Innovation in Hospitality Education: Anticipating the Educational Needs of a Changing Profession PDF
Preview Innovation in Hospitality Education: Anticipating the Educational Needs of a Changing Profession
Innovation and Change in Professional Education 14 Jeroen A. Oskam Daphne M. Dekker Karoline Wiegerink E ditors Innovation in Hospitality Education Anticipating the Educational Needs of a Changing Profession Innovation and Change in Professional Education Volume 14 Series editor Wim H. Gijselaers, School of Business and Economics, Maastricht University, The Netherlands Associate editors L.A. Wilkerson, Dell Medical School at the University of Texas at Austin, TX, USA H.P.A. Boshuizen, Center for Learning Sciences and Technologies, Open Universiteit Nederland, Heerlen, The Netherlands Editorial Board Eugene L. Anderson, Anderson Policy Consulting & APLU, Washington, DC, USA Hans Gruber, Institute of Educational Science, University of Regensburg, Regensburg, Germany Rick Milter, Carey Business School, Johns Hopkins University, Baltimore, MD, USA Eun Mi Park, JH Swami Institute for International Medical Education, Johns Hopkins University School of Medicine, Baltimore, MD, USA SCOPE OF THE SERIES The primary aim of this book series is to provide a platform for exchanging experiences and knowledge about educational innovation and change in professional education and post-secondary education (engineering, law, medicine, management, health sciences, etc.). The series provides an opportunity to publish reviews, issues of general significance to theory development and research in professional education, and critical analysis of professional practice to the enhancement of educational innovation in the professions. The series promotes publications that deal with pedagogical issues that arise in the context of innovation and change of professional education. It publishes work from leading practitioners in the field, and cutting edge researchers. Each volume is dedicated to a specific theme in professional education, providing a convenient resource of publications dedicated to further development of professional education. More information about this series at http://www.springer.com/series/6087 Jeroen A. Oskam • Daphne M. Dekker Karoline Wiegerink Editors Innovation in Hospitality Education Anticipating the Educational Needs of a Changing Profession Editors Jeroen A. Oskam Daphne M. Dekker Research Centre Research Centre Hotelschool The Hague Hotelschool The Hague The Hague, The Netherlands The Hague, The Netherlands Karoline Wiegerink Research Centre Hotelschool The Hague The Hague, The Netherlands Innovation and Change in Professional Education ISBN 978-3-319-61378-9 ISBN 978-3-319-61379-6 (eBook) DOI 10.1007/978-3-319-61379-6 Library of Congress Control Number: 2017949868 © Springer International Publishing AG 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland To the memory of Ton Lodder, for his inspiring vision of hospitality and hotel innovation, and his enthusiastic dedication to sharing his ideas with schools and with students. Contents 1 Introduction: Innovation in Hospitality Education ............................. 1 Jeroen A. Oskam Part I Redefining the Hospitality Curriculum 2 Hospitality Education: A Third Paradigm ........................................... 15 Jeffrey B. Catrett 3 Education for Hospitality Management ................................................ 33 Conrad Lashley Part II Design of the Hospitality Curriculum 4 Expertise: The Theory of Experimentation .......................................... 51 Clare Hindley and Beverley Wilson-Wünsch 5 Genuinely Hospitable Behavior in Education ...................................... 65 Daphne Maria Dekker 6 Future Curricula of International Hospitality Management Education .......................................................................... 77 Robert J. Coelen and Sjoerd Gehrels 7 Information Technology in Hospitality Education ............................... 87 Giampaolo Viglia, Mirko Pelloia, and Dimitrios Buhalis Part III Curriculum Innovations 8 Aligning Direction and Delivery of Education to the Needs of the Future: A Guideline to Finding the Right Balance Between a Managerial and Educational Approach ............................. 103 Jan Willem van Brouwershaven vii viii Contents 9 Developing the Intercultural Competence of Twenty-First-Century Learners with Blogging During a Work Placement Abroad ............... 123 Ankie Hoefnagels and Sylvia Schoenmakers 10 Addressing the Challenges Facing Hospitality Academic Programs in the USA: Portfolios and Action Learning ....................... 143 Ajai Ammachathram and David M. Anderson 11 Developing the Edge Hotel School ......................................................... 161 Peter Jones and Andrew Boer 12 Hospitality Business Simulations Today: New Generation Simulations for New Generation Students in a New Generation Marketplace ......................................................... 181 Peter Starks and William Carroll Part IV Lifelong Learning 13 Investing in People: Training Is Not a Cost! ......................................... 197 Conrad Lashley 14 Value Creation Through Hospitality: A Case Study on the Effect of Hospitality Trainings ................................................... 215 Karoline Wiegerink 15 Conclusion: The Future of Hospitality Education ............................... 