HR Strategy HR Strategy (2nd Edition) Creating Business Strategy with Human Capital Paul Kearns AMSTERDAM(cid:2)BOSTON(cid:2)HEIDELBERG(cid:2)LONDON(cid:2)NEWYORK(cid:2)OXFORD PARIS(cid:2)SANDIEGO(cid:2)SANFRANCISCO(cid:2)SINGAPORE(cid:2)SYDNEY(cid:2)TOKYO Butterworth-HeinemannisanimprintofElsevier This page intentionally left blank Butterworth-HeinemannisanimprintofElsevier LinacreHouse,JordanHill,OxfordOX28DP,UK 30CorporateDrive,Suite400,Burlington,MA01803,USA SecondEdition2010 Copyright(cid:2)2010ElsevierLtd.Allrightsreserved Nopartofthispublicationmaybereproduced,storedinaretrievalsystem ortransmittedinanyformorbyanymeanselectronic,mechanical, photocopying,recordingorotherwisewithoutthepriorwrittenpermission ofthepublisher PermissionsmaybesoughtdirectlyfromElsevier’sScience&TechnologyRights DepartmentinOxford,UK:phone(+44)(0)1865843830;fax:(+44)(0)1865853333; email:permissions@elsevier.com.AlternativelyvisittheScienceandTechnology Bookswebsiteatwww.elsevierdirect.com/rightsforfurtherdetails Notice Noresponsibilityisassumedbythepublisherforanyinjuryand/ordamage topersonsorpropertyasamatterofproductsliability,negligenceorotherwise,orfrom anyuseoroperationofanymethods,products,instructionsorideascontainedinthe materialherein BritishLibraryCataloguinginPublicationData AcataloguerecordforthisbookisavailablefromtheBritishLibrary LibraryofCongressCataloging-in-PublicationData AcatalogrecordforthisbookisavailablefromtheLibraryofCongress ISBN:978-1-85617-815-0 ForinformationonallButterworth-Heinemann publicationsvisitourwebsiteatelsevierdirect.com PrintedandboundinGreatBritain 09101112 1098765432 Contents About theAuthor ix Preface tothe 2ndEdition xi ExecutiveIntroduction andOverview xv WhichDoorDoYouWanttoOpen? xv TheBasicThesisBehindHR-BusinessStrategy xvii HR-BusinessStrategyChecklist–DoesYoursPasstheTest? xvii StructureoftheText xviii 1. What is the Purpose of HR-Business Strategy? PredictingtheFutureforYourPeople 1 HR-BusinessStrategyandtheArtofWar 6 HR-BusinessStrategyisInherentlyComplex 9 SoWhatisaHigh-ValueOrganization? 10 TheToyotaWay 14 LessonsforHR-businessStrategyfromToyota 15 2. HR-Business Strategy is a New, Generic Option A‘New’,Generic,Strategy 17 ReportingonStrategy 19 WhyMostExistingHR‘Strategies’arenotWorthyofthatName 21 DevelopingYourOwnHR-BusinessStrategy 23 ThreeMissionStatementTests 27 Strategy 28 The‘Best’BusinessesDonotNecessarilyhavetheBestHRStrategies 31 TheHR-BusinessStrategyMatrix 36 3. What Does a Strategic HR-Business Look and Feel Like? SomeGoldenRulesandPrinciplesofStructural,OrganizationDesign 39 Systems 41 HumanSystemsandOrganizationalCulture 44 AvoidingDefaultMode 47 TheGoldenTriangle–Structure,Process,Roles 53 SomeLessonsinFlexibleOrganisationsfromArup 55 AStrategicHR-BusinessRequiresStrategicLearning 58 TheLearningMaturityScale 62 v vi Contents 4. So What is the Best Theory on Managing People? HowDoYouManagePeople? 65 SmokingKills!