International Journal of Physical Distribution & Logistics Management - Vol. 32 No. 8: Strategic alliances and partnerships in logistics PDF
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International Journal of ISSN 0960-0035 Physical Distribution & Volume 32 Number 8 Logistics Management 2002 Strategic alliances and partnerships in logistics Guest Editor Clifford F. Lynch This issue is Paperformat InternetOnlinePublishing part of a TheInternationalJournalof withArchive,ReferenceLinking, comprehensive PhysicalDistribution&Logistics EmeraldWIRE,KeyReadings, Managementincludestenissuesin ResearchRegister,Institution-wide multiple access traditionalpaperformat.Thecontentsofthis Licence,E-mailAlertingServiceandUsage information issuearedetailedbelow. Statistics. service AccessviatheEmeraldWebsite: http://www.emeraldinsight.com/ft Seep.623forfulldetailsofsubscriber entitlements. Access to International Journal of Physical CONTENTS Distribution & Logistics Management online________ 623 Editorial advisory board ___________________________ 624 Abstracts and keywords ___________________________ 625 French abstracts___________________________________ 627 Spanish abstracts__________________________________ 629 Japanese abstracts_________________________________ 631 Acknowledgements ________________________________ 634 Guest editorial ____________________________________ 635 Understanding buyer information acquisition for the purchase of logistics services CarolC. Bienstock_______________________________________________ 636 Internal relationship marketing: a key to enhanced supply chain relationships ScottB.Keller__________________________________________________ 649 Shipper-carrier partnership issues, rankings and satisfaction BrianJ. Gibson, StephenM.RutnerandScottB. Keller ________________ 669 Effective logistics outsourcing in New Zealand: CONTENTS an inductive empirical investigation continued Jay Sankaran, DavidMunand ZaneCharman________________________ 682 The electronic supply chain: its impact on the current and future structure of strategic alliances, partnerships and logistics leadership LisaR. Williams, TerryL. EsperandJohn Ozment____________________ 703 International Journal of Physical IJPDLM online Distribution & Logistics Management online Anadvancedknowledgeresourcefortheentireorganization AccessviatheEmeraldWebsite–http://www.emeraldinsight.com/ft 623 Subscriberstothisjournalbenefitfromaccesstoafully ResearchRegister searchableknowledgeresourcestretchingfarbeyondthe ResearchRegistersareanInternet-baseddatabasewhere current volume and issue. 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Fax:(44)1274785204 IJPDLM EDITORIALADVISORYBOARD DrRichardA.Lancioni ProfessorofMarketing&Logistics,TempleUniversity,USA 32,8 DrC.JohnLangleyJr ProfessorofSupplyChainManagement,GeorgiaInstituteof DrPrabirBagchi Technology,USA ProfessorofLogistics&Management,GeorgeWashington University,USA DrMichaelLevy CharlesClarkeReynoldsProfessorofMarketing, DrRonaldH.Ballou BabsonCollege,USA ProfessorofOperations,CaseWesternReserveUniversity, USA DrArvinderP.S.Loomba AssociateProfessorofOrganizationandManagement,SanJose 624 RickD.Blasgen StateUniversity,USA VicePresidentSupplyChain,NabiscoInc.,USA CliffordF.Lynch DrJosephL.Cavinato President,C.F.Lynch&Associates,USA SeniorVicePresident,NationalAssociationofPurchasing Management,USA JohnMcCormick UniversityofNewSouthWales,Australia DrGarlandChow AssociateProfessorofLogistics,UniversityofBritish ProfessorAlanMcKinnon Columbia,Canada LogisticsResearchCentre,Heriot-WattUniversity, Edinburgh,UK DrMartinChristopher ProfessorofMarketingandLogistics,CranfieldSchoolof NormanE.Marr Management,UK