Interfirm Networks: Franchising, Cooperatives and Strategic Alliances PDF
Preview Interfirm Networks: Franchising, Cooperatives and Strategic Alliances
Josef Windsperger · Gérard Cliquet Thomas Ehrmann · Georg Hendrikse Editors Interfi rm Networks Franchising, Cooperatives and Strategic Alliances Interfirm Networks . Josef Windsperger • Ge´rard Cliquet • Thomas Ehrmann • Georg Hendrikse Editors Interfirm Networks Franchising, Cooperatives and Strategic Alliances Editors JosefWindsperger Ge´rardCliquet DepartmentofManagement CentreRechercheenEconomicetManagement UniversityofVienna (CREM) Vienna Universite´deRennes1 Austria RennesCe´dex7 France ThomasEhrmann GeorgHendrikse Institutfu¨rStrategischesManagement DepartmentofOrganization UniversityofMu¨nster ErasmusUniversity Mu¨nster Rotterdam Germany TheNetherlands ISBN978-3-319-10183-5 ISBN978-3-319-10184-2(eBook) DOI10.1007/978-3-319-10184-2 SpringerChamHeidelbergNewYorkDordrechtLondon LibraryofCongressControlNumber:2014955788 ©SpringerInternationalPublishingSwitzerland2015 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpart of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation,broadcasting,reproductiononmicrofilmsorinanyotherphysicalway,andtransmissionor informationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilar methodologynowknownorhereafterdeveloped.Exemptedfromthislegalreservationarebriefexcerpts inconnectionwithreviewsorscholarlyanalysisormaterialsuppliedspecificallyforthepurposeofbeing enteredandexecutedonacomputersystem,forexclusiveusebythepurchaserofthework.Duplication ofthispublicationorpartsthereofispermittedonlyundertheprovisionsoftheCopyrightLawofthe Publisher’s location, in its current version, and permission for use must always be obtained from Springer.PermissionsforusemaybeobtainedthroughRightsLinkattheCopyrightClearanceCenter. 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Printedonacid-freepaper SpringerispartofSpringerScience+BusinessMedia(www.springer.com) Contents InterfirmNetworks:AnIntroduction. . . . . . . . . . . . . . . . . . . . . . . . . . . 1 JosefWindsperger,Ge´rardCliquet,ThomasEhrmann,andGeorgeHendrikse PartI FranchisingNetworks TheDynamicsofContractualDesign:DeterminantsofContract DurationinFranchisingNetworks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 OdileChanut,MagaliChaudey,MurielFadairo,andFre´de´ricPerdreau UsingOrganizationalCapabilityandTransactionCostTheory toExplainMulti-unitFranchising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 DildarHussainandJosefWindsperger Multi-unitFranchiseSystemPerformance:AnOrganizational EconomicsAnalysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 CintyaLanchimbaandJosefWindsperger EffectsofEvolutionaryRulesonCooperativeTendencies inFranchisingNetworks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 ThomasEhrmann,BrinjaMeiseberg,andMichaelKopel ACross-NationalComparisonoftheRoleofHabitinLinkages BetweenCustomerSatisfactionandFirmReputationandTheir EffectsonFirm-LevelOutcomesinFranchising. . . . . . . . . . . . . . . . . . 99 BrinjaMeisebergandRajivP.Dant SocialCapitalandStart-UpPerformance:TheRoleofCustomer Capital. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 BrinjaMeiseberg TheImpactofEuropeanLegislationonFranchising:AFocus onKnow-How,E-CommerceandResalePrices. . . . . . . . . . . . . . . . . . . 149 RozennPerrigotandGuyBasset v vi Contents PartII Cooperatives MotivationBehindMembers’LoyaltytoAgriculturalCooperatives. . . 173 ChrysaMorfi,PetriOllila,JerkerNilsson,LiFeng, andKonstantinosKarantininis AnEmpiricalAnalysisofProductQualityandOrganizationalForm. . . 191 GuenterSchamelandFranciscoJavierSantos-Arteaga InformingMeasurementofCooperativePerformance. . . . . . . . . . . . . . 209 JasonR.V.FrankenandMichaelL.Cook PartIII StrategicAlliances ComplementarityBetweenFormalandRelationalGovernance MechanismsinInter-organizationalNetworks:Combining Resource-BasedandRelationalGovernancePerspectives. . . . . . . . . . . 229 TugbaGurcaylilar-YenidoganandJosefWindsperger GovernanceStructuresandInnovation:TheCaseoftheBrazilian CoffeeRoastingandGrindingIndustry. . . . . . . . . . . . . . . . . . . . . . . . . 249 GabrielaF.Jardim,MariaSylviaM.Saes,andLuizF.deMesquita ConflictDynamicsinInterfirmRelationships:AnExploratory AnalysisoftheImportanceofGovernanceMechanisms. . . . . . . . . . . . 273 JochenLengers,RajivP.Dant,andBrinjaMeiseberg CooperationandCompetitioninMarketswithNetwork ExternalitiesorLearningCurves. