impact of farm video programmes of acharya ng ranga agricultural university on rural women

218 Pages·2016·12.42 MB·English

IMPACT OF FARM VIDEO
PROGRAMMES OF ACHARYA N.G.
RANGA AGRICULTURAL
UNIVERSITY ON RURAL WOMEN-
AN EXPERIMENTAL STUDY

R. NEELA RANI
M.Sc. (Home Science Extension)

DOCTOR OF PHILOSOPHY
(HOME SCIENCE EXTENSION EDUCATION)

2013
DECLARATION

I, R. Neela Rani, hereby declare that the thesis entitled “Impact of Farm
Video Programmes of Acharya N.G. Ranga Agricultural University on
Rural Women - An Experimental Study”” submitted to Acharya N. G. Ranga
Agricultural University for the degree of Doctor of Philosophy in Home Science
Extension is the result of original research work done by me. I also declare that no
material contained in the thesis has been published earlier in any manner.

Place: Hyderabad (R.NEELA RANI)
Date: I.D.No. RAD/ 2008-06
CERTIFICATE

Mrs. R. Neela Rani has satisfactorily prosecuted the course of research
and that the thesis entitled, “Impact of Farm Video Programmes of Acharya
N.G. Ranga Agricultural University on Rural Women - An Experimental
Study” submitted is the result of original research work and is of sufficiently
high standard to warrant its presentation to the examination. I also certify that the
thesis or part thereof has not been previously submitted by her for a degree of
any university

Place: Hyderabad (Dr. I. SREENIVASA RAO)
Date: Chairperson
CERTIFICATE

This is to certify that the thesis entitled, “IMPACT OF FARM VIDEO
PROGRAMMES OF ACHARYA N.G. RANGA AGRICULTURAL
UNIVERSITY ON RURAL WOMEN - AN EXPERIMENTAL STUDY” submitted
in partial fulfillment of the requirements for the degree of DOCTOR OF
PHILOSOPHY IN HOME SCIENCE EXTENSION for Acharya N.G.Ranga
Agricultural University, Hyderabad, is a record of the bonafide original research work
carried out by Mrs. R.Neela Rani under our guidance and supervision.
No part of the thesis has been submitted for any other degree or diploma or has
been published. The published part has been full acknowledged. All the assistance and
help received during the course of investigation have been duly acknowledged by the
author of the thesis.

Thesis approved by the Student Advisory Committee
Chairperson : (Dr. I. SREENIVASA RAO) ________________________
Professor & Head
Department of Agricultural Extension
College of Agriculture
Rajendranagar, Hyderabad-500 030

Member : (Dr. T. SARAH KAMALA) ________________________
Principal Scientist(H.Sc)
AICRP, ANGRAU
Rajendranagar, Hyderabad -500 004

Member : (Dr. K.UMA DEVI) ________________________
Professor
Food and Nutrition Department
CH Sc., ANGRAU, Hyderabad -500 004