DivisionofMarketing,UniversityofHuddersfield,UK DrDavidJ.Closs DrG.C.Meeuse ProfessorofMarketingandLogistics,MichiganState Rotterdam,TheNetherlands University,USA DrJohnThomasMentzer DrJacquesColin TheBruceExcellenceChairofBusinessPolicy,Universityof InstitutUniversitaireTechnologie,France Tennessee,USA DrRajivP.Dant DrAlanMercer AssociateProfessorofMarketing,BostonUniversity,USA ProfessorofOperationsResearch,LancasterUniversity,UK DrPatriciaDaugherty DrPaulMurphy SiegfriedProfessorofMarketing,DivisionofMarketing, ProfessorofMarketingandLogistics,JohnCarrollUniversity, UniversityofOklahoma,USA USA DavidA.Durtsche DrBruceMurtagh TranzActTechnologies,Inc.,USA ProfessorofManagement,GraduateSchoolofManagement, MacquarieUniversity,Australia DrMargaretA.Emmelhainz AssociateProfessorofMarketing,UniversityofGeorgia,USA DrPieterNagel Partner,BurnsBridgeNagelPtyLtd,Australia GrahamA.Ewer ChiefExecutive,InstituteofLogistics,UK DrR.MohanPisharodi AssociateProfessorofMarketing,OaklandUniversity, PatrickForsyth USA OklahomaStateUniversity-Tulsa,USA CeesJ.Ruijgrok FrancesFowler ProfessorLogisticsSection,INRO-TNO,TheNetherlands MiamiUniversity,Ohio,USA DrJaySankaran ThomasL.Freese SeniorLecturer,UniversityofAuckland,NewZealand Principal,Freese&Associates,Inc.,USA DrPhilipB.Schary DrJerryGoolsby ProfessorEmeritus,OregonStateUniversity,USA AssociateProfessorofMarketing,UniversityofSouthFlorida, USA DrArunSharma AssociateProfessorofMarketing,UniversityofMiami, DrBernardJ.Hale USA LogisticsConsultant,USA DrTageSkjott-Larsen DrAnthonyF.Han Professor,InstituteforLogisticsandTransport,Copenhagen ProfessorofTransportationManagement,NationalChiaoTung BusinessSchool,Denmark University,Taiwan,RepublicofChina AlanSlater DrAlanHarrison Director,AddedValueLogisticsConsultingLimited, ProfessorofOperationsandLogistics,CranfieldSchoolof Manchester,UK Management,UK AmrikSohal DrJamesL.Heskett Director,MonashUniversity,Australia UPSFoundationProfessorofBusinessLogistics,Harvard University,USA DrMarkSpeece NanyangTechnologicalUniversity,Singapore HerbertHodus Consultant,IFMLogistics,USA DrThomasW.Speh ProfessorofMarketingandLogistics,MiamiUniversity, DrDanielE.Innis USA AssociateDean,OhioUniversity,USA DrJayU.Sterling DrZahirIrani AssociateProfessorofMarketingandLogistics,Universityof SeniorLecturerofInformationSystems,BrunelUniversity,UK Alabama,USA OlofJohansson DrDianaTwede UniversityofUmea,Sweden AssociateProfessor,MichiganStateUniversity,USA DrAndrewKerr HansvanderHoop ManagingDirector,GriffinCorporateServices,NSW, LogisticsInternational,Rotterdam,TheNetherlands Australia DrHugoT.Y.Yoshizaki DrBernardJ.LaLonde AssistantProfessorofProductionEngineering,Universityof InternationalJournalofPhysical ProfessorEmeritus,OhioStateUniversity,USA Sa˜oPaulo,Brazil Distribution&Logistics DrDouglasM.Lambert DrPaulH.Zinszer Management,Vol.32No.8,2002, RaymondE.MasonProfessorofTransportation&Logistics, AssociateProfessorofMarketing,SyracuseUniversity, p.624.#MCBUniversityPress, OhioStateUniversity,USA USA 0960-0035 Understanding buyerinformation shipper or carrier selection and evaluation Abstracts and acquisition forthepurchase of factors. However, there has been little keywords logistics services comparison between how these two groups CarolC. Bienstock perceive these factors with regard to their partners.Thisstudyexaminesthesimilarities Keywords Logistics, Information, and differences with the rankings of factors Supplychainmanagement,Industry,Services between shipper and carrier groups. During the last several decades, logistics has Furthermore, the results highlight the 625 increasingly emerged as a source of various levels of satisfaction between the sustainable competitive advantage. This two groups. article