How Transportation and Community Partnerships are Shaping America Project for Public Spaces, Inc. Contents 2 Introduction 4 Rebuilding Neighborhoods, One Bus Stop at a Time Los Angeles, California Leimert Park Village North Hollywood 6 Merchants and Transit Agency Link Commuters and Commerce Woodbridge and Maplewood, New Jersey Woodbridge Station Maplewood Station 8 The Little Buses That Can — Shuttles Fight Sprawl and Congestion With Service Boulder and Durango, CO GO Boulder Durango LIFT 10 New Light Rail Stations Reveal Potential in Neglected Neighborhoods St. Louis, Missouri Wellston Station Delmar Station 12 Doing Development Differently as Light Rail Expands Portland, Oregon Jefferson Street Station “TileLink” community tile project, Orenco Station Delmar MetroLink Station, St. Louis: Artwork by Catharine Magel 14 Five Steps to Getting Started Leimert Park Village landscapers with Bev Cashan, Executive Director, Leimert Park Village Community Development Corporation Introduction Transit facilities… Concerns about livability are shared by A New Era for Transportation: every type of community, in inner cities, Partnerships Around Place and transporations small towns and rural areas. This booklet The case studies included in this booklet corridors… are explores how people in these communi- address how transportation partnerships ties are working in partnership with are re-shaping America. Each of these natural focal points transportation agencies on locally- partnerships relies upon the input of for communities. initiated projects and programs to create those who use and experience a place on transportation systems that enhance a places. While this booklet emphasizes regular basis. The focus is not only upon the direct relationship between communi- the bus stop, street, or station itself, but ty reinvigoration and community- on how these facilities connect to the supportive transit facilities, case studies surrounding districts and public spaces also demonstrate how the sympathetic and make these areas more economically design of roadways strengthens the stable, safe, and productive. connection between the two. Although these projects occur at Transit facilities, whether a simple the micro level, they are combating bus stop or a major train station, and macro-level problems by: transportation corridors, whether a main •Creating strong town and neighbor street or a boulevard, are natural focal hood centers that act as an antidote points for communities. To view them to sprawl; as catalysts for strengthening community life necessitates a shift from the way •Increasing transit ridership to reduce transportation has traditionally been con- dependency on driving and its ceived. In this more holistic, “place-mak- negative environmental impacts; ing” partnership approach, transit opera- •Reducing the need for costly tors, traffic engineers, residents, mer- investments in new public infra- In Somerville, Massachusetts, chants, property owners, city agencies, structure, such as highway subway construction was fol- planners, architects, and developers, as construction and roadway widening; lowed by streetscape improve- ments, traffic calming measures well as community and faith-based organ- •Guiding private sector development and an influx izations are demonstrating that through in a more sustainable, transit- of new businesses which has these partnerships, they can bring togeth- supportive way. revived Davis Square and made er the goals of transportation agencies it a livability community. and the livability goals of communities. Transportation partnerships, there- fore, not only provide an opportunity to pool resources and share responsibility for implementation, but create a mecha- nism to address broader “quality of life” issues. This place-making process is unlike the more typical approach to plan- ning, whereby separate design profes- sionals and city agencies carry out their own isolated schemes, with little aware- ness about where these projects may lead. Working Incrementally Place-making is rarely accomplished through a single, large-scale construction project. In fact, many places are success- fully improved in a very short period of time with low- cost design changes. The short-term projects featured in this book- 2 let took between two and twelve months to implement, yet they are not interim partnerships established to help maintain Place-making calls solutions. Rather they are stepping and manage a facility, the extent of its for new ways of stones within the context of a larger plan, impact on the economic vitality of its adja- serving as catalysts for productive cent commercial districts, and the degree measuring the success change, while providing immediate to which a facility functions as a commu- of transportation enhancement for communities. nity gateway. The successes achieved by the case facilities. Measuring Success studies presented in this booklet are Place-making also calls for new ways directly attributable to the skill and of measuring the success of transporta- effectiveness of the partnerships tion facilities. In the case of streets, suc- established to carry them out. These case cess studies highlight specific projects that is measured based upon how well addressed different transportation and pedestrians, bicycles, autos, and transit livability concerns in a variety of are accommodated and the extent to communities and among different which a street reflects, preserves, and constituencies. Reading about these real enhances a community’s unique personali- success stories will inspire transportation tyand is supportive of local businesses officials and their many existing and and residents. Transit service itself should potential partners to pursue, with fresh not be evaluated only in terms of system conviction, the true potential that our ridership and on-time performance, but nation’s transportation systems and according to the number of community facilities offer to the communities they serve. Portions of this booklet were excerpted and adapted from the following publication: The Role of Transit In Creating Livable Metropolitan Communities (TCRP Report 22), Transit Cooperative Research Program, National Academy Press, Washington, DC (1997). It contains more infor- mation about the following case studies: Woodbridge, NJ; the NJ Transit Station Renewal Program; GOBoulder, Boulder, CO; LANI, Los Angeles, CA; Wellston Station, Wellston, MO; and the “place-making” approach to transportation planning. 