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Identify: Building Brands Through Letterhead Logo and Business Cards PDF

13 Pages·2003·2.004 MB·English
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Description:
Identify provides practical advice for designers and their clients on creating effective corporate identity. This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.