incorporates recent work in services marketing on customer information acquisition, with research on industrial buying behavior to help logistics service Effective logistics outsourcing in providers understand and manage their New Zealand: aninductive empirical customers’ information acquisition and investigation purchase activities for logistics services. Jay Sankaran,DavidMun and Zane Charman Internal relationship marketing: a key toenhancedsupply chain relationships Keywords Contracts, Logistics, Outsourcing, Effectiveness, Quality, ScottB.Keller NewZealand Keywords Relationship marketing, Reportsaninductive,qualitativeinvestigation Supply chain,Organizational development into third party logistics contracts in New Competitive market pressures within today’s Zealand. The objective of the study was to contemporary business environments have uncover managerial insights into effective encouraged the partnership of many supply logistics outsourcing that are appropriate to chain members. Of particular interest is the theNewZealandcontext.Asalientfeatureof development of successful relationships theresearchisthemethodologythatinvolved between firms in an effort to gain product going back-and-forth between data gathering and service quality and efficiency that would (the principal source of data was flexible otherwise go left unclaimed. This research interviews) and analysis, which was specifically identifies the need for supply conducted through formal coding techniques. chain members to foster healthier relationships within the firm in order to Analysis reveals that the third party realize more fully success and obtain the provider’s refraining from premature benefitsassociatedwithexternalpartnerships. monetary commitments is an instrumental Theconceptofinternalrelationshipmarketing variable in the effectiveness of third party is employed and a model is proposed to aid logistics contracts in New Zealand. Also companies in identifying the variables uncovers how the uniqueness of the NZ associated with marketing to the internal context shapes thirdparty logistics inNZ. customer. The motor carrier industry provides an appropriate service setting for theanalysis,andimplicationsforretainingthe very best customer-conscious frontline The electronic supply chain:itsimpact employeesareoutlined. on thecurrent and futurestructure of strategic alliances, partnerships and Shipper-carrier partnership issues, logistics leadership rankings and satisfaction Lisa R.Williams, Terry L.Esperand BrianJ. Gibson, StephenM.Rutnerand John Ozment ScottB.Keller Keywords Logistics, Internet, Alliances, Keywords Shipping, Transport partnering, Supply chain management, Partnering, Alliances, Success Leadership InternationalJournalofPhysical Distribution&Logistics Over the past decade, there have been a The advent of the Internet and electronic Management,Vol.32No.8,2002, Abstractsandkeywords. number of studies that examined either communicationshasenabledcompaniestobe #MCBUPLimited,0960-0035 IJPDLM moreresponsivetotheircustomers.However, current and future organizational structures the same technological advancements are in the logistics industry. Toward that end, 32,8 changing the marketplace and providing an traditional supply chain management (SCM), impetus for changes in strategic alliance and electronic supply chain management (eSCM), partnership structures. Successful leaders of andtheresultingimpactonstrategicalliances the future will have to understand how to and partnerships will be explored. operateinthenewmarketplaceandwithinthe Additionally, considering the inherent ability 626 evolving organizational structures where of the eSC to be dynamic and adaptable, the