If you want to travel fast, travel alone. If you want to reach your destination, travel together.

172 Pages·2014·3.52 MB·English

City of meetings

From Vocational
Training to Success
Texts by Tihana Bakarić, Erik Heuven, Jurgen Hillaert, 
Leontine van Hooft, Zdravko Kozinc, Nikolina Lisac, 
Anđelka Mađar, Marjetka Rangus, Maja Rosi, Mateja Softić 
and Maja Turnšek Hančič
Edited by Nikolina Lisac
Karlovac Tourist Board
Karlovac, 2014
FROM VOCATIONAL TRAINING TO SUCCESS
Nakladnik / Publisher:
Turistička zajednica grada Karlovca / Karlovac Tourist Board
Za nakladnika / For the publisher:
Tihana Bakarić
Urednik / Editor:
Nikolina Lisac
Autori tekstova / Authors:
Tihana Bakarić, Erik Heuven, Jurgen Hillaert, Leontine van Hooft,
Zdravko Kozinc, Nikolina Lisac, Anđelka Mađar, Marjetka Rangus,
Maja Rosi, Mateja Softić, Maja Turnšek Hančič
Grafički urednik / Graphic editor:
Marko Pekić, Radar d.o.o.
Lektor / Proofreader:
Stephen Hindlaugh
Fotografije / Photographs:
Marko Pekić, Filip Trezner, 
arhiva TZ grada Karlovca / archive photos of Karlovac Tourist Board
Ikone / Icons:
Freepik from www.flaticon.com
Koordinator projekta VOTTS / VOTTS Project Coordinator:
Turistička zajednica grada Karlovca / Karlovac Tourist Board
VOTTS team:
Hrvatska / Croatia: Tihana Bakarić, Alen Belavić, Andrej Grgurić,
Kristina Kušećek, Nikolina Lisac, Anđelka Mađar, Sanja Milek
Nizozemska / the Netherlands: Marco Bod, Erik Heuven, 
Jurgen Hillaert, Leontine van Hooft, Leon van Rijckevorsel, 
Sophie van Rijckevorsel, Linda Schaftenaar
Slovenija / Slovenia: Zdravko Kozinc, Peter Kraljic, Bojan Kurež, 
Lina Pavletić, Marjetka Rangus, Maja Rosi, Mateja Softić, 
Maja Turnšek Hančič
Tisak / Printed by:
Demago, Maribor
Karlovac, 2014.
CIP zapis dostupan u računalnome katalogu Nacionalne 
i sveučilišne knjižnice u Zagrebu pod brojem 884318.
A CIP catalogue record for this book is available in the Online Catalogue of the
National and University Library in Zagreb as 884318.
ISBN 978-953-58223-0-1
• Introduction v
• Module 1: Storytelling 1
• Module 2: Business Models 17
• Module 3: Marketing – Communication – Networking 31
• Module 4: Verbal and Non-verbal Communication 41
• Module 5: IT Trends in Tourism 57
• Module 6: Social Media 69
• Module 7: Organising an Event 85
• Module 8: Sociology of Tourism 105
• Module 9: Self-analysis & Elevator Pitch 117
• Module 10: Coaching Instead of Teaching 143
• VOTTS Team in Pictures xi
iii

Introduction
Introduction 
by Maja Rosi and Maja Turnšek Hančič
About the VottS Project
This document is a project result of the Leonardo da Vinci Lifelong Learning
Programme. The “From Vocational Training to Success” (VOTTS) project con-
nected 5 project partners from Croatia, Slovenia and the Netherlands, representa-
tives of the labour market and institutions that provide vocational training. The
main objective of the VOTTS project was the creation of a new vocational training
programme to attract young people to develop and foster their skills as young
entrepreneurs in tourism, with a special emphasis on restoration and the use of
resources relating to old historical centres. The overall project objectives were:
• to contribute to the growth of young entrepreneurs in tourism, as well
as to the development of new tourism products and services;
• to raise awareness among local and international stakeholders of the
importance of entrepreneurship in tourism with an emphasis on cultural
heritage;
• to help young people to gain more employability skills before entering
the job market;
• to help young people to recognise their personal employability skills,
their quality and their need for improvement;
• to encourage entrepreneurship in the tourism industry and have a direct
impact on improving and developing the tourist offer;
• to gain and use information and knowledge about entrepreneurship
in tourism training methods and content in order to improve the
vocational training programme, with a special emphasis on restoration
and the use of resources relating to historical centres;
• for participants to gain the knowledge and skills to be able to co-
operate and communicate with each other and other entrepreneurs,
and to develop and increase their personal, professional and practical
skills, as well as their language and entrepreneurial skills.
During the project, project partners aimed to find a solution to the problem
of bridging the gap between vocational education and the labour market and
strove to find methods to improve vocational education and training. As the final
deliverables of the VOTTS project, here are the 10 modules for training in entre-
preneurship:
1. Storytelling
2. Business models
3. Marketing, communication, networking
4. Verbal and non-verbal communication
5. IT trends in tourism
6. Social media
7. Organising an event
vii
From VocaTIonal TraInIng To SucceSS
8. Sociology of tourism
9. Self-analysis and elevator pitch
10. Coaching instead of teaching
About the moduleS
The primary audience of a training module are usually the trainers, teachers
and mentors of young people in vocational training. The aim of the modules is
thus to be a teachers’ resource for those working with young potential new entre-
preneurs in the tourism sector in the project partners’ countries and elsewhere.
The description of a training module below is taken from Luciano Mariani’s
work. Modules are nowadays increasingly being used to make curricula more
interesting, and many course books are structured on the basis of “modules”
rather than “units”.
• The concept of “module” is strictly linked to the idea of a flexible
curriculum, which can be adapted all the time.
• A module aims at developing a clearly identifiable and certifiable
portion of the curriculum, expressed in terms of competence objectives.
• These objectives should be achieved within a clear and realistic time
limit. This time limit is an important feature of modular organisation.
• Modules enable learners to achieve a certain level of competence (Mariani).
Each of the modules contains:
• A SHORT DESCRIPTION OF THE PURPOSE OF THE WORKSHOP: a short
introduction to the module, and information on what knowledge and
skills people gain by participating in the module.
• LEARNING OBJECTIVES: information on what knowledge and skills people
gain by participating in the module.
• SUPPORTING LITERATURE/MATERIAL: an essential part of each learning
module; the content of the module.
• INTERACTIVE METHODS: it is important to note that modules are not
intended as a teaching aid that allow only one-way lecturing but should
aid the teacher/mentor to engage learners in discussion, critical thinking,
activity-based learning, etc.
• KNOWLEDGE ASSESSMENT: presents ways in which either teachers/
mentors or learners themselves can show whether the objectives of the
learning modules have been achieved.
• MODULE EVALUATION: evaluation of the knowledge gained by learners is
an important element of overall module assessment, yet it is not sufficient.
• POTENTIAL FOR FOLLOW-UP
 www.learningpaths.org/papers/modules.htm
viii