Institutional capacity building toward higher education competitive advantage

785 Pages·2008·7.83 MB·English

CONFERENCE PROCEEDINGS

8TH ANNUAL SEAAIR CONFERENCE

ON

INSTITUTIONAL CAPACITY BUILDING TOWARD
HIGHER EDUCATION COMPETITIVE ADVANTAGE

STIE Perbanas Surabaya
4-6 November 2008
Surabaya, Indonesia

8th Annual SEAAIR Conference, 4-6 November 2008, Surabaya, Indonesia
th
8 Annual SEAAIR Conference Proceedings

Published by :
SEAAIR (South East Asian Association for Institutional Research)
STIE Perbanas Surabaya

ISBN : 978 - 979 - 95679 - 2 - 5

Copyright@SEAAIR 2008
All right reserved. No part of this work may be reproduced in any form or by any means
without the written permission of the President of SEAAIR (South East Asian
Association for Institutional Research).

Editors :
Prof. Dr. Tatik Suryani
Lindiawati, MM.

Secretariat Staff :
Mrs. Peppie Diptyana
Mr. Santoso Mahargono
Ms. Anita
Mrs. Supiyati
Ms. Fitri
Ms. Rizki

Cover Design :
Mr. Nafi

Printed by:
STIE Perbanas Surabaya Printing
Nginden Semolo 34-36
Surabaya 60118
Tel : [phone] ext 125
Fax : [phone]

8th Annual SEAAIR Conference, 4-6 November 2008, Surabaya, Indonesia
Preface by Editors

This proceeding is the compilation of fulfpapers successfully reviewed by
SEAAIR board of reviewers to be presented at the annual conference of SEAAIR
(South East Asian Association for Institutional Research) held in Surabaya on 4-6
November , 2008 . This conference is annually held in different country and this
2008 is in Indonesia hosted by STIE Perbanas Surabaya.

The participants contributing their research result to be disseminated are from
varied countries such as Malaysia, Thailand, The Philipines, Brunei Darussalam,
Australia, USA, Poland, Qatar, Hongkong, India , Pakistan, Lebanon, and from
Indonesia totaling 74 papers. This number is out of 137 abstracts submitted.

The main topic of 2008 SEAAIR Conference is “INSTITUTIONAL
CAPACITY BUILDING TOWARD HIGHER EDUCATION
COMPETITIVE ADVANTAGE”. This leads to five sub-themes as follows:

1. Capacity Building Through Quality Assurance And Quality Management
2. Institutional Research In Higher Education Capacity Building
3. Managing and Sustaining Higher Education Competitive Advantage
4. Learning and Teaching to Enhance Institutional Capacity
5. Industrial Network to Support Higher Education Competitive Advantage

This forum is expected to be of valuable forum to share knowledge and
experience, as well as abridge the networking between universities across
countries.

SEAAIR 2008 Hosting Institution
STIE Perbanas Surabaya

Prof. Dr. Tatik Suryani
8th Annual SEAAIR Conference, 4-6 November 2008, Surabaya, Indonesia
CONFERENCE PROGRAM

8TH ANNUAL SEAAIR CONFERENCE

ON

INSTITUTIONAL CAPACITY BUILDING TOWARD
HIGHER EDUCATION COMPETITIVE ADVANTAGE

STIE Perbanas Surabaya
4-6 November 2008
Surabaya, Indonesia

8th Annual SEAAIR Conference, 4-6 November 2008, Surabaya, Indonesia
th
8 Annual SEAAIR Conference Program

Published by :
SEAAIR (South East Asian Association for Institutional Research)
STIE Perbanas Surabaya

Copyright@SEAAIR 2008
All right reserved. No part of this work may be reproduced in any form or by any means
without the written permission of the President of SEAAIR (South East Asian
Association for Institutional Research).

Editors :
Lindiawati, MM.