alliances and partnerships are changing. The new type of leader that is likely to be most purpose of this article is to shed light on the successful inthis newstructure is discussed. French abstracts French abstracts Comprendrel’acquisitiond’informationsdesacheteurspourl’achatdeservicesde logistique CarolC. Bienstock Mots-cle´s Logistique, Informations, Gestion delachaˆıne d’approvisionnement, Industrie, Services 627 Aucoursdesquelquesdernie`resde´cennies,lalogistiques’estdeplusenplusmanifeste´eentant quesourcepermettantd’obtenirunavantagecompe´titifdurable.L’articlequevoiciincorporeles travaux entrepris re´cemment, dans le domaine de la mercatique des services, sur l’acquisition d’informationsdesacheteurs,etlesrecherchesfaitessurlecomportementd’achatindustriel,afin depermettreauxprestatairesdeserviceslogistiquesdemieuxcomprendreetge´rerlesactivite´s d’acquisitiond’informationsetlesactivite´sd’achatdeleursclientspourlesserviceslogistiques. Mercatiquedes relationsinternationales: une solution permettantd’ame´liorerles relations dans lachaıˆne d’approvisionnement ScottB.Keller Mots-cle´s Mercatique des rapports, Chaˆıne d’approvisionnement, De´veloppement organisationnel Les contraintes que pre´sente la compe´titivite´ sur le marche´, qui sont ressenties dans les environnements commerciaux d’aujourd’hui, ont encourage´ le partenariat entre de nombreux membresauseindelachaˆıned’approvisionnement.Cequiestparticulie`rementinte´ressant,c’est le de´veloppement de rapports fructueux entre les entreprises afin d’obtenir la qualite´ des produitsetservicesetl’efficacite´quiresteraientautrementnonrevendique´es.Larechercheque voici identifie plus particulie`rement le besoin que ressentent les membres de la chaˆıne d’approvisionnementd’encouragerdesrelationsplussainesdansl’entreprise,afind’obtenirun succe`spluscompletetlesavantagesassocie´sauxpartenariatsexternes.L’auteursesertdela notiondemercatiquedesrelationsinternationalesetproposeunmode`lepermettantauxsocie´te´s d’identifier les variables associe´es a` la mercatique pour le client interne. L’industrie des transporteurs automobiles sert d’exemple dans le secteur des services et il est approprie´ pour l’analyse;l’auteurde´critaussilesimplicationspourlemaintiendesmeilleursemploye´sdefront possibles, qui sontconscients des besoins des clients. Questions departenariat entre expe´diteursettransporteurs, classements et satisfaction BrianJ. Gibson, StephenM.Rutneret ScottB.Keller Mots-cle´s Expe´dition, Partenariat de transport, Alliances, Succe`s La dernie`re de´cennie a produit toute une se´rie d’e´tudes sur les facteurs de se´lection et d’e´valuation des expe´diteurs ou des transporteurs. Elles ont cependant offert peu de comparaisons entre les diffe´rentes manie`res dont ces deux groupes perc¸oivent ces facteurs, encequiconcerneleurspartenaires.L’e´tudequevoiciexaminelesressemblancesetdiffe´rences quel’onrencontre,dansleclassementdesfacteurs,entrelegroupedesexpe´diteursetceluides transporteurs.Deplus,lesre´sultatsmettentene´videncelesdiversniveauxdesatisfactionentre les deuxgroupes. Externalisation efficace dela logistique en Nouvelle-Ze´lande: une analyse empiriqueinductive Jay Sankaran, DavidMunet ZaneCharman InternationalJournalofPhysical Mots-cle´s Contrats, Logistique, Externalisation, Efficacite´,Qualite´,Nouvelle-Ze´lande Distribution&Logistics L’articlerendcompted’uneanalysequalitativeinductivesurdescontratslogistiquesavecdes Management,Vol.32No.8,2002, Frenchabstracts. tiers en Nouvelle-Ze´lande. L’objectif de l’e´tude consistait a` mettre a` jour les aperc¸us de la #MCBUPLimited,0960-0035 IJPDLM directionconcernantl’externalisationefficacedesservicesdelogistique,quisontapproprie´sau