Table Of Content

SPRING 2021 Inmotion THE OFFICIAL NEWSLETTER OF DALLAS AREA RAPID TRANSIT Zooming Toward a New Bus Network Major service change scheduled for January 2022 Zooming Toward a New Bus Network System redesign strives Camp Wisdom Station to increase ridership, protect coverage In just eight months, DART expects to implement the work of the DARTzoom: A New Bus Network project. Unlike past bus planning that adjusted routes to serve new rail lines or developments, this new five-year bus service plan is a complete redesign of the bus network. Combined with restored light rail frequency, these changes will improve service and impact approximately 90% of our riders. “I can say that 100% of the bus routes will be affected in some way.” – Rob Smith, Interim Vice President of Planning and Development The DART Board of Directors reached a key decision in November 2020 when it unanimously adopted a board policy The new five-year bus service plan, which will be implemented in January 2022, is a complete governing the balance of ridership redesign of the bus network. and coverage. The policy directed the project team Rob Smith, Interim Vice President of Major route changes ahead to develop a draft final bus network Planning and Development. According to Smith, most of DART’s with 70%-75% of the service focused regular, local, fixed-route bus service will on high-ridership corridors. The The agency’s goal is to restore service to be noticeably different. remaining 25%-30% of resources is 100% of pre-pandemic levels on both allocated for services that maximize bus and rail during the January 2022 “I can say that 100% of the bus coverage. This hybrid approach will service change. Service levels – which routes will be affected in some way,” include both fixed bus routes and are defined by the number of operating Smith said. greatly expanded GoLink service. hours, vehicle miles traveled, and costs associated in providing those services – With the planned changes, more than DART’s long-term goal is to develop a will be determined by the funding 74% of service-area residents will live transit system that can grow ridership allocated in DART’s 20-Year Financial within a half-mile of service, versus over time by making the bus network Plan and associated operating budgets. 68% for the current system. more useful and reliable, while maintaining coverage for those who Staff also are creating a second version Customers will see bus routes that serve need access to public transit because of the bus service plan that includes new destinations, operate more hours, or they have no other means of even greater frequency and broader have improved frequency. GoLink will transportation available. coverage options. If additional cover new areas and/or replace fixed- resources become available within the route service that isn’t performing well. “This mix allows DART to meet its plan’s five-year lifespan, the agency will social responsibility while also trying to add service. 8 increase use of the system,” said Continued on Page 4 2 Interactive Kiosks Empower Discovery More installations near completion DART customers soon will see interactive kiosks at more rail stations and bus transfer facilities. Contractors have installed kiosks at 43 customer facilities as of March 1. Crews are in the process of installing units at 33 stations, which should be completed later this year. An additional 16 locations are in site Victory Station review and planning. LBJ/Central Station Each transit facility will have one or more of these 9-foot towers, giving riders new ways to receive information about DART service and nearby destinations. In total, DART plans to install at least 300 of these interactive systems at its rail stations and bus transfer facilities over the next few years. The agency has approached some of its community “Our kiosks provide a digital signage function that allows us to partners to identify locations where a convey more messages than we can with a traditional