Table Of Content

International Journal of Research in Marketing ELSEVIER Intern. J. of Research in Marketing 13 (1996) 495-496 Author Index Volume 13 ( 1996) Babakus, E., D.W. Cravens, K. Grant, T.N. Dellaert, B., A. Borgers and H. Timmermans, Ingram and R.W. LaForge, Investigating Conjoint choice models of joint participa- the relationships among sales, management tion and activity choice 13 (1996) 251 control, sales territory design, salesperson DeShields Jr., O.W., A. Kara and E. Kaynak, performance, and sales organization effec- Source effects in purchase decisions: The tiveness 13 (1996) 345 impact of physical attractiveness and accent Bagozzi, R.P. and G.R. Foxall, Construct vali- of salesperson 13 (1996) 89 dation of a measure of adaptive-innovative Diamantopoulos, A., A model of the publica- cognitive styles in consumption 13 (1996) 201 tion performance of marketing academics 13 (1996) 163 Baumgartner, H. and C. Homburg, Applica- Doyle, J.R., see Bottomley, P.A. 13 (1996) 365 tions of structural equation modeling in marketing and consumer research: A review 13 (1996) 139 Baumgartner, H. and J.-B.E.M. Steenkamp, Easton, G. and H. Hakansson, Markets as Exploratory consumer buying behavior: networks: Editorial introduction 13 (1996) 407 Conceptualization and measurement 13 (1996) 121 Baumgartner, H., see Steenkamp, J.-B.E.M. 13 (1996) 319 Bonfrer, A., see Brodie, R.J. 13 (1996) 379 Feick, L. and H. Gierl, Skepticism about ad- Borgers, A., see Dellaert, B. 13 (19962)5 1 vertising: A comparison of East and West Bottomley, P.A. and J.R. Doyle, The forma- German consumers 13 (1996) 227 tion of attitudes towards brand extensions: Flint-Goor, A., see Liebermann, Y. 13 (1996) 237 Testing and generalising Aaker and Keller’s Foxall, G.R., see Bagozzi, R.P. 13 (1996) 201 model 13 (1996) 365 Brodie, R.J., A. Bonfrer and J. Cutler, Do Geminden, H.G., T. Ritter and P. Heyde- managers oOverreact to each others’ promo- breck, Network configuration and innova- tional activity? Further empirical evidence 13 (1996) 379 tion success: An empirical analysis in Ger- Bucklin, L.P., V. Ramaswamy and S.K. Ma- man high-tech industries 13 (1996) 449 jumdar, Analyzing channel structures of business markets via the Structure-Output Geyskens, I., J.-B.E.M. Steenkamp, L.K. Scheer and N. Kumar, The effects of trust Paradigm 13 (1996) 73 and interdependence on relationship com- Bult, J.R. and D.R. Wittink, Estimating and mitment: A trans-Atlantic study 13 (1996) 303 validating asymmetric heterogeneous loss functions applied to health care fund raising 13 (19962)1 5 Gierl, H., see Feick, L. 13 (1996) 227 Grant, K., see Babakus, E. 13 (1996) 345 Chang, J., see Iacobucci, D. 13 (1996) 415 Chintagunta, P.K. and B.E. Honore, Investi- gating the effects of marketing variables Hadjikhani, A. and H. Hakansson, Political and unobserved heterogeneity in a multino- actions in business networks a Swedish case 13 (1996) 431 mial probit model 13 (1996) 1 Hakansson, H., see Easton, G. 13 (19964)0 7 Chow, Y.H., see Hulland, J. 13 (1996) 181 Hakansson, H., see Hadjikhani, A. 13 (1996) 431 Cravens, D.W., see Babakus, E. 13 (1996) 345 Henderson, G., see Iacobucci, D. 13 (1996) 415 Cutler, J., see Brodie, R.J. 13 (1996) 379 Heydebreck, P., see Gemiinden, H.G. 13 (19964)4 9 Homburg, C., see Baumgartner, H. 