Industrial Design, Competition and Globalization

261 Pages·2010·1.637 MB·English

by  Grete Rusten, John R. Bryson (eds.)

Industrial Design, Competition and Globalization
Also by John R. Bryson
THE HANDBOOK OF SERVICE INDUSTRIES (with P. W. Daniels)
SERVICE INDUSTRIES IN THE GLOBAL ECONOMY (with P. W. Daniels)
SERVICE WORLDS: People, Organisations, Technologies (with P. W. Daniels and
B. Warf)
The Front Cover
The Acme Thunderer. Designed and made in Birmingham, England, by J.Hudson
and Co. (Whistles) Ltd., Birmingham.
The Morgan Aero SuperSports. Drawn by Matthew Humphries and designed and
engineered for production by the “Morgan Design” team, Morgan Motor
Company, Malvern Link, England.
The Tripp Trapp Chair. Designed by Peter Opsvik and manufactured by Stokke
Fabrikker AS. This product was awarded the Norwegian Design Council Classical
Award in 1995.
The ULSTEIN X-BOW®. Designed by the Ulstein Group. Awarded the Annual
Feat of Engineering Award in 2005, the Ship of the Year Award by Skipsrevyen
in 2006, and also nominated for a Sea Trade Award. The ship is owned by
Bourbon Offshore, Norway.
Industrial Design,
Competition and
Globalization
Edited By
Grete Rusten
Professor, Department of Geography, University of Bergen
and
John R. Bryson
Professor of Enterprise and Economic Geography, University of Birmingham
Selection and editorial matter © Grete Rusten and John R. Bryson 2010
Individual chapters © the contributors 2010
Foreword © Jan R. Stavik 2010
All rights reserved. No reproduction, copy or transmission of this
publication may be made without written permission.
No portion of this publication may be reproduced, copied or transmitted
save with written permission or in accordance with the provisions of the
Copyright, Designs and Patents Act 1988, or under the terms of any licence
permitting limited copying issued by the Copyright Licensing Agency,
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Any person who does any unauthorized act in relation to this publication
may be liable to criminal prosecution and civil claims for damages.
The authors have asserted their rights to be identified as the authors of
this work in accordance with the Copyright, Designs and Patents Act 1988.
First published 2010 by
PALGRAVE MACMILLAN
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registered in England, company number 785998, of Houndmills, Basingstoke,
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Palgrave Macmillan in the US is a division of St Martin’s Press LLC,
175 Fifth Avenue, New York, NY 10010.
Palgrave Macmillan is the global academic imprint of the above companies
and has companies and representatives throughout the world.
Palgrave® and Macmillan® are registered trademarks in the United States,
the United Kingdom, Europe and other countries.
ISBN 978-1-349-30132-4 ISBN 978-0-230-27403-7 (eBook)
DOI 10.1057/9780230274037
This book is printed on paper suitable for recycling and made from fully
managed and sustained forest sources. Logging, pulping and manufacturing
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10 9 8 7 6 5 4 3 2 1
19 18 17 16 15 14 13 12 11 10
Contents
List of Illustrations vii
List of Contributors ix
Acknowledgements xi
Foreword xiii
1 Industrial Design, Competitiveness, Globalization and
Organizational Strategy 1
Grete Rusten and John R. Bryson
Part I Industrial Design and National Competitiveness
2 Industrial Design, National Competitiveness and
the Emergence of Design-Centred Economic Policy 23
John R. Bryson
3 Better by Design? A Critical Appraisal of the
Creative Economy in Finland 50
Nikodemus Solitander
4 Locational Patterns and Competitive Characteristics of
Industrial Design Firms in the United States 81
Alan D. MacPherson and Vida Vanchan
5 The Geography of Producing and Marketing Design
for Montreal Fashion: Exploring the Role of
Cultural Intermediaries 93
Norma Rantisi
6 Designed Here, Made There? Project-based Design
Work in Toronto, Canada 117
Tara Vinodrai
7 The Geography of Design in the City 141
Thomas A. Hutton
Part II Design and Firm Competitiveness
8 Design and Gender with a Competitive Edge 169
Lena Hansson, Magnus Mörck and Magdalena Petersson McIntyre