sign.” DART kiosk could be installed on – Chief Marketing Officer Nevin Grinnell their properties. QR codes enable Over the next few years, DART will finish installing at least 300 interactive digital kiosks at its rail touchless operation stations and bus transit facilities to give riders new ways to receive information about DART service and explore nearby destinations. Smart City Media, which manages the content, upgraded DART’s system last summer with touchless mobile requirements, social distancing and Interactive tools create activation. Now, the interactive touch more. As information changes, the customized content screens are navigable via smartphone agency can push updated content Beyond digital signage, the kiosks through embedded QR codes for a electronically over the internet. display rail and bus schedules, offer touch-free experience. wayfinding information and feature “Our kiosks provide a digital signage localized content. Categories range DART has utilized the kiosks to function that allows us to convey more from nearby restaurants, shopping and provide information to riders messages than we can with a traditional entertainment venues to medical throughout the coronavirus pandemic sign,” said Chief Marketing Officer facilities and government offices. about cleaning processes, face mask Nevin Grinnell. Customers can use the trip-planning 8 Continued on Page 6 3 Zooming Toward a New Bus Network 8Continued from page 2 Express bus routes and site-specific Increased frequency is key to ridership- DART has placed information on buses shuttles – like the partnerships with area focused bus service because it reduces and trains, and utilized social and digital universities and employers – will have wait times, thus speeding up trips, media, advertising and news coverage to only minor adjustments. especially when transfers are involved. distribute information. A series of virtual Roughly half of DART’s customers community meetings will culminate in a Currently, a lot of short feeder routes transfer at least once to complete their public hearing in June. take people to a rail station or bus transit journey. Frequency also increases job center. In the new bus network, DART access because it expands the job Based on the comments and feedback will combine many of these short routes opportunities that a person might reach received, staff will update the bus service into longer ones with more crosstown in a reasonable amount of time while plan as needed. The DART Board is functionality, while still getting riders to traveling by DART. scheduled to review and approve the transit hubs. final plan in August. Public input shapes local service mix The key characteristic of the new plan is Planning staff, assisted by transit The agency will need the following four improved frequency on more bus routes. planning consultants from Jarrett months to complete the implementation DART has proposed increasing the Walker + Associates, presented the activities required to convert the plan number of high-frequency routes – draft bus service plan to the DART into reality by January and educate riders which have 15-minute peak and Board in March. The public input on the new service plan. 20-minute midday frequencies like phase is underway with a mix of light rail – from seven to 22. A larger socially distanced tactics to gather 8 Learn more: percentage of routes will have input from riders. 30-minute or 40-minute headways. DARTzoom.org Spring Valley Station The key characteristic of the new bus service plan is improved frequency on more bus routes, which reduces wait times and speeds up trips, especially when transfers are involved. 