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 299 KarlMorasch List of Contributors Guy Basset IGR-IAE Rennes – University of Rennes 1, CREM UMR CNRS 6211,Rennes,France IGASchoolofManagement,Casablanca,Morocco Odile Chanut CRET-LOG, University of Aix-Marseille, Aix-en-Provence, France MagaliChaudey GATELyon-St.Etienne,Saint-Etienne,France Ge´rardCliquet InstituteofManagementofRennes(IAE),Universite´ deRennes 1,Rennes,France MichaelCook DepartmentofAgriculturalandAppliedEconomics,Universityof Missouri,Columbia,MO,USA RajivP.Dant UniversityofOklahoma,Norman,OK,USA GriffithBusinessSchool,Southport,QLD,Australia Thomas Ehrmann Institute of Strategic Management, Westfa¨lische Wilhelms- Universita¨tMu¨nster,Muenster,Germany MurielFadairo GATELyon-St.Etienne,Saint-Etienne,France LiFeng DepartmentofEconomics,SwedishUniversityofAgriculturalSciences, Uppsala,Sweden JasonFranken DepartmentofAgriculturalScienceandEngeneeringTechnology, SamHoustonStateUniversity,Huntsville,TX,USA Tugba Gurcaylilar-Yenidogan Faculty of Economics and Administrative Sciences, Department of Business Administrtion, Izmir University, Uckuyular – Izmir,Turkey GeorgeW.J.Hendrikse RotterdamSchoolofManagement,ErasmusUniversity Rotterdam,DRRotterdam,TheNetherlands vii viii ListofContributors DildarHussain ESCRennesSchoolofBusiness,Rennes,France Konstantinos Karantininis Department of Economics, Swedish University of AgriculturalSciences,Uppsala,Sweden MichaelKopel DepartmentofOrganizationandEconomicsofInstitutions,Karl- Franzens-Universita¨t8010,Graz,Austria CintyaLanchimba CNRS,GATELyon-StEtienne,UMRn(cid:1) 5824,Universityof Lyon,SaintEtienne,France Jochen Lengers Institute of Strategic Management, Westfa¨lische Wilhelms- Universita¨tMu¨nster,Mu¨nster,Germany Brinja Meiseberg Institute of Strategic Management, Westfa¨lische Wilhelms- Universita¨tMu¨nster,Muenster,Germany Karl Morasch Fakulta¨t fu¨r Wirtschafts und Organisationswissenschaften, Universita¨tderBundes-wehrMu¨nchen,Neubiberg,Germany Chrysa Morfi Department of Economics, Swedish University of Agricultural Sciences,Uppsala,Sweden Jerker Nilsson Department of Economics, Swedish University of Agricultural Sciences,Uppsala,Sweden PetriOllila DepartmentofEconomics,HelsinkiUniversity,Helsinki,Finland Fre´de´ricPerdreau COACTISLyon-St.Etienne,SaintEtienne,France UniversityofLyon,Lyon,France RozennPerrigot IGR-IAERennes–UniversityofRennes1,CREMUMRCNRS 6211,Rennes,France ESCRennesSchoolofBusiness,Rennes,France Francisco Javier Santos-Arteaga School of Economics and Management, Free UniversityofBozen-Bolzano,Bozen-Bolzano,Italy Guenter Schamel School of Economics and Management, Free University of Bozen-Bolzano,Bozen-Bolzano,Italy JosefWindsperger FacultyofBusiness,EconomicsandStatistics,Departmentof Management,UniversityofVienna,Vienna,Austria Interfirm Networks: An Introduction JosefWindsperger,Ge´rardCliquet,ThomasEhrmann, andGeorgeHendrikse Contents 1 FranchisingNetworks........................................................................ 2 2 Cooperatives.................................................................................. 4 3 StrategicAlliances............................................................................ 5 References.......................................................................................... 6 The organization of interfirm networks, such as alliances, joint ventures, coopera- tives,franchiseandretailchains,hasbecomeanimportantresearchtopicinthefield oforganizationaleconomics,strategicmanagement,andorganizationtheory.Organ- izationaleconomicsreferstotheapplicationofagencytheory(BlairandLafontaine 2005), property rights theory (Hart and Moore 1990; Baker et al. 2008) and transaction cost theory (Williamson 1991; Marcher and Richman 2008; Meiseberg and Ehrmann 2013; Mumdziev and Windsperger 2013), and strategic management as well as organization theory refer to the application of resource-based theory (Barney and Clark 2007), knowledge-based theory and organizational capability J.Windsperger(*) DepartmentofManagement,UniversityofVienna,Oskar-Morgenstern-Platz1,1090Vienna, Austria e-mail:[email protected] G.Cliquet InstituteofManagementofRennes(IAE),Universite´deRennes1,11,rueJeanMace´,CS 70803,35708Rennes,France T.Ehrmann InstituteofStrategicManagement,UniversityofMuenster,Leonardo-Campus18,48149 Muenster,Germany G.Hendrikse RotterdamSchoolofManagement,ErasmusUniversityRotterdam,OfficeT08-56,POBox 1738,3000DRRotterdam,TheNetherlands ©SpringerInternationalPublishingSwitzerland2015 1 J.Windspergeretal.(eds.),InterfirmNetworks,DOI10.1007/978-3-319-10184-2_1
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