Implementing Mobile TV: ATSC Mobile DTV, MediaFLO, DVB-H/SH, DMB,WiMAX, 3G Systems, and Rich Media Applications

658 Pages·2010·15.203 MB·English

by  Amitabh Kumar

Implementing Mobile TV
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Implementing Mobile TV
ATSC Mobile DTV, MediaFLO, DVB-H/SH, DMB,
WiMAX, 3G Systems, and Rich Media Applications
Amitabh K umar
AMSTERDAM • BOSTON • HEIDELBERG • LONDON
NEW YORK • OXFORD • PARIS • SAN DIEGO
SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO
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All information presented in this book is based on the best efforts by the author and is believed to be accurate at
the time of writing. It should be recognized that Mobile TV is still an emerging technology and many facets of the
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ISBN : 978-0-240-81287-8
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but also as to those which I have intentionally omitted so as to leave to others the pleasure
of discovery.

Ren é Descartes, La Geometrie (1637)
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Contents
The most merciful thing in the world, I think, is the inability of the human mind to correlate
all its contents.
H. P. Lovecraft , The Call of Cthulu (1926)
Mobile TV-A Prologue ........................................................................................ xv
Introduction to the Second Edition ...................................................................... xix
Part I Overview of Technologies .................................................1
Chapter 1: About Mobile TV ............................................................................... 1
1.1 The Beginning ..................................................................................................... 2
1.2 Mobile TV: A New Reality .................................................................................. 3
1.3 What Else is Different in Mobile TV? ................................................................. 4
1.4 Standards for Mobile TV ..................................................................................... 5
1.5 New Growth Areas with Mobile TV ................................................................... 7
1.6 What Type of Opportunity Does Mobile TV Present? ........................................ 7
1.7 What Handset Types Does Mobile TV Work On? .............................................. 8
1.8 Is Mobile TV Really Important?.......................................................................... 8
Chapter 2: Introduction to Digital Multimedia ....................................................... 9
2.1 Introduction ......................................................................................................... 9
2.2 Picture ................................................................................................................ 10
2.3 Image Compression ........................................................................................... 16
2.4 Video .................................................................................................................. 18
2.5 Analog TV Signal Formats ................................................................................ 21
2.6 Digital TV Formats ............................................................................................ 23
2.7 Video Bit Rate Reduction .................................................................................. 25
2.8 Compression Standards ..................................................................................... 31
2.9 The AVS – M Video Coding Standard (China) ................................................. 39
2.10 Video Files ......................................................................................................... 40
vii
viii Contents
2.11 File Containers and Wrappers ........................................................................... 44
2.12 Audio Coding .................................................................................................... 46
2.13 Audio Compression ........................................................................................... 48
2.14 Streaming ........................................................................................................... 54
2.15 Streaming Players and Servers .......................................................................... 57
2.16 Summary and File Formats ................................................................................ 60
Chapter 3: Introduction to Streaming and Mobile Multimedia ................................ 63
3.1 What is Mobile Multimedia? ............................................................................. 63
3.2 How Do Mobile Devices Access Multimedia? .................................................. 67
3.3 File Formats for Mobile Multimedia ................................................................. 68
3.4 3GPP Mobile Media Formats ............................................................................ 72
3.5 Internet Video .................................................................................................... 81
3.6 Flash Lite™ ....................................................................................................... 83
3.7 DivX Mobile ...................................................................................................... 84
3.8 Rich Media–Synchronized Multimedia Integration Language (SMIL) ............ 87
3.9 Delivering Multimedia Content ......................................................................... 90
3.10 Graphics and Animations in the Mobile Environment ...................................... 96
3.11 Mobile Multimedia Applications ....................................................................... 98