4 GoLink Expansion Ahead UNT Dallas Station DART’s GoLink service has grown and evolved since the program began in February 2018 with three zones each in southern Dallas and Plano. “We consider GoLink an important part of the family of services that DART provides,” said Rob Smith, Interim Vice President of Planning and Development. The agency has proposed 28 DART-funded GoLink areas in the new bus service plan that will start January 2022. Some of the existing 15 zones will be expanded, and at least 13 new zones will be introduced to replace fixed-route bus service that is underperforming. GoLink is a mobility-on-demand transit service powered by DART’s GoPass® app. The service uses a mix of DART-branded vehicles and transportation network companies – such as taxis and Uber – to provide shared-ride transportation to DART customers within a designated boundary. In some cases, the service works as first-mile/last-mile transportation. Customers schedule rides between their homes and a rail station or bus transit center, or between a DART hub and an employer or commercial area. In other communities, like Rowlett, GoLink provides circulation within the zone, helping people go to places like medical appointments, shopping, work and lunch. Before the pandemic, the Legacy West zone was the most active because GoLink fulfilled both purposes. Commuters used the service to travel between the Northwest Plano Park & Ride and nearby employers. Another group of riders rode GoLink to lunch and back within the Legacy Business Park and Legacy West areas. 8 Learn more: DART.org/GoLink Zooming Toward a New Bus Network Zooming Toward a New Bus Network DART Current and Future Rail Services 8Continued from page 2 System redesign strives Camp Wisdom Station Express bus routes and site-specific Increased frequency is key to ridership- DART has placed information on buses Map Legend to increase ridership, shuttles – like the partnerships with area focused bus service because it reduces and trains, and utilized social and digital NW PLANO Blue Line protect coverage universities and employers – will have wait times, thus speeding up trips, media, advertising and news coverage to PARK & RIDE PLANO only minor adjustments. especially when transfers are involved. distribute information. A series of virtual ay Red Line w Roughly half of DART’s customers community meetings will culminate in a oll PARKER ROAD Iimn pjulesmt eeingth tt hme ownotrhks ,o Df tAhRe TD AexRpTecztoso tmo : Ctcaeuknretre pern.e toIlnpy ,lt eah teloo n ta e owrfa isblh usotsra tnt iefoetnewd ooerrr k br,ou Dus tAtersRa nTs it tjaorcaucnernssfsee ybr. e aFctar leueqasues tei tno cenyxc pea altsnood cison tmchrepe aljeostebes tjhobei r pBuabselidc ohne atrhine gc oinm Jmunene.ts and feedback To Denton allas North T President JTGAReCAoKN SrHIgTA TeCCT HBREu.LsLh Turnpike D1O2WTHN TSOTRWENE TPLANO SRHOILAODH GOOrrreaaennngg eeL iLLniiennee A New Bus Network project. Unlike NORTH CARROLLTON/FRANKFORD D UT DALLAS CITYLINE/BUSH Weekdays Peak Only will combine many of these short routes opportunities that a person might reach received, staff will update the bus service past bus planning that adjusted routes to GALATYN PARK Trinity Railway Express into longer ones with more crosstown in a reasonable amount of time while plan as needed. The DART Board is TRINITY MILLS (No Sunday Service) serve new rail lines or developments, this new five-year bus service plan is a functionality, while still getting riders to traveling by DART. scheduled to review and approve the CARROLLTON ADDISON KNOLL TRAIL RICHARDSON ARAPAHO CENTER TEXRail (Trinity Metro) transit hubs. final plan in August. A-Train (DCTA) cCoommpbleintee dre wdeitshig rne sotfo trhede bliugsh tn reatiwl ork. The key characteristic of the new plan is PPluabnlnicin ign pstuatff s,h aaspsiestse dlo bcya lt rsaenrsviitc e mix The agency will need the following four To Fort Worth AIRDPFOWRT C(DYAPLRLEASSS) WATERS DOWNFTAORWMNE CRASRROLLTON ATRDADNISSOITN CTR. SPRING VALLEY MDa-Lllianse S Ttrroeleltecyar Inset Map frequency, these changes will improve NORTH BRANCH service and impact approximately 90% improved frequency on more bus routes. planning consultants from Jarrett months to complete the implementation FARMERS BRANCH GARLAND DOGWARNLTAONWDN TPraarnks &it R Ciedneter or DART has proposed increasing the Walker + Associates, presented the activities required to convert the plan LBJ/CENTRAL of our riders. “I can say that 100% of the bus routes will be affected in some way.” number of high-frequency routes – draft bus service plan to the DART into reality by January and educate riders AIRDPFWORT AIRDPFWORT FOREST LANE FOREST/JUPITER DOWRONWTOLWETNT – Rob Smith, Interim Vice President of Planning and Development Terminal B Terminal A which have 15-minute peak and Board in March. The public input on the new service plan. ROYAL LANE LBJ/SKILLMAN Downtown Dallas Thaigat no kuvdeene ycDra nodnAvieinemRcrgiaTs otiguo heBnse.l o ybia naar lddNao noopcfvt eDee dmoi frab er ecbidrto oe2arr0rssd h2r ie0ppa o wc lhihceeydn Trehdee nseigwn fiovf eth-eye baurs b nuest sweorrvkic.e plan, which will be implemented in January 2022, is a complete 2lp3i00egrh--cmmte rniianntiauulg tt–eee fomorrfo ir4dmod0u a-stmeyev sfie nrwneu qittluoel e hh2nae2cva.ie deA sw llaiakyresg. e r psinohpcaiusatel l fyirs o duminst draeindrcewerads.y t wacittihc sa tmo gixa tohfe r 8 Learn more: DARTzoom.org DFW BELT LNINOCEUROTNLHLIVE LEGHARREKISDIEDITDGYE ENOFI R D VCAIELNLNGATLU SECARRSOB NACNVLOOE (LCfNuOINEtTuPNAIrO eST1)NE2R BWUARLBBNAAUCNTHK HMILALLNO/VDIVAE EBNUSFTI IN5OE2WN4LDOOD/ULHONIGVPIPEVHAA EFLRRIRAEKKSLNDIDTY SMLLUPWHOAA/IMANLVRLLEEOKNR CLUSKATINNEGWBIhRiLtDWLaeA kHRKeoIETc EHk RIGOHCLKANDS STR. AGNASRILTA CNTDR. TRHLAAUNKBSEBI TAR RRCALHaODYTukRbWe.b RLaaErdyTT CONTINENTALVicVtICTORoYry SLAtMaAtRionWOCEDOAR DSPRIANTTGLSLrr WWaaROnneeDssGssFEffItteeREMCSLK IrrDNFNEYWYERRVOASYSSTS.A tPHaAkAUMtUMtURatLooWirppoO-- OdLCCLLttnOIooVDiiPEiiFnnwwEttEyyAeeDRnnPPEL R TTllASSaaSLrroottcctPaa.llee llSeDttPee//iitaooiyyaasrnnuttl/irlRoAicOnLrUIttTVPsHEA COAIFKITCCrEaeannssttef errGGOOOODDN LLAAOTTIIRMMSTEEEDRRtHlaeluteimopnLGIAVSE TOOANK Thtworacinoeolnilmc vto delhheuc aerp iadiv7ganoteeg0helil edi%-onbcr. pg oyifTh-d ot 72adher5 5r ii ds%rsfis%ereh xharc i-evofpyt3tdeifb c0 dc firteb%o hinstdur eha rt s oaeihl sd rfp ebapo orprtuurvre romsstiso c.jeon eaaesThucce xafrthtio cnwme tecw edosuia i rzsmilkesle d RPTh1bsaer0ulorea0sevb n d %ia ancSengeifi mdno ecnn fgihr etc pahdaayirnn, l’e bs dgI-d yngpe u Do.tat rehanSiernleediv m rigeensv ml tuoitVhcopmieeci mc r blJeleeeaees vvPntrneo eturollr.essafe s –r oiosdy nepw er2 enbvhr0tiaoi2c ctote2ihhfn t go MArb“rSeoImec gua ccnuitjaoteoolnhrasrtd r iwssr,ciaa oneliyioaulgd lcbt t.tbaheloyle a,c tSdafih m1ffixaff0eenie0tcdgrht%-eee,rn dos mto u .iaf otn hets hsteb oeaoum dfbs Deus eswA r vaRiycT,”e ’ s w ill Spring Valley Station To Fort Worth CDEFWNT RAIERPPOORRTT/ WEST IRVINTrGinity RiverDHOERWITNATGOEW CNRI ROIRVSVSIINNINGGG/ COCKRELL EHDIMLDLAIERM KBEEEDTCRI OCNCNAUEICLNVNE/VETI OINEJCNORTTI HOOSNRS TN AOYSMP TCOAUEM ICCERONTDAENHEKN IRD CNTLWKEAAATEERNRLEWS TRSDEDTSATKEI EASNRSRDDTT. NPRPAEUAILRCLC/DTARI/TETS YDEISPPTRLI CEDTABLCAALEYLFU/LALMMUOIARHPLRS KTAP OT,UA CWJNRHRIKNV.EERLRASWITYN VMIEEWDICAL CENTER MESQUITE W. CEOBMJMS EUtRanCtiiEoonn WSetasttRR ioEoonnssHOdUaaSTON PPCCPPaalleeCaarrnnMAkkRzzoKETttssaaeenrrvenLAMAtRionGRIF FINCenFtIeELrD SECCMJLtOOAaMAMMCWIYtNMKSMMiOAOoSKAtEEUOAOnaRRRRNDNDItCCLGiLEEoAn ERVAYST. PAULCAHNATRWOCONESOADR CHAVEZ BLVD.GOOD LATIMER 8TH & CORINTH greatly expanded GoLink service. hours, vehicle miles traveled, and costs DALLAS ZOO Future Services LAKE JUNE associated in providing those services – With the planned changes, more than TYLER/VERNON MORRELL HAMPTON DESIGN/CONSTRUCTION UNDERWAY DART’s long-term goal is to develop a will be determined by the funding 74% of service-area residents will live WESTMORELAND ILLINOIS BUCKNER Silver Line (2023) transit system that can grow ridership allocated in DART’s 20-Year Financial within a half-mile of service, versus KIEST PLANNING/DESIGN UNDERWAY over time by making the bus network Plan and associated operating budgets. 