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Download Influencer by T. Bettina Cornwell, Helen E. Katz in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Influencer
Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to:<p>introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; </p><p>consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; </p><p>describe how influence is measured and evaluated and look into the future; and </p><p>bring together the latest research on influencer marketing and organize it for the reader.</p>
Detailed Information
| Author: | T. Bettina Cornwell, Helen E. Katz |
|---|---|
| Publication Year: | 2020 |
| ISBN: | 367468492 |
| Pages: | 118 |
| Language: | other |
| File Size: | 4.8481 |
| Format: | |
| Price: | FREE |
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