Influencer PDF
118 Pages·2020·4.8481 MB·other
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Description:
Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to:
introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading;
consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing;
describe how influence is measured and evaluated and look into the future; and
bring together the latest research on influencer marketing and organize it for the reader.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
