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HTML Professional Projects This page intentionally left blank HTML Professional Projects John W. Gosney © 2004 by Premier Press, a division of Course Technology. All rights SVP,Retail Strategic Market reserved. No part of this book may be reproduced or transmitted in any Group: form or by any means, electronic or mechanical, including photocopying, Andy Shafran recording,or by any information storage or retrieval system without written Publisher: permission from Premier Press,except for the inclusion of brief quotations Stacy L.Hiquet in a review. Senior Marketing Manager: The Premier Press logo and related trade dress are trademarks of Sarah O’Donnell Premier Press and may not be used without written permission. Marketing Manager: Heather Hurley Microsoft FrontPage XP, Microsoft SQL Server 2000, and Notepad are Manager of Editorial Services: either trademarks or registered trademarks of Microsoft Corporation in the Heather Talbot United States and/or other countries. Acquisitions Editor: All other trademarks are the property of their respective owners. Todd Jensen Important:Premier Press cannot provide software support. Please contact Associate Marketing Manager: the appropriate software manufacturer’s technical support line or Web site Kristin Eisenzopf for assistance. Project Editor: Premier Press and the author have attempted throughout this book to Jenny Davidson distinguish proprietary trademarks from descriptive terms by following the Technical Reviewer: capitalization style used by the manufacturer. Brian Lich Information contained in this book has been obtained by Premier Press from sources believed to be reliable.However,because of the possibility of Retail Market Coordinator: human or mechanical error by our sources, Premier Press, or others, the Sarah Dubois Publisher does not guarantee the accuracy,adequacy,or completeness of any Copy Editor: information and is not responsible for any errors or omissions or the results Cathleen Snyder obtained from use of such information. Readers should be particularly aware of the fact that the Internet is an ever-changing entity. Some facts Interior Layout: may have changed since this book went to press. Bill Hartman ISBN:1-59200-055-X Cover Designer: Mike Tanamachi Library of Congress Catalog Card Number:2003101213 Indexer: Printed in the United States of America Kelly Talbot 04 05 06 07 08 BH 10 9 8 7 6 5 4 3 2 1 Proofreader: Premier Press,a division of Course Technology Kim Benbow 25 Thomson Place Boston,MA 02210 For Melissa,Genna,Jackson,and George. I love you all very much! Acknowledgments While I may be the only person with his name on the cover, a book of this size and scope is most definitely the work of several people,and those people deserve some very well-earned acknowledgment. Todd Jensen, acquisitions editor extraordinaire, retained his patience (and great sense of humor) as the book evolved over various deadlines and life interventions (including a little life intervention of his own—congratulations, Todd, on becoming a father for a second time). Brian Lich, technical editor, continues to prove himself an absolute professional and trusted friend. Aside from always answering my silly questions with tact (that is, not laughing directly at me for asking such questions in the first place), Brian is a virtual cornucopia of knowledge; there is very little, if anything, he doesn’t know about computers and technology in general. Having Brian’s skill applied to this project has made it a better book several times over. Special thanks are in order to Cathleen Snyder,copy editor,and Jenny Davidson, project editor. They (along with Brian) ensured the accuracy of this book’s content to a level that is beyond my comprehension;the three of them caught so many of my mistakes—technical,grammatical,or otherwise—I couldn’t imagine working on a project like this without them. Best of all, they are all incredibly funny and generally just plain cool people to work with. Can an author ask for anything more? An extra special nod to Jenny,who had to track this project over the inevitable content and structure revisions and keep everything coordinated and moving forward.Jenny,I owe you one. I’d also like to thank Dr. Chris Miller of the Indiana University School of Dentistry, who always encourages me to explore and develop my professional interests—I could not have completed this project (or several others) without his mentorship and support. Thanks as well to Stacy Hiquet of Premier Press for continuing to present project opportunities.Stacy,it is always a pleasure to work with you! Thanks as well to Donald Fagen, Walter Becker, and Robert Acknowledgments vii Zimmerman, as without their special creative talents this book would have been a lot less fun to work on (you need good music as you write, and these guys provided it over long hours of sitting at the computer). Finally,and as always,I’d like to give very special thanks to my family for always supporting and encouraging me while I worked on this and other projects. You make everything worthwhile,and I love you all very,very much. John Gosney August,2003 About the Author John W. Gosney is currently the Director of Information Technology for the Indiana University School of Dentistry,as well as an instructor for the university on the Indianapolis campus. He also has worked within the pharmaceutical industry as both a technical writer and Web/systems application developer. His professional writing credits include several industry analysis/market research reports on different aspects of technology, including reports on artificial intelligence, emerging trends in electronic delivery of entertainment, and commercial applications of artificial sense technologies. Additionally, he has published seven titles with Premier Press, including JavaScript Professional Projects (w/Paul A. Hatcher), ASP Programming for the Absolute Beginner, and Web-Enable Your Small Business In a Weekend. Mr. Gosney holds a B.A. from Purdue University and an M.A.from Butler University. Contents at a Glance INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . XXVI Part I HTML Essentials . . . . . . . . . . . . . . . . . . . . . . . 1 1 HTML and the World Wide Web Consortium:Past, Present,and Future. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2 Manipulating and Formatting HTML Text. . . . . . . . . . . . 23 3 Placing and Manipulating Images. . . . . . . . . . . . . . . . . . . 49 4 Working with Page Layout . . . . . . . . . . . . . . . . . . . . . . . . 71 5 Understanding Hyperlinks . . . . . . . . . . . . . . . . . . . . . . . . 83 6 Creating and Manipulating Tables. . . . . . . . . . . . . . . . . . . 99 7 Integrating HTML Frames and Advanced Formatting . . 117 8 Utilizing Forms for Dynamic Web Pages. . . . . . . . . . . . . 145 9 Working with Cascading Style Sheets,Part 1 . . . . . . . . . 171 10 Working with Cascading Style Sheets,Part 2 . . . . . . . . . 189 11 Integrating Scripts and Other Advanced Functionality. . . 203 12 Working with an HTML Editor. . . . . . . . . . . . . . . . . . . 223 Part II Applied HTML: Coding Professional Web Sites . . . . . . . . . . . . . . . . . . . . . . . . . . 267 PROJECT 1 THE SMALL BUSINESS WEB SITE. . . . . . . . . . . . . . 269 13 MuseToMusic Web Site:Project Introduction. . . . . . . . . 271 14 MuseToMusic Web Site:Identifying Process Goals for the Commercial Site . . . . . . . . . . . . . . . . . . . . . . . . . 281 15 MuseToMusic Web Site:Addressing Customer Usability Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293 16 MuseToMusic Web Site:Building the Solution. . . . . . . . 309 PROJECT 2 THE NONPROFIT WEB SITE. . . . . . . . . . . . . . . . . . 341 17 Greenlawn School Web Site:Project Introduction. . . . . . 343 18 Greenlawn School Web Site:Identifying Process Goals for the Nonprofit Site . . . . . . . . . . . . . . . . . . . . . . 355