Internet Prophets: The World's Leading Experts Reveal How to Profit Online

326 Pages·2012·1.51 MB·English

by  Steve Olsher

The World’s Leading Experts Reveal
How to Profit Online
STEVE OLSHER
New York
INTERNET PROPHETS
The World’s Leading Experts Reveal How to Profit Online
© 2012 Steve Olsher. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or by any means,
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by a reviewer, who may quote brief passages and/or show brief video clips in a review).
Disclaimer: The Publisher and the Author make no representations or warranties with respect to
the accuracy or completeness of the contents of this work and specifically disclaim all warranties,
including without limitation warranties of fitness for a particular purpose. No warranty may
be created or extended by sales or promotional materials. The advice and strategies contained
herein may not be suitable for every situation. This work is sold with the understanding that
the Publisher is not engaged in rendering legal, accounting, or other professional services. If
professional assistance is required, the services of a competent professional person should be
sought. Neither the Publisher nor the Author shall be liable for damages arising herefrom. The
fact that an organization or website is referred to in this work as a citation and/or a potential
source of further information does not mean that the Author or the Publisher endorses the
information the organization or website may provide or recommendations it may make.
Further, readers should be aware that Internet websites listed in this work may have changed or
disappeared between when this work was written and when it is read.
Trademarks of Steve Olsher are not designated in the text of this book. The following
are trademarks of Steve Olsher and may not be used without permission:
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ACKNOWLEDGMENTS
To Janet Bray Attwood, Christopher (Kit) Codik, Dean DeLisle, Mike
Filsaime, Pat Flynn, Kathleen Gage, Steve Harrison, Dan Hollings,
Pam Ivey, Mike Koenigs, John Kremer, Armand Morin, Mike Muhney,
Marc Ostrofsky, Christian Pankhurst, Leslie Rohde, David Riklan, Riel
Roussopoulos, Callan Rush, Jennifer Sheahan, Yanik Silver, Kristin
Thompson, Jeff Vacek, Christopher Van Buren, and Jason Van Orden
for graciously sharing your time and wisdom.
To Rick Frishman and David Hancock for believing in my vision.
To Seth Czerepak for making the interviews easier to process. To Hy
Bender for continuing to teach me the difference between writing and
being a writer. To Candi Parker and LeAura Alderson for your eagle eyes
and brilliant suggestions.
To Lori Gordon, for running the craziness known as Bold Enterprises
and freeing me up to write this book. To Bobby, Isaiah, and Xavier for
helping me to recognize that being a father is a journey of love. To Gail,
Al, Harvey, Barbara, Irv, and Sylvia for helping me become the man I
am. And to Lena, the love of my life, who makes the world a better place
to be, and who always keeps me on point with her guidance, support,
and compassion.
I love and appreciate each of you, and could not have taken this
project on without you. You forever have my gratitude.
v

CONTENTS
v Acknowledgments
ix Foreword
xi Introduction
1 Part I: Mastering The Product Cycle
3 Chapter 1: Great Ideas and Great Execution
12 Chapter 2: Domain Dominance
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36 Chapter 4: Nailing Your Niche
46 Chapter 5: F.A.S.T. Company
56 Chapter 6: Marketing Magic
69 Part II: Dominating Popular Markets
71 Chapter 7: Presentation Prowess
83 Chapter 8: Profit From Podcasts
95 Chapter 9: Video Visionary
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116 Chapter 11: The Secret of Mobile
127 Chapter 12: App Attack
138 Chapter 13: QR Codes
147 Part III: Leveraging The ‘Net
149 Chapter 14: Dot Com Principles
160 Chapter 15: SEO Strategy
170 Chapter 16: Cracking The Facebook Code
vii
viii | INTERNET PROPHETS
180 Chapter 17: Blogging For Dollars
192 Chapter 18: Product Launch Liftoff
203 Chapter 19: Creating Community
217 Part IV: Strength In Numbers
219 Chapter 20: Networking Nirvana
227 Chapter 21: Alliance Secrets
239 Chapter 22: Establishing Credibility
249 Chapter 23: Being The Producer
259 Chapter 24: Publicity Power
269 Chapter 25: Virtual Velocity
281 Epilogue
283 Featured Internet Prophets
297 About the Author
FOREWORD
Steve Olsher’s Internet Prophets: The World’s Leading Experts Reveal How
to Profit Online is like a dictionary in a world where language has just
been discovered. The language is meaningless unless you know the
meaning of each word.
Rather than attempting to teach you the language and its nuances,
Steve has enlisted the help of those who have created and mastered it.
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you are destined to wander in the wilderness—an evolving terrain which
is being discovered and explored every day.
Although Steve himself is an Internet pioneer, the experts who
contribute to this revealing and oftentimes shocking book are what
make it the breakthrough manual it has become. Attempting to make
heads or tails of the online world without the information they put
at your disposal in this incredibly valuable volume is like traversing a
foreign land without a map, with blinders on, and relying on instinct in
a place where instinct has become extinct.
I congratulate you first on your discovery of this treasury of wisdom,
and next on the success that is sure to be yours as a result of learning and
implementing what Steve and these prophets so willingly impart to you.
Jay Conrad Levinson
“The Father of Guerrilla Marketing”
Author, Guerrilla Marketing Series
ix