Member : (Mr. M.H.V. BHAVE) ________________________
Associate Professor
Department of Statistics and Mathematics
College of Agriculture, Hyderabad-500 030
Date of final viva-voce: 29.06.2013
ACKNOWLEDGEMENTS
It is by the grace of God, and his name shall be wonderful counselor. I have been
able to bring to light this humble piece of work for which I am extremely indebted.
I have great pleasure in acknowledging my sincere gratitude and indebtedness to
my Chairman and Major guide Dr. I. Sreenivasa Rao, Professor & Head, Department
of Agricultural Extension,, Rajendranagar, Hyderabad, for his valuable guidance,
constant encouragement and constructive criticism during the entire course of research
work.
My sincere thanks to Dr. T. Sarah Kamala, Principal Scientist (H.Sc. Extension),
All India Coordinated Research Project, College of Home Science., ANGRAU,
Rajendranagar, Hyderabad, member of Advisory committee, for her constant
encouragement and kind and valuable guidance during the entire course of research
work.
I am thankful to Dr. K.Uma Devi, Professor, Department of Food and Nutrition,
College of Home Science., ANGRAU, Hyderabad,and member of Advisory committee,
for her constant encouragement during the course of research.
I acknowledge thanks to Dr. M.H.V.Bhave, Associate professor, Department of
Statistics & Mathematics, College of Agriculture, ANGRAU, Rajendranagar,Hyderabad
and member of Advisory committee for his valuable and timely suggestions during the
analysis of research work.
I wish to record my deep sense of gratitude to Dr.V.Ananda Rao, Retd. Principal
Agricultural Information Officer and University Head (Agricultural Extension) AI &
CC and A.N.G.R.A.U. Press, Rajendranagar, Hyderabad, for his valuable guidance,
constant encouragement and constructive criticism during the entire course of research
work.
I would like to express my sincere thanks to all the faculty members of
Department of Agricultural Extension for the kind advices and personal guidance
rendered during the course of investigation.
I extend my sincere heartful gratitude to Dr.D. Jagannadha Raju, Director,
Extension Education Institute, Rajendranagar and all the faculty members of Extension
Education Institute, Rajendranagar for the kind advices and personal guidance
rendered during the course of investigation.
My deepest gratitude to Dr.R. Ratnakar, Retd. Director, Extension Education
Institute, Rajendranagar ANGRAU, Hyderabad, for his constant encouragement,
boundless moral support and kind treatment throughout my studies.
I am highly indebted to Dr. Yasoda Devi, Retd. Professor,Dept. of Food and
Nutrition, Post Graduate Studies, College of Home Science , Rajendranagar and
Dr. B.S.Kulkarni, Retd, Professor & University Head , Dept. of Statistics &
Mathematics, College of Agriculture, ANGRAU, Rajendranagar,Hyderabad for their
guidance, advice and constructive criticism during the course of my study.
My works need a special acknowledgement to Dr. Kanaka Durga,, Senior
Scientist (Genetics & Plant Breeding), Dr. R. Sudhakar, Senior Scientist (Plant
Pathology), Seeds Research centre, and Directorate of Sorghum Research,
Rajendranagar, Hyderabad for his valuable suggestions and also for the correction of
the manuscript of this thesis.
From the deep core of my heart, I pour my love and affectionate gratitude to my
beloved parents Sri R.Laxman, and Sree Devi, sisters Padma, Sudha, and brother
Ranadheer, without whose loving support I would not have been succeeded in
completing this study.
I take this opportunity to express my profound and sincere gratitude to my life
partner Er.Vaditya Tara Singh without whose cooperation, coordination, guidance,
moral support and inspiration my dream would have not seen the light of the day. I
thank my daughters Pratibha , Divya and son Nikhil for their help, understanding and
immense moral support extended to me during the period of study.
I evince my earnest thanks to my friends Raksha, Praveen and juniors who have
given me necessary moral boostup and encouragement in completing this work.
I wish to express my thanks to the Self Help groups and NGO and staff at the time
of data collection. I would like to acknowledge my sincere thanks to the respondents
without whose cooperation this work would not have become a reality.
I enthusiastically acclaim the genuine cooperation and support offered to me by
Joint Director Agriculture, Agriculture officers, Sarpanch, Anganwadi teachers and
NGOs and their staff during data collection. My sincere gratitude to all the rural
women who formed my sample, their enthusiasm and cooperation made every
moment of the encounter pleasurable.
I express my heartfelt thanks and gratitude to all my well wishers and other
friends who have helped me in the successful completion of my research work and
making it rich learning experience for me.
Finally I thank Acharya N G Ranga Agricultural University for deputing for
Ph.D studies.

