Intellectual Property Management for Start-ups: Enhancing Value and Leveraging the Potential

522 Pages·2023·12.387 MB·English

by  Martin A. Bader, Sevim Süzeroğlu-Melchiors

Management for Professionals
Martin A. Bader
Sevim Süzeroğlu-Melchiors   Editors
Intellectual
Property
Management
for Start-ups
Enhancing Value and Leveraging
the Potential
Management for Professionals
The Springer series Management for Professionals comprises high-level business
and management books for executives, MBA students, and practice-oriented busi-
ness researchers. The topics span all themes of relevance for businesses and the
business ecosystem. The authors are experienced business professionals and
renowned professors who combine scientific backgrounds, best practices, and
entrepreneurial vision to provide powerful insights into how to achieve business
excellence.
(cid:129)
Martin A. Bader
ğ
Sevim Süzero lu-Melchiors
Editors
Intellectual Property
Management for Start-ups
Enhancing Value and Leveraging
the Potential
Editors
MartinA.Bader SevimSüzeroğlu-Melchiors
THIBusinessSchool TechnicalUniversityofApplied
TechnischeHochschuleIngolstadt SciencesRegensburg
Ingolstadt,Germany Regensburg,Germany
ISSN2192-8096 ISSN2192-810X (electronic)
ManagementforProfessionals
ISBN978-3-031-16992-2 ISBN978-3-031-16993-9 (eBook)
https://doi.org/10.1007/978-3-031-16993-9
#TheEditor(s)(ifapplicable)andTheAuthor(s),underexclusivelicensetoSpringerNatureSwitzerland
AG2023
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Endorsements
Thiseditedbookvolumeoffersvaluableinsights,bringingtogetherperspectivesof
key stakeholder groups from a wide variety of innovation ecosystems—an invalu-
ableresource.
—CarstenFink,ChiefEconomist,WorldIntellectualPropertyOrganization
Atimelybookforthosewantingaclearoverviewoftheissuesthedifferentplayers
encounterinthestart-upecosystem.Ausefulresourceindeed.Congratulationstothe
editorsandteam.
—Audrey Yap, Managing Partner YUSARN AUDREY LLC, Past President LESI,
ChairmanSingaporeInnovation&ProductivityInstitute,Singapore
A‘mustread’forallinnovatorsinthestart-upworld.Itistrulyafantasticbookand
oneIwouldrecommendbeingboughtandread(infull)!
—LaurenceFreeman,Professor(Adjunct),CUDenverBusinessSchool,JakeJabs
CenterforEntrepreneurship,Denver,Colorado,UnitedStates
This book provides pragmatic advice for start-ups on how to most effectively
manage their intellectual assets and intellectual properties at various stages of the
start-uplifecycle.Theinterestingexamplesoflessonslearnedandanecdotesbased
on first-hand experience shed a powerful spotlight on potential devastating effects
when IA/IP is not handled properly. Authors offer actionable steps and prudent
considerationstoincreasethevalueofIA/IPtostart-ups.
—Tao Zhang, Vice President Deputy General Counsel, Juniper Networks,
Sunnyvale,SiliconValley,California,UnitedStates
Valuable insight into how early-stage businesses can use IP to drive growth and
businessvalue,withaglobalperspectiveontheIPecosystemandastrongguidance
onhowstart-upscanestablishbeneficialIPpositionsthroughbestpractice.
—MikeMcLean,ChiefExecutiveOfficer,InnovationAssetCollective,Canada
An all-round view of the ecosystem members with chapters authored by
practitioners. I highly recommend using this book both to broaden perspectives
andasareferenceguide.
—Dr.HemangShah,StartupandTechnologyLicensingExecutive,India
vv
vi Endorsements
The book demonstrates the impact of IP on commercial success by drawing on
diverseandhighlyrelevantperspectivesoftheparticipantsinthestart-upecosystem.
Itisamustread!
—KarimaBawa,ChairofIPOntario,SeniorFellowattheCentreforInternational
Governance Innovation, former Chief Legal Officer and General Counsel for
ResearchInMotion(BlackBerry),Vancouver,Canada
AcomprehensiveandpracticalapproachtocreatingandmanagingtheIPportfolios
thatultimatelywilldefinethevalueofstart-uptechnology.
