Hypnotic Writing

287 Pages·2007·4.52 MB·English

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“The principles of hypnosis when applied to copywriting add a
new spin to selling.Joe Vitale has taken hypnotic words to set the
perfect sales environment and then shows us how to use those
words to motivate a prospect to take the action you want. This is
truly a new and effective approach to copywriting,which I strongly
recommend you learn.It’s pure genius.”
—Joseph Sugarman,author,Triggers
“Wow—Hypnotic Writing kept me awake last night! I planned to
read for 15 minutes or so before going to sleep and ended up
turning out the light when I noticed it was past 3 A.M.That’s how
powerful this book is.Sure,Joe gives you a world class education
in the writing ofcopy itself,but that’s just a start.What you really
get is a deep understanding of how people think, feel, and act—
yourself included. This knowledge is priceless in turning words
into power, and ethically using that power to sell more of what
you offer.”
—Bob Serling,www.DirectMarketingInsider.com
“I’ve read countless books on persuasion, but none comes close
to this one in showing you exactly how to put your readers into
a buying trance that makes whatever you are offering them
irresistible.”
—David Garfinkel,author,Advertising Headlines
that Make You Rich
“I am a huge fan of Joe Vitale and his books,and Hypnotic Writ-
ing,first published more than 20 years ago,is my absolute favorite.
Updated with additional text and fresh examples,especially from
e-mail writing,Joe’s specialty Hypnotic Writingis the most impor-
tant book on copywriting (yes,that’s really what it is about) to be
published in this century.Read it.It will make you a better copy-
writer,period.”
—Bob Bly,copywriter
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“I couldn’t put this book down. It’s eye-opening and filled with
genuinely new stuff about writing and persuading better. And it
communicates it brilliantly and teaches it brilliantly—exemplify-
ing the techniques by the writing of the book itself as you go
along.”
—David Deutsch,author,Think Inside the Box
(www.thinkinginside.com)
“Hypnotic Writing is packed with so much great information it’s
hard to know where to start. The insights, strategies and tactics
in the book are easy to apply yet deliver one heck of a punch.
And in case there’s any question how to apply them, the before
and after case studies drive the points home like nothing else
can. Hypnotic Writing is not just about hypnotic writing. It IS
hypnotic writing. On the count of three, you’re going to love it.
Just watch and see.”
—Blair Warren,author,The Forbidden Keys to
Persuasion
“Hypnotic Writing has it all. It shows you how to master and ac-
complish the three things you need from your prospects. Atten-
tion! Captivation! Action! Never before has there been such a
treasure trove of techniques for writing magnetic copy. Hypnotic
Writing can be used immediately.It’s an incredible desk reference
tool. This is not a book you read and put up on the shelf for 20
years.It’s on your desk where you can use it every day.I love Hyp-
notic Writing and I refer to it more often all the time.Joe Vitale is
the world’s first true and pure hypnotic marketer and this book
will only bolster that fact. You will learn how to write headlines,
openings,the power ofperception change,and yes even secret laws
of persuasion. I love this book. I encourage you to get your copy
today and keep it away from your competitors.”
—Kevin Hogan,Psy.D.,author,The Psychology of
Persuasionand The Science ofInfluence
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HYPNOTIC
WRITING
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HYPNOTIC
WRITING
How to Seduce and
Persuade Customers
with Only Your Words
JOE VITALE
John Wiley & Sons,Inc.
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Copyright © 2007 by Hypnotic Marketing,Inc.All rights reserved.
Published by John Wiley & Sons,Inc.,Hoboken,New Jersey.
Published simultaneously in Canada.
No part ofthis publication may be reproduced,stored in a retrieval system,or transmitted
in any form or by any means,electronic,mechanical,photocopying,recording,scanning,
or otherwise,except as permitted under Section 107 or 108 ofthe 1976 United States
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authorization through payment ofthe appropriate per-copy fee to the Copyright
Clearance Center,Inc.,222 Rosewood Drive,Danvers,MA 01923,[phone],
fax [phone],or on the web at www.copyright.com.Requests to the Publisher for
permission should be addressed to the Permissions Department,John Wiley & Sons,Inc.,
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Limit ofLiability/Disclaimer ofWarranty:While the publisher and author have used their
best efforts in preparing this book,they make no representations or warranties with respect
to the accuracy or completeness ofthe contents ofthis book and specifically disclaim any
implied warranties ofmerchantability or fitness for a particular purpose.No warranty may
be created or extended by sales representatives or written sales materials.The advice and
strategies contained herein may not be suitable for your situation.The publisher is not
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Library ofCongress Cataloging-in-Publication Data:
Vitale,Joe,1953–
Hypnotic writing :how to seduce and persuade customers with only your words /
Joe Vitale.
p. cm.
ISBN-13:978-0-470-00979-6 (pbk.:alk.paper)
ISBN-10:0-470-00979-9 (pbk.:alk.paper)
1. Persuasion (Psychology) 2. Written communication. 3. Influence
(Psychology) 4. Business communication. I. Title.
BF637.P4V58 2007
659.1—dc22
2006020136
Printed in the United States ofAmerica.
10 9 8 7 6 5 4 3 2 1
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To Robert Collier
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All successful communication is hypnosis.
—Milton H.Erickson,M.D.
Words were originally magic and to this day words have re-
tained much oftheir ancient magical power.
—Sigmund Freud,1915
In what I call waking hypnosis,however,all four ofthese fea-
tures are absent;sleep is not mentioned in the preliminary
explanation to the subject;sleep is not suggested,directly or
indirectly; the subject experiences neither drowsiness nor
sleepiness, if we may trust his introspective account; and
there are present none of the objective indications of
drowsiness or sleep.
—Wesley R.Wells,1924