In the Event of Women

301 Pages·2021·16.401 MB·English

by  Tani Barlow

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Duke University Press · D urham and London · 2 021
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© 2021 Duke University Press d.d
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All rights reserved ke
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Printed in the United States of Amer i ca on acid- free paper ∞ re
Designed by Matthew Tauch ss.ed
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Typeset in Arno Pro Regular and Barlow by Westchester /bo
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Publishing Services ks/b
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Library of Congress Cataloging- in- Publication Data a
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Names: Barlow, Tani E., author. r-p
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Title: In the event of women / Tani Barlow. f/1
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Description: Durham : Duke University Press, 2021. | Includes biblio- 9
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graphical references and index. 2/9
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Identifiers: lccn 2020052856 (print) 81
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lccn 2020052857 (ebook) 80
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isbn 9781478013518 (hardcover) 7
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isbn 9781478014447 (paperback) -co
isbn 9781478021742 (ebook) ver.p
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Subjects: lcsh: Women— China— History—20th  century. | Women f b
in advertising— China. | Feminism and mass media— China. | Mass y SIM
media— Political aspects— China. | Advertising— Social aspects— ON
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China. | Events (Philosophy) | bisac: history / Asia / China | R
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social science / Women’s Studies E
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Classification: lcc hq1767 .B3627 2021 (print) | lcc hq1767 (ebook) UN
IV
| ddc 305.4095109/04— dc23 E
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lc rec ord available at https:// lccn . loc . gov / 2020052856 IT
Y
lc ebook rec ord available at https:// lccn . loc . gov / 2020052857 use
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Duke University Press gratefully acknowledges the support 2
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of the Rice University Dean of Humanities, Chao Center for nu
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Asian Studies, and the Department of History, which provided ry 2
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funds toward the publication of this book. 22
Cover art: General Electric bulb girl at advertising desk, dfzz
19, no. 1 (January 10, 1922).
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Contents
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Acknowl edgments · ix http
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Introduction to the Event · 1 re
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CHAPTER ONE Conditions of Thinking · 19 ks/b
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CHAPTER TWO Foundational Chinese Sociology · 71 ter-p
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CHAPTER THREE Vernacular Sociology · 1 00 93
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CHAPTER FOUR The Social Life of Commercial Ephemera · 1 23 21
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CHAPTER FIVE Nakedness and Interiority · 162 f by S
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CHAPTER SIX Wang Guangmei’s Qipao · 191 RA
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Conclusion · 2 20 E
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Notes · 2 31 2 Ja
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Bibliography · 259 ry 2
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Index · 283
Acknowle dgments
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There are so many friends and colleagues I want to recognize and http
thank. On archival issues and questions of detail: Bridie Anderson, ://re
a
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Richard Carkeek, Chen Jing, Chen Zu’en, Sherman Cochran, Christian .d
u
ke
dePee, Antonia Finnane, Grace Fong, John Foster, Lara Friedenfelds, up
re
Bryna Goodman, Michael Griffey, Chris Hamm, Yukiko Hanawa, Hao ss.e
d
Xiaowen, He Qiliang, Robert Hegel, Hsiang Jieh, Max K’o-wu Huang, u/b
o
o
Ruri Ito, Nick Knight, Ellen Laing, Fabio Lanza, Li Hsiao- t’i, Miho Matsu- ks/b
o
mura, Christopher Massie, Barbara Mittler and Kaja Meuller- Wang (who ok/ch
allowed me access to their online heidenc, Institute of Chinese Studies, ap
te
Heidelberg version of the New Erya while I was in China), the late Andrea r-p
d
f/1
Noble, Thy Phu, Martin Powers, Qian Nanxiu, Yuanzhu Bamboo Ren, Leon 1
1
9
2
Rocha, Alessandro Russo, Sakamoto Hiroko, Andrew Satori, Haun Saussy, 94
/9