—HenryHadad,SeniorVicePresidentandDeputyGeneralCounsel,Bristol-Myers
Squibb,Princeton,NewJersey,UnitedStates
A comprehensive guide to IP management for start-ups in any stage of their
development. It includes perspectives from all the key stakeholders involved in IP
managementandvaluecreation,aswellasactionabletoolsandresourcesthatstart-
upscanusetoprotecttheirIPassets.
—LuisAllo,GlobalDirectorR&D,ExternalTechnologyInnovationatJohnsonand
JohnsonConsumerHealthEMEA
The role of IP as business enabler—a new currency for deals to come—is also
relevantforstart-ups.Andthisisthereasonwhyitissoexcitingtoreadthisbook.
—Dr.UweOver,CorporateVicePresidentandAssociateGeneralCounsel,Headof
IntellectualProperty,HenkelLawGroup,Germany
As intellectual property is no longer only about protection, this book will be your
guidetobuildingacomprehensiveviewaboutintellectualpropertyimplicationsand
developingasolidstrategyforyourbusiness.Ihighlyrecommendit.
—YannDietrich,GroupHeadofIP,Atos,France
Thisisthebookyoucameacrosstoolate.Whenyouareexcitedaboutyourideaand
your start-up, you probably don’t have the time to read this insightful book. Well,
youbetterhad!Readitbeforeyoursecondstart-up.Itisfullofcondensedexperience
fromseasonedpeople.
—Dr.MalteKöllner,Köllner&Partner,PatentAttorneys,Germany
An interesting and important book about patent management in the start-up eco
space with cleverly assembled essays from authors who know their subject. The
book not only provides insights from different industries but also from around the
world.
—MichaelKucher,AttorneyatLaw,Slater&Matsil,Dallas,UnitedStates
IP is enormously important for most start-ups. However, entrepreneurs often lack
sufficient experience and expertise to fully leverage IP as a business tool. This
excellent book brings together contributions from six stakeholder groups that are
key to the entrepreneurial ecosystem covering perspectives from a wide range of
countriesandtechnologysectors.Highlyrecommended!
—Prof. Dr. Frank Tietze, Professor in Technology and Innovation Management,
InstituteforManufacturing,UniversityofCambridge
Endorsements vii
A great book to understand the management side of intellectual property, showing
thehighvalueofthoseintangiblerightsintherealworld.
—MistraleGoudreau,ProfessorofLaw,UniversityofOttawa,Canada
This book provides practical advice and examples from around the globe and is a
‘go-to’ resource for those who are new to this world as well as the experienced
entrepreneur.
—Mark Weber, Ph.D., P.Eng., Director, Innovation and Partnerships, McGill
University,Canada
This volume envelops cross-regional tips for coping with changing realities and
disruptiveandincrementalinnovations.Agoodreadformanagersandinventors.
—ShulamitHirsch,HeadofIPatthetechtransferdivisionoftheTechnionUniver-
sity,IPmanagerofCathworks,andIPconsultantforKornitDigital
Amarvellousmixtureofindividualreflectionsandperspectives.
—Jeff Skinner, Executive Director, Institute of Innovation and Entrepreneurship,
LondonBusinessSchool,UnitedKingdom
The value here lies in the wide-ranging perspectives provided by authors from
around the world, grouped into different sections of ‘Views’ about the challenges
ofmanagingIPforstart-ups.Thekeyistoreadthechaptersfromviewpointsother
than your own, to understand better how others see the issues you are facing from
differentangles.
—TomHockaday,Director,TechnologyTransferInnovation,UnitedKingdom
Amultifacetedmultinationaldigestprovidingperspectivesofpertinentstakeholders
intheglobalentrepreneurialfield.
—AsaKling,PresidentoftheAIPPIIsraelRegionalGroupandformerDirectorof
theIsraelPatentOffice,formerCommissionerofPatents,DesignsandTrademarks
Valuable and comprehensive insight into the considerations and perspectives that
one must take into account when dealing with the IP management of early-stage
companies.
