How to Become a Football Agent: The Guide PDF
Preview How to Become a Football Agent: The Guide
Copyright © 2019 Dr Erkut Sögüt LL.M., Jack Pentol-Levy, Charlie Pentol-Levy The moral right of the author has been asserted. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. Matador 9 Priory Business Park, Wistow Road, Kibworth Beauchamp, Leicestershire. LE8 0RX Tel: 0116 279 2299 Email: [email protected] Web: www.troubador.co.uk/matador Twitter: @matadorbooks ISBN 9781838599 737 British Library Cataloguing in Publication Data. A catalogue record for this book is available from the British Library. Matador is an imprint of Troubador Publishing Ltd In recognition of all your support and contribution to the book… Robert Pires With special thanks to… Ilhan Gündoğan Nassim Touihri David Jackett Harun Arslan Loren Román García Daniel Geey Chris Wheatley Rory Smith Daniel Ross Stéphane Ehrhart Jörg Neubauer Pere Guardiola Paddy Dominguez Matthieu Rios-Grossin Costa Smyrniotis Dee Hong Yussif Alhassan Chibsah Güllü Sögüt Marco Vittorio Tieghi Edoardo Revello CONTENTS Foreword by Robert Pires Introduction Chapter One Getting Into the Business Internship or direct job application A contact in the industry Scouting General business person Conferences and events Family member or friend Buying an agency The expert’s view: Jack Pentol-Levy (Agent, Family & Football) Chapter Two Registering as an Agent FIFA (Fédération Internationale de Football Association) England: FA (Football Association) Germany: DFB (Deutscher Fußball-Bund) France: FFF (Fédération Française de Football) Spain: RFEF (Real Federación Española de Fútbol) Italy: FIGC (Federazione Italiana Giuoco Calcio) Portugal: FPF (Federação Portuguesa de Futebol) Netherlands: KNVB (Koninklijke Nederlandse Voetbalbond) United States of America: USSF (United States Soccer Federation) Turkey: TFF (Türkiye Futbol Federasyonu) Australia: FFA (Football Federation Australia) Chapter Three The Work of a Football Agent Understanding football Networking Who do you work for? Location of work Qualities of a football agent Match days The expert’s view: Ilhan Gündoğan (Agent of Ilkay Gündoğan, Family & Football) Chapter Four Working with Players Working with established professionals Working with the friends and family of a player Working with the spouse or partner of a player Mental health Clients as recruiters The size of your client list The expert’s view: Nassim Touihri (Managing Director, Fair Play Career Management) Chapter Five Working with Youth Players Handling youth players Family of youth players Sponsorships and boot deals FIFA (Fédération Internationale de Football Association) England: FA (Football Association) Germany: DFB (Deutscher Fußball-Bund) France: FFF (Fédération Française de Football) Spain: RFEF (Real Federación Española de Fútbol) Italy: FIGC (Federazione Italiana Giuoco Calcio) Portugal: FPF (Federação Portuguesa de Futebol) Netherlands: KNVB (Koninklijke Nederlandse Voetbalbond) United States of America: USSF (United States Soccer Federation) Turkey: TFF (Türkiye Futbol Federasyonu) Australia: FFA (Football Federation Australia) Most expensive teenagers (aged eighteen and under) The expert’s view: David Jackett (Global football consultant and agent) Chapter Six Working with Managers and Sporting Directors Being the agent of a manager Advantages of representing a manager Young managers Working alongside a sporting director The expert’s view: Harun Arslan (Owner, ARP Sportmarketing GmbH) Chapter Seven The Art of a Transfer Preparation for the window The strategy of the agent Role of the agent in a transfer agreement Mandates Transfer fee The personal side of a transfer Winter transfer window: a 2018 case study The expert’s view: Dr Erkut Sögüt (Agent of Mesut Özil, Family & Football) Chapter Eight Loans and ‘Free Agents’ What is a loan? Advantages of loans Options to buy What is a ‘free agent’? Benefits and risks of ‘free agency’ The expert’s view: Loren Román García (Agent of Lucas Pérez, Family & Football) Chapter Nine Contracts Representation Contract Employment Contract Contract renewals Tripartite Representation Contract The expert’s view: Daniel Geey (Sports lawyer, Sheridans) Chapter Ten Social Media and Marketing Image Rights Agreement Boot deals Endorsement deals Social media Personal brands The expert’s view: Chris Wheatley (Director, D2S Media) Chapter Eleven Working with the Media Interviews and media work Global sporting news outlets Working with journalists The expert’s view: Rory Smith (Chief Soccer Correspondent, New York Times) Chapter Twelve The Off-Pitch Work of an Agent Charity Property Tax Wealth management and investments eSports The expert’s view: Daniel Ross (Managing Partner, Ross Bennet Smith Chartered Accountants) Chapter Thirteen The Second Career of a Football Player Facing the reality of retirement Going about a player’s second career Football-related opportunities Chapter Fourteen A History of the Profession The early years Representation of football players Recognition by FIFA The Bosman ruling The expert’s view: Jörg Neubauer (Agent of Leon Goretzka and Kevin Trapp) Chapter Fifteen ‘Show Me the Money’ Wages Transfers Other projects Ownership and M&A (mergers and acquisitions) The expert’s view: Pere Guardiola (Director, Media Base Sports) Chapter Sixteen ‘Global Views’ Australia: Paddy Dominguez (Owner, Republic Sports Management) South America: Matthieu Rios-Grossin (Owner, Alinea Sports Management) North America: Costa Smyrniotis (Director & Agent, Axia) Asia: Dee Hong (Head of International Affairs, Footballade) Africa: Yussif Alhassan Chibsah (CEO & Founder, Club Consult Africa) Chapter Seventeen Example Contracts England: FA (Football Association) Representation Contract Germany: DFB (Deutscher Fußball-Bund) Intermediary Application Form Mandate for transfer Premier League Employment Contract Marketing deal Conclusion
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