Introducing Baudrillard: A Graphic Guide PDF
Preview Introducing Baudrillard: A Graphic Guide
Published by Icon Books Ltd, Omnibus Business Centre, 39–41 North Road, London N7 9DP Email: [email protected] www.introducingbooks.com ISBN: 978-184831-984-4 Text copyright © 2012 Icon Books Ltd Illustrations copyright © 2012 Icon Books Ltd The author and illustrator has asserted their moral rights Originating editor: Richard Appignanesi No part of this book may be reproduced in any form, or by any means, without prior permission in writing from the publisher. Contents Cover Title Page Copyright Jean Baudrillard – Con? Icon? Iconoclast? Background… Algeria, Existentialism, Marxism Revolution in Everyday Life Mass Consumption Structuralism 1968 Situationism Situationist Graffiti Repressive Participation Affluent Society Sign Network The Critic as Consumer Defining the Ambient Consumer Applying Semiology Semiology of Fashion Classifying Consumers Sign Function of Objects The Field of Connotation Crazy Consumers? Regressing with Consumer Objects The Fun System Logic of the Consumer Object Symbolic Exchange The 1970s – Baudrillard Unmasks the Sign Commodity and Sign The Innocence of Use Value The Mask of “Use Value” Does Ideology Reflect Reality? The Reply of Structural Linguistics Is the “Sun” Real? Déconstruction… against “Presence” … and Différence Baudrillard’s Culture Simulations Mass Reproduction… and Non-Auratic Culture Lowest Common Culture The Frankfurt School vs. Mass Culture The Techno Culture… … or Cyberblitz Fashion Alibis And Gadgets? Banking on Galleries What is a “True” Work of Art? The Genealogy of Art’s Disappearance The Beaubourg Effect 1973 – Baudrillard Destroys Marxism And Psychoanalysis? And Nature? “The Accursed Share” The Myths of “Primitivism” The Slave and Wage Worker Lacant’s Mirror Baudrillard – A Ladies’ Man? Foucault’s Idea of Power Male vs. Female The Disaster of Liberation Against Feminism Seduction vs. Production The End of Phallocracy? Games of Seduction Appearances vs. Reality Sentimental Cannibalism Baudrillard and Simulation 1. Symbolic Order in cultures of scarcity… 2. First Order of Simulacra Examples of the Counterfeit 3. Second Order of Simulacra 4. Third Order of Simulacra The Real – Simulation’s Alibi? Disneyland or Baudrillard? Watergate The Bomb that Destroyed Reality The Panic Crash No Nukes The Reality Gulf Baudrillard and the Media The Medium is the Model Advertising – A Dead Language Television Reality Served Cold The Silent Majority – Baudrillard and the Masses TV and Class Anti-Sociology What has happened to society? The Neutral Mass The Silent Majority Implosion A World of Residues? So where is politics today? Baudrillard’s Fatal Decision Fatal Extremes Ecstasy More Ecstasy … The Obscene Trans-Everything Bio-Terminology: Hypertelia Metastasis Anomaly Terrorism Baudrillard and Nietzsche’s Superman? Baudrillard on Tour… USA “The Desert of the Real” Baudrillard Accused! Baudrillard at The End of the World What are we left with? Postmodern Guru? “The End” as Parody Forget Baudrillard? Bibliography Acknowledgements Biographies Index Jean Baudrillard – Con? Icon? Iconoclast? As the Marxist critic Douglas Kellner said, “The whole Baudrillard affair is rapidly mutating into a new idolatry of a new master thinker, and is in danger of giving rise to a new orthodoxy”. His theoretical position has radically altered over this time… Jean BaudriIlard’s enormous output on mass consumption, media and society stretches from the political turbulence of 1960s France to the global vertigo of the 1990s. …from early Marxist critiques of modern consumer culture and society, through a succession of skirmishes with psychoanalysis, sociology, semiology and Marxism itself, to his rejection of theory and its replacement with an extreme “fatal” vision of the world. Baudrillard is a contradictory character. The “real” Baudrillard was elusive- almost secretive. In seminars he seemed passive and uncertain. Yet the “virtual” Baudrillard is ferociously uncompromising — and his virulent style is met with equal force by critics who accuse him of intolerance, banality, generalization and facetiousness. It’s not just his style they find irksome. Baudrillard disturbs the theoretical foundations of academia, and intellectuals are wary of his popularity with the media. Academia questions his status as a “serious” intellectual.
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