Integrated Brand Marketing and Measuring Returns PDF
200 Pages·2010·3.327 MB·English
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
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Description:
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