68% for the current system. D2 Subway (Inset Map) more useful and reliable, while VA MEDICAL CENTER maintaining coverage for those who Staff also are creating a second version Customers will see bus routes that serve RED BIRD LEDBETTER TRANSIT CTR. need access to public transit because of the bus service plan that includes new destinations, operate more hours, or TRE and TEXRail to Fort Worth CAMP WISDOM they have no other means of even greater frequency and broader have improved frequency. GoLink will transportation available. coverage options. If additional cover new areas and/or replace fixed- UNT DALLAS BELL resources become available within the route service that isn’t performing well. RICHLAND HILLS GLENN HEIGHTS “This mix allows DART to meet its plan’s five-year lifespan, the agency will GLENN HEIGHTS PARK & RIDE FORT WORTH social responsibility while also trying to add service. The key characteristic of the new bus service plan is improved frequency on more bus routes, which reduces wait times and speeds up trips, especially FORT WORTH CENTRAL STATION increase use of the system,” said Continued on Page 48 when transfers are involved. FORT WORTH T&P STATION 2 4 5 Inmotion DALLAS AREA RAPID TRANSIT TWO GREAT WAYS TO PAY & SAVE! MARKETING & COMMUNICATIONS P.O. BOX 660163 TAP MOBILE THE OFFICIAL NEWSLETTER OF DALLAS, TX 75266-7203 CARD APP DALLAS AREA RAPID TRANSIT Nevin Grinnell Vice President Chief Marketing Officer Linda Webb-Mañon Senior Manager External Communications Jessica Jones Senior Manager Creative Services Taty Benavidez Manager Customer Information/Production Christine Wilson Senior Graphic Designer Karen Ptacek Writer Jason Janik Photographer CONNECT WITH DART Customer Information (routes & schedules) 214-979-1111 To subscribe or update your subscription: Online: DART.org/publications Phone: 214-749-3249 Mail: Inmotion - Marketing Department Dallas Area Rapid Transit P.O. Box 660163 Dallas, TX 75266-7203 PUBLISHED APRIL 2021 122-0194-0221 CW Interactive Kiosks Empower Discovery FY 2021 DART Board of Directors 8Continued from page 3 Paul N. Wageman – Chair ...............Plano feature to get transit or walking The project also includes installation of cell Michele Wong Krause – Vice Chair ......Dallas instructions and then send those tower facilities on DART property Jonathan R. Kelly – Secretary .........Garland directions to their smartphones. and the addition of cellular service in the Ray Jackson – Assistant Secretary ......Dallas rail tunnel between the Mockingbird The software can translate information into and Pearl/Arts District stations. In return, Robert C. Dye ...........Plano, Farmers Branch nine languages, and the customer interface the LD Flexgrid Dallas partners will Mark Enoch .................Garland, Rowlett, complies with the Americans with generate income from advertising on the Glenn Heights Disabilities Act. Additionally, each unit kiosks’ large display monitors and from cell Doug Hrbacek ................Carrollton, Irving includes security cameras, can broadcast tower leases to pay for the capital and Patrick J. Kennedy .....................Dallas emergency notifications, and soon will operating costs. Jon-Bertrell Killen .....................Dallas offer 5G connectivity, as well as public Wi-Fi to riders. Amanda Moreno-Lake ..................Dallas Eliseo Ruiz III .............. Dallas, Cockrell Hill Partnerships expand Rodney Schlosser ......................Dallas customer resources Gary Slagel .......Richardson, University Park, DART signed a master lease agreement Addison, Highland Park with LD Flexgrid Dallas LLC – a joint Rick Stopfer ............................Irving venture of Landmark Infrastructure Partners LP and Smart City Media – for Dominique P. Torres ....................Dallas the design, installation and support of the Northwest Plano Park & Ride interactive digital kiosks. 8On the Cover: Customers at the Northwest Plano Park & Ride can utilize the interactive digital kiosks to plan their trips when DART implements 6 both major and minor changes in January 2022 to the bus routes, Express route, and GoLink that serve this West Plano transit hub.