurate\'!.sumb\etermthat ena. use1U\scan "ostmodero.. a1asn\ons.. ? pro",des a ctice'? ooes p 1'1Oris\tlUst · a\conddion· pr~e prese~~ur itmeanin \i"ing at tOlehistone otwhat'lie;en\ightenedabO leavesus First, let'. consi4erthe WORO••• Whatdoyou mean postmodem?The confusion isadvertised bythe "post"prefixedto "modem". Postmodernism identifiesitselfby somethingitisn't. Itisn'tmodemanymore. But inwhat sense exactlyis it post... -as a result of modernism? -the aftermath of modernism? -the afterbirth of modernism? -the development of modernism? -the denial of modernism? -the rejection of modernism? Postmodem has been used ina mix-and-matchof some or all ofthese meanings.Postmodernism isaconfusion ofmeaningsstemmingfrom two riddles... -it resists and obscuresthe sense of modernism -it impliesacomplete knowledgeofthe modemwhich has been surpassed by a new age. Anew age? An age, any age,'is definedby the evidenceof historic changes inthe waywe see, thln~ and produce.We can identifythese changes as belongingto the spheresof art,theoryand economic history, andexplore themforapractical definitionofpostmodemism. Let'sbegin with artbytracing the genealogy of postmodern art. 4 PARTONE:THE GENEALOGY Of POSTMODERN ART We could begin byvisiting an installation bythe Conceptual artist Daniel Buren (b.1939), entitled On two levels with two eeteurs (1976), which features avertically striped band atthe floor levels oftwo adjoininggalleryrooms, one atastep upfrom the other. Empty rooms, nothing else... .0 HOW DID WE Po WE WANT GETTo-mIS? STAY? .!!...I iii Ii ~ I'! 1'1' "!' 1'1 I 5 What'l MMn11he. ."the OW Modemcomesfrom the Latinwordmodo,meaning"just now".Since whenhavewebeen modem?Forasurprisinglylongtime,asthe followingexampleshows. Around1127,the Abbot Sugarbeganreconstructinghis abbey basilicaofSt.Den~inParis.Hisarchitecturalideasresultedin somethingneverseenbefore, a"newlook" neitherclassicallyGreek norRoman norRomanesque. Sugardidn'tknowwhattocallit,sohe feU'backonthe Latin,opus . modernum.A modern work. D .11I,~,·n··u'~ Sugarhelpedtoinaugurateanimmenselyinfluentialarchitecturalstyle whichbecameknownastheGothic. 6 Gothicwas infact aterm ofabuse, coined by Italian Renaissance theorists, meaninga northern or German barbaric style. The ideal style of Renaissancearchitectsandartists was the classical Greek, or what they called theantica e buona maniera moderna -the ancient and good modemstyle. -------....l~J=-~c1j ,,-_:,,~-:--~~-_ ,~ .. - BECAOSE NATU2E AND rlEASON HAVE -' SI-IOWN US --mAT THE _C£ASSrt;AL ISI1-fE - ONLYtrzUE ANt> , :. PE~ENNIAU-Y -MODEI2H S1YLE. Ever since then, architectshave been arguing aboutwhat best represents aperennial style -classical, gothic, modem oreven postmodern. 7 DillectialAntlgonism At leastsincemedievaltimes, there has been a motivatingsenseof antagonism between "then"and "now", between ancientand modem. Historicalperiodsinthe Westhavefollowedone anotherin'disafflnity with whathas gonebefore.ArejeCtionofone'simmediatepredecessors seemsalmostinstinctivelygenerational. Theresult ofthis historicaldialectic (from the Greek,.debate or discourse) isthatWesternculture recognizesno singletradition. Historyiscarved upinto conceptual periods-. 8bfeUQI. \-~~~'.-: Renaissance and so on. Theseantagonisticperiodsare Westernculture'ssets of tradition, a sortof "periodictable"oftradition. Tradition inthe Westisconstitutedand indeed energized bywhatisin combatwith it. 8 AnotherpeculiarityofWestern culture isitsstronglyhistoricist bias,a beliefthat historydeterminesthe way things are and must be. KarlMarx's dialectical materialismprovided the classic historicist formula. Marxism established a structural differencebetween society's traditional or cultural institutionsand itseconomicproductiveforces. Rapid-paced progressoccursinthe Infrastructure,the economic sphereofproductiveactivitieswhich supports but also subvertsthe superstructure, the social sphere ofideologywhich includesreligion, art,politics, law andalltraditional attitudes. The superstructure evolvesmore slowly and is more resistant tochange than the economic infrastructure, especiallyin the modem industrialage of advanced capitalism. 9
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