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INTERNATIONAL BUSINESS REVIEW INTERNATIONAL BUSINESS REVIEW (Formerly Scandinavian International Business Review) Editor Professor Pervez N. Ghauri Faculty of Management and Organization, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands Associate Editors Book Review Editors Professor Peter J. Buckley Dr Jeremy Clegg Centre for International Business, School of Business and Economic Studies, University of Leeds, Dept of Business and Economics, University of Leeds Leeds LS2 9JT, UK 15 Blenheim Terrace, Leeds LS2 9JT, UK Dr Lars Hallén Professor Kjell Gronhaug Uppsala University, Department of Business Studies, Norwegian School of Economics and Business Admin., Box 513, S-75120 Uppsala, Sweden Helleveien 30, N-5035 Bergen-Sandviken, Norway Professor Danny van den Bulcke Professor S. Benjamin Prasad University of Antwerp (RUCA), Middelheimlaan 1, Dept of Management, School of Business Administration, B-2020 Antwerp, Belgium Central Michigan University, Mt Pleasant, MI 48859, USA Editorial Advisory Board Professor Raj Aggarwal Dr Eugene Jehle Professor Stanley Paliwoda John Carroll University, USA Foundation for International Fiscal and University of Calgary, Canada Economic Development, The Netherlands Professor David J. Carson Mr Robert D. Pearce University of Ulster at Jordanstown, N. Ireland Professor Jan Johanson University of Reading, UK Professor Mark Casson Uppsala University, Sweden Professor C. P. Rao University of Reading, UK Professor J. D. P. Kasper Old Dominion University, USA Professor Tamer Cavusgil University of Limburg, The Netherlands Dr Jan Selmer Michigan State University, USA Professor Erdener Kaynak Hong Kong Baptist College, Hong Kong Mr Claude Cellich Penn State University, USA Professor Jagdish Sheth International Trade Centre, Switzerland Emory University, USA Professor Philip Kotler Professor Bernard Cova Northwestern University, USA Professor Jesper Strandskov Group Ecole Superieure de Commerce de Aarhus School of Business, Denmark Professor Georg von Krogh Lyon and EAP, Paris, France University of St Gallen, Switzerland Professor Josep Chias Suriol Professor Ken’ ichi Enatsu Professor B. Nino Kumar Escuela Superior de Administration de Waseda University, Japan Empresas, Spain University of Erlangen — Niirnberg, Germany Professor Peter Enderwick University of Waikato, New Zealand Professor P. S. H. Leeflang Professor Hans B. Thorelli University of Groningen, The Netherlands Indiana University, USA Professor Robert T. Green University of Texas at Austin, USA Professor Peter Lorange Professor David Vallenga IMD, Switzerland Arizona State University, USA Professor Christian Grénroos Professor Reijo Luostarinen Professor Riccardo Varaldo Swedish School of Economics in Finland, Finland Helsinki School of Economics, Finland Scuola Superiore, Pisa, Italy Dr Gunnar Hedlund Dr Ajay K. Manrai Professor Lawrence S. Welch Stockholm School of Economics and University of Delaware, USA Norwegian School of Management, Norway Business Administration, Sweden Professor Geert Hofstede Professor Rita Martensson Dr Finn Wiedersheim-Paul IRIC — Institute for Research on Gothenburg School of Economics, Sweden Uppsala University, Sweden Intercultural Cooperation, Universiteit Professor Kazuhiko Okuda Dr Attila Yaprak Maastricht, The Netherlands Senshu University, Japan Wayne State University, USA Professor Subhash Jain Professor Terutomo Ozawa Professor Stephen Young University of Connecticut, USA Colorado State University, USA University of Strathclyde, UK Publishing Office Elsevier Science Ltd, Bampfylde Street, Exeter EX] 2AH, Devon, UK. Production Editors: Deborah Barrett and Linsey Burbery. Tel: +44 (0)1392 51558. Fax: +44 (0)1392 425370. Email: [email protected] and |.burbery @elsevier.co.uk. 