Table Of Content

Internet Marketing Strategy Workshop May, 2012 Neal Rabogliatti Sr. e-strategy Consultant Catalyst Connection Paul Gormley Project Manager, CIRAS, ISU Extension and Outreach Introduction Housekeeping Search Engine Optimization Web Development Different People, Best Practices Different Needs Social Media Marketing Web The Four Analytics Elements One on One Coaching Introduction Housekeeping Search Engine Optimization Web Development Different People, Best Practices Different Needs Social Media Marketing Web The Four Analytics Elements One on One Coaching Today’s intention Teach you the language and concepts of Internet Marketing AND / OR teach you the tools you need to do it. 4 goals to Internet Marketing Strategy Getting • Search Engine Found Optimization Keeping • Relevant Content Interest Motivating • Calls to Action Action Introduction Housekeeping Search Engine Optimization Web Development Different People, Best Practices Different Needs Social Media Marketing Web The Four Analytics Elements One on One Coaching Introduction Search engine optimization Search Engine (SEO) is the process of Optimization improving the visibility of a Web Development website or a web page in Best Practices search engines via the un- Social Media Marketing paid ("natural", "organic", Web or "algorithmic") search Analytics results. One on One Wikipedia definition Coaching Introduction Web development is a broad term for the work involved in Search Engine developing a web site for the Optimization Internet or an intranet. Web Development Best Practices Wikipedia definition Social Media A best practice is a technique or Marketing methodology that, through Web experience and research, has Analytics proven to reliably lead to a desired One on One result. Whatis.com definition Coaching Introduction Social media marketing Search Engine Optimization programs usually center on Web Development efforts to create content Best Practices that attracts attention and Social Media encourages readers to Marketing share it with their social Web Analytics networks. One on One Wikipedia definition Coaching Introduction Web analytics is the Search Engine measurement, collection, Optimization analysis and reporting of Web Development internet data for Best Practices purposes of Social Media Marketing understanding and Web optimizing web usage. Analytics The Web Analytics Association One on One Coaching