Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth PDF
Preview Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth
Innovation in Luxury Fashion Family Business DOI: 10.1057/9781137498663.0001 Other Palgrave Pivot titles Domagoj Hruška: Radical Decision Making: Leading Strategic Change in Complex Organizations Bjørn Møller: Refugees, Prisoners and Camps: A Functional Analysis of the Phenomenon of Encampment Emily F. Henderson: Gender Pedagogy: Teaching, Learning and Tracing Gender in Higher Education Mihail Evans: The Singular Politics of Derrida and Baudrillard Bryan Fanning and Andreas Hess: Sociology in Ireland: A Short History Tom Watson (editor): Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices Anshu Saxena Arora and Sabine Bacouël-Jentjens (editors): Advertising Confluence: Transitioning the World of Marketing Communications into Social Movements Bruno Grancelli: The Architecture of Russian Markets: Organizational Responses to Institutional Change Michael A. 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Williams: Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector Nicos Trimikliniotis, Dimitris Parsanoglou and Vassilis S. Tsianos: Mobile Commons, Migrant Digitalities and the Right to the City Claire Westall and Michael Gardiner: The Public on the Public: The British Public as Trust, Reflexivity and Political Foreclosure DOI: 10.1057/9781137498663.0001 Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth Elisa Giacosa University of Turin, Italy DOI: 10.1057/9781137498663.0001 © Elisa Giacosa 2014 Softcover reprint of the hardcover 1st edition 2014 978-1-349-49864-9 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saff ron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. Th e author has asserted his right to be identifi ed as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2014 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fift h Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-50526-5 ISBN 978-1-137-49866-3 (eBook) DOI 10.1057/9781137498663 A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. www.palgrave.com/pivot To Aunt Lucia, for her love DOI: 10.1057/9781137498663.0001 Contents List of Illustrations vii Acknowledgements viii List of Abbreviations ix Introduction 1 Part I The Family Businesses Phenomenon in the Luxury Fashion Context 1 The Family Business Model in the Luxury Fashion Context 6 Part II The Innovativeness of Luxury Fashion Family Businesses 2 The Tendency of Family Firms in the Luxury Fashion Business to Innovate 50 3 Factors Influencing the Innovativeness of Luxury Fashion Family Businesses 78 4 The Focus of the Innovation of Family Firms in the Luxury Fashion Business 103 Conclusions 142 References 148 Index 194 vi DOI: 10.1057/9781137498663.0001 List of Illustrations Figures 1.1 Typologies of luxury 9 1.2 Success drivers of family businesses in the luxury fashion context 14 1.3 The corporate heritage 19 1.4 The long-term vision 22 1.5 The specialization 25 1.6 The internal and external relationships 27 2.1 Key factors of the innovation strategy 56 2.2 Exploitation and exploration combination 58 2.3 The phases of innovation strategy 59 2.4 The perception of the environment process 61 2.5 The generation of creativity 63 2.6 Implementing change 65 3.1 The variables impacting innovativeness 80 4.1 Key factors of the product innovation 110 4.2 Key factors of the processes innovation 119 4.3 The innovation sources 129 Table 1.1 B rand values of main luxury fashion companies worldwide 12 DOI: 10.1057/9781137498663.0002 vii Acknowledgements I wish to thank all the people who have contributed to my book. First I would like to thank Professor Flavio Dezzani for his scientific contributions and for giving me new stimuli in my research. I would also like to thank the businessmen with whom I discussed my research and who gave me interesting insights. Last but not least, I wish to thank my family for their patience in respecting my working time, the people who temporarily replaced me in my role of mother, and who helped me in the editing of my book. And little Gregorio, who always adapted to his mother’s working needs, showing great intelligence and love. viii DOI: 10.1057/9781137498663.0003 List of Abbreviations CEO Chief Executive Officer FBN Family Business Network (International) HNWIs High Net Worth Individuals LVMH Louis Vuitton Moët Hennessy PPR Pinault-Printemps-Redoute R&D Research and Development DOI: 10.1057/9781137498663.0004 ix
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