3.12 Summary of File Formats Used in Mobile Multimedia ................................... 103
Chapter 4: Overview of Cellular Mobile Networks ...............................................105
4.1 Introduction ..................................................................................................... 105
4.2 Cellular Mobile Services: A Brief History ...................................................... 106
4.3 CDMA Technologies ....................................................................................... 109
4.4 3G Networks .................................................................................................... 111
4.5 3G Technologies: CDMA and GSM ................................................................ 114
4.6 4G Technologies .............................................................................................. 118
4.7 Data and Multimedia Over Mobile Networks ................................................. 119
4.8 Multimedia and Data Over 3G Networks ........................................................ 122
4.9 Mobile Networks: A Few Country-Specifi c Examples ................................... 128
Chapter 5: Overview of Technologies for Mobile TV ............................................137
5.1 Why New Technologies for Mobile TV? ........................................................ 137
5.2 What Does a Mobile TV Service Require? ..................................................... 139
5.3 Mobile TV Using 3G Technologies ................................................................. 148
5.4 Terrestrial TV Technology Overview .............................................................. 154
5.5 Mobile TV Using Terrestrial Broadcasting Networks ..................................... 163
5.6 Comparison of Mobile TV Services ................................................................ 175
5.7 Outlook for Mobile TV Services ..................................................................... 178
Contents ix
Part II Technologies for Mobile TV and Multimedia
Broadcasting .............................................................181
Chapter 6: Mobile TV Using 3G Technologies .....................................................181
6.1 Introduction ..................................................................................................... 181
6.2 The Beginning: Streaming on Mobile Devices ................................................ 184
6.3 Overview of Cellular Network Capabilities for Carrying Mobile TV ............. 189
6.4 Understanding a 3G Streaming Service ........................................................... 192
6.5 Mobile TV Streaming Using 3GPP Standards: Packet-Switched
Streaming Service ............................................................................................ 193
6.6 Broadcasting to 3GPP Networks ..................................................................... 200
6.7 Examples of Streaming Platforms ................................................................... 201
6.8 Practical Implementation of Video Services over 3G Networks ..................... 202
6.9 Operator-Specifi c Issues in 3GPP Streaming Services .................................... 209
6.10 Multimedia Broadcast and Multicast Service (MBMS) .................................. 209
6.11 Mobile TV Services Based on CDMA Networks ............................................ 213
6.12 Other Multimedia Services over 3G Networks ................................................ 215
6.13 Wi-Fi Mobile TV Delivery Extensions ............................................................ 218
Chapter 7: Mobile TV Services in the ATSC Framework .......................................221
7.1 Introduction: Digital Broadcasting to Handhelds and Mobile Devices ........... 222
7.2 Why ATSC Mobile DTV? ............................................................................... 222
7.3 The Open Mobile Video Coalition (OMVC) ................................................... 223
7.4 Technology of ATSC Mobile DTV .................................................................. 224
7.5 The ATSC Mobile DTV Standard ................................................................... 225
7.6 ATSC Frame Structure with Mobile Channels ................................................ 227
7.7 Content Types, Encoding, and Capacity .......................................................... 237
7.8 Multiplexing of M/H Channels ........................................................................ 240
7.9 Upgrading Transmitters for Mobile Services .................................................. 241
7.10 ATSC Mobile DTV Transmission ................................................................... 241
7.11 ATSC Transmitter Networks ........................................................................... 242
7.12 Receivers and Handheld Units ......................................................................... 244
7.13 Data Transmission on ATSC Mobile DTV ...................................................... 245
7.14 Electronic Service Guide (ESG) ...................................................................... 245
7.15 ATSC Mobile DTV Pilot Projects and Commercial Launches ....................... 246
7.16 Example of an ATSC Mobile DTV Transmission System for Mobile TV ...... 247
Chapter 8: Mobile TV Using DVB-H Technologies .............................................. 249
8.1 Introduction: Digital Video Broadcasting to Handhelds ................................. 249
8.2 Why DVB-H? .................................................................................................. 250
8.3 How Does DVB-H Work? ............................................................................... 250