Internet and digital economics : [principles, methods and applications] ed. by PDF
Preview Internet and digital economics : [principles, methods and applications] ed. by
This page intentionally left blank Internet and Digital Economics Principles, Methods and Applications How are our societies being transformed by Internet and digital eco- nomics?Thisbookprovidesanaccessibleintroductiontotheeconom- icsoftheInternetandacomprehensiveaccountofthemechanismsof the digital economy. Leading scholars examine the original economic andbusinessmodelsbeingdevelopedasaresultoftheInternetsystem, and explore their impact on our economies and societies. Key issues are analyzed, including the development of open source software and onlinecommunities,peer-to-peerandonlinesharingofculturalgoods, electronic markets and the rise of new information intermediaries, e-retailing and e-banking. The volume examines how Internet and digital economics have transformed the organization of firms, indus- tries,markets, commerce, modes of distribution, money, finance, and innovation processes, and provides the analytical tools to understand boththeserecenttransformationsandthelikelyfuturedirectionsofthe “NewEconomy.” ERIC BROUSSEAU is Professor of Economics at the University of ParisX. NICOLAS CURIEN servesasCommissionerfortheFrenchRegulation Commission for Electronic Communications and Postal Services (ARCEP). He is also Professor of Economics at the Conservatoire NationaldesArtsetMe´tiers,Paris. Internet and Digital Economics edited by Eric Brousseau and Nicolas Curien CAMBRIDGEUNIVERSITYPRESS Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, São Paulo Cambridge University Press The Edinburgh Building, Cambridge CB28RU, UK Published in the United States of America by Cambridge University Press, New York www.cambridge.org Information on this title: www.cambridge.org/9780521855914 © Cambridge University Press 2007 This publication is in copyright. Subject to statutory exception and to the provision of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published in print format 2007 ISBN-13 978-0-511-28895-1 eBook (EBL) ISBN-10 0-511-28895-6 eBook (EBL) ISBN-13 978-0-521-85591-4 hardback ISBN-10 0-521-85591-8 hardback ISBN-13 978-0-521-67184-2 paperback ISBN-10 0-521-67184-1 paperback Cambridge University Press has no responsibility for the persistence or accuracy of urls for external or third-party internet websites referred to in this publication, and does not guarantee that any content on such websites is, or will remain, accurate or appropriate. To Delphine Contents List of figure s page x List of table s xiii Notes on contributo rs xiv Acknowl edgement s xxv 1 Interneteconomics, digital economics ERIC BROUSSEAU AND NICOLAS CURIEN 1 Part I Towa rd a new econom y? 57 2 Evolution of the new economybusiness model WILLIAM LAZONICK 59 3 Discourse on the new economy – passingfad or mobilizingideology? PA T R I C E F L I C H Y 114 4 The Internetboom in acorporate financeretrospective ULR ICH HEG E AN D S E´ BASTIEN MICHENAUD 142 Part II On-line communi ties 171 5 Information goods andonline communities MICHEL G ENSOLLEN 173 6 Online consumer communities: escapingthe tragedy of the digitalcommons NICOLAS CURIEN, EMMANUELLE FAUCHART, GILB ERT LA FFON D AND F RAN C¸ OIS MOREAU 201 7 Networkcooperation and incentives within online communities GO D E FRO Y DAN G NGU Y EN AND TH IER RY PE´ N ARD 220 vii viii Contents Pa rt III Ne twork exte rna lities and ma rket mi crostru ctures 237 8 The Internet and network economics NI C H OLAS ECO N OM I D ES 239 9 E-commerce, two-sided marketsand info-mediation ALEX GAU DEUL AND BRUNO JU LLIEN 268 10 The economics andbusiness modelsof prescription in the Internet PIER RE- J EAN BEN GHOZI AND T HO MAS PARIS 291 Pa rt IV Produ cing, distrib uting and sharin g inform ation goods 311 11 Bundlingandcompetition on the Internet YANNIS BAKOS AND ERIK BRYN JOLFSSON 313 12 Pricing information goods: freevs. paycontent MARC B OU RREAU AND VIRG IN I E LETHIAIS 345 13 Open software:knowledge opennessandcooperation in cyberspace DOMINIQUE FORAY, SYLVIE THORON AND JEAN - BENOIˆ T ZIMMERM ANN 368 14 Simulating code growthin Libre (open source) mode JEAN - MICHEL DALLE AND PA UL A . DAVID 391 Pa rt V How e-marke ts perform 423 15 Economicinsights from Internet auctions PAT RICK B AJARI AND ALI HORTAC¸SU 425 16 Consumer search andpricing behavior in Internetmarkets MAARTEN C. W. JANSSEN, JOSE´ LUIS MORAGA- GONZA´ LEZ AND MATT HIJS R. WILDENBEEST 460 17 Are neighbors welcome?E-buyer search, price competition and coalition strategy in Internetretailing JACQ UES L AYE AND HERV E´ TA N GUY 484 18 Bidding andbuying on the same site MARC B OU RREAU AND CHRISTIAN LICOPPE 510
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