International Journal of Research in Marketing 1991: Vol 8 Table of Contents

2 Pages·1991·0.44 MB·English

Contents of Volume 8 (1991)
Author Index *
Agarwal, M.K. and P.E. Green, Adaptive Con-
Kannan, P.K., G.P. Wright and N.D. Worobetz,
joint Analysis versus self-explicated models: Testing for competitive submarkets (3) 187-203
Some empirical results (2) 141-146 Krishnamurthi, L. and D.R. Wittink, The value
Alpar, P., Knowledge-based modeling of mar- of idiosyncratic functional forms in conjoint
keting managers’ problem solving behavior (1) 5S- 16 analysis (4) 301-313
Kumar, V. and G.J. Gaeth, Attribute order and
Bagozzi, R.P., Y. Yi and S. Singh, On the use of product familiarity effects in decision tasks
structural equation models in experimental using conjoint analysis (2) 113-124
designs: Two extensions (2) 125-140
Bayer, J. and R. Harter, ““Miner’’, “Manager”, Lahti, W.G., see JM. McCann (1) S1- 73
and “Researcher”: Three modes of analysis Lattin, J.M., see G. Ortmeyer (3) 169-186
of scanner data (1) 17- 27 Lodish, L.M., see A. Rangaswamy (1) 29- 40
Bemmaor, A.C. and D.C. Schmittlein, Editorial (3) 163-168
Burke, R.R., Reasoning with empirical market- McCann, J.M., Editorial i i+ 3
ing knowledge (1) 75- 90 McCann, J.M., W.G. Lahti and J. Hill, The
Brand Manager’s Assistant: A knowledge-
Currim, I.S., see L.G. Schneider (3) 205-222 based system approach to brand manage-
ment (1) S1- 73
Droge, C. and D. Halstead, Postpurchase hierar- Mitchell, A.A., J.E. Russo and D.R. Wittink,
chies of effects: The antecedents and conse- Issues in the development and use of expert
quences of satisfaction for complainers ver- systems for marketing decisions (1) 41- 50
sus non-complainers (4) 315-328 Montgomery, D.B., see G. Ortmeyer (3) 169-186
Gaeth, G.J., see V. Kumar (2) 113-124 Ortmeyer, G., J.M. Lattin and D.B. Mont-
Gengler, C., see M. Parry (3) 259-272 gomery, Individual differences in response to
Golany, B., F.Y. Phillips and J.J. Rousseau, consumer promotions (3) 169-186
Few-wave vs. continuous consumer panels:
Some issues of attrition bias and variance (3) 273-280 Parry, M. and C. Gengler, A maximum likeli-
Green, P.E., see M.K. Agarwal (2) 141-146 hood estimator of the zero-order switching
matrix (3) 259-272
Halstead, D., see C. Droge (4) 315-328 Phillips, F.Y., see B. Golany (3) 273-280
Harlam, B.A., see A. Rangaswamy (1) 29- 40
Harter, R., see J. Bayer (1) 17- 27 Ramaswami, S.N., see W.A. Kamakura (4) 329-349
Hill, J., see JM. McCann (1) 51- 73 Rangaswamy, A., B.A. Harlam and L.M. Lodish,
Hornik, J., T. Zaig and D. Shadmon, Increasing INFER: An expert system for automatic anal-
compliance in costly telephone interviews: A ysis of scanner data (1) 29- 40
test of four inducement techniques (2) 147-153 Ritz, C.J., see J.M. Jones (2) 91-112
Rousseau, J.J., see B. Golany (3) 273-280
Jones, J.M. and C.J. Ritz, Incorporating distri- Russo, J.E., see A.A. Mitchell (1) 41- 50
bution into new product diffusion models (2) 91-112
Schmittlein, D.C., see A.C. Bemmaor (3) 163-168
Kamakura, W.A., S.N. Ramaswami and R.K.
Schneider, L.G. and ILS. Currim, Consumer
Srivastava, Applying latent trait analysis in
purchase behaviors associated with active
the evaluation of prospects for cross-selling
and passive deal-proneness (3) 205-222
of financial services (4) 329-349
Shadmon, D., see J. Hornik (2) 147-153
Singh, S., see R.P. Bagozzi (2) 125-140
Srivastava, R.K., see W.A. Kamakura (4) 329-349
* The issue number is given in parentheses, before the page Steenkamp, J.-B.E.M. and H.C.M. van Trijp,
numbers. The use of LisREL in validating marketing
constructs (4) 283-299
Intern. J. of Research in Marketing 8 (1991) 359- 360
North-Holland Taudes, A., see U. Wagner (3) 223-249
0167-8116/91/$03.50 © 1991, Elsevier Science Publishers B.V. All rights reserved
360 Contents of Volume 8
van Trijp, H.C.M., see J.-B.E.M. Steenkamp (4) 283-299 Book reviews
Wagner, U. and A. Taudes, Microdynamics of
Corstjens, J., Strategic advertising (reviewed by
new product purchase: A model incorporat- C. Channon) (2) 155-156
ing both marketing and consumer-specific
Hanssens, D.M., L.J. Parsons and R.L. Schultz,
variables (3) 223-249
Market response models: Econometric and
Wittink, D.R., see L. Krishnamurthi (4) 301-313 time series analysis (reviewed by P.M. Parker) (2) 156-158
Wittink, D.R., see A.A. Mitchell (1) 41- 50 Barabba, V.P. and G. Zaltman, Hearing the
Worobetz, N.D., see P.K. Kannan (3) 187-203 voice of the market: Competitive advantage
Wright, G.P., see P.K. Kannan (3) 187-203 through creative use of market information
(reviewed by E.L. Roberto) (4) 351-353
Yi, Y., see R.P. Bagozzi (2) 125-140
Kent, R.A., Continuous consumer market mea-
Zaig, T., see J. Hornik (2) 147-153 surement (reviewed by M. Uncles) (2) 158-159
Plat, F.W., Modelling for markets: Application
Zufryden, F.S., The wnsp: A stochastic model
of advanced models and methods for data
approach for relating explanatory variables
to consumer purchase dynamics (3) 251-258 analysis (reviewed by B. Wierenga) (2) 159-161