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Back Issues: Back issues of all previously published volumes are available direct from Elsevier Science Offices (Oxford and New York). Complete volumes and single issues can be purchased for 1991-1995. Earlier issues are available in high quality photo-duplicated copies as complete volumes only. Copyright © 1996 Elsevier Science Ltd List of Contents Volume 5, Number 1, 1996 PAPERS The Collapse and Reemergence of Networks within and between Republics of the Former Soviet Union l James H. Davis, J. Dennis Patterson and Igor Grazin Foreign Market Channel Integration Decisions of Canadian Computer Software Firms 23 Rod. B. McNaughton Combined Effects of Incentives and Barriers on Firms’ Export Decisions 53 B. Ramaseshan and Geoffrey N. Soutar Total Quality Management (TQM) — Putting Structure behind the Philosophy 67 Gerhard Plenert Sources and Consequences of Communication Problems in Foreign Subsidiaries: the Case of United States Firms in South Korea 79 Hoon Park, Sun Dai Hwang and J. Kline Harrison Impact of Investment Horizon on Currency Portfolio Diversification 99 Gordon Y. N. Tang BOOK REVIEWS Japanese Business Success: the Evolution of a Strategy 117 Peter J. Buckley The Making of Global Enterprise 118 Susan Scott-Green THANKS TO REVIEWERS I NOTES FOR CONTRIBUTORS Volume 5, Number 2, 1996 PAPERS Determinants of Intra-firm Sourcing and Market Performance 121 Masaaki Kotabe and Janet Y. Murray Control in Less-hierarchical Multinationals: the Role of Personal Networks and Informal Communication Rebecca Marschan, Denice Welch and Lawrence Welch Measuring International Competitiveness: the Case of the European Food Industry Bruce Traill and Joao Gomes da Silva Network Theory and Countertrade Transactions Richard Fletcher The Internationalization of Finnish Financial Service Companies 19] Pasi Hellman An Empirical Investigation of US Credit Card Users: Card Choice and Usage Behavior 209 Ali Kara, Erdener Kaynak and Orsay Kucukemiroglu BOOK REVIEW The Economics of Change in East and Central Europe: Its Impact on International Business 231 Syed Kamall Volume 5, Number 3, 1996 PAPERS Theory and Method in International Business Research 233 Peter J. Buckley and Malcolm Chapman The Effect of Multinationality Measures upon the Risk—Return Performance of US Firms 247 Gongming Qian Perceptions of Reliances Placed on Data Transmission Control 267 Measures: Global versus Domestic-only Private Network Usage Sid R. Ewer Perceptions and Possibilities of Intercultural Adjustment: Some 283 Neglected Characteristics of Expatriates Aminu Mamman and David Richards Political Risk Assessment: Theory and the Experience of 303 Dutch Firms Charles Pahud de Mortanges and Vivian Allers Project Marketing and the Management of Discontinuity 319 Amjad Hadjikhani BOOK REVIEW Management Issues in China: Volume II International Enterprises 337 Hui Tan Volume 5, Number 4, 1996 PAPERS Know-how-, Experience- and Competition-related Considerations in Foreign Market Entry: 339 an Exploratory Investigation Anoop Madhok Internationalization, Diversification Strategy and Ownership Structure: 367 Implications for French MNE Performance Ahmed Riahi-Belkaoui Dunning’s Eclectic Theory and the Smaller Firm: the Impact of Ownership and 377 Locational Advantages on the Choice of Entry-modes in the Computer Software Industry Keith D. Brouthers, Lance Eliot Brouthers and Steve Werner iV Standardisation, Centralisation and Marketing in Multinational Companies P. G. Quester and J. Conduit BOOK REVIEW The Essence of Negotiation 423 Claude Cellich Call for Papers I Volume 5, Number 5, 1996 PAPERS India: a Non-Tiger of Asia 425 Monir Tayeb Multinational Manufacturing Subsidiaries in Scotland: Strategic Role and 447 Economic Impact J. H. Taggart One Country Many Cultures: Organizational Cultures of Firms of Different 469 Country Origins Chung-Ming Lau and Hang-Yue Ngo Subsidiary Embeddedness and Control in the Multinational Corporation 487 Ulf Andersson and Mats Forsgren Customer Acquisition in Sticky Business Markets 509 Laurids Hedaa Volume 5, Number 6, 1996 SPECIAL ISSUE Project Marketing and Systems Selling PAPERS Project Marketing and Systems Selling —in Search of Frameworks and Insights 531 Bernd Giinter and Andrea Bonaccorsi The Changing Boundaries of System Companies Andrea Bonaccorsi, Fabio Pammolli and Simone Tani Impact of Owner Involvement on Innovation in Large Projects: Lessons from Power Plants Construction Joseph Lampel, Roger Miller and Serghei Floricel Network Development in International Project Marketing and the Impact of External Facilitation Denice Welch, Lawrence Welch, lan Wilkinson and Louise Young International Projects’ Changing Patterns: Sales Engineers’ Changing Roles Jean-Paul Lemaire Global Key Account Management and Systems Selling Tony F. Millman Milieu as a Pertinent Unit of Analysis in Project Marketing Bernard Cova, Florence Mazet and Robert Salle Thanks to Reviewers VOLUME CONTENTS, AUTHOR INDEX AND KEY WORD INDEX (VOLUME 5, 1996)