3 Los Angeles, California Rebuilding Neighborhoods, One Bus Stop at a Time Project Partners I hung colorful banners, redesigned their n the wake of the civil unrest that streets to be more pedestrian-friendly, Federal Agencies gripped Los Angeles in April 1992, and revitalized vacant lots as parks and Transit Agencies Los Angeles mayor Richard Riordan community gathering places. As these County Governments launched the Los Angeles Neighborhood groups have matured, most have suc- City Governments Initiative (LANI), a grassroots program cessfully leveraged additional funding to designed to restore people’s sense of Mayors make longer-term improvements and ownership over their neighborhood Downtown Associations and become permanent organizations for commercial districts. LANI focuses on Chambers of Commerce community revitalization. developing community plans for Local Businesses LANI also helps put community plans neighborhood main streets, beginning Community and Non-Profit into action by streamlining the govern- with pragmatic improvements to areas Organizations mental approval process to reduce delay adjacent to bus stops and rail stations. and bureaucratic frustration. As a result, They realized that transit stops can LANI groups have been able to work as also function as focal points for partners with city, state and county agen- shopping, community, economic, cies to make these projects a reality. In and social activities. “What makes LANI addition, LANI staff uses their knowledge In each of the twelve LANI neighbor- and influence to assemble resources from work is the fact that, to hoods, a local organization is given a multiple federal, state, city, and private grant to develop a bus stop area plan, the greatest extent sources and pass them through to proj- and responsibility for the grant’s ects planned by local communities. possible, we give con- administration. LANI then helps these organizations to evolve a trol and funding to the shared vision for their community to actually neighborhood. The members of these realize its vision. It’s organizations, which not just a plan that sits include local residents, businesses, and communi- on a shelf.” ty groups, have planted —Joyce Perkins, trees, installed and paint- LANI Executive Director ed new streetlights, Locally owned businesses sport new flower “Without LANI, we would not have gone as far or as fast as we have. LANI was the wheel that started everything turning — not only at the beginning, but on an ongoing basis.” —Beverly Cashen, Executive Director of the Leimert Park Village Community Development Corporation Leimert Park Village with new bus shelter 4 North Hollywood Transit Art Park - after with Pitfire Pizza Leimert Park Village North Hollywood “What LANI Leimert Park Village, built in the 1920s as For years, the old downtown of North taught us was that a planned community, is emerging as one Hollywood had been reinventing itself as of Los Angeles’ premier African-American an arts and theater district, but progress if you make small cultural centers and commercial districts, was slow. Leave it to a creative communi- demonstrative and and is home to over 125 businesses. The ty to jump-start the process by transform- park at the center of the village holds ing a bus stop on a vacant lot into a quick improvements more festivals than any other in the city “Transit Art Park.” in an area, it unites of Los Angeles. However, since the once- The North Hollywood Community charming village center had deteriorated Forum (NHCF), which grew out of the the community and throughout the 1980s and early 1990s, North Hollywood LANI community group, generates the kind of Leimert Park Village was selected as one has: of LANI”s initial demonstration projects. •Transformed a city-owned vacant lot spirit you need to Under the LANI initiative, the that only had a “stick in the ground” move further.” community has: with a sign identifying it as a bus •Planted trees and flowers; stop, by adding grass, trees, an art- — Ken Banks, Director of the North Hollywood •Installed banners and decorative trash poster-adorned information kiosk, Community Forum receptacles throughout the village; and a new bus shelter; •Added three bus shelters with • Sublet the park from the Community matching benches and a transit Redevelopment Agency to a new information center; restaurant that moved into a building facing the Transit Art Park; •Received a $250,000 grant from the Community Redevelopment Agency •Received $60,000 in additional park (CRA) for facade restoration; landscaping and design improve ments for the park from the restau •Attracted $285,000 from the CRA rant, which also maintains the park. for streetscape improvements, including a “Jazz Walk of Fame;” As a result of the ongoing efforts of •Enacted an assessment of property the NHCF, the number of commercial owners to pay for additional street vacancies in the area adjacent to the park lighting throughout the village; has fallen by 30 percent, eight new busi- Contact •Worked with the Los Angeles nesses have been attracted to the imme- Joyce Perkins Department of Recreation and Parks diate vicinity, and over $500,000 has Los Angeles Neighborhood on a $600,000 restoration of Leimert been invested in the properties adjacent Initiative Park. to Transit Art Park. 818 West Seventh Street Suite 930 The Leimert Park Village Community Los Angeles, CA 90017- Development Corporation, a permanent 3432 non-profit organization that evolved out of Ph: (213) 922-9151 the original LANI group, is now spear- Fax: (213) 922-9152 heading continuing revitalization efforts. 