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Intrinsic CSR and Competition: Doing well amongst European SMEs PDF

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Edited by Walter Wehrmeyer · Stéphanie Looser · Mara Del Baldo Intrinsic CSR and Competition Doing well amongst European SMEs Intrinsic CSR and Competition Walter Wehrmeyer · Stéphanie Looser · Mara Del Baldo Editors Intrinsic CSR and Competition Doing well amongst European SMEs Editors Walter Wehrmeyer Stéphanie Looser Centre for Environment and Sustainability University of Surrey University of Surrey Guildford, UK Guildford, Surrey, UK Mara Del Baldo Department of Economics, Society and Politics University of Urbino Carlo Bo Urbino, Italy ISBN 978-3-030-21036-6 ISBN 978-3-030-21037-3 (eBook) https://doi.org/10.1007/978-3-030-21037-3 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Foreword This is the kind of research that we need more in the field of Business, Ethics and Society. It is based on good theoretical ideas, and these ideas are developed through case analysis and illustration. The study of CSR has been the province of large corporations for far too long, and this volume, focusing on Central-European SMEs and family firms, devel- ops and extends the idea of intrinsic CSR to smaller enterprises. From the historical analysis of the Honorable Merchants to more contempo- rary firms we see the relevance and development of key CSR ideas. The essays cover the territory both broadly and deeply. There is a new story of business that is emerging all over the world. “Business as solely concerned with profits” is an idea whose time has come and gone. As research and practice move forward we will see many more frame- works, arguments and analyses of business that do not separate “economic” from “social”. This book is a welcomed addition to this burgeoning literature. April 2019 Edward R. Freeman Darden School of Business The University of Virginia Charlottesville, VA, US v Contents Part I Introduction: CSR Beyond Formal System 1 Overview: Formal Management Systems, Intrinsic CSR, and the Role of Culture in Management 7 Stéphanie Looser 2 Honourable Merchants as a Role Model for Responsible Leadership: History and Perspectives 17 Joachim Schwalbach 3 Company Case Study 1: To (Crafts)Man Up—How Swiss SMEs Cope with CSR in Harsh Times 35 Stéphanie Looser, Philip Evans Clark and Walter Wehrmeyer 4 Company Case Study 2: Novex AG—Frustration and the Great European Office Furniture Hunt 81 Tyler Brûlé vii viii Contents Part II Virtue Ethics 5 Overview: Virtue Ethics and Managerial Control 87 Mara Del Baldo 6 Virtue Ethics, Corporate Identity and Success 105 Mathias Schüz 7 Virtue Ethics and CSR: The Two Sides of Sustainable Organizational Performance 119 Mihaela Constantinescu and Muel Kaptein 8 Company Case Study 3: Loccioni Between Innovation, People and Future 133 Simonetta Recchi 9 Company Case Study 4: Boxmarche—A Heritage of Values for a Virtuous Company 153 Mara Del Baldo Part III Family-Run Businesses 10 Overview: Family Run Businesses and Intrinsic CSR 179 Stéphanie Looser 11 Virtue Ethics, Values of the Founders, and Organizational Growth 185 Josh Wei-Jun Hsueh 12 Company Case Study 5: The Value of Values in Economy of Communion Enterprises—Start Up and Governance of Loppiano Prima 201 Maria-Gabriella Baldarelli Contents ix 13 Company Case Study 6: Bertola Srl (Italy)—A Family Business Within the Economy of Communion “Family” 215 Mara Del Baldo Part IV Business Strategy, Innovation Management and Growth 14 Strategies, Growth and Innovation: Are There Any Interlinked Management Configurations? 233 Stéphanie Looser 15 Company Case Study 8: Cucinelli—A Humanistic Enterprise for a Sustainable Growth and a Sustainable World 241 Mara Del Baldo 16 Company Case Study 9: Virtues Circles and Innovation in Corporate Governance of EoC Enterprises—The Case of the First Business Park in Brazil 261 Maria-Gabriella Baldarelli 17 Company Case Study 10: Spreading the Culture of Sustainability—The SGR Group’s Experience (Italy) 273 Elisa Tamagnini and Mara Del Baldo Part V Staff, Human Resources (HR) and CSR Perceptions 18 Overview: Employee Perceptions in Innovation-Driven SMEs 299 Stéphanie Looser 19 Company Case Study 12: Employee Perceptions in Innovation-Driven SMEs—D-Orbit 307 Giorgia Nigri and Giuseppe Lentini x Contents Part VI How European Is Intrinsic CSR? 20 Overview: Intrinsic CSR Across Europe 323 Stéphanie Looser 21 Company Case Study 13: Mass Production and Luxury Segment Partners That Meet the Stipulation of “No-Contracts” 343 Stéphanie Looser and Seraina Mohr Part VII Synthesis and Conclusion 22 Synthesis: The Future of Innovation, CSR and (In-)Formal Management 367 Stéphanie Looser, Walter Wehrmeyer and Seraina Mohr Index 381 Notes on Contributors Maria-Gabriella Baldarelli, Ph.D., CPA is associate professor of Accounting, at the University of Bologna, Department of Management. Full professor availability, CAST board member, SIDREA board mem- ber until 2018. Visiting Professor: University of Elbassan (2018); State University of Tirana (2017) Albania; La Trobe University Melbourne (Campus Badora) (2015) Australia; University of Pula-Hroatia on May 2006; University of Vlore (Albania) from 12 to 15 May 2009; Visiting professor—Teaching staff mobility at the New Bulgarian University of Sofia—Bulgaria from 22 to 27 November 2010; University of Sao Paulo—Brazil at the end of May–1st June 2011; University of Diocese of Buia (UDEB)—Camerun—from 4 to 8 February 2012. Partner of Editorial Board international Review “Economic Research” (UDK 338; ISSN 1331-677X). Research interests includes: accountability and gambling enterprises; corporate social responsibility; ethical, social and environmental accounting and accountability, sustainability in tourist enterprises; responsible and accessible tourism for blind people, econ- omy of communion enterprises; gender accounting; accounting history. Tyler Brûlé is the editor-in-chief of Monocle magazine. He first visited Switzerland as a teen. Now he is running his media empire from a new xi

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