enterprise to enterprise—but integrated marketing communications (llVlC) programs . planning that starts with receivers, not senders. ' strategic . an iMC program both inside and out— side the manager and general-manager positions.
Integrated Marketing Communications: Practice - Agora-imc.com PDF
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enterprise to enterprise—but integrated marketing communications (llVlC) programs . planning that starts with receivers, not senders. ' strategic . an iMC program both inside and out— side the manager and general-manager positions.
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