How We Use the Media : Strategies, Modes and Styles

237 Pages·2020·2.99 MB·English

by  Benjamin Krämer, Felix Frey

TRANSFORMING COMMUNICATIONS –
STUDIES IN CROSS–MEDIA RESEARCH
How We Use
the Media
Strategies, Modes and Styles
Edited by
Benjamin Krämer
Felix Frey
Transforming Communications – Studies
in Cross- Media Research
Series Editors
Uwe Hasebrink
Leibniz Institute for Media Research
Hans-Bredow-Institut (HBI)
Hamburg, Germany
Andreas Hepp
ZeMKI
University of Bremen
Bremen, Germany
We live in times that are characterised by a multiplicity of media: Traditional
media like television, radio and newspapers remain important, but have all
undergone fundamental change in the wake of digitalization.
New media have been emerging with an increasing speed: Internet plat-
forms, mobile media and the many different software-based communica-
tion media we are recently confronted with as ‘apps’. This process is
experiencing yet another boost from the ongoing and increasingly fast
sequence of technological media innovations. In our modern social world,
communication processes take place across a variety of media. As a conse-
quence, we can no longer explain the influences of media by focusing on
any one single medium, its content and possible effects. In order to explain
how media changes are related to transformations in culture and society we
have to take into account the cross-media character of communications.
In view of this, the book series ‘Transforming Communications’ is
dedicated to cross-media communication research. It aims to support all
kinds of research that are interested in processes of communication taking
place across different kinds of media and that subsequently make media’s
transformative potential accessible. With this profile, the series addresses a
wide range of different areas of study: media production, representation
and appropriation as well as media technologies and their use, all from a
current as well as a a historical perspective. The series ‘Transforming
Communications’ lends itself to different kinds of publication within a
wide range of theoretical and methodological backgrounds. The idea is to
stimulate academic engagement in cross-media issues by supporting the
publication of rigorous scholarly work, text books, and thematically-
focused volumes, whether theoretically or empirically oriented.
Editorial Board
Nick Couldry, LSE, UK
Kim Christian Schrøder, University of Roskilde, Denmark
Maren Hartmann, University of Arts Berlin, Germany
Knut Lundby, University of Oslo, Norway
Klaus Bruhn Jensen, University of Copenhagen, Denmark
Peter Lunt, University of Leicester, UK
Mirca Madianou, Goldsmiths College, University of London, UK
Silvio Waisbord, George Washington University, Washington, DC, USA
More information about this series at
http://www.palgrave.com/gp/series/15351
Benjamin Krämer • Felix Frey
Editors
How We Use
the Media
Strategies, Modes and Styles
Editors
Benjamin Krämer Felix Frey
Department of Media and Institute of Communication and
Communication Media Studies
LMU Munich Leipzig University
Munich, Germany Leipzig, Germany
ISSN 2730-9320 ISSN 2730-9339 (electronic)
Transforming Communications – Studies in Cross-Media Research
ISBN 978-3-030-41312-5 ISBN 978-3-030-41313-2 (eBook)
https://doi.org/10.1007/978-3-030-41313-2
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer
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C
ontents
1 Strategies, Modes and Styles of Media Use
and Reception: An Introduction 1
Felix Frey and Benjamin Krämer
2 The Praxeology of Media Use 19
Ralph Weiß
3 Strategies of Media Use: Linking Television Use
and Life, Social Structure and Practice 43
Benjamin Krämer
4 The Effects of Withholding Information in Movies:
Explorations into Cinema Beyond Hollywood 71
Monika Suckfüll
5 Modes of Multi-screening: A Qualitative Approach
to Practices of Combining Various Screens 93
Uwe Hasebrink and Anouk Siebenaler
6 Interdisciplinary Research on Modes of Listening
to Music and Sound 115
Steffen Lepa
v
vi CONTENTS
7 Socially Shared Television Viewing: Preconditions,
Processes and Effects of Co-viewing and Social TV 133
Arne Freya Zillich
8 The Nano Level of Media Use: Situational Influences
on (Mobile) Media Use 157
Veronika Karnowski
9 Media Use in Media Change: From Mass Press
Take-Off to the 1920s Plurimedialisation.
Demarcation of a Research Field 169
Erik Koenen
10 The Methodological Intricacies of Researching
Strategies, Modes, and Styles of Media Use
and Reception 187
Felix Frey and Benjamin Krämer
11 Towards a Common Theoretical Framework—
And Some Remarks on the Politics of Innerlichkeit 207
Benjamin Krämer and Felix Frey
Index 225
n C
otes on ontributors
Felix Frey is a postdoctoral researcher at the Leipzig University, Germany,
since April 2017. He studied Communication and Cultural Studies/
Humanities at the Leipzig University (2001–2007, M.A.). From 2008 to
2014, he was graduate researcher and teaching assistant and doctoral can-
didate at the Institute of Communication and Media Studies, Leipzig
University. From 2014 to 2017, he held the position of a research associ-
ate at the Department of Communication Studies and Media Research,
Ludwig Maximilian University (LMU) Munich. He received a Ph.D. (2015)
from Leipzig University. His research interests include research methodol-
ogy, media reception, and media effects, with a focus on reception modes,
genre-specific processing and experience, and social and cultural influ-
