Innovation and Growth in Tourism PDF
148 Pages·2006·1.352 MB·English
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The objectives of the conference were to learn more about the characteristics and dynamics of the innovation process in tourism; to deepen mutual understanding into current practices of the industry and strategies of governments aiming to enhance innovation and co-operation processes in tourism (innovation in the field of product and marketing, how to rejuvenate the offer); and to exchange views on policies and initiatives to put in place to promote innovation in the tourism industry.
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