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Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset PDF

252 Pages·2012·0.93 MB·English
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ffirs 24September2012;12:34:57 Human Capital Analytics ffirs 24September2012;12:34:57 WILEY& SAS BUSINESSSERIES TheWiley&SASBusinessSeriespresentsbooksthathelpsenior-levelmanagerswith theircriticalmanagementdecisions. TitlesintheWileyandSASBusinessSeriesinclude: Activity-Based Management for Financial Institutions: Driving Bottom-Line Results by Brent Bahnub AdvancedBusinessAnalytics:CreatingBusinessValuefromYourDatabyJeanPaulIssonand JesseHarriott Branded!HowRetailersEngageConsumerswithSocialMediaandMobilitybyBernieBrennan andLoriSchafer BusinessAnalyticsforCustomerIntelligencebyGertLaursen BusinessAnalyticsforManagers:TakingBusinessIntelligencebeyondReportingbyGertLaursen andJesperThorlund The Business Forecasting Deal: Exposing Bad Practices and Providing Practical Solutions by MichaelGilliland BusinessIntelligenceSuccessFactors:ToolsforAligningYourBusinessintheGlobalEconomyby OliviaParrRud CIOBestPractices:EnablingStrategicValuewithInformationTechnology,SecondEditionbyJoe Stenzel Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with SocialMediabyFrankLeistner CreditRiskAssessment:TheNewLendingSystemforBorrowers,Lenders,andInvestorsbyClark AbrahamsandMingyuanZhang CreditRiskScorecards:DevelopingandImplementingIntelligentCreditScoringbyNaeemSiddiqi TheDataAsset:HowSmartCompaniesGovernTheirDataforBusinessSuccessbyTonyFisher Demand-DrivenForecasting:AStructuredApproachtoForecastingbyCharlesChase The Executive’s Guideto Enterprise Social MediaStrategy:How SocialNetworks Are Radically TransformingYourBusinessbyDavidThomasandMikeBarlow Executive’sGuidetoSolvencyIIbyDavidBuckham,JasonWahl,andStuartRose FairLendingCompliance:IntelligenceandImplicationsforCreditRiskManagementbyClarkR. 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Gaudard, Philip J. Ramsey,MiaL.Stephens,andLeoWright Formoreinformationonanyoftheabovetitles,pleasevisitwww.wiley.com. ffirs 24September2012;12:34:57 Human Capital Analytics How to Harness the Potential ’ of Your Organization s Greatest Asset Gene Pease Boyce Byerly Jac Fitz-enz John Wiley & Sons, Inc. ffirs 24September2012;12:34:57 CoverImage:©RobertChurchill/iStockphoto CoverDesign:AndrewLiefer Copyright©2013byGenePease,BoyceByerly,andJacFitz-enz.Allrightsreserved. PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey. PublishedsimultaneouslyinCanada. Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortrans- mittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording, scanning,orotherwise,exceptaspermittedunderSection107or108ofthe1976United StatesCopyrightAct,withouteitherthepriorwrittenpermissionofthePublisher,or authorizationthroughpaymentoftheappropriateper-copyfeetotheCopyright ClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923,(978)750-8400, fax(978)646-8600,orontheWebatwww.copyright.com.RequeststothePublisher forpermissionshouldbeaddressedtothePermissionsDepartment,JohnWiley&Sons, Inc.,111RiverStreet,Hoboken,NJ07030,(201)748-6011,fax(201)748-6008,or onlineathttp://www.wiley.com/go/permissions. LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveused theirbesteffortsinpreparingthisbook,theymakenorepresentationsorwarrantieswith respecttotheaccuracyorcompletenessofthecontentsofthisbookandspecifically disclaimanyimpliedwarrantiesofmerchantabilityorfitnessforaparticularpurpose.No warrantymaybecreatedorextendedbysalesrepresentativesorwrittensalesmaterials. Theadviceandstrategiescontainedhereinmaynotbesuitableforyoursituation. Youshouldconsultwithaprofessionalwhereappropriate.Neitherthepublishernor authorshallbeliableforanylossofprofitoranyothercommercialdamages,including butnotlimitedtospecial,incidental,consequential,orotherdamages. Forgeneralinformationonourotherproductsandservicesorfortechnicalsupport, pleasecontactourCustomerCareDepartmentwithintheUnitedStatesat (800)762-2974,outsidetheUnitedStatesat(317)572-3993orfax(317)572-4002. Wileypublishesinavarietyofprintandelectronicformatsandbyprint-on-demand. Somematerialincludedwithstandardprintversionsofthisbookmaynotbeincludedin e-booksorinprint-on-demand.IfthisbookreferstomediasuchasaCDorDVDthat isnotincludedintheversionyoupurchased,youmaydownloadthismaterialathttp:// booksupport.wiley.com.FormoreinformationaboutWileyproducts,visitwww.wiley.com. LibraryofCongressCataloging-in-PublicationData Pease,Gene,1950– Humancapitalanalytics:howtoharnessthepotentialofyourorganization's greatestasset/GenePease,BoyceByerly,JacFitz-enz. p.cm.—(Wiley&SASbusinessseries) Includesindex. ISBN978-1-118-46676-6(cloth)—ISBN978-1-118-50697-4(ePDF)— ISBN978-1-118-50698-1(Mobi)—ISBN978-1-118-50699-8(ePub) 1. Humancapital. 2. Personnelmanagement. I. Byerly,Boyce,1962– II. Fitz-enz,Jac. III. Title. HD4904.7.P3622013 658.3001—dc23 2012030212 PrintedintheUnitedStatesofAmerica 10 9 8 7 6 5 4 3 2 1 ffirs 24September2012;12:34:58 Iwanttothankmyparentsfortheirlifelongloveandforteaching me the value of sticking to it, in spite of the obstacles; my incredible wife, Pamela, and daughters, Tiffany and Heather, who inspire me daily; and my sister, Susan, and brothers, Jeff and Scott, for their constant support. My longtime buddies Manny, Dennis, and Jeff, thank you for your friendship. —Gene Pease ’ ’ ’ I’d like to thank my family for giving what I needed to do this all in the first place: my parents, who taught me the value of hard work and perseverance; my sisters, Marilynn, who led the way in turning dreams into books, and Joni, who has always been a pillar of support; and my sons, Cameron, Blake, and Alexei, who inspire me, bring out the best in me, and give me a reason to do big things. —Boyce Byerly ’ ’ ’ I thank the many people who had the foresight and courage to support me along the trail. Without their encouragement I probably would have given up the quest. Most important to me was Bob Coon, my best friend and golf buddy. We worked together on measurement at Four-Phase Systems in the late 1970s, and later he followed me and became president of Saratoga Institute. Thanks, Robert. —Jac Fitz-enz ffirs 24September2012;12:34:58 ffirs 24September2012;12:34:58 Contents Preface xi Acknowledgments xiii Introduction Realizing the Dream: From Nuisance to Necessity 1 Chapter 1 Human Capital Analytics.........................................13 Human Capital Analytics Continuum 16 Summary 28 Notes 28 Chapter 2 Alignment................................................................31 The Stakeholder Workshop: Creating the Right Climate for Alignment 33 Aligning Stakeholders 33 Who Are Your Stakeholders? 35 What Should You Accomplish in a Stakeholder Meeting? 37 Deciding What to Measure with Your Stakeholders 41 Leading Indicators 42 Business Impact 44 Assigning Financial Values to “Intangibles” 44 Defining Your Participants 45 Summary 59 Notes 60 vii ftoc 24September2012;13:1:40 viii ⁄ CONTENTS Chapter 3 The Measurement Plan...........................................61 Defining the Intervention(s) 62 Measurement Map 63 Hypotheses or Business Questions 66 Defining the Metrics 67 Demographics 68 Data Sources and Requirements 70 Summary 77 Note 77 Chapter 4 It’s All about the Data.............................................79 Types of Data 80 Tying Your Data Sets Together 86 Difficulties in Obtaining Data 89 Ethics of Measurement and Evaluation 90 Telling the Truth 92 Summary 97 Notes 98 Chapter 5 What Dashboards Are Telling You: Descriptive Statistics and Correlations...............101 Descriptive Statistics 102 Going Graphic with the Data 103 Data over Time 104 Descriptive Statistics on Steroids 106 Correlation Does Not Imply Causation 108 Summary 115 Notes 116 Chapter 6 Causation: What Really Drives Performance.......117 Can You Create Separate Test and Control Groups? 120 Are There Observable Differences? 121 ftoc 24September2012;13:1:40

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