Institutional Economics and the Formation of Preferences NEWHORIZONS IN INSTITUTIONALAND EVOLUTIONARY ECONOMICS Series Editor: Geoffrey M. Hodgson Research Professor, University of Hertfordshire Business School, UK Economics today is at a crossroads. New ideas and approaches are challenging the largely static and equilibrium-oriented models that used to dominate mainstream economics. The study of economic institutions – long neglected in the economics text- books – has returned to the forefront of theoretical and empirical investigation. This challenging and interdisciplinary series publishes leading works at the fore- front of institutional and evolutionary theory and focuses on cutting-edge analyses of modern socio-economic systems. The aim is to understand both the institutional struc- tures of modern economics and the processes of economic evolution and development. Contributions will be from all forms of evolutionary and institutional economics, as well as from Post-Keynesian, Austrian and other schools. The overriding aim is to understand the processes of institutional transformation and economic change. Titles in the series include: Globalization and Institutions Redefining the Rules of the Economic Game Edited by Marie-Laure Djelic and Sigrid Quack The Evolutionary Analysis of Economic Policy Edited by Pavel Pelikan and Gerhard Wegner The Evolution of Scientific Knowledge Edited by Hans Siggaard Jensen, Lykke Margot Richter and Morten Thanning Vendelø Evolutionary Economic Thought European Contributions and Concepts Edited by Jürgen G. Backhaus Economic Institutions and Complexity Structures, Interactions and Emergent Properties Karl-Ernst Schenk The Economic of Knowledge Sharing ANew Institutional Approch Edited by Ernst Helmstädter The Economics of Energy and the Production Process An Evolutionary Approach Guido Buenstorf Institutional Economics and the Formation of Preferences The Advent of Pop Music Wilfred Dolfsma Institutional Economics and the Formation of Preferences The Advent of Pop Music Wilfred Dolfsma Economist and Philosopher, Erasmus University, Rotterdam and University of Maastricht, the Netherlands NEWHORIZONS IN INSTITUTIONALAND EVOLUTIONARY ECONOMICS Edward Elgar Cheltenham, UK • Northampton, MA, USA © Wilfred Dolfsma 2004 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical or photocopying, recording, or otherwise without the prior permission of the publisher. Published by Edward Elgar Publishing Limited Glensanda House Montpellier Parade Cheltenham Glos GL50 1UA UK Edward Elgar Publishing, Inc. 136 West Street Suite 202 Northampton Massachusetts 01060 USA Acatalogue record for this book is available from the British Library Library of Congress Cataloguing in Publication Data Dolfsma, Wilfred. Institutional economics and the formation of preferences: the advent of pop music/ Wilfred Dolfsma. p. cm.—(New horizons in institutional and evolutionary economics) Includes bibliographical references and index. 1. Popular music—Economic aspects. 2. Popular music—Social aspects. 3. Institutional economics. 4. Economics—Sociological aspects. 5. Consumers— Psychology. I. Title: Advent of pop music. II. Title. III. Series. ML3470.D64 2004 306.4´8424—dc22 2004041565 ISBN 1 84376 233 1 Typeset by Cambrian Typesetters, Frimley, Surrey Printed and bound in Great Britain by MPG Books Ltd, Bodmin, Cornwall Contents List of figures viii List of tables ix List of boxes x Preface xi Acknowledgements xii 1. The amazing advent of pop music 1 2. How notto explain the advent of pop music 18 3. Consuming symbolic goods 36 4. Radio and magazines: valuing pop music through institutional changes 63 5. Consuming pop music/constructing a life world 94 6. The social construction of value 121 7. Conclusion: forming preferences, valuing pop music 137 References 144 Index 157 vii Figures 1.1 Astylized picture of the music industry 9 2.1 Different learning paths 24 3.1 The standard prisoner’s dilemma 43 3.2 Why people learn 45 3.3 The social value nexus 49 viii Tables 1.1 The radio audience for pop music 3 1.2 Sales of LPs and singles, the Netherlands 6 1.3 The ten biggest music markets, 2002 7 1.4 Some economics of pop music 8 A1.1 The five major record companies 16 A1.2 Economies of scope in entertainment industries 17 2.1 Relative prices of LPs and singles compared to the relative general price and income levels in the Netherlands 20 2.2 The spread of radio, television and record players 21 2.3 Decline of cable radio – ‘draadomroep’ 22 3.1 Socio-cultural values and character ideals in Western Europe, 1965 41 4.1 Tuney Tunespopularity poll, 1961 68 4.2 Categories of radio programmes, Dutch broadcasters, 1958 81 A5.1 Consumers of pop music – the survey 115 A5.2 Group interviews 117 ix Boxes 1.1 The study of pop music 11 2.1 Does technological change explain the advent of pop music? 21 2.2 Pop music and Baumol’s disease 29 3.1 The mountain of experience: how people learn in a complex, evolving environment 53 3.2 Values and the Veblenian Dichotomy 57 x Preface This text, like a pop song (and its valuation), emanates from a social process. Every word is ‘mine’, of course, but the influence of others is apparent through the whole of the text. Influence is not synonymous with responsibility, and so I should emphasize immediately that I am the only one responsible for the views expressed and any mistakes or omissions remaining. There are widen- ing circles of identification and interaction as far as my work on issues related to this line of research is concerned. Closest are, of course, Paul Bush, Metin Cos¸gel, John Davis, Mark Granovetter, David George, Geoff Hodgson, Hella Hoppe, Elias Khalil, Arjo Klamer, Jürgen Lange-von Kulessa, Dick Langlois, Fieke van der Lecq, Deirdre McCloskey, Lanse Minkler, Bert Mosselmans, Juliet Schor, Irene van Staveren. A William R. Waters Summer Research Grant, generously provided by the Association for Social Economics, allowed me to visit some of them in the summer of 2002 to discuss how best to reori- ent my argument on institutional economics, consumption theory, values, rhetoric, and pop music (symbolic goods). Inspiration and intellectual stimulus have also come from Hans Abbing, Ash Amin, Ellen Bal, Wim Blauw, Theunis Ijdens, Albert Jolink, Jeroen de Kloet, Edith Kuiper, Berend Jan Langenberg, Tony Lawson, Judith Mehta, Monika Mokre, Mary Morgan, Klaus Nielsen, Martha Paas, Ester-Mirjam Sent, Fred van Raaij, David Throsby, Marc Tool, Ruth Towse, Andrew Tylecote, Olav Velthuis, Rudi Verburg, Geert de Vries, and Peter-Wim Zuidhof. I would like to thank each of them for kind, yet critical comments, and for their support. Institutional logic has it that personal remarks come last in the acknowledg- ments. One should have good reasons to break with well-established institu- tions, formal or informal – reasons I do not have. Thanks very much to Marion, Marnix and Jorinde. For being there, and more. Rotterdam and Maastricht, August 2003 Wilfred Dolfsma xi
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