How to conduct Surveys PDF
Preview How to conduct Surveys
How To Conduct Surveys 6 Edition This book is dedicated to the ones I love: John C. Beck and Ingvard How To Conduct Surveys A Step-by-Step Guide 6 Edition Arlene Fink University of California at Los Angeles, The Langley Research Institute FOR INFORMATION: SAGE Publications, Inc. 2455 Teller Road Thousand Oaks, California 91320 E-mail: [email protected] SAGE Publications Ltd. 1 Oliver’s Yard 55 City Road London EC1Y 1SP United Kingdom SAGE Publications India Pvt. Ltd. B 1/I 1 Mohan Cooperative Industrial Area Mathura Road, New Delhi 110 044 India SAGE Publications Asia-Pacific Pte. Ltd. 3 Church Street #10-04 Samsung Hub Singapore 049483 Copyright © 2017 by SAGE Publications, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America Library of Congress Cataloging-in-Publication Data Names: Fink, Arlene, author. Title: How to conduct surveys: a step-by-step guide/Arlene Fink. Description: Sixth edition. | Los Angeles: SAGE, [2017] | Includes bibliographical references and index. Identifiers: LCCN 2015035702 | ISBN 9781483378480 (pbk.: alk. paper) Subjects: LCSH: Social surveys. | Educational surveys. Classification: LCC HN29.F53 2017 | DDC 300.72/3—dc23 LC record available at http://lccn.loc.gov/2015035702 This book is printed on acid-free paper. Acquisitions Editor: Vicki Knight eLearning Editor: Katie Bierach Editorial Assistant: Yvonne McDuffee Production Editor: Jane Haenel Copy Editor: Katharine Blankenship Typesetter: C&M Digitals (P) Ltd. Proofreader: Tricia Currie-Knight Indexer: Kathy Paparchontis Cover Designer: Michael Dubowe Marketing Manager: Nicole Elliott Brief Contents Preface About the Author Chapter 1. Conducting Surveys: Everyone Is Doing It Chapter 2. The Survey Form: Questions, Scales, and Appearance Chapter 3. Getting It Together: Some Practical Concerns Chapter 4. Sampling Chapter 5. Survey Design: Environmental Control Chapter 6. Analyzing and Organizing Data From Surveys Chapter 7. Presenting the Survey Results Index Detailed Contents Preface About the Author Chapter 1. Conducting Surveys: Everyone Is Doing It Overview What Is a Survey? Example: Surveys to Meet Policy or Program Needs Example: Surveys in Evaluations of Programs Example: Surveys for Research When Is a Survey Best? Example: From an Overly Ambitious Self-Administered Questionnaire Example: Surveys Combined With Other Information Sources Self-Administered Questionnaires and Interviews: The Heart of the Matter Questions and Responses Example: Forced-Choice Question Example: Open-Ended Question Survey Sample and Design Planning for Data Analysis Pilot Testing Response Rate Reporting Results Example: The Look of Survey Results (1) Example: The Look of Survey Results (2) Example: The Look of Survey Results (3) The Friendly Competition Reliability and Validity Usefulness or Credibility of Results Costs The Special Case of Online Surveys Checklist for Deciding the Best Uses for Online Surveys Guidelines for Surveyors Who Work With Commercial Survey Companies The Special Case of Cell or Mobile Phones Making the Decision A Survey Continuum: From Specific to General Use Example: Survey With a Specific Use Example: Survey With a General Use Ethics, Privacy, and Confidentiality Informed Consent Contents of an Informed-Consent Form The Internet and Ethical Surveys Example Questionnaire: Maintaining an Ethically Sound Online Survey Example: Informed-Consent Form for an Online Survey Children and Survey Ethics Example: Child Assent Form International Surveys Formal Standards for Survey Ethics Summing Up Think About This References Chapter 2. The Survey Form: Questions, Scales, and Appearance Overview The Content Is the Message Define the Terms Select Your Information Needs or Hypotheses Make Sure You Can Get the Information Do Not Ask for Information Unless You Can Act on It Example: Plan for Survey of Satisfaction With the Youth Center Writing Questions Open-Ended and Closed Questions Example: Open-Ended Question Example: Closed Question Example: Open-Ended Question for Elementary School Teaching Program Example: Closed Question for Elementary School Teaching Program Making the Decision: Open-Ended Versus Closed Questions Organizing Responses to Open-Ended Survey Items: Do You Get Any Satisfaction? Step 1: Asking Respondents’ Opinions Step 2: Coding LB/LL Data Example LB/LL: Response Categories Example LB/LL: Participant Responses Step 3: LB/LL Data Example LB/LL: Number of Responses for Each Code Example LB/LL: Participants’ Response Pattern Example LB/LL: Summary of Responses Rules for Writing Closed Survey Questions Example: Item-Writing Skills—Length, Clarity, Abbreviations, and Jargon Example: Item-Writing Skills—Concrete Questions Example: Item-Writing Skills—Specificity of Questions Example: Item-Writing Skills—Hidden Biases Example: Item-Writing Skills—Hidden Biases Example: Question-Writing Skills—Very Personal Questions Example: Question-Writing Skills—One Thought per Question Responses for Closed Questions Yes and No Example: Yes-and-No Responses Rating Scales Categorical or Continuous? What About Ordinal? Example: Categorical Rating Scale Example: Ordinal Rating Scale Ordinal Scales Example: Ordinal Scales Example: Selecting the Number of Categories
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