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Laurie Sears, Zhijia Shen, Nicola Spakowski, Christine Tan, Ta Trinh, Kathy 8
1
4
7
Tsiang, Suzanne Vromen, Ann Waltner, Wang Hui, Wang Xiaoming, Diana 80
2
1
Xu, Yu Chien ming, Zang Jian, Peter Zarrow, Judith T. Zeitlin, Madeline 74
2
Zelin, and Jennifer Ning Zhang. I am grateful to the following for transla- -ix.p
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tion support: Yizhong Gu, Robert Hegel, Nicole Huang, Liang Xia, Miho f by S
Matsumura, Haun Saussey, Yukiko Shigeto, and Judith Zeitlin. IM
O
N
To the following, I remain awed at my good fortune to have enjoyed your F
R
A
scholarly hospitality: Chen Jing, Chen Yungfa, Chua Beng Huat, Ruri Ito, SE
R
Helena Kolenda, Liu Kang, Naoko Miyaji, Navaneetha Mokkil, Alessandro UN
IV
Russo, Yu Chien ming, Zhou Xian, and Kathy Woodward. I am indebted ER
S
to their institutions: the Simpson Center for the Humanities, University ITY
u
of Washington; Asia Research Institute, Singapore; the Chao Center for se
r o
n
Asian Studies, Rice University; the Program in Global Sociology, Hitotsub- 1
2
ashi University; the Institute for Gender Studies, Ochanomizu W omen’s Jan
u
a
University; Academia Sinica, Taiwan; the Institute of Advanced Study, ry 2
0
University of Bologna; the Institute for Arts and Humanities, Shanghai 22
Jiao Tong University; the Institute for Arts and the Humanities and the
Institute for Advanced Study at Nanjing University; Jawaharlal Nehru
University, Women’s Studies, GIAN; and the Luce Foundation.
Scholar comrades sustain me in ways difficult to put into words. Fabio
Lanza read this manuscript twice, each time with exceptional critical pa-
tience and insight. Jing “CJ” Chen, Rebecca Karl, Anna Krylova, Tom
Lamarre, Alida Metcalf, Rosalind Morris, and Kerry Ward graciously read
parts. So many students have handled the data, and the collection proj ect
D
o
has gone on for so long, that at least two are tenured professors themselves. w
n
lo
Special thanks to Professors Helen Schneider and Teresa Mares as well as ad
e
d
certified public accountant Mengliang “Rosy” Zhang. While the following fro
m
were never my students, I also thank Professors Kristy Leisle and Riki http
Thompson, and Brandy Parris, PhD, for advice, editorial support, and ://re
a
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image handling. .d
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Over the years, research librarians, bibliographers, and library cura- up
re
tors have played an enormous positive role in my life. My deepest debts ss.e
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are to Michael Zhenhua Meng, curator of the Asian Library at Yale Uni- u/b
o
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versity, who has worked on this proj ect for de cades. I have also benefited ks/b
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from the attention of University of Washington Asia librarian Shen Zhi- ok/ch
jia; Valentina de Monte of the Bibliothèque municipal de Lyon; Lin He, ap
te
director of information pro cessing, Shanghai Library; Anna Shparberg, r-p
d
f/1
Fondren Library at Rice University; archivists at the Club Cosmetics 1
1
9
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Archive in Osaka; and kind librarians at Duke Archives, National Uni- 94
/9
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versity of Singapore, Toyo Bunko, and Stanford University. I gratefully 8
1
4
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acknowledge the kindness of Nancy Hearst, Fairbank Center librarian 80
2
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at Harvard University, and Michael Meng in securing a copy of the rare 74
2
Liushi fufu milan de sheng huo chou’e de linghun. -ix.p
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In the years it has taken me to shape t hese ideas, family members have f by S
died. I remember them here: my mother, Alice Voorsanger Barlow; my IM
O
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husband, Donald Ming- dah Lowe; and my sister- in- law, Adrienne Jam- F
R
A
polis Lowe, one of Los Angeles’s first female advertising executives. The SE
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marriage of my parents- in- law, C. H. Ch’uan- hua Gershom Lowe and UN
IV
Hsien-en Sharon Lowe, née Nieh, allowed me intimate insight into mod- ER
S
ern Chinese life in Shanghai before the Japa nese occupation. ITY
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Ruri Ito, Carol Roland- Nawi, and Angela Zito have heard a lot about se
r o
n
this book. So has James Paskowitz, m.d. Professor Chen Jing of Nanjing 1
2
University, who came to Rice University as a Luce Foundation postdoctoral Jan
u
a
fellow at the Chao Center for Asian Studies, has taken my old- fashioned ry 2
0
image collecting into a w hole new dimension. The digital archive that she 22
imagined, the Chinese Commercial Advertising Archive (https://c caa
.n ju .e du .c n /h tml /i ndex .h tml), is open to scholars, teachers, and read-
ers. In Houston, Yasmine Ballantyne, Jane DiPaolo, Mary Kesterson,
x • Acknowledgments