Description:Foreword / Paul Saffo -- Preface -- Part 1. Computer obliteracy. Chap. 1. Riddles for the information age -- Chap. 2. Cognitive friction -- Part 2. It costs you big time. Chap. 3. Wasting money -- Chap. 4. The dancing bear -- Chap. 5. Customer disloyalty -- Part 3. Eating soup with a fork. Chap. 6. The inmates are running the asylum -- Chap. 7. Homo logicus -- Chap. 8. An obsolete culture -- Part 4. Interaction design is good business. Chap. 9. Designing for pleasure -- Chap. 10. Designing for power -- Chap. 11. Designing for people -- Part 5. Chap. 12. Desperately seeking usability -- Chap. 13. A managed process -- Chap. 14. Power and pleasure.