Secretariat Staff :
Mrs. Peppie Diptyana
Mr. Santoso Mahargono
Ms. Anita
Mrs. Supiyati
Ms. Fitri
Ms. Rizki

Cover Design :
Mr. Nafi

Printed by:
STIE Perbanas Surabaya Printing
Nginden Semolo 34-36
Surabaya 60118
Tel : [phone] ext 125
Fax : [phone]

8th Annual SEAAIR Conference, 4-6 November 2008, Surabaya, Indonesia
FOREWORD

On behalf of SEAAIR, I would like to welcome all distinguished paper presenters and
participants to the 2008 SEAAIR international conference. As an academic forum in
South Asia, SEAAIR (South East Asian Association for Institutional Research) has
been inviting academicians around the world to share developing issues.

This year conference theme of Institutional Capacity Building toward Higher Education
Competitive Advantage takes a consideration of running Higher Education Institution to
have specific strength in sustaining and enhancing education management quality. So
this conference is a good opportunity for academicians to share ideas and explore issues
regarding to the world-wide institutional aspects that help institutions enhance their
quality.

We are pleased to have great participation from paper presenters mostly from South
Asian countries such as Malaysia, Indonesia, Thailand, the Philippines; and some from
other countries such as Qatar, the USA, Australia, and Poland. We hope all participants
are able to attend and can get benefits from all sessions of this conference as well as
making networks.

We thank you very much for the support to this international conference that is coming
from the Ministry of Communication and Information Technology, Indonesian Higher
Education Directorate General; the Mayor of Surabaya, Perbanas (The Association of
National Banks), the Regent of Pasuruan, PT Telkom Indonesia, Jatim Bank, Mandiri
Bank, Australian Education Centre, and of course the Novotel Hotel.

We also thank for the support of the SEAAIR Executive Board (SEC) members who
have been giving advice and finding the best solution to make this conference a success.