231 Jeroen A. Oskam About the Authors Dr. Ajai Ammachathram is a hospitality leader and educator who has been associ- ated with food and beverage management for over 18 years. He is a certified hospi- tality educator (CHE) from the American Hotel and Lodging Association Educational Institute and holds a doctoral degree in leadership (higher education) from Eastern Michigan University. He holds three degrees in hospitality management from the University of Madras, India (bachelor’s), Southern New Hampshire University, New Hampshire (bachelor’s), and Eastern Michigan University, Michigan (master’s). He brings a wealth of industry management experience from various sectors of the hospitality industry, more specifically from: • Food and beverage management serving airline passengers • Students in college dining services • Restaurant guests at The Ritz-Carlton • Day-to-day customers in various retail industries • Healthcare patients for a 600-bed hospital in Southwestern Ontario He is an assistant professor at Hospitality, Restaurant, and Tourism Management at the University of Nebraska-Lincoln. He strongly believes in a collaborative/ hands-on approach to education and adores being a “guide on the side” in the class- room rather than a “sage on the stage.” He considers his passion and love for the hospitality industry as his key asset which he always brings to the classroom based on his extensive qualifications and years of experience. Dr. David M. Andersonhas worked in the education field for over 30 years, in a variety of capacities, including as a mathematics and computer science teacher, a researcher for the Bureau of Accreditation and School Improvement Studies, an executive associate for Research and Assessment with the National Board For Professional Teaching Standards, an associate director for the National Science Foundation’s Statewide Systemic Initiative in South Dakota, a lead administrator at a professional development school (PDS) in Maryland, and a faculty member in the states of Maryland and Michigan in the USA. He is currently the coordinator of the ix x About the Authors PhD program in Educational Leadership at Eastern Michigan University. He has published over 50 articles and book chapters, completed over 100 scholarly presen- tations, and authored over 20 funded grant proposals. He is a past president of the Michigan Association of Professors of Educational Administration and has been awarded the EMU College of Education Innovative Scholarship Award, the EMU College of Education Special Service Award, the EMU and the Maryland Association of Higher Education Award for Outstanding Research, the EMU Alumni Association Teaching Excellence Award, and the University of Michigan Award for Outstanding Dissertation in School Administration. Andrew Boer, MBAis the principal of the Edge Hotel School, which offers inten- sive, 2-year degree courses validated by the University of Essex in which under- graduate students both read for their degrees and help to operate and manage a fully commercial four-star country house hotel. The Edge Hotel School thus offers a challenging mix of academic and practical experience for aspiring young students/ professionals underpinned by its unique “industry-engaged” educational philoso- phy and by its learning and teaching strategies. Prior to his appointment at the Edge Hotel School, Andrew was employed at the Bournemouth University in the role of associate dean of Hospitality and Tourism and also developed and ran up to 11 hospitality partnership courses in locations as diverse as Switzerland, Greece, Israel, and Australia. His research interests are in the fields of small business management and strategy in the hospitality industry and he has, over the recent past, developed a pragmatic expertise for successfully man- aging less conventional forms of higher education! Professor Dimitrios Buhalis is head of the Department of Tourism and Hospitality, director of the eTourism Lab, and deputy director of the International Centre for Tourism and Hospitality Research, at the Bournemouth University in England. He is a strategic management and marketing expert with specialization in information communication technology applications in the tourism, travel, hospitality, and lei- sure industries. His research area is cutting across a number of disciplines and is looking into adoption of innovations for creating value for both consumers and organizations. Current research focus includes smart tourism, SoCoMo marketing (social media, context, and mobile marketing), augmented reality, experience man- agement and personalization, reputation and social media strategies, and accessible and special diet (allergens) tourism. Dr. William Carrol is the CEO of Marketing Economics, a consulting firm special- izing in travel industry pricing, distribution, new media marketing, and revenue management and strategic planning. His clients are hotel management companies, individual properties, and travel intermediaries. Bill Carroll retired in 2015 as a clinical professor of marketing at the Cornell University School of Hotel Administration. He taught courses in economics, new media marketing, pricing, marketing distribution, and yield management. Carroll has been recognized numerous times as teacher of the year at the school and offers several successful online courses through eCornell.
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