–LessonsinEmployeeEngagement 66 EmployeeRetentionisaValueProposition 68 AWelcomeLetterfromtheCEO 69 StructuralStaffTurnoverandRetention 71 ASimpleModelofPeopleManagement 72 TestingHRTheories 75 ‘Magic’PillsandHR‘Homeopathy’ 76 TheHR‘Catch-22’ 80 TheMythof‘ChangeManagement’ 83 IndividuallyCentredHR-BusinessStrategies 88 5. Are you Mature Enough for HR-Business Strategy? JustaMinuteBeforeyouRushOff 91 ‘‘WhateverPeopleSayHRis–That’sWhatIt’sNot’’ 91 TheThree-BoxPrioritySystem 94 GettingHRStruckOff 96 TheHRMaturityScale 97 TheStagesofTheHRMaturityScale 99 OrganizationalIndicatorsofMaturity 110 CallthatanHR-BusinessStrategy? 115 HR-BusinessStrategyMustEngagetheBusiness, nottheLatestFad 116 SummaryofKeyLessonsonHRMaturityAnalysis 120 6. Who Will Develop the HR-Business Strategy? DoCEOsMakeGoodHR-BusinessStrategists? 121 ThePerformanceor‘Vitality’Curve 122 Leaders,Backbone,DeadWoodandtheDangerZone 125 ProfessionalManagementandHR-BusinessStrategists 128 HR-BusinessStrategistsareGreatForecasters 129 Evidence-BasedHumanCapitalManagement(HCM) 130 PuttingaValueonHumanCapital–theHCMRevolution 132 SoWhatExactlyisValue? 135 ThereareNoIntangiblesinHCM 137 TheParadigmShiftinManagingPeople–theFocusonValue 139 7. Strategic Value Measures and Management Tools PeopleManagementCannotbeReducedtoaFormula 141 WeAllMeasureEverythingWeDo 142 SoftandHardMeasures–WhatistheDifference? 143 TheBalancedBusinessScorecard 145 Contents vii EFQM–EuropeanQualityAward/ExcellenceModel 147 InvestorsinPeople(IIP) 148 TheMeaningfulMeasuresTest 150 CommonMeasuresareWorthRevisiting 150 InstallingaHuman,PerformanceManagementSystem 154 TestingtheSystem 155 AssessingandReportingonHumanCapitalManagement 156 8. What Factors have the Biggest Influence on the Value of an HR-Business Strategy? GreenfieldorBrownfield? 163 DoesSizeMatter? 164 HowMuchInfluenceDoesLocalCultureHave? 164 WhataboutaClearPhilosophyonPayandRewards? 166 HowDoUnionsFitin? 168 HR-BusinessStrategyNeedsStrongPsychologicalContracts 171 IsHR-BusinessStrategyAppropriateWhen thereisn’ta‘Business’? 175 9. Due Diligence and Reporting on Human Capital NoSimpleAlgorithmbutaComprehensiveReport 179 HCMAgendas 180 TheCommonSenseTest 181 Evidence-BasedManagement 182 SomeLessonsinEvidence-based-HCMforGSK 183 DamnLiesandStatisticalIntegrity 184 GoodandBadPolitics 187 AWorkingExampleofanHCMReport 189 Notes,NarrativeandInterpretationsoftheHCMReport 189 CastingaCritical,HumanCapitalEyeOverSome RealOrganizations 199 TheUKNationalHealthService(NHS) 200 Honda 201 UniversitiesandHigherEducation 201 PrivateEquityandHedgeFunds 202 Monopolies 202 StartUps 203 NationalandInternationalHR-BusinessStrategy 203 Index 205 This page intentionally left blank Author About the Author PaulKearnshasworkedintheHRfieldsince1978andestablishedhisstrategic HR consultancy, PWL, in1991.He hasbeen teaching HR-business strategyat MBAlevelfor over10 years. His other books include: TheValue Motive(Wiley,2007) Evaluating the ROI from Learning (CIPD, 2005) Paulcan be contactedat: Personnel Works Limited PO Box 109 Bristol BS9 4DH UK Phone +44(0) 117914 6984 Web www.paulkearns.co.uk [email protected] ix