How to Be a Successful Life Coach: A Guide to Setting Up a Profitable Coaching Business PDF
Preview How to Be a Successful Life Coach: A Guide to Setting Up a Profitable Coaching Business
If you want to know how. . . Learning to Counsel Develop the skills, insight and knowledge to counsel others Learning to Coach For personal and professional development Free Yourself from Anxiety A self-help guide to overcoming anxiety disorders 365 Ways to be Your Own Life Coach 365 Steps to Self-Confidence howtobooks Send for a free copy of the latest catalogue to: How To Books Spring Hill House, Spring Hill Road, Begbroke Oxford OX5 1RX. United Kingdom. email: howtobooks Published by How To Content, A division of How To Books Ltd, Spring Hill House, Spring Hill Road, Begbroke, Oxford OX5 1RX. United Kingdom. Tel: (01865) 375794. Fax: (01865) 379162. Contents 1 What is Coaching? 1 Creating your ‘elevator pitch’ 2 Helping people find out what they want to do 5 Top four coaching principles 6 Relationship building 6 What coaching is not 10 What coaching entails 12 2 Developing Your Coaching Skills 14 Are you a successful coach? 15 Developing your coaching skills 19 What do clients look for in a coach? 28 Working as a volunteer 33 Is membership of a professional body essential? 35 3 My Dream Business 45 A business that fits your life goals 45 Planning: first steps 47 Challenging/satisfying work 52 Respect 53 Opportunity to grow my income 54 Opportunity to become an employer 55 Creating a vision for your coaching business 56 Growing your business 60 What is it all for? 63 4 Who Do You Want to Coach? 65 What are these special interest areas? 66 5 Choosing the Right Client Market 79 People like people like themselves 82 The great divide: corporate vs personal 85 v vi Contents 6 How Will You Deliver Your Coaching? 90 Thinking about your modes of coaching 91 Face-to-face coaching 91 Telephone coaching 96 7 Form Follows Function – Designing Your Business Structure 105 Becoming a sole trader 107 Forming a partnership 110 Becoming a limited company 112 Creating a co-operative 114 Social enterprises and not-for-profit businesses 118 Could I start a charity? 121 What is a voluntary sector organisation? 122 Clearning the final hurdles 123 8 Marketing Your Business 124 Building trust 126 What is marketing? 127 What is a marketing strategy? 128 How to write a marketing strategy and plan 130 Are websites useful? 146 Final thoughts 147 9 Growing Your Business 149 Moving from part-time to full-time coaching 150 Partnership working 152 Sub-contracting 153 Becoming an employer 155 Successful tendering 161 10 The Ethical Coach – Protecting You and Your Clients 164 What are the risks of not abiding by clear ethical standards? 165 What are the most important ethical issues? 166 Setting a coaching code of conduct 184 Client codes of conduct 185 Handling risk 188 Insurance 188 Health and safety 189 Contents vii Harassment 190 Maintaining your own mental health 191 11 Writing Your Business Plan 195 What a business plan tells the world 196 Mixing the ingredients of your business plan 201 A step-by-step guide to writing the plan 202 12 The Beginning is Not the End 221 Continuing professional development 222 And finally. . . 226 Useful resources 227 Index 229 This page intentionally left blank 1 What is Coaching? If you have already studied to become a coach you already know the answer to this question. If you think you know exactly what coaching is then you can afford to skip a few pages to Chapter 2 and start thinking about how to develop your coaching skills to the point at which you can run a successful coaching business. If you have any doubts whatsoever then read on. Knowing exactly what we mean by ‘coaching’ is not always as simple as it seems. At the most basic level coaching is a conversation. Only it isn’t the kind of conversation most of us would want to have with our friends when we are out to have fun. For a start, an effective coaching session should be hard work for both the coach and their client. The client has to do a lot of thinking and talking. The coach has to do a lot of thinking and listening. Both have to be 100 per cent focused on the coaching session and 100 per cent committed to bringing it to a successful conclusion. If they are not, then the session will not deliver the best possible results. None of this is captured by the dictionary definition of coaching. Almost anyone with adequate knowledge of a subject can dowhat the Concise Oxford Dictionary defines as coaching, which is to: tutor, train, give hints to, prime with facts This definition barely skims the surface of what you will do in 1
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