ences as well as consequences of media use. His doctoral thesis explicates
and empirically validates an “experiential reception mode,” thereby also
discussing core conceptual and methodological issues concerning the
framework concept “reception mode.” Results of the Ph.D. thesis as well
as other research relevant to this projected volume have been presented at
several conferences (ICA, Fukuoka, 2016; ECREA, Prague, 2016;
Methods section of the DGPuK, Amsterdam, 2016).
Uwe Hasebrink is director of the Leibniz Institute for Media Research |
Hans-Bredow-Institut (HBI) in Hamburg, Germany. He also holds
Professorship for Empirical Communication Research at the Institute for
Media and Communication, Universität Hamburg. His main research
interests are in three fields: (a) audience research with a p articular focus on
media repertoires and communication modes; (b) children and media
vii
viii NOTES ON CONTRIBUTORS
with a particular focus on online risks and opportunities—in this respect
he is the coordinator of the European research network “EU Kids Online”;
and (c) public service media and their contribution to society.
Veronika Karnowski received her Ph.D. from the University of Zurich,
Switzerland, in 2008 and her Habilitation from Ludwig Maximilian
University (LMU) Munich in 2018. She works in the Department of
Media and Communication at LMU Munich, Germany. Since 2013 she
co-edits Mobile Media & Communication; from 2015 to 2017 she served
as Chair for the International Communication Association’s IG Mobile
Communication. Her research interests include (mobile) media use,
mHealth, and news in social media.
Erik  Koenen is a postdoctoral researcher at the Centre for Media,
Communication and Information Research (ZeMKI) at the University of
Bremen, Germany. He received his PhD at the Leipzig University,
Germany, with a study on knowledge transformations between German
newspaper science and journalism in the Weimar Republic (2016 disserta-
tion award of the Communication History Division of the German
Communication Association). One focus of his research is historical media
use in the nineteenth and twentieth centuries. In 2018, he was an interna-
tional visiting scholar at the Department of Communication and Media
Research at the University of Fribourg, Switzerland. Since 2019, he tem-
porarily represents the junior professorship for communication history at
the Leipzig University.
Benjamin Krämer is a postdoctoral researcher in the Department of
Media and Communication at LMU Munich, Germany. He received his
Ph.D. at LMU Munich with a dissertation on media socialization (2014
biannual dissertation award of the German Communication Association)
and developed a theoretical framework on strategies of media use (2013 in
Studies in Communication | Media). From 2015 to 2016, he served as
Interim Professor of Empirical Methods of Communication Research at
Friedrich-Schiller University Jena, Germany, and during spring term 2016,
he was a Junior Researcher in Residence at LMU’s Center for Advanced
Studies.
NOTES ON CONTRIBUTORS ix
Steffen Lepa is a postdoc researcher at Audio Communication Group,
Technische Universität (TU) Berlin, Germany. After finishing his M.A. stud-
ies in Media, Psychology, Computer Science, and Communication at TU/
Hochschule für Bildende Künste (HBK) Braunschweig and Hochschule
für Musik, Theater und Medien (HMTM) Hannover, he received his
Ph.D. in 2009 from the Faculty of Educational and Social Sciences at
Oldenburg University, Germany. He holds teaching appointments for
digital media change, social research methodology, and applied sound
design at different German universities. His current key research areas are
mediatization research, digital media change, media reception (with a spe-
cial focus on sound and music), and empirical research methods.
Anouk Siebenaler works as a journalist at RTL in Luxembourg. After
her Bachelor’s in Sociology and Language & Communication at Rheinisch-
Westfälische Technische Hochschule (RWTH) Aachen, Germany, she
studied Journalism and Communications at the University of Hamburg
and wrote her Master’s thesis about modes of multi-screening in 2015.
Monika Suckfüll has been Professor of Media and Communication
Studies at the Berlin University of the Arts, Germany, since 2005. She
received her Ph.D. in Psychology in 1997. In 2004, she introduced her
research program “Modes of Reception,” which is comprehensively
described in Suckfüll, M. (2013). Emotion Regulation by Switching
Between Modes of Reception. In A. P. Shimamura (Ed.), Psychocinematics:
Exploring Cognition at the Movies (pp. 314–336). New York, NJ. She is
head of the Cinebox, a laboratory for reception studies, in which dif-
ferent methods are combined to investigate emotional processes dur-
ing the reception of movies.
Ralph  Weiß is Professor of Communication and Media Studies at
Heinrich Heine University Düsseldorf, Germany. His main research
interests include the praxeology of media use, political communica-
tion, media performance, and democracy. Selected publications: Weiß,
R. (2014). Alltag und Routinen, in: C. Wünsch, H. Schramm, V. Gehrau,
and H. Bilandzic (Eds.), Handbuch Rezeptions- und Wirkungsforschung
(pp.  99–112). Baden-Baden: Nomos; Weiß, R. (2009). Politisch-
kommunikative Milieus. Medien und Kommunikationswissenschaft, 57 (1),
1–22; and Weiß, R. (2001). Fern-Sehen im Alltag. Zur Sozialpsychologie
der Medienrezeption. Opladen, Wiesbaden: VS.