v
vi Contents
9 Riding the Waves of Design: Industrial Design and
Competitive Products in the Norwegian Marine,
Maritime and Offshore Sectors 195
Grete Rusten
10 Is Good Design Good Business? 220
Gorm Gabrielsen, Kjell Grønhaug, Lynn Kahle,
Tore Kristensen, Thomas Plenborg and Ricky Wilke
Index 243
Illustrations
Tables
2.1 Selected International Exhibitions held during
the reign of Queen Victoria (1837–1901) 44
4.1 Top ten states in terms of employment counts (2005) 83
4.2 Top ten metropolitan areas (establishment counts) and
metropolitan population sizes (2005) 84
4.3 Top ten metropolitan areas: Establishments and market
specializations (2005) 85
5.1 Largest ten retailers’ share of total Canadian apparel
market, retail dollar sales (January–December 2006) 99
6.1 Size distribution of establishments in Canada’s
specialized design services industry (1998–2005) 125
6.2 Design employment and location quotients for major
Canadian cities (2001) 126
6.3 Evidence of outsourcing relationships in Canada 129
10.1 Overview of design-performance studies 225
10.2 Rank correlation matrix, Spearman’s rho 235
10.A.1 Financial data 238
10.A.2 Rating scales for the three qualities 239
Figures
3.1 Creative industries: Empowering the centre 61
5.1 Overview of the structure of the Montreal
fashion industry: from production to consumption 100
5.2 Canadian apparel market – domestic and
imports (1995–2005) 100
5.3 Canadian apparel market shipments (1995–2005) 101
6.1 Employment in the Canadian design sector:
Industry vs. occupation (1987–2004) 124
6.2 The growth of Canadian design activity (1987–2004) 124
6.3 Expenditure on contract design work in
Canadian firms (1998–2002) 130
7.1 Schematic of applied design clusters within
the metropolitan space economy 146
vii
viii Illustrations
7.2 Major service clusters in the polycentric global city 151
7.3 London’s ‘City Fringe’ districts 152
7.4 Specialized industrial zones and sites, Clerkenwell,
London Borough of Islington 155
7.5 Design industries and firms, Bermondsey
Street (Southwark) 157
7.6 Specialized production areas in Vancouver’s central area 160
8.1 W orkwear Kilt 182
8.2 Power Drill 185
8.3 Volvo YCC 187
9.1 Distribution of designers by sector
(Statistics Norway – unpublished data) 209
9.2 The Autochief ® C20 propulsion control system for
maritime vessels 211
9.3 The ULSTEIN-X-BOW® Containership 212
9.4 L NG fuelled passenger ferry 213
10.1 L ogos from Royal Greenland and COOP compared
with respect to ‘Functionality’, ‘Credibility’
and ‘Expressivity’ 232
10.2 Products from Nomeco and Novo Nordisk compared
with respect to ‘Functionality’, ‘Credibility’
and ‘Expressivity’ 233
List of Contributors
Editors
Rusten, Grete Professor, Department of Geography, University of
Bergen, and Honorary Research Fellow, School of Geography, Earth and
Environmental Sciences, The University of Birmingham UK.
Bryson, John R. Professor of Enterprise and Economic Geography,
Head of Society, Economy and Environment Research Group, School
of Geography, Earth and Environmental Sciences, The University of
Birmingham, Edgbaston, Birmingham, UK.
Other contributors
Gabrielsen, Gorm Associate Professor, The Statistics Research Group,
Copenhagen Business School.
Grønhaug, Kjell Professor, Department of Strategy and Management,
The Norwegian School of Economics and Business Administration,
Bergen.
Hansson, Lena PhD, School of Business, Economics and Law, and
researcher at the Center for Consumer Science (CFK), University of
Gothenburg, Sweden.
Hutton, Thomas A. Professor, Centre for Human Settlements, and
Associate Director, School of Community & Regional Planning,
University of British Columbia, Vancouver.
Kahle, Lynn PhD student, The Marketing Department, Copenhagen
Business School.
Kristensen, Tore Associate Professor, The Marketing Department,
Copenhagen Business School.
MacPherson, Alan D. Professor, Department of Geography, and
Director, Canada-United States Trade Center, University at Buffalo, US.
Mörck, Magnus Associate Professor, Centre for Consumer Science,
School of Business, Economic & Law, University of Gothenburg,
Sweden.
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