R.NEELA RANI
LIST OF CONTENTS

Chapter No. Title Page No.
I. INTRODUCTION 1-7
II. REVIEW OF LITERATURE 8-40
III. MATERIALS AND METHODS 41-70
IV. RESULTS AND DISCUSSION 71-136
V. SUMMARY AND CONCLUSIONS 137-147
LITERATURE CITED 148-164
APPENDICES 165- 203
LIST OF TABLES
S. No. Title Page No.
3.1 Selection of mandals and villages 50
3.2 Variables and their empirical measurement 51
4.1 Distribution of respondents according to the profile 72-73
Characteristics in experimental group and control group
4.2 Distribution of respondents according to their awareness 85
towards farm video programme of ANGRAU in Experimental
and control group
4.3 Item analysis of Awareness of Rural Women on Farm Video 86-87
Programmes of ANGRAU
4.4 Distribution of Experimental group according to the level of 90
knowledge before exposure and after exposure to ANGRAU
programme on castor cultivation
4.5 Distribution of Control group according to the level of 92
knowledge before exposure and after exposure to ANGRAU
programme on castor cultivation
4.6 Gain in knowledge after exposure to video programme on 93
Castor Cultivation
4.7 Mean difference in mean scores of knowledge levels among 96
respondents of Experimental and Control group in Castor
Cultivation
4.8 Difference in gain in knowledge items on castor cultivation 97-100
4.9 Distribution of Experimental group according to the level of 101
knowledge before exposure and after exposure to ANGRAU
programme on oyster mushroom cultivation
4.10 Distribution of Control group according to the level of 103
knowledge before exposure and after exposure to ANGRAU
programme on oyster mushroom cultivation
4.11 Gain in knowledge after exposure to video programme on 104
Oyster mushroom
4.12 Mean difference in mean scores of knowledge test among 106
respondents of Experimental and Control group in Oyster
Mushroom
4.13 Difference in gain in knowledge items on video programme 108-110
on Oyster Mushroom Cultivation
4.14 Distribution of respondent based on their attitude towards video 111
programme in castor cultivation in experimental and control
group
S. No. Title Page No.
4.15 Distribution of respondents based on the degree of agreement 113-114
with attitude statements (frequency & percentage) on farm video
programme of castor cultivation
4.16 Distribution of respondent based on their attitude towards video 116
programme in oyster Mushroom Cultivation in experimental
and control group
4.17 Distribution of respondents based on the degree of agreement 118-119
with attitude statements (frequency & percentage) on farm video
programme of castor cultivation
4.18 Mean difference between attitude of experimental and control 120
group on castor cultivation
4.19 Mean difference between attitude of experimental and control 121
group on oyster mushroom cultivation
4.20 Distribution of respondent according to their symbolic adoption 122
towards video programme in Castor Cultivation in
experimental and control group
4.21 Distribution of respondent according to their symbolic adoption 124
towards video programme in oyster mushroom cultivation in
experimental and control group
4.22 Extent of utilization of information acquired through farm 126-127
video Programmes of ANGRAU on Castor and Oyster
mushroom cultivation in experimental group
4.23 Distribution of respondent according to their extent of 127
utilization of acquired information towards video programme in
Castor cultivation in experimental group
4.24 Distribution of respondent according to their extent of 128
utilization of acquired information towards video programme in
Castor cultivation in experimental group
4.25 Problems perceived by the respondents towards farm video 129-131
programme on castor cultivation and oyster mushroom
cultivation
4.26 Suggestions for improving video programme 131-132
LIST OF ILLUSTRATIONS
Fig Title Page No
No
2.1 Conceptual model of the study 40
3.2 Video programme on castor cultivation disk 1, 2, 3 44
3.3 Video programme on oyster mushroom cultivation 45
3.4 Respondents viewing castor cultivation and oyster mushroom 46
3.5 Map of Andhra Pradesh showing the selected district 48
3.6 Map of Mahaboobnagar district showing the selected mandals 49
Interaction with respondents
3.7 70a
Distribution of respondents according to their Age in Experimental
4.1. 74
and Control group
Distribution of respondents according to their Education in
4.2 76
Experimental group
Distribution of respondents according to their Education in Control
4.3 76
group
Distribution of respondents according to their Family type in
4.4 77
Experimental and Control group
Distribution of respondents according to their Family size in
4.5 78
Experimental and Control group
4.6 Distribution of respondents according to their Farm size in 79
Experimental and Control group
Distribution of respondents according to their Occupation in
4.7 80
Experimental and Control group
Distribution of respondents according to their Annual income in
4.8 81
Experimental and Control group