Surabaya, 4 November 2008

Tatik Suryani
The Rector of STIE Perbanas Surabaya
Indonesia

8th Annual SEAAIR Conference, 4-6 November 2008, Surabaya, Indonesia
SEAAIR BRIEF HISTORY
Following interaction between AIR and Dr Raj Sharma (founder and Inaugural President of
Australasian AIR), Raj organised a meeting on 5th September 2000,of an international group of
senior academics from the region comprising Dr Zoraini Wati Abas (Director, Centre for
Medical Education and Media, International Medical University (IMU), Malaysia), Prof
Somwung Pitiyanuwat (then Vice President, Chulalongkorn University, Thailand), Prof Nirwan
Idrus (the then Executive Director, The Indonesian Institute for Management Development,
Indonesia), Prof Ken Heskin (then Deputy Vice-Chancellor and CEO, Swinburne Sarawak
Institute of Technology) and Raj at the IMU in Kuala Lumpur to discuss the possibility of
forming a regional association for institutional research.
The group decided that the time was appropriate for the formation of such an organization and
undertook (i) to become the Interim Management Committee (IMC) for the organization and (ii)
to organize a conference in late 2001 that would herald the birth of the organization and would
attract participants from education, government, public service and industry. Dr Zoraini Wati
Abas agreed to be the Chair of the IMC and Raj was elected Interim Hon. Secretary. It was
decided that the inaugural conference would be held in Kuching and Professor Ken Heskin,
Deputy Vice-Chancellor and CEO of Swinburne Sarawak Institute of Technology agreed to be
the Conference Chair. It was agreed that delegates to the conference would automatically
become members of SEAAIR and that the SEAAIR Executive Committee (SEC) would be
elected at the inaugural General Meeting to be held at the conference. At that point, the Interim
Management Committee would cease to exist.
The Interim SEAAIR Management Committee made a few other important decisions that
shaped its future as follows:
• Attempts were made to involve other countries in the region in order to promote the
establishment of SEAAIR (all IMC members were to initiate action on this issue).
• Prof Idrus was requested to establish a website for SEAAIR.
• The Committee decided to establish an electronic Journal of the Association and
charged Raj to action this matter with the assistance of other interested members
(critical to this was the joint effort of Dr Gan Che Ng who later became the Editor of the
SEAAIR Journal-JIRSEA).
• Regional meetings of SEAAIR were to be promoted by the IMC in their own countries
(it is noted that Prof Idrus organised some of the earliest meetings of such a group in
Indonesia and Raj came to Jakarta to present a Seminar on IR). Assistance was to be
sought from other sister IR organisations, particularly from AIR where the IR
movement had originated some fifty years earlier; indeed SEAAIR was affiliated to the
AIR and received some very necessary grants in developing its conferences, the Journal
etc. A SEAAIR logo was to be developed and coordinated by Prof Ken Heskin (indeed
it was Ken’s daughter, Vicky Fitzgerald, a graphic designer, who designed the current
SEAAIR logo). The interim objectives of SEAAIR were endorsed by the IMC.
Due to the relatively large geographical size of the region, the IMC decided to use electronic
means of communication for its meetings as far as possible. Two groups of face-to-face
meetings were to be held using the opportunities presented by the conference organisation (one
face to face meeting with the Local Conference Organising Committee) and others (including
the AGM) at the time of the conference.
8th Annual SEAAIR Conference, 4-6 November 2008, Surabaya, Indonesia
The inaugural conference of SEAAIR was a great success with around 100 delegates attending
the conference in Kuching, Sarawak, Malaysia. The Local Conference organisation represented
a unique partnership between the host institution (Swinburne Sarawak Institute of Technology),
the Sarawak Government and the Sarawak Development Institute. It has also provided a useful
institutional host model of SEAAIR conference organisation in the future with the SEAAIR
Executive Committee taking the primary responsibility for academic aspects of the conference
and the local host(s) taking care of the operational and financial dimensions of the conference.
The first AGM of SEAAIR was held on 24 October 2001 at 12 noon in the Sarawak Chambers,
Crowne Plaza Hotel, Kuching, the Conference Venue. The inaugural AGM made two important
decisions:
1. It approved the Association’s constitution
2. It elected the SEAAIR Executive Committee comprising Dr Zoraini Wati Abas
(President), Prof Somwung (Vice President), Prof Idrus (Hon Secretary), Prof Heskin
(Treasurer) and Dr Sharma (member-at-large) to serve until September 2004.
The SEAAIR Executive Committee has been conscious of the fact that its membership has been
drawn from a wide region and hence has deliberately rotated the conference host country/sub-
region including peninsular part of Malaysia-Kuala Lumpur (2002), Bangkok, Thailand (2003)
and Wenzhou, P.R.China (2004). Future conferences are expected to be held in Bali, Indonesia
(2005), Tagaytay city or Subic Bay, Philippines (2006), Langkawi, Malaysia (2007) and either
Chiangmai or Songkhla, Thailand (2008).
At its AGM during the 2004 SEAAIR Conference, the organisation elected the following office
bearers (namely, the SEAAIR Executive Committee or SEC) for a term concluding at the 2007
SEAAIR conference: Assoc Prof Zoraini Wati Abas (as President, now of Open University
Malaysia), Asst Prof Teay Shawyun (as Vice President, of Assumption University, Thailand),
Dr Raj Sharma (as Hon Secretary, of Swinburne University of Technology, Australia), Prof
Nirwan Idrus (as Treasurer, now a Quality Assurance consultant),and Dr Jean Tayag
(Philippines) and Dr Dyah Kusumastuti (Indonesia) as members-at-large. As provided by the
SEAAIR Constitution, the President co-opted Ms Dai Jing of the International Affairs Office at
Wenzhou University, China as the third member-at-large and thus forming the full compliments
of the SEC.
The major purposes of the South East Asian Association for Institutional Research are to
benefit, assist and advance research leading to improved understanding, planning and operations
of institutions of post-secondary education in the region. Research focused on a single
institution and also research that is concerned with groups of Institutions both fall within these
purposes. In keeping with the dynamic nature of institutions of post-secondary education and
the rapidly changing global environment in which they operate, the Association will encourage
the application of appropriate methodologies and techniques from many disciplines. It will
encourage comparative research into national higher education systems in South East Asia. It
will publish and exchange information with respect to institutions of post-secondary education
with a view to illuminating current and developing issues of common concern and raising the
standard of post-secondary educational management, planning and policy development at all
levels.
Its aims include:
8th Annual SEAAIR Conference, 4-6 November 2008, Surabaya, Indonesia
1. The advancement of research leading to improved understanding, planning, and
operation of institutions of post-secondary education;
2. The dissemination of information and interchange of ideas on problems of common
interest in the field of institutional research;
3. The continued professional development of individuals engaging in institutional
research, institutional management and post-secondary planning and policy
development;
4. The fostering of unity and cooperation among persons having interests and activities
related to institutional research, management, policy and planning;
5. The advancement of post-secondary education and the improvement of the quality of
post-secondary educational outcomes.
SEAAIR has been addressing its aims through a number of programs and activities including:
• The annual SEAAIR conference
• Pre-conference workshops on areas of interest to members
• Electronic annual publications of two editions of its journal (JIRSEA)
• Publication of SEAAIR Newsletter or other periodical bulletins to members
• Awarding of the Best Conference Paper prize that includes a subsidized presentation of
the paper at a special session of the AIR Forum in the United States
• Presenting regional meetings/workshops for members from time to time
• Liaising with other IR sister organizations including participation in the International IR
Network meetings
Developing and implementing other strategies to benefit the membership as the
financial position of the association strengthens in the future
• Including a good mix of keynote addresses at its annual conference representing local,
regional and international speakers
• Instituting an international IR Panel at its conference to consider the conference theme
from a global perspective
SEAAIR is still the “baby” of the international IR family with other multi-national
organizations such as AIR, EAIR, AAIR and SAAIR having been formed earlier as well as such
national bodies as Dutch AIR and the Canadian association (CIRPA-ACPRI). SEAAIR looks
forward to working with these organizations to internationalise the cause of Institutional
Research.
As at October 2004 SEAAIR has published 4 issues of its electronic journal (JIRSEA). Over the
first 4 annual conferences, SEAAIR had attracted a total of no less than 550 participants who by
virtue of their registrations at the conferences are members of SEAAIR.
Source : http://www.seaair.au.edu/about.html