contextene´o-ze´landais.Unecaracte´ristiquefrappantedelarechercheestsame´thodologie;celle- 32,8 ci impliquait la transition continue entre la collecte des donne´es (la source principale des donne´es e´tait repre´sente´e par des interviews flexibles) et l’analyse des donne´es, qui se fit au moyen de techniques de codage formelles. L’analyse re´ve`le que l’abstention, de la part des prestataires tiers, d’engager leurs fonds de manie`re pre´mature´e repre´sente une variable instrumentale dans l’efficacite´ des contrats logistiques avec des tiers en Nouvelle-Ze´lande. L’analyseindiquee´galementcommentlecaracte`reuniqueducontextene´o-ze´landaisfac¸onnela 628 logistique avec destiers en Nouvelle-Ze´lande. La chaˆıned’approvisionnement e´lectronique: son impactsurla structure actuelle etfuturedesalliancesetassociationsstrate´giquesetdelafonctiondedirectionen logistique LisaR. Williams, TerryL. EsperetJohn Ozment Mots-cle´s Logistique, Internet, Alliances,Gestion de lachaˆıne d’approvisionnement, Partenariat, Fonction de direction L’ave`nement de l’Internet et des communications e´lectroniques a permis aux entreprises de mieux re´pondre a` leurs clients. Cependant, ces meˆmes e´volutions techniques apportent des changements sur le marche´ et entraˆınent des modifications a` la structure des alliances et associationsstrate´giques.Pourpouvoirre´ussir,lesdirecteursdedemaindevronteˆtrecapables d’exploiter leur entreprise sur le nouveau marche´ et dans le cadre des structures organisationnelles en e´volution, dans lesquelles les alliances et associations changent constamment. Le but de l’article que voici est d’e´claircir les structures organisationnelles d’aujourd’hui et de demain dans l’industrie de la logistique. A cette fin, nous explorons la gestion traditionnelle de la chaˆıne d’approvisionnement (SCM - supply chain management), la gestion e´lectronique de la chaˆıne d’approvisionnement (eSC - electronic supply chain management), et l’impact sur les alliances et associations strate´giques qui en re´sulte. De plus,vulescaracte´ristiques inhe´rentesa` lachaˆıne d’approvisionnement e´lectronique, a` savoir sondynamismeetsonadaptabilite´,nousdiscutonslenouveautypededirecteursusceptiblede re´ussiraumieux dans cette nouvelle structure. Spanish abstracts Spanish abstracts Entendimientodelaadquisicio´ndeinformacio´ndecompradoresparalacomprade servicios delog´ıstica CarolC. Bienstock Palabras clave Log´ıstica, Informacio´n,Gestio´nde lacadena de suministro, Industria, Servicios 629 Durante las u´ltimas de´cadas, la log´ıstica ha surgido progresivamente como una fuente de ventaja competitiva sostenible. Este art´ıculo incorpora trabajo reciente en el marketing de servicios sobre la adquisicio´n de informacio´n de clientes con investigacio´n acerca del comportamientodecompraindustrial,paraayudaralosproveedoresdeserviciosdelog´ısticaa comprender y gestionar su adquisicio´n de informacio´n sobre clientes y las actividades de comprarelacionadas con los servicios de log´ıstica. Marketingderelacionesinternas:unaclaveparamejoresrelacionesenlacadena desuministro ScottB.Keller Palabras clave Marketing de relaciones, Cadena de suministro, Desarrollo organizacional Laspresionescompetitivasdelmercadodentrodelosentornoscomercialescontempora´neosde hoy en d´ıa han estimulado la asociacio´n de muchos miembros de la cadena de suministro. Resulta de particular intere´s el desarrollo de relaciones satisfactorias entre empresas en un esfuerzo por obtener eficiencia y calidad de productos y servicios, que de otro modo se quedar´ıan sin reclamar. Esta investigacio´n identifica espec´ıficamente la necesidad de que los miembros de la cadena de suministro sostengan unas relaciones ma´s saludables dentro