13 (1996) 139 Dabholkar, P.A., Consumer evaluations of new Honore, B.E., see Chintagunta, P.K. 13 (1996) 1 technology-based self-service options: An Hulland, J., Y.H. Chow and S. Lam, Use of investigation of alternative models of ser- causal models in marketing research: A re- vice quality 13 (1996) 29 view 13 (1996) 181 496 Author Index Volume 13 (1996) Iacobucci, D. and A. Ostrom, Commercial and Scheer, L.K., see Geyskens, I. 13 (1996) 303 interpersonal relationships; Using the struc- Schlange, L.E., see Jiittner, U. 13 (1996) 479 ture of interpersonal relationships to under- Smidts, A., see van Bruggen, G.H. 13 (1996) 331 stand individual-to-individual, individual- Steenkamp, J.-B.E.M. and H.C.M. van Trijp, to-firm, and firm-to-firm relationships in Task experience and validity in perceptual commerce 13 (1996) 53 mapping. A comparison of two consumer- Iacobucci, D., G. Henderson, A. Marcati and adaptive techniques 13 (1996) 265 J. Chang, Network analyses of brand Steenkamp, J.-B.E.M., H. Baumgartner and switching behavior 13 (19964)1 5 E. van der Wulp, The relationships among Ingram, T.N., see Babakus, E. 13 (1996) 345 arousal potential, arousal and stimulus eval- uation, and the moderating role of need for Jiittner, U. and L.E. Schlange, A network stimulation 13 (1996) 319 approach to strategy 13 (19964)7 9 Steenkamp, J.-B.E.M., see Baumgartner, H. 13 (1996) 121 Steenkamp, J.-B.E.M., see Geyskens, I. 13 (1996) 303 Kara, A., see DeShields Jr., O.W. 13 (1996) 89 Kaynak, E., see DeShields Jr., O.W. 13 (1996) 89 Teas, R.K. and J.K. Wong, A test of the effects of retail store rating context on the Krishnan, H.S., Characteristics of memory as- sociations: A consumer-based brand equity stability of alternative multientity scaling perspective 13 (19963)8 9 methods 13 (1996) 17 Kumar, N., see Geyskens, I. 13 (1996) 303 Timmermans, H., see Dellaert, B. 13 (19962)5 1 Van Bruggen, G.H., A. Smidts and B. LaForge, R.W., see Babakus, E. 13 (19963)4 5 Wierenga, The impact of the quality of a Lam, S., see Hulland, J. 13 (19961)8 1 marketing decision support system: An ex- Leeflang, P.S.H. and D.R. Wittink, Competi- perimental study 13 (1996) 331 tive reaction versus consumer response: Do Van der Wulp, E., see Steenkamp, J.-B.E.M. 13 (19963)1 9 managers overreact? 13 (1996) 103 Van Trijp, H.C.M., see Steenkamp, J.- Liebermann, Y. and A. Flint-Goor, Message B.E.M. 13 (1996) 265 strategy by product-class type: A matching model 13 (1996) 237 Welch, D., L. Welch, I.F. Wilkinson and L.C. Young, Network analysis of a new export Majumdar, S.K., see Bucklin, L.P. 13 (1996) 73 grouping scheme: The role of economic and Marcati, A., see Iacobucci, D. 13 (19964)1 5 non-economic relations 13 (1996) 463 Mengiic, B., The influence of the market orien- Welch, L., see Welch, D. 13 (19964)6 3 tation of the firm on sales force behavior Wierenga, B., see van Bruggen, G.H. 13 (1996) 331 and attitudes: Further empirical results 13 (19962)7 7 Wilkinson, I.F., see Welch, D. 13 (19964)6 3 Wittink, D.R., see Bult, J.R. 13 (1996) 215 Ostrom, A., see Iacobucci, D. 13 (1996) 53 Wittink, D.R., see Leeflang, P.S.H. 13 (1996) 103 Wong, J.K., see Teas, R.K. 13 (1996) 17 Ramaswamy, V., see Bucklin, L.P. 13 (1996) 73 Ritter, T., see Gemiinden, H.G. 13 (19964)4 9 Young, L.C., see Welch, D. 13 (1996) 463