8th Annual SEAAIR Conference, 4-6 November 2008, Surabaya, Indonesia
SEAAIR EXECUTIVE COMMITTEE

PRESIDENT OF SEAAIR VICE PRESIDENT

Assoc. Prof. Teay Shawyun, Ph.D. Prof. Dr. Tatik Suryani
Deputy Director, Office of QMIPS Rector
Assumption University STIE Perbanas, Surabaya
Ramkamhaeng 24, Bangkok, 10240 Thailand JI. Nginden Semolo 34 - 36 Surabaya
Telephone: [phone] Direct ext.1222 60118, Indonesia
Secretary ext.1221, 1224 Telephone: [phone]
Fax: [phone] Fax: [phone]
Email: [email protected] Email: [email protected]

HON. SECRETARY TREASURER

Prof. Latifah Abdol Latif, Ph.D. Asst. Prof. Dr. Krisada Tanchaisak
Director, Centre for Student Affairs Assumption University
Open University Malaysia Ramkamhaeng 24, Bangkok, 10240 Thailand
Jalan Tun Ismail, 50480 Kuala Lumpur. Telephone: [phone] Direct ext.1222
G/L: 603-2773 2002 D/L: 603-2773 2099 Secretary ext.1221, 1224
Fax: [phone] Fax: [phone]
Email:[email protected] Email: [email protected]

MEMBERS-AT-LARGE IMMEDIATE PAST PRESIDENT

Dr. Raj Sharma Prof. Zoraini Wati Abas, Ph.D.
Associate Director Director, Centre for Instructional Design and Technology
Resources, Planning and Analysis (CIDT)
Swinburne University of Technology Open University Malaysia
P O Box 218 Hawthorn, Vic 3122 Australia Jalan Tun Ismail 50480 Kuala Lumpur, Malaysia
Ph + 61 3 9214 8658 Ph [phone]
Fax + 61 3 9214 8636 Email:[email protected]
Email:[email protected]

Don S. Malabanan
Professor of Finance and Economics
Allied Business Department
College of Business Administration
De La Salle University-Dasmariñas
Dasmariñas, Cavite, 4115 PHILIPPINES
Telephone: [phone] ext.3185
Fax: [phone]
Email: [email protected]

Dr. Sutee Sujitparapitaya
Associate Vice President
Office of Institutional Research
San Jose State University
One Washington Square
San Jose, CA 95192-0186
Voice: 408-924-1520
Fax: [phone]
Email:[email protected]

8th Annual SEAAIR Conference, 4-6 November 2008, Surabaya, Indonesia