How to make Money with Google Adsense pdf

14 Pages·2011·0.09 MB·English

Earning Money Through Google Adsense

Submitted By: Salman Haider
Submitted To: Professor Dr.Heindl
Subject:E-Business Technology
BCM:WS 2010/2011
Declaration:
I declare that all work in this term paper is done by me.

Salman Haider
Table of contents:
Introduction…………………………………………………..4
Features of google adsense various application….5
Google Adsense for content…………………………..6
Google Adsense for search…………………………….7
Google Adsense for mobile……………………………9
Google Adsense for feeds……………………………..10
Google Adsense for domains…………………………11
How much money from Google Adsense………12
Summary………………………………………………………13
Sources………………………………………………………..14
Introduction:
What is Google Adsense:
Google AdSense is a free program that empowers online
publishers to earn revenue by displaying relevant ads on a
wide variety of online content, including:
Websites
Search site results
Mobile webpages

All you have to do is that you have to register with
adsense program with Google.
Features of Google Adsense in:

Google Adsense for content
Google Adsense for search
Google Adsense for mobile
Google Adsense for feeds
Google Adsense for domains
Google Adsense for content
Keep your users coming back with contextually targeted ads.
You want to make more money from advertising, but you don't want to serve untargeted ads
to your users. Google AdSense solves this problem by automatically delivering text and
image ads that are precisely targeted to your site and your site content—ads so well-matched,
in fact, that your readers will actually find them useful.
Access thousands of advertisers with minimal effort.
Signing up and maintaining relationships with advertisers is a full-time job. Luckily, Google
AdSense does it for you. Advertisers range from global brands to small local companies, in
categories ranging from Education to Travel, Mortgages to Patio Furniture and just about
everything in between. Best of all, once you get started, the AdSense program requires
virtually no maintenance.
Rev up your site's revenue potential.
When you display Google ads on your website, you'll be maximizing your revenue potential.
Google places relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads
into the same auction and lets them compete against one another. The auction takes place
instantaneously and when it's over AdSense will automatically display the text or image ad(s)
that will generate the maximum revenue for a page -- and the maximum revenue for you.
When your content changes, so do your ads.
Google AdSense technology goes beyond simple keyword or category matching. We work
hard to understand your content and deliver ads that are relevant to specific pages,
automatically, no matter how many thousands of pages your site may have, or how
specialized or broad your content. As your content changes, Google's ads change to match.
And since our ads are also targeted by country, global businesses can display local advertising
with no additional effort.
Customize ads to complement your site.
You spend lots of time perfecting your website's look and feel, and we want AdSense to fit in.
So we let you customize the appearance of your ads to fully complement your site by
choosing from over 200 colors and 24 pre-set color palettes (you can create and save your
own custom palettes using a simple point-and-click color selection tool.
Track your earnings with online reports.
With AdSense, you can monitor your ad performance with customizable online reports that
offer details like the number of page impressions, clicks and click-through rate. You can track
the performance of specific ad formats, colors and pages, and spot trends quickly and easily.
Our flexible reporting tools let you group your pages however you want, so you can gain
insight into your earnings by viewing results by URL, domain, ad type, category and more.
And best of all, of course, you can check your earnings anytime.
Google Adsense for search
Earn revenue while helping your users find what they’re looking for on your site and across
the web.
• Create a search engine in minutes.
• Customize the appearance of search results and ads.
• Tune results and ads to your site's content and audience.
• Get more comprehensive site search results with improved indexing.

Help your users find what they're looking for
Visitors come to your site to find something. Whether that is information, a certain product,
entertainment, or just a way to spend time, AdSense for search allows you to enable them to
do just that. By offering you new customization options, like what to let your users search and
keywords to tell us what your site is about, AdSense for search leverages your expert
knowledge to show Google search results and targeted ads that are particularly relevant to
visitors in the context of your site. As with all AdSense products, Google gives you control
over the look and feel of the search results and ads to match your site's look and feel.

Provide the most relevant ads to your users

By providing keywords related to your site's content, you can help fine-tune ads and search
results so that they're even more relevant to your users. The following example of ads targeted
to the search query helps to illustrate the power of this feature. A visitor comes to a yoga site
interested in learning more about yoga mats. Although that same user would have likely
entered 'yoga mats' as a query in the Google.com search box, in the context of a yoga site she
only enters the query 'mats.' In a search engine without keywords, she would see results and
ads for many types of mats, including rugs and floor mats. By including keywords related to
site content in the search engine set-up, such as 'yoga,' 'exercise,' and 'meditation,' the same
query will now return results and ads directly related to yoga and yoga mats.

Seamless integration with your site design
Here are some of the look and feel customization features you get with AdSense for search:
• Customize the color scheme of your ads and search results
• Choose where you want to place your ads
• Option to host the search results on your own site within your site's template
• Choose from a variety of search box appearances

Improved indexing for Site Search
Google improved the indexing technology so that you can provide a more enhanced Site
Search experience for your users. Now, AdSense for search will index even more pages of
your site, as long as google is able to crawl them, so that your users will see more results from
your site in your AdSense for search results.
Google Adsense for mobile
Generate revenue from your mobile web pages by incorporating targeted, relevant Google ads
that complement your content. You can earn money when your mobile website visitors see or
click on the ads.
To get started, create an AdSense account for free at google.com/adsense. Here, you'll be able
to setup, manage, and track ad unit performance and earnings from your streamlined AdSense
account interface. Simply follow the steps to generate the ad code, which you'll need to place
on your website. Just like other Google ads, mobile ads can be customized to best match the
look-and-feel of your web pages
Access to an Extensive Network of Advertisers
Mobile ad formats attract advertisers with mobile specific budgets and experiences. With
Google and AdMob, you'll get access to our extensive network of advertisers who are bidding
directly for ads on the mobile platform. Dedicated mobile sales teams help ensure you get the
most visibility in front of advertisers.
Ensure Quality User Experience
Various targeting options and innovative mobile ad formats ensure users see only the most
relevant and engaging ads. Ads that are more useful and interactive drive more conversions,
which means more revenue for you.
Google Adsense for feeds
Distribute your content, and earn.
Earn revenue by displaying relevant text and image ads in your RSS feeds.
• Place ads in your RSS feed content, wherever it's viewed
• Draw from Google's extensive network of AdWords advertisers
• Ad targeting is optimized for feeds, ensuring relevant, user-friendly ads

A feed is a format that allows your content to be delivered (and subscribed to) on the web,
often as headlines, summaries or articles. Users subscribe to feeds, often through a feed
aggregator such as Bloglines or FeedDemon, which gives them access to all desired feeds in
one location. This allows users to preview your content wherever they go, making it easier for
them to find out what's new on your site and reminding them to come back.