—OfirAlon,DirectoroftheIsraelPatentOffice,CommissionerofPatents
A comprehensive overview of integrated IP strategies for start-ups focusing on
growth. I believe that this book is a must read for IP professionals and start-up
foundersinvolvedinIP-driventechnologyandbusinesscreation.
—Mustafa Çakır, Patent Attorney, Co-Founder of Patent Effect,President of LES
Turkey
Anultimateandrichsourceofexplicitintellectualpropertyrelatedknowledgeforall
players in the start-up ecosystem—especially for our Bavarian start-ups, investors,
companies,innovationconsultants,andtechnologytransfercenters.
—BrunoGötz,HeadofPatentzentrumBayern,BayernInnovativ,Bavaria/Germany
The professional management of IP is a key success factor for entrepreneurial
universities. In Germany and Europe, there is still a considerable need for
viii Endorsements
development in this field. This book makes an important contribution to bundling
thisknow-how.
—Prof.Dr.HelmutSchönenberger,Co-FounderandCEOofUnternehmerTUM,the
CenterforInnovationandBusinessCreation,andVicePresidentEntrepreneurship
atTechnicalUniversityMunich(TUM),Germany
When at the crossroads of investment and IP, understanding and making the right
turnarepivotal.
—Hon.YvesFortier,PCCCOQQC,Ad.E.,Canada
In my experience of coaching and supporting tech start-ups I have observed that
managingintellectualpropertyisprobablythemostunfamiliarchallengeforthemin
theirearlydevelopmentstage.However,IPmanagementcouldbethemoststrategic
issueforthesustainabledevelopmentofayoungorganization.Withthisbook,Prof.
Dr. Martin A. Bader and Prof. Dr. Sevim Süzeroğlu-Melchiors address the pain
pointsofmanystart-upsandstakeholdersintheecosystem.Itisavaluablemanual
for start-ups in navigating through the complex but critical domain of IP
management.
—Prof,Dr.ZhengHan,ChairofInnovationandEntrepreneurship,CDHK,Tongji
University,Shanghai,China
Foreword
How can start-ups grow and scale into a global market? What are the sources of
competitiveadvantageofunicorns?Typically,itisintellectualproperty(IP).Inour
researchon“BornGlobals”—start-upswhichachievegrowthonaglobalscale—we
foundoutthatnearlyallcompanieshadIPintheircore.Formosteconomies,export-
oriented, high-tech SMEs are highly important for the national economy. But how
does one set up a patent strategy despite the liability of smallness? How can one
createandcapturevaluewithIP?Inmy20yearsasaprofessorattheUniversityof
St. Gallen, I am keenly aware of the need for an expert resource for entrepreneurs
and their collaborators to navigate intellectual property management. I very much
appreciatethesix different perspectivesofthebook:entrepreneur, investor, corpo-
ration,IPoffice,university,andadvisor.
ProfessorMartinA.BaderandProfessorSevimSüzeroğlu-Melchiorssucceeded
in curating a rich collection of international perspectives from a cross-section of
industries.ThisisthefirsttimeIhaveseenthetopicsofIPmanagementandstart-ups
examined together in such a focused, impact-oriented volume. The breadth and
depth of insights in the book will prove to be an essential reference for anyone in
thestart-up/intellectualpropertymanagementecosystem.
There are many books that describe IP management from a legal, technical,
commercial, or strategic point of view. Most of these books are primarily about
established corporations and large SMEs that have a budget for professional and
efficientIPmanagement.Becausestart-upshavelimitedcapital,constraintsontheir
time,andtalentfocusedontheirbusiness’scorecompetency,itcanbeachallengeto
dedicateresourcestoIPmanagement.Inaddition,start-upsareoftenconfrontedwith
strong incumbents or monopolies. I very much welcome the fact that Martin and
Sevim focus this edited volume on the specific challenges facing start-ups when it
comes to IP management. This collection of articles and insights can serve as an
importantroadmapforstart-upsandtheirpartners.
For those of us who live and breathe innovation in our daily life, we learn to
appreciategenuinelyuniqueapproachestoexistingchallengesthatwilltrulymove
thefieldforward.Thatiswhatreaderswillfindinthistimelybookthataggregatesa
wide range of IP management experience and expertise from across the globe into
practicalconceptsthatserveasaguidetostart-upsandtheirstakeholders.
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