5 Woodbridge and Merchants and Transit Agency Link Commuters and Commerce Maplewood, New Jersey Project Partners C ly—the management of these commuter all it an epiphany, or just a good Transit Agencies idea, but it came upon the state rail stations; to serve passengers more State/County Transportation transportation organization all at effectively; and to promote both public Officials once, and with great force. Fifteen years transit and economic development in the City Governments ago, officials at New Jersey Transit communities in which the stations are (NJT) and the New Jersey Department Mayors located. NJT is in the process of expand- of Transportation made the connection Downtown Associations and ing this program into the Model Stations between healthy transit systems and Chambers of Commerce and Shelters Initiative, which will target 50 healthy downtowns. Local Businesses stations and bus facilities for renewal and Although many towns in New Jersey Community and Non-Profit upgrade in its first year. are graced with centrally-located 19th Organizations The place-making approach, as century train stations, after years of developed with Project for Public Spaces, neglect, many of these station buildings is now a common practice at NJT. were no longer lovely, and their It consists of: decay was not only hurting transit ridership, but was prov- J Meetings with NJT management; ing detrimentalto New Jersey’s JDetailed observations of passenger downtowns as well. In partner- use of rail stations; ship with Project for Public JSurveys of train passengers; Spaces, Inc., NJT has been J Interviews with nearby retailers; experimenting successfully with a place-making approach,based JStudies of passenger waiting and upon the belief that circulation; stations function as community JCommunity meetings with local places as well as transportation residents, merchants, and city facilities. representatives. Five train stations of Through this process, a clear picture of varying size, ridership levels, how each station is used and perceived and rider demographics were evolves; participants identify their most selectedfor the first phase of pressing needs and concerns and make Before - Pearl Street Entrance, the suggestions for improvements to station NJ Transit Woodbridge Train Station Renewal Program. buildings and adjacent area; and commu- Station Its goals were to improve the condition, nities share responsibility for designing appearance, use, and—most important- “This train station is about the public, about our citizens; it is about using our train sation to attract people to our downtown community.” —James McGreevey, Mayor, Woodbridge Township 6 After, NJ Transit Woodbridge Train Station “What we did differently with this project was to look at these stations as a part of their communities.” —Rick Richmond, Assistant Executive Director, New Jersey Transit Department of Engineering Maplewood Station and implementing station improvements rated the same design features into the as well as for ongoing maintenance and station. Now that the station is rebuilt, management of stations and adjacent the merchants association collects park- public spaces. ing fees and oversees maintenance of the Woodbridge Station station area to make sure it stays clean Sorely in need of work, the train station in and attractive. Woodbridge was little more than a graffiti- filled, dimly lit tunnel through the side of a Maplewood Station railroad viaduct at the edge of downtown. When NJT seeks to attract vendors and Design improvements focused on ele- businesses to locate inside its stations, it ments that would enhance the looks first to businesses in the immediate presence of the station and link it to the vicinity or to small vendors who are given surrounding area: the opportunity to market goods and serv- •Clear directional signage; ices, or try out new product lines. At the Maplewood Station, the Maplewood • New entrance canopies; Concierge Company offers the services • Dedicated “kiss n’ ride” drop-off and products of nearly 70 local business- areas; es — everything from car repair to take • Two retail kiosks flanking the main home dinners — to the 2,000 commuters entrance; who leave before and return after busi- • An artist-created station map showing ness hours everyday. NJT worked with transit, business, and cultural informa- the Maplewood Chamber of Commerce to tion. convince area merchants to buy shares in the for-profit concierge company. Customers place orders in the morning, NJT painted “Welcome to Maplewood Concierge Company in person or by fax, and pick up their orders Woodbridge” on the trestle over Main in the evening at the train station, for retail Street, in colors and typeface matching cost plus a 10% surcharge. Service those used by the Downtown Woodbridge providers, such as accountants, insurance Merchants Association; the sign also agents, and housing contractors, advertise directs people to the station and its park- through the concierge service. ing lots. Contact Transit agencies from other parts of While planning work was underway, L. Richard Mariani New Jersey, as well as Chicago, the merchants association was creating a New Jersey Transit Baltimore, and even Tokyo and Berlin, special improvement district to implement Headquarters have expressed interest in starting their streetscape enhancements. NJT incorpo- One Penn Plaza own version of the Maplewood Concierge Newark, NJ 07105-2246 Company. Ph: (973) 491-7208 Fax: (973) 491-7352 E-mail: [email protected] 7 Boulder and Durango, The Little Buses That Can: Colorado Shuttles Fight Sprawl and Congestion with Service Project Partners N with a “transit- ot since the Gold Rush has Federal Agencies Colorado faced an influx of forward” strategy. Transit Agencies prospectors as large as the tens GO Boulder City Governments of thousands of families who are moving In order to maintain its reputation as one Downtown Associations and to the Rocky Mountain State to take of America’s most livable communities in Chambers of Commerce advantage of its combination of jobs, the face of intense development, the Traffic Engineers scenery, open space, and recreational Boulder City Council created GO Boulder, opportunities. But Colorado towns are a city agency devoted specifically to pro- Local Businesses learning that growth has a price in moting transportation alternatives. In Community and Non-Profit terms of congestion, sprawl, and pollu- 1994, the new agency began developing Organizations tion, a price that can best be combated a master plan aimed at shifting, by the year 2010, 15 percent of automobile trips that people make alone to transit, bikes and foot. However, the plan required a tax to fund it; an unpopular ref- erendum that failed the same year. The city regrouped and, in 1996, developed a new strategy that relied only upon its regularly appropriated budget. The strategy ensured that transit routes served the most popular destinations city- wide; improved the design and comfort of the buses; and made service more direct and frequent. An additional goal was to maintain automobile traffic at 1994 levels. These revamped services are called the HOP, SKIP and JUMP: • The HOP is a bus that follows a route connecting the town’s three major activity centers: the downtown busi- ness district, the University of HOP Shuttle “After the failure of the transit tax incentive in 1994, citizens and staff realized that the only way to achieve our transit goal and raise the money necessary to implement it was to increase ridership purely on the basis of innovation.” — Penny Puskarich, GO Boulder’s Transit Projects Coordinator GO Boulder Poster 8 Colorado’s (CU) main campus, and a major retail area. The shuttle is dramatically different than anything Boulder residents had seen before. Instead of traditional 40-foot diesel buses, the HOP is a small, brightly- colored shuttle, which comes every six minutes, not every fifteen, and burns clean, low-sulfur, diesel fuel. • SKIP is a high-frequency bus route that serves the Broadway corridor, a busy artery connecting Boulder’s northern- and southern-most neigh- borhoods and the commercial centers A Durango LIFT shuttle in between. A partnership between the university and the city keeps the P.O. Box 791 “My hope is that LIFT buses running until 3 a.m. when Boulder, CO 80306 will spur the creation school is in session; the university Ph: (303) 441-3266 covers the cost of the night service. Fax: (303) 441-4271 of a regional transit E-Mail: [email protected] • JUMP, a high-frequency, high-volume system for Durango LIFT bus service slated to commence operation in 2000, will connect the Although it serves only the 17,000 western Colorado.” cities of Boulder and Lafayette with residents and students of Durango, the —Jan Choti, high-frequency transit for the first Durango LIFT logged an astonishing Durango LIFT’s Executive Director time. 220,000 transit trips in 1998. Incredibly, passengers paying the 50 cent fare enjoy GO Boulder also developed unlimited- “route deviation service,” meaning buses access transit passes that are purchased will drop off or pick up passengers at a discount by employers (the “ECO anywhere along designated bus routes. Pass”) and student organizations (the CU The LIFT is a small “feeder and loop” bus pass) on an annual basis for all system, comprised of seven mini-buses employees and students. Their price was and three trolleys. Like GO Boulder’s HOP based on a “revenue-neutral” goal in and SKIP services, a college pays for which revenue from the group pass pro- evening service during the school year. gram equals Other partnerships with organizations and previous farebox revenue from the same businesses have contributed dramatically market. to LIFT’s ridership. For example, down- The results of the program have town businesses buy transit tokens from been substantial: studies have revealed banks at a discount and give them out to an increase of up to 300% in ridership their customers to ride the trolley, or feed among groups using the bus passes; parking meters. officials estimate that HOP and SKIP The disabled and senior communities provide service to well over two million also partner with LIFT to ensure that bus riders a year, making them the most routes serve the destinations these riders productive routes in Boulder. Three- need to access most — senior apartment and-a-half years after it began, HOP complexes, hospitals, grocery stores, etc. welcomed its three-millionth rider. The LIFT also operates an Opportunity According to GO Boulder’s Penny Bus, which provides door-to-door service Puskarich, “From traffic counts over the Durango LIFT brochure to those who are physically incapable of past three years, trends indicate that we using the regular service. are beginning to achieve our goals, with Because LIFT generates only 10-12 vehicle miles traveled leveling off.” percent of its $600,000 annual budge Contact: from fares and advertising, the city coun- Jan Choti Contact: cil covers the balance. This commitment Durango LIFT Penny Puskarich alone demonstrates how much the city 949 Second Avenue City of Boulder values the service that LIFT provides to Durango, CO 81301-5109 Department of Public Works, its many transit dependent citizens. Transportation Ph: (970) 385-2889 1739 Broadway, 2nd Floor Fax: (970) 385-7547 E-Mail: [email protected] 9