de la empresa con el fin de materializar el e´xito ma´s plenamente, y obtener beneficios relacionados conlasasociacionesexternas.Seempleaelconceptodelmarketingderelacionesinternasyse propone un modelo para ayudar a las empresas a identificar las variables asociadas con el marketing dirigido al cliente interno. La industria del transporte automovil´ıstico ofrece una configuracio´ndeservicioapropiadaparaelana´lisis,yseperfilanimplicacionesparaconservar a los mejores empleados de primera filapor su concienciacio´nsobre el cliente. Cuestionessobre la asociacio´n entre expedidor-transportista, clasificaciones y satisfaccio´n BrianJ. Gibson, StephenM.Rutnery ScottB.Keller Palabras clave Despacho, Ssociacio´nde transporte, Alianzas, E´xito Durantelau´ltimade´cada,sehanrealizadounaseriedeestudiosquehanexaminadolosfactores deseleccio´nyevaluacio´n,biendelexpedidorodeltransportista.Noobstante,sehaproducido poca comparacio´n entre co´mo estos dos grupos perciben dichos factores con respecto a sus socios.Esteestudioexaminalassemejanzasydiferenciasenlasclasificacionesdefactoresentre gruposdeexpedidoresytransportistas.Asimismo,losresultadosdestacanlosdiversosniveles de satisfaccio´nentre los dos grupos. Obtencio´n externaeficaz delog´ısticaen NuevaZelanda: una investigacio´n emp´ırica inductiva Jay Sankaran, DavidMuny ZaneCharman Palabras clave Contratos, Log´ıstica, Obtencio´n externa, Eficacia, Calidad, NuevaZelanda InternationalJournalofPhysical Informa sobre una investigacio´n inductiva cualitativa de contratos log´ısticos de terceros en Distribution&Logistics Nueva Zelanda. El objetivo del estudio fue descubrir las visiones directivas internas sobre la Management,Vol.32No.8,2002, Spanishabstracts. obtencio´n externa eficaz de log´ıstica, que resultan apropiadas dentro del entorno de Nueva #MCBUPLimited,0960-0035 IJPDLM Zelanda.Unacaracter´ısticadestacadadelainvestigacio´neslametodolog´ıaquerequirio´laiday vueltaentrelarecopilacio´ndedatos(lafuenteprincipaldedatosfueronentrevistasflexibles)y 32,8 elana´lisis,elcualserealizo´atrave´sdete´cnicasformalesdecodificacio´n.Elana´lisisrevelaque laabstencio´nporpartedelosproveedorestercerosdecompromisosmonetariosprematuroses unavariabledecisivaparalaeficaciadeloscontratoslog´ısticosdetercerosenNuevaZelanda. Tambie´n descubre co´mo la singularidad del contexto neocelande´s da forma a la log´ıstica de terceros en Nueva Zelanda. 630 Lacadenadesuministroelectro´nico:suimpactosobrelaestructuraactualyfutura delasalianzas estrate´gicas, asociaciones yliderazgo log´ıstico LisaR. Williams, TerryL. EsperyJohn Ozment Palabrasclave Log´ıstica,Internet,Alianzas,Gestio´ndelacadenadesuministro,Asociacio´n, Liderazgo La llegada de Internet y de las comunicaciones electro´nicas ha permitido a las empresas responderma´sra´pidamenteasusclientes.Noobstante,losmismosavancestecnolo´gicosesta´n cambiando el mercado y proporcionando un ´ımpetu para que se produzcan cambios en la alianzaestrate´gicaylasestructurasdeasociacio´n.Losl´ıderescone´xitodelfuturotendra´nque comprenderco´mofuncionarenelnuevomercadoydentrodelasestructurasorganizacionales evolutivas,dondelasalianzasyasociacionesesta´ncambiando.Elpropo´sitodeesteart´ıculoes iluminar las estructuras organizacionales actuales y futuras en la industria log´ıstica. Con ese fin, se explorara´n la gestio´n tradicional de la cadena de suministro (SCM), la gestio´n de la cadenadesuministroelectro´nico(eSC)yelimpactoresultantesobrelasalianzasyasociaciones estrate´gicas.Adicionalmente,considerandolahabilidadinherentedelaeSCparaserdina´micay adaptable,sediscuteelnuevotipodel´ıderqueprobablementetengama´se´